Online advertising is all around us. Sometimes it's discrete, and sometimes it's in your face. Sometimes it's helpful, and sometimes it's annoying. As the web continues to evolve into a completely free service, sponsored only by advertisers, so too does the integrated complexity of online advertising. The purpose of this post is to explore the art of online advertising by looking at human nature with respect to both the general public and advertisers. In the early days of the internet, people had to pay for pretty much everything. Can you imagine having to pay for an online directory? AOL did. And they made a lot of money from it too. Paying for services like online directories was very short lived however, due to the human nature of competition. In the mid 90's, a couple of college students created a free online directory of their favorite websites, and later added search capabilities. It was a little project called Yahoo. As other free services began to emerge in order to compete with paid services, the free services began to take over the internet, resulting in the web that we know and love today. In one of my previous articles, How online advertisers sponsor the internet, I discussed how most of the major websites we use today are free services that earn revenue from online advertisers. That being said, it's interesting to see how different business models support online advertising. To really understand how online advertising fits into the world wide web, it's important to realize what the general public wants and expects out of their internet experience, and what online advertisers want and expect out of ad-driven websites.
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Mila Kunis and Sharad Devarajan Launch Web3-Based Fantasy Universe and Media Company
Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa Sterbakov, the sci-fi-meets-fantasy universe merges the best of traditional entertainment production, comic book creation, Web3 and... source https://www.adweek.com/programmatic/mila-kunis-sharad-devarajan-launch-web3-universe-and-media-company/
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Facebook: How to Delete a Post From Your Stories Archive
Facebook's Archive feature will automatically save a user's Stories posts after they disappear from their profile (Stories posts disappear after 24 hours). Users can visit their Facebook Archive to share their past Stories posts and more. Users also have the option to delete their past Stories posts. Our guide will show you how to delete... source https://www.adweek.com/media/facebook-heres-how-to-delete-a-post-from-your-stories-archive/
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Facebook: How to Stop Your Stories Posts From Being Archived
Facebook's Archive feature will automatically save the posts a user shares to their Stories after they disappear (Stories posts disappear after 24 hours). Users can visit their Archive to share their old Stories posts and more. If users don't want Facebook to archive their Stories posts, they can turn this setting off. Our guide will... source https://www.adweek.com/media/facebook-heres-how-to-stop-your-stories-posts-from-being-archived/
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This Pack From Southern Comfort Lets You ‘Bring Your Own Backyard’ to Any Party
Relaxing in your backyard is one of the great joys of summer. Southern Comfort made it easier to bring that experience wherever you go by launching a limited-edition Bring Your Own Backyard Pack via the Sazerac House website. The $99 pack contains a plot of artificial grass you can roll out to create a lawn... source https://www.adweek.com/creativity/this-pack-from-southern-comfort-lets-you-bring-your-own-backyard-to-any-party/
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Snap, Live Nation, Verizon Settle In for The Governors Ball Music Festival
Snap Inc. and two of its partners--Live Nation and Verizon--created custom 4G and 5G augmented reality experiences for The Governors Ball Music Festival June 10 through 12 in New York. Live Nation and Snap will provide festival-goers with custom lenses that leverage Snapchat's marker technology to recognize images and trigger AR experiences. Snap used giant... source https://www.adweek.com/social-marketing/snap-live-nation-verizon-settle-in-for-the-governors-ball-music-festival/
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What Adventure Will You Choose: New or Nostalgic?
Thus far in 2022, digital images, digital spaces and the use of data for personalized advertising and experiences abound. Marketers are navigating best practices in virtual spaces, specifically the metaverse, as they look for ways to build engagement in NFT ownership. It has been a year of hyper-personalization, with marketers using data for personalized advertising... source https://www.adweek.com/brand-marketing/what-adventure-will-you-choose-new-or-nostalgic/
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Marketing Morsels: Pride Projects, an Animal Anthem, S’more Songs and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Boy Smells puts star power behind its Pride scent and campaign View this post on Instagram A post shared by Boy Smells (@boy__smells) Comedian, social media personality and Hacks star Megan Stalter and Boys in the... source https://www.adweek.com/commerce/marketing-morsels-pride-projects-an-animal-anthem-smore-songs-and-more/
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Fanatics and Topps Strike a Deal for College Sports Cards
Fanatics Collectibles has established a wide reach in the sports trading card market over the past year and continues to grow, mainly through sports licensing deals. The trading cards and collectibles division of Fanatics is entering the college sports trading card market through its subsidiary Topps with a new basketball and football product line coming... source https://www.adweek.com/brand-marketing/fanatics-topps-college-sports-rare-collection/
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Global Puma Campaign Presents Retro Fashion in the Future
As it embraces successes from the past, sports brand Puma has imagined what its apparel may look like in the future with a high-energy campaign that also explores how commercial travel to space would work to promote the global relaunch of its Slipstream basketball shoe range featuring the Anti Shock System. The range was introduced... source https://www.adweek.com/creativity/global-puma-campaign-presents-retro-fashion-in-the-future/
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Keeping Publishers at the Center of the ID Conversation
What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions? What is big tech doing for small, medium and large publishers? Those are just some of the questions being asked in the IAB Tech Lab's 'Voice of the Publisher Survey.' The survey, in partnership with... source https://www.adweek.com/media/keeping-publishers-at-the-center-of-the-id-conversation/
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MPWIS Podcast: The Britto Agency’s President and CEO on Raising the Game
On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Marvet Britto, president and chief executive officer of The Britto Agency. Britto opened The Britto Agency in 1993 after having no luck searching for an internship or full-time position within the PR industry.... source https://www.adweek.com/brand-marketing/mpwis-podcast-the-britto-agency/
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The LGBTQ+ Opportunities Almost No Brand Has Touched
Editor's note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. The volume of anti-LGBTQ+ bills boomed from 41 in all of 2018 to 238 in just the first three months of 2022. Beyond unprecedented legal... source https://www.adweek.com/brand-marketing/lgbtq-opportunities-almost-no-brand-has-touched/
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The Body Shop’s Pride Campaign Takes On Anti-LGBTQ+ Policies
Every June, Pride Month arrives in a flurry of colorful, celebratory marketing and familiar calls for equality. But amid the onslaught of discriminatory and harmful anti-LGBTQ+ policies, the need for real impact and support is only increasing. As part of its continued efforts in supporting queer youth, The Body Shop North America's latest creative campaign... source https://www.adweek.com/creativity/the-body-shops-pride-campaign-takes-on-anti-lgbtq-policies/
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Pinterest, Article Heat Up Summer Outdoor Trends for 2022
Pinterest teamed up with online furniture retailer Article on summer outdoor trends for 2022, which the two companies revealed via a shoppable Pinterest board, content from creators and a landing page on the latter's website. Color and comfort were prominent among the trends, as Pinterest said searches for outdoor rugs patio ideas surged by 20... source https://www.adweek.com/social-marketing/pinterest-article-heat-up-summer-outdoor-trends-for-2022/
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TikTok to Roll Out In-App Prompts Reminding People to Take Screen Time Breaks
TikTok will roll out a tool in the coming weeks that lets people control how much time they spend on the video-creation application in a single session and enables regular screen time breaks. In-app prompts will remind users to take a break after a certain amount of uninterrupted screen time that they can choose. The... source https://www.adweek.com/media/tiktok-to-roll-out-in-app-prompts-reminding-people-to-take-screen-time-breaks/
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Peter Rice Fired as Disney TV Content Chief, Replaced by Dana Walden
In a stunning turn of events, Peter Rice--Disney's top TV content executive--is out at the company. He was fired today as chairman of Disney General Entertainment Content by Disney CEO Bob Chapek, and has been replaced by Dana Walden, Walt Disney Television chairman, the company said. "Dana is a dynamic, collaborative leader and cultural force... source https://www.adweek.com/convergent-tv/peter-rice-fired-as-disney-tv-content-chief-replaced-by-dana-walden/
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Birth Control Users Are ‘Un-Apologizing’ On Behalf of Their Vaginas
Menstruation and reproductive health are often stigmatized, but hormonal birth control ring maker Annovera is looking to change the narrative. A new spot from McCann Worldgroup airing though social, digital and online video ads urges women to "Un-apologize" and embrace what they want and don't want in life and in a contraceptive. The spot, which... source https://www.adweek.com/brand-marketing/birth-control-users-are-un-apologizing-on-behalf-of-their-vaginas/
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