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Fish-friendly GPS Traps (A Revenue Modeling Strategy)
"Revolutionizing sustainable fishing with GPS precision—catch smarter, conserve better! 🌊🐟
#FishFriendlyTraps #SustainableFishing"
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BLOG 3: BUSINESS MODEL CANVAS
Value Proposition Canvas and Business Model Canvas for Fish-Friendly GPS Traps: Dedicated to addressing critical and contemporary challenges faced by Filipino farmers for their daily livelihood. This product is simple yet impactful, enhancing fishing efficiency while incorporating the culture and technological advancements for educational component. Maintaining sustainability while providing valuable data to help give real-time informations to fishermen.
Jaymoriel R. Mangompit
CE_4G
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Blog 2 (Value Proposition Canvas)
What is a Value Proposition Canvas?
The Value Proposition Canvas is a strategic tool designed to help businesses craft and align their value propositions to better match the needs and expectations of their customers. It provides a visual framework that breaks down and organizes the key elements of a value proposition and customer profile, making it easier to understand how a product or service creates value for its target audience and how it can be improved.
The Value Proposition Canvas consists of two main sections:
1. Customer Profile (on the right side):
This part focuses on the customer and includes three key elements:
Customer Jobs: The tasks or problems that customers are trying to accomplish or solve in their personal or professional lives. These can be functional, emotional, or social jobs.
Pains: The difficulties, risks, and negative emotions that customers face while trying to achieve their jobs. These are the things they want to avoid.
Gains: The benefits, positive outcomes, and desires that customers seek. These can be functional (e.g., time-saving), emotional (e.g., feeling satisfied), or social (e.g., gaining status).
In this section is where I interviewed Manong Yang, a 38 Years Old fisherman from Barangay Lapasan, Cagayan de Oro City, Misamis Oriental. I asked him few questions about his life as a fisherman, what are the usual tools he used in fishing and the practices he does doing his livelihood, in this way I would be able to understand more about his situation and identify which part can we, Techblazers help through our product. He stated all the difficulties he had for the past years he has been doing fishing and how much it would benefit him if the tools are improved, managed well, and developed.
2. Value Map (on the left side):
This part focuses on the product or service that the business offers and includes three key elements:
Products and Services: The features or elements of the offering (both tangible and intangible) that are provided to the customer to help them get their jobs done.
Pain Relievers: How the product or service helps reduce or eliminate customer pains. These are the solutions that address customer frustrations, obstacles, or risks.
Gain Creators: How the product or service provides added value or helps create desired outcomes for the customer. These are the things that help customers achieve their desired benefits.
In this part is where I, as the interviewee and a product maker putting my thoughts, insights, innovative ideas, and solutions for the things Manong Yang had shared that could benefit and help him and his other co fishermen all around the Country.
Purpose of the Value Proposition Canvas:
Fit: The primary goal is to achieve a good fit between the value map (what you are offering) and the customer profile (what your customer wants). A strong value proposition will address the most important customer jobs, relieve significant pains, and create desired gains.
Alignment: The canvas helps businesses ensure that their products or services are aligned with the needs and wants of their target audience, improving the chances of market success.
Iteration: It serves as a tool for continuous refinement of both product features and marketing strategies by mapping out assumptions and testing them through customer feedback.
The Value Proposition Canvas is often used in conjunction with the Business Model Canvas, focusing on the value proposition section in greater detail to fine-tune product-market fit.
Mangompit, Jaymoriel R.
CE4G
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Empathy Map Interview on Fish Friendly GPS Traps
As a country rich with marine resources, it is still inevitable for Filipino fishermen folks to face various struggles when it comes to their livelihood, considering how poorly they are treated by the government with lesser support and no proper attention given. That is why at Techblazers, we are dedicated to addressing critical environmental and contemporary challenges through deep and intensive research regarding this matter, Aquaculture; driving sustainable solutions and pioneering advancements for a better future, incorporating their culture and the technology.
This product is simple yet impactful, enhancing fishing efficiency and sustainability while providing valuable data to help fishermen make informed decisions.
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forever there will be uncertainties,
but I wanna be uncertain with you,
forever as well.
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The kind of pain that any tears can’t fix, I am deeply broken.
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And if heaven doesn’t want us
Would you go with me to hell?
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We cannot all be artists
and I must admit, I do not know how to paint.
But if I were to take a palette,
all my colours would be of you.
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But all the things you can’t stand about yourself
are all the things I can’t go a day without.
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I have flown around the world and met no one like you because you are all the things I keep coming back to.
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