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Week 10: Digital Citizenship and Conflict: Social Media Governance

A social media governance plan is a structured framework that helps businesses effectively manage their presence on social media platforms. It consists of rules, processes, and strategies aimed at understanding and mitigating the risks associated with social media. While social media enhances customer interactions and relationships, public mistakes can have severe consequences for both reputation and cost.

Here are the benefits of an effective social media governance plan:

1. Reputation management: A well-designed social media governance strategy enables organizations to maintain a consistent brand image. It provides guidelines for handling customer feedback, allowing for prompt responses and fostering a positive online identity.

2. Legal compliance: A comprehensive social media governance plan includes guidelines for adhering to data protection laws and compliance requirements. By following these guidelines, businesses can avoid legal issues such as copyright infringement and the misuse of customer data. The plan also ensures that social interactions align with brand guidelines.

3. Risk reduction: Security protocols within the social media governance plan help protect businesses from cyber threats, such as data breaches. By implementing incident response plans and addressing vulnerabilities, organizations can minimize damage and secure customer data.

4. Employee advocacy: Employees can play a vital role in promoting an organization's social standing and reputation. A social media governance plan channels employee advocacy in a way that strengthens the brand, leveraging their genuine support and engagement.

5. KPI monitoring: Monitoring key performance indicators (KPIs) outlined in the governance plan allows organizations to make data-driven decisions. By analyzing past strategies and deriving insights, businesses can adjust goals and optimize social media campaigns.

6. Customer engagement: The governance plan guides organizations in handling customer feedback and inquiries, emphasizing an empathetic and solution-oriented approach. This enhances customer engagement and fosters stronger relationships.

7. Efficient resource allocation: By following the budget and resource allocations outlined in the governance plan, organizations can identify the most relevant social media platforms. This maximizes social media returns and ensures efficient resource usage.

8. Scalability: A robust social media governance plan accommodates the evolving needs of a growing business. It enables the adoption of new technologies, strategies, and platforms, facilitating faster business scalability.

In summary, an effective social media governance plan enables businesses to manage risks, maintain their reputation, comply with legal requirements, engage customers, optimize resources, and scale efficiently..

Reference list

Newberry, C 2023, ‘8 Must-Haves of a Smart Social Media Governance Plan’, Social Media Marketing & Management Dashboard, viewed 22 March 2024, <https://blog.hootsuite.com/social-media-governance/#8_key_elements_of_a_solid_social_media_governance_strategy>.

‘Social Media Governance: 9 Essential Components’ n.d., www.sprinklr.com, viewed 22 March 2024, <https://www.sprinklr.com/blog/social-media-governance/#toc-0>.

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Week 9: Gaming Communities, Social Gaming and Live Streaming

Gaming communities and social gaming: The online gaming community is a dynamic and thrilling environment that continues to evolve. With a vast number of gamers worldwide, game designers and developers are striving to create captivating experiences within this emerging metaverse. Minecraft serves as a notable example of a successful online gaming community. It fosters a lively and engaged community, attracting players from across the globe who come together to construct, explore, and enjoy the game.

Minecraft offers players the ability to craft their unique worlds using custom blocks, structures, creatures, and environments. They can join servers to collaborate with others or participate in entertaining mini-games such as Capture the Flag or Spleef.

Interaction among players takes place through chat rooms, forums, and in-game events. These avenues facilitate the sharing of building tips, discussions about strategies for overcoming challenges, and the forging of connections. Minecraft's online gaming community excels in bringing people together irrespective of age, gender identity, nationality, or language barriers. It provides an inclusive space where individuals can express themselves freely without fear of judgment. This freedom fosters creativity among players, leading to impressive creations within the game's virtual realm.

Live-streaming: Live streaming platforms have become popular hubs for gamers to live broadcast their gameplay to a global audience. These platforms offer user-friendly interfaces and interactive features, transforming gaming into a communal experience where the boundaries between players and viewers are blurred. This shift from passive consumption to active participation has had a significant impact. Live streaming has given rise to a new generation of gaming celebrities, as streamers accumulate large followings and become influential figures within the gaming community. This phenomenon has transformed the nature of fandom, with viewers developing personal connections with their favorite streamers, resembling the traditional celebrity-fan dynamic.

 

Furthermore, streaming has democratized the creation of gaming content. It has opened the doors for anyone with a passion for gaming and a desire to share their experiences to become a content creator. This inclusivity has led to the emergence of diverse voices and perspectives, challenging the traditional narrative of the gaming industry.

Reference list

MetaEngine n.d., ‘Online Gaming Community Examples and Best Practices’, www.metaengine.gg, viewed <https://www.metaengine.gg/blog/online-gaming-community-examples-and-best-practices#:~:text=When%20looking%20at%20successful%20online>.

‘The Influence of Streaming Platforms on Gaming’ n.d., www.linkedin.com, viewed 22 March 2024, <https://www.linkedin.com/pulse/influence-streaming-platforms-gaming-desoniqstudio-5xflc>.

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Week 8: Digital Citizenship and Software literacy: Instagram Filters

According to a report in The Wall Street Journal, the negative impact of filtering on self-image is a widespread issue affecting various age groups. Facebook, in an internal document mentioned by the WSJ, acknowledged that these apps have harmful effects on women. The document revealed that 32 percent of teenage girls stated that Instagram made them feel worse about their bodies when they already felt bad, and among teenagers who experienced suicidal thoughts, Instagram was identified as a contributing factor by 13 percent of British users and 6 percent of American users. However, it's important to note that this problem is not limited to teenagers alone. People of all ages, including children and adults, have expressed their feelings of shame when posting unfiltered photos of themselves. Dr. Magavi, a professional in the field, has encountered individuals from various age groups who have even contemplated undergoing plastic surgery to resemble their filtered versions.

Dr. Howard pointed out that there is a noticeable rise in body dysmorphic concerns, where individuals develop unrealistic expectations of looking like their filtered selves and become fixated on achieving that ideal in real life. This obsession often leaves them feeling depressed, anxious, lonely, and ultimately disappointed. A 2019 Canadian study emphasized the role of social media in exacerbating or triggering body image issues, highlighting that even spending as little as five minutes on platforms like Facebook or Instagram can elicit negative responses. Dr. Magavi referenced this study as evidence of the harmful impact of social media on body image.

According to Dr. Howard, the effects of social media filters not only affect the users themselves but also have a broader influence on societal beauty standards and aesthetic expectations. Even individuals who do not spend extensive time on social media platforms are inevitably exposed to images and products that are shaped by the prevailing trend of filter-enhanced expectations. This exposure contributes to the normalization of altered appearances and can impact the way we perceive beauty and the standards we hold ourselves to.

Reference list

Carneiro, A 2019, ‘How Instagram, Facebook photo filters are creating challenges for police when people go missing’, Saskatoon, viewed 22 March 2024, <https://saskatoon.ctvnews.ca/how-instagram-facebook-photo-filters-are-creating-challenges-for-police-when-people-go-missing-1.4663436?cache=%3FclipId%3D104070%20>.

Rivas, G 2024, ‘The Impact of Filtering on Social Media’, InStyle, viewed <https://www.instyle.com/beauty/social-media-filters-mental-health#:~:text=Filtering%20Can%20Hurt%20Mental%20Health>.

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Week 7: Digital Citizenship and Health Education: Body Modification on Visual Social Media

Week 7: Digital Citizenship and Health Education: Body Modification on Visual Social Media

DEFINITION OF BODY MODIFICATION

Is a completely voluntary change in body, appearance and aesthetics. This need a combination of changing and cosmetic methods, using of surgical tools, chemical injections, using of jewelry and an exercise regimen to change appearance. There will always be an aesthetic element to this and there will have some special situations in each place's customs and culture.

The appearance  of social networking have a special role in acting as a catalyst for people to modify their appearance. With the development of technology and social networks, the transformation of the body and social networks will create combined elements. We all know that social networks are a powerful breakthrough in communication, with a strong role in coverage worldwide with platforms such as Facebook, INS, YouTube... social networks have become one of the places where thay show their personality through images, videos, especifically their appearance. This has a strong correlation with their decision to change their appearance.

According to Mr. Jonathan, he spent a lot of time discovering that people can be emotionally affected by "brand" images. He argues that “emotion work involves managing the tension between competing online and offline self-presentations, descriptions, and transformations of online and offline identities.

Mr. Jonathan says: “Identity dissonance can be difficult to manage offline when there is a significant difference between online and offline body image.” …. Although the appearance very inspire but many reasearchs show that social media sets many beauty standards unreal, so that are directly linked to concerns about body image and body modification which creates a problem: Virtual living, unrealistic living, lack of perspective from outside life.

In addition to being a factor influencing a person's decision to celebrate their beauty, social media is also a place where people like to "self-mutilate" - a word conceptualized to refer to the act of tattooing and piercing. on the body, a sense of familiarity can be found.

Reference list

‘Body modification vs. social media: Is there any connection?’ n.d., Spiderum, viewed 22 March 2024, <https://spiderum.com/bai-dang/Body-modification-vs-social-media-Is-there-any-connection-HUk3sCwKK5l1?fbclid=IwAR2b4SyVSR25L60tA5Yq0xrO0yBP6YDANj4plCRrGWzolZ_L7G8ShuAD9ns%20%5BAccessed%2026%20Feb.%202024%5D.>.

2022, Swinburne.edu.au, viewed 22 March 2024, <https://researchbank.swinburne.edu.au/items/a9c91c82-0f40-4e0b-9e2e-9ec1433bafda/1/>.

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Week 6: Digital citizenship case study: Social Media Influencers and the Slow Fashion Movement

Week 6: Digital citizenship case study: Social Media Influencers and the Slow Fashion Movement

Definition of slow fashion: 

Slow fashion, a term coined by Kate Fletcher, a professor of Sustainable Fashion at the London College of Fashion in 2007, refers to an approach to fashion that prioritizes quality over quantity. It encompasses traditional craft techniques to create durable clothing that lasts longer. In stark contrast to fast fashion, which revolves around rapid trend cycles and focuses on producing inexpensive, disposable garments, slow fashion aspires to produce clothing that is better for the environment and the workers involved in the production process.

The slow fashion movement incorporates various principles, including sustainability, fair trade, local manufacturing, and a strong emphasis on quality craftsmanship. By adhering to these principles, it aims to establish a more ethical and sustainable model for the fashion industry.

In recent years, there has been a notable increase in awareness regarding environmental concerns and the detrimental impact of the fashion industry on the environment. The industry has been criticized for contributing to water pollution and the use of toxic chemicals. However, the rise of the slow fashion movement signifies a shift towards a more sustainable and environmentally friendly approach to fashion.

So how does slow fashion help the environment?

In numerous ways, sustainable fashion brands contribute to a more environmentally friendly industry. These brands prioritize sustainable practices, such as the utilization of organic and natural materials, recycling fabrics, and minimizing water consumption. As a result, they reduce the amount of clothing that ends up in landfills, as well as the release of toxic chemicals into the environment. Sustainable fashion brands also frequently support local craftsmen and artisans, which not only stimulates the economy but also aids in reducing one's carbon footprint. By adopting these practices, sustainable fashion brands strive to create a positive impact on both the planet and society.

Some examples of brand “slow fashion”:

Artknit workshop

A sand-colored organic cotton dress made to order by Artknit Studios.

Organic cotton dress – International shipping from Italy

Artknit Studios creates timeless knitwear with 100% low-impact materials, responsibly produced by Italian manufacturers. The company's partners are committed to anti-waste measures using only certified and locally sourced fibers, true to the brand's "buy less, buy better" motto.

Moon + Sun

Luna + Sun is a wicked Australian fashion line, creating stunningly feminine designs. The company's factory is certified by Ethical Clothing Australia and its products are OEKO-TEX® STANDARD 100 certified.

Little Emperor creates unique, functional and easy-to-wear clothing for children. The company's affordable clothing is made from eco-friendly organic cotton, each product is designed in Sydney, Australia and manufactured in a Sedex approved factory, ensuring a living wage and safe working conditions for workers. From materials and packaging to energy suppliers and banks, Little Emperor does its best for the environment. Named in honor of the adorable emperor penguin, Little Emperor is a member of 1% for the Planet, meaning 1% of sales are donated to environmental nonprofits, helping to protect penguin's house.

Reference list

‘What Is Slow Fashion?’ n.d., State of Matter Apparel, viewed <https://stateofmatterapparel.com/blogs/som-blog/what-is-slow-fashion>.

Wolfe, I 2022, ‘These 15 Slow Fashion Brands Will Help You Ditch Fast Fashion’, Good On You, viewed <https://goodonyou.eco/slow-fashion-brands/>.

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WEEK 5: What is digital citizenship? Hashtag Publics, political engagement, and activism Digital activism is commonly defined as the utilization of digital technologies to actively participate in social and political campaigns (Joyce, 2010, p. vii). The advancements in communication technology have greatly facilitated this practice. The rise of the Internet, particularly social media platforms, has created an accessible public space where individuals can engage and contribute, enabling a significant expansion of digital activism. The crucial role of social media in the progression of digital activism is evident. Social media facilitates the less powerful to confidently raise their voice.

Thanks to the widespread availability of internet-connected devices, regular individuals now have the ability to raise awareness about societal issues and launch campaigns, often with just a meaningful message and a simple hashtag. This accessibility has led to notable movements like Black Lives Matter (BLM), which originated in 2012 through a social media hashtag and continues to thrive today. Another example is the Ice Bucket Challenge, which gained popularity in 2014 after a Twitter video featuring ALS patients. The challenge quickly went viral, engaging over 28 million people and generating more than 2.4 million videos on Facebook alone (Rodriguez, 2014). Social media not only attracts like-minded individuals but also plays a significant role in raising public awareness and inspiring participation in various activities.

Social media encourages every person to engage with activism.

Social media eliminates geographical barriers and brings people together in a shared virtual space. It provides an opportunity for anyone to contribute to a movement by engaging with features and related content disseminated on social media platforms. Moreover, individuals can create and share their own content that aligns with the movement. With its diverse communication capabilities, including text, images, and videos, social media serves as a potent tool for users to create, distribute, and exchange content.

Social media boosts the flow of information.

Social networking platforms facilitate the rapid and extensive dissemination of information to a larger audience. Through the use of algorithms, these platforms constantly promote content and information that align with users' interests and concerns, increasing the likelihood of user engagement. As users interact with this content, it continues to spread among individuals in their networks, thus sustaining and amplifying the flow of information.

REFERENCES

· Ariadne, V 2017, Digital Citizenship and Political Engagement: The Challenge from Online Campaigning and Advocacy Organisations, Palgrave Macmillan, Springer eBooks.

· Joyce, M 2010, Digital Activism Decoded: The New Mechanics of Change, International Debate Education Association, Ebook Central (ProQuest).

· Leong, C, Pan, S, Bahri, S & Fauzi, A 2019, ‘Social Media Empowerment in Social Movements: Power Activation and Power Accrual in Digital Activism’, European Journal of Information Systems, vol. 28, no. 2, pp. 173-204.

· Madhumathi, J, Sinha, R, Veeraraghavan, B & Walia, K 2021, ‘Use of “Social Media”—an Option for Spreading Awareness in Infection Prevention’, Current Treatment Options in Infectious Diseases, vol. 13, no. 1, pp. 14-31.

· Rodriguez, S 2014, ‘More than 2.4 million ice bucket challenge videos raise $15.6 million’, Los Angeles Times, 18 August, viewed 25 March 2022, <https://www.latimes.com/business/technology/la-fi-tn-ice-bucket-challenge-16-million-elon-musk-20140818-htmlstory.html>.

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Week 4: The Impact of Reality Television on Audience Engagement and Narratives through Social Media Platforms

Reality television has become a global phenomenon and has significantly impacted audience engagement and storytelling, particularly through the influence of social media platforms. In Ruth A. Deller's work, "Reality Television in an Age of Social Media," which is part of the book "Reality Television: The Television Phenomenon That Changed the World," published by Emerald Publishing, the transformation brought about by this intersection is explored.

Reality TV shows have effectively utilized the rise of social media to create hype around their content, involving viewers in an immersive experience that goes beyond the confines of the television screen. As Deller (2019) suggests, this active participation of the audience has shifted them from passive consumers to active participants in an expanding interactive economy.

A study focusing on the reality TV show "Love Island" illustrates how the program capitalized on new forms of digital media to encourage viewers to consume content across multiple platforms. This approach not only monetized viewer engagement but also facilitated the emergence of online communities that resisted the show's producers. These communities utilized social media to collaborate, share resources, and exercise sousveillance, holding powerful individuals accountable for perceived wrongdoing (L'Hoiry, 2019).

Furthermore, social media has become crucial for the overall success of television, with metrics such as the sharing of memes, gifs, stickers, and sponsored emojis becoming important indicators of audience engagement. This shift in how audiences engage and participate signifies a fundamental change in the relationship between television producers and their viewers.

In summary, the advent of social media has had a profound impact on the way audiences interact with reality television. It has transformed passive viewers into active participants, fostering a dynamic and interactive narrative that extends beyond the confines of the television screen. As reality television continues to evolve in the era of social media, it will be intriguing to observe how the relationship between producers, audiences, and social media platforms develops further.

References:

Das, S, Sarkar, P & Houssain, A 2021, ‘Perception Analysis of TV Reality Shows: Perspective of Viewers’ and Entertainment Industry Professionals’, International Journal of Media, Journalism and Mass Communications, vol. 7, no. 2, pp. 22–31, viewed 4 February 2024, <https://arcjournals.org/pdfs/ijmjmc/v7-i2/3.pdf>.Deller, RA 2019, Reality television : the television phenomenon that changed the world, Emerald Publishing, Bingley, Uk, pp. 153–175, viewed 4 February 2024, <https://www.emerald.com/insight/publication/doi/10.1108/9781839090219>.L’Hoiry, X 2019, ‘Love Island, Social Media, and Sousveillance: New Pathways of Challenging Realism in Reality TV’, Frontiers in Sociology, vol. 4, no. 59, pp. 1–13, viewed 4 February 2024, <https://www.frontiersin.org/articles/10.3389/fsoc.2019.00059/full>.

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WEEK 3: Digital Communities: Tumblr Case Study

Digital communities, also referred to as virtual or online communities, are online spaces where people come together to interact, share knowledge, and build connections. These communities provide a safe environment for individuals to discuss common issues, seek solutions, and share personal experiences. By forming connections, members can offer support to one another and develop relationships based on shared interests. Additionally, digital communities empower individuals to express themselves and have a voice in the online world. These communities are seen as a progression from traditional online communities, as they promote inclusivity and welcome anyone interested in joining.(Michelle,2022)

In the realm of multimedia, Tumblr stands out as a distinct and secure platform for self-expression, particularly for transgender and gender-diverse individuals, in contrast to mainstream platforms like Facebook and Instagram. It also attracts young LGBTQ+ individuals and those with diverse gender identities who deviate from conventional narratives. When considering the characteristics of a public space, Tumblr fits into this category for several reasons. Two key factors demonstrate how Tumblr operates as a digital community.(Marquart, 2010)

Tumblr is a unique platform that combines flexibility, visual emphasis, individuality, and openness. It stands out from traditional blog platforms by providing a space where "creatives" can engage with ease and fewer constraints compared to other social media platforms. With its introduction, Tumblr has empowered marginalized voices and facilitated community-building and personal expression.

Tumblr serves as a digital space where users can express their evolving identities, which eventually manifest in real life. It is widely regarded as an open and safe environment, enabling the sharing of sensitive information, fostering understanding, and facilitating the exchange of personal revelations. The Tumblr community embraces the disclosure of personal information, creating an atmosphere where individuals feel acknowledged and embraced.

In the realm of web-blogging, Tumblr, like other platforms, allows users to share various types of media, including text, images, quotes, links, audio, and video. Users can tag their posts with keywords, enabling them to search for and engage with content that aligns with their interests. Many users find Tumblr to be a more authentic platform compared to other social media sites, as it allows them to freely express themselves without fear of judgment or restraint.

The anonymity provided by Tumblr has two main effects on users. Firstly, it enables "discursive anonymity," allowing users to express their opinions with relatively low consequences and encouraging self-disclosure. Secondly, anonymity limits the potential audience for a Tumblr page, as users can create and share content under pseudonyms or separate from their legal names, reducing the chances of being discovered by family, partners, or employers. Tumblr offers features such as the ability to hide blogs from search engines, providing users with control over their online presence.

References:

Michelle, 2022, What is an online community?, Guild.co, viewed 21 January 2024, <https://guild.co/blog/what-is-online-community/>.

Marquart, E. (2010). Microblog sensation: The growing popularity of Tumblr. Journal of Digital Research and Publishing, 2, 70-75.

McCracken, A., Cho, A., Stein, L., & Neill Hoch, I. (2020). a tumblr book: platform and cultures (p. 405). University of Michigan Press.

Haimson, O. L., Dame-Griff, A., Capello, E., & Richter, Z. (2021). Tumblr was a trans technology: the meaning, importance, history, and future of trans technologies. Feminist media studies, 21(3), 345-361.

Hillman, S., Procyk, J., & Neustaedter, C. (2014, June). 'alksjdf; Lksfd' tumblr and the fandom user experience. In Proceedings of the 2014 conference on Designing interactive systems (pp. 775-784).