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HND2 END OF YEAR By Kevin Mora-Rosenkranz Name of Exhibition: End of year exhibition
Location of exhibition: Theatre Royal 1. How does the flyer/poster advertise the exhibition? The flyer was advertised in different areas of college, 1 weeks before the exhibition. It was also advertised on social media, to invite as many people possible. The image used for the flyer was voted by all the HND2 group from one of the student’s pictures, this was also part of the photos exhibited during the event. The flyer contained all the necessary information to advertise the exhibition, such as time, location, sponsors and the college’s name. 2. What is the suitability of the gallery space? How is the exhibition laid out? The exhibition was arranged in 2 different floors, portraits in the second floor and landscapes in the third floor. It was a big space that allowed lots of images to be displayed without looking cluttered. Each board had two images that went together either by their style, colours, mood or lightning. 3. How has the work been mounted? Is this appropriate for the work? Each project was mounted the same, with a classic black frame and a white boarder. It works great for this type of exhibition, since all the images are different from each other and have different concepts, the same frames makes them work as an unity. 4. Who made the work? The work was made by all the students from HND2 Photography from City of Glasgow College. 5. Who did they make it for, who is the audience? The audience for this exhibition was mainly for the student’s family and friends, so they could see what they’ve been doing in college and what have they been learning. But it was also for anyone with an interest in photography, also a great marketing strategy from college, because they get to show their student’s work, attracting possible future students to sing up for the HND degree. 6. How does it make you feel? As a student part of the exhibition, it makes me feel proud to see my images displayed in a beautiful space, it’s a small reward from the hard work invested during the second year of HND. It is also a great incentive to keep working hard so that for the future my images can be displayed in more galleries. 7. If the work has a title, does it make you thin about the images differently? The title for this project is “End of year exhibition” with this in mind, I feel it gives a good insight to the viewers on what to expect. Without the title it would only create confusion to the spectator, by seeing a group of images that don’t relate from each other. 8. How would I describe it to someone later? I would describe it as an interesting group of images, that can relate to anyone, since there’s so much diversity, I’m pretty sure anyone will find at least one image that they could engage with. 9. Does the photograph make you want to ask questions, what are these questions? Definitely, I’d like to know what’s their approach when photographing people, do they ask permission first? Is it spontaneous? Were the people in the images hired for the project? Is there any agreement for the use of the images? Contracts signed? 10. Is the photograph valuable? How do you know? It is definitely valuable for the students and college. It’s a great opportunity to expose the best work of each student, showcasing their different skills and talents. 11. Is the work for sale and who might buy it? Yes, the images were on sale during the exhibition for a cost of: Framed Archival Gliclée print: £120 Unframed Archival Gliclée print: £95 Anyone interested could’ve contacted either the college or directly to the student. Since there was a lot of variety of work, such as fashion, still-life, documentary, macro, landscape...anyone with an interest in any of those styles could’ve been a possible buyer (art collector, magazine, editor or just anyone with an interest on photography). 12. What information is available about the artists? There wasn’t much information available from each student, only the name mentioned in each picture and also a group of business cards arranged on top of a table from each student, for anyone that had an interest and wanted to contact the photographer. 13. Who organised the exhibition and who selected the work? The exhibition was organised by a mutual collaboration from the college and students. The images were selected by each individual student, with the supervision of a lecturer.

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Once again shortlisted for the AOP! 🥂 🎉

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A Y E W R I T E By Kevin Mora-Rosenkranz

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A Y E W R I T E By Kevin Mora-Rosenkranz For this event at Tramway 1, I had a complete different idea of what it was going to be. I thought the dynamic was going to be similar to the previous night, portraying the authors and capturing them while signing books. But that wasn’t the case, when I arrived I got informed it was going to be a concert by a band conformed of crime writers. I was really excited about this, because I’ve never had the experience to shoot a gig, the problem was that I brought a 24-105mm lens and that wasn’t going to work if I wanted to get closeups of the band without blocking the view of the audience, so I had to go back to my flat and get my 75-300 f/5.6 lens. I was annoyed because even though I manage to get closeups, that lens didn’t performed well in low light conditions, it didn’t had a fast aperture, neither image stabilisation, so I had to use a relative fast shutter speed and a high ISO. In overall the pictures turned out to be much better than what I was expecting, I would’ve preferred getting a better lens from college, next time I’ll make sure what sort of event I’m going to be covering, to know exactly what type of equipment I need. Equipment: Body: Canon 6D Lenses: 24-105mm f/4 IS - 75-300mm f/4-5.6 Camera settings: Aperture: f/4-5.6 Shutter speed: 1/80-1/200 ISO: 800-2500

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A Y E W R I T E By Kevin Mora-Rosenkranz

Shooting for the aye write festival, at the Mitchell Theatre, was a valuable working experience, but it was also challenging for several reasons: 1. Lightning: the Lightning wasn’t the best, without a speedlight I had to use a high ISO, compromising the quality of the image, though I’m very pleased with the results. It was a great practice to use the speedlight, I had a few problems at the beginning, but then I manage to fix it. 2. Authors: I had the idea that there was a specific time for to photograph the authors, but that wasn’t the case, I had to chase them and ask them if I could take a portrait of them, it was a great opportunity to push me out of my comfort zone and thankfully the authors were really nice and easy to work with. 3. Audience: the event didn’t had permission to photograph the audience, so I had to be careful not to be invasive and be very careful who I took pictures of. Equipment: Body: Canon 6D Lens: Canon 24-105mm f/4L Flash: Sigma EF-610 + Softbox Camera settings: Aperture: f/4 Shutter speed: 1/50-1/125 ISO: 100-1250

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D A V I D E U S T A C E We develop as an artist all the time, we’re constantly evolving. You need to be your own editor, judge. It's easier to present your portfolio, but difficult to get noticed with the amount of people nowadays. The art directors want to see your journey, the process of your work, not necessarily just the finish picture. It's not about building a folio, it's about finding who we are and what excites us, is not a race it's a journey. Going on a journey is not about delivering the best folio, it's about creating an image that will last for lifetime, nowadays it's just about taking snaps that will last 5min, it's all about getting everything quick, everything is accessed so easy, but that doesn't mean that our brain and the way we act should defer, we should always take our time to our photograph, stop and question about what you are, photographing (why, what) it'll give you a better understanding on what moves you. You need to be your own critique. Camera helps as an introduction to meet new people, you can ask strangers that you admire then and you’d like to take a portrait and they will be more willing to help than if you asked if they want to meet up for a cup of coffee. It's important to rely on other people, assistants. Biggest challenge: it's all about overcoming the challenge, not about what's the challenge, biggest photographers still struggle, anxiety and insecurities are something that will always follow us, what matters is that we learn how to deal with it and don't let that affect our performance. Inspiration: Not from one source, it comes from life, from people that accept that nothing is perfect, it can be little things, even by following our interests, using the camera to record our interests.

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P A U L H A M P T O N

Paul is a photographer from Finneston, Glasgow, he started in photography club in primary school. His first camera was an Olympus trip 33. His work covers different areas of photography, such as: Corporate: law firm, audi, British energy, investment firm (engineering), insurance company. Education: Glasgow university. Propaganda: work for toris Clothing Lifestyle Stilllife

Biggest inspirations?

You need to inspire yourself, after being years in photography is difficult to find things that inspire you, it varies, depending on the day.

Important to photograph meaningful things for yourself.

Not a trendsetter or a trend follower.

Clients: always be nice with the clients to build a long lasting relationship

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A N G E L A G R A H A M Angela is a photographer, graduated at City of Glasgow College with a BA honours last year (different experience the BA program, really up to yourself projects). Notes: Always looking at images on facebook or instagram, don't have many people added, just photography related. Very experimental, using different equipment Always finding life in the image, seeking for a connection, striving for an image that feels so present. Important to find inspiration, admiring a photographer and follow their style and getting inspire by it. We need to standout from everybody else, by finding our own style. Don't need much money to invest on the production of the shoots, use stuff around you It's essential so assist on shoots to have a better understanding on the dynamic of the shoot, the logistic of it, how long does it take to prepare, how long you've got to shoot. Keep doing what you know, don't try do mimic others people technique, staying true to your own style is important, you'll be more efficient, you need to trust yourself and your own style, it's not about how other photographers work. It's important to build connections with the people you work with, because you don't know what those people will end up doing in the future, they might overcome successful people which would be very useful to have them as contacts. Question your own work, why do you shoot they way you do, why are you interested on what you do? Need to learn that not everyone will love what you do.

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F O L I O 2 By Kevin Mora-Rosenkranz Folio 2 has been the most challenging block through all HND, even though there were less projects to do, each of them demanded a lot of research and dedication. It was harder, but I really enjoyed working on each brief, it allowed me to immerse myself in different areas of photography. ➖Still life: this is a type of photography I never considered doing before my HND, but now I realise how much I enjoy taking product shots, it allows me to really think about the image and consider the lightning shot after shot and see how I can improve it. It’s great not having the pressure of delivering quick results, with this area you can really take your time and evaluate how to achieve the best result. The still life shots for this folio were really interesting and I’m really proud of all of them, I feel they could have great potential for advertising, the only exception would be the brand location, the light wasn’t nice on the watch and the skin tones weren’t the best either, but that could’ve easily been fixed by adding an artificial light onsite. ➖Documentary: this project caught me by surprise, I wasn’t looking forward to do it at all, it’s a type of photography I haven’t done before. I struggled to decide exactly how to shoot the image, but I’ve learned that with documentary, the less you think, the better the results, because it’s all about capturing the moment as how it is. After finding the right way for documenting myself, I started to really enjoy it, a great self explorative project, where I learned about myself. I’m really happy with the book, because it’s a personal project that recorded a time of my life and it’s something that I’ll cherish forever. ➖Fashion: these were the most useful projects, since I want to become a fashion photographer. It’s the area of photography where I feel most comfortable and I’m really pleased with the outcome of both briers, even though they were stressful, I now have more images to include on my professional portfolio.

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H Y P E R R E A L I T Y - R E S E A R CH By Kevin Mora-Rosenkranz I’m not a fan of layering multiple images together for fashion shots, so for this brief I’ve decided to go for a darker approach. It’s interesting what you can create with Photoshop, and a perfect example is the work of the photographer, Christopher McKenney, he’s an American photographer that specialises in horror surrealism, a great conceptual artist worth following for inspiration. Other photographers I’ll be getting inspiration from, are: Jairo Alvarez and Jacob Sutton “airheads”. Primary source: Christopher McKenney. (2018). Christopher McKenney - Work. [online] Available at: http://christopher-mckenney.format.com [Accessed 9 Mar. 2018]. Jairo Avarez. (2018). Jairo Avarez - portfolio. [online] Available at: http://www.jairoalvarez.com [Accessed 9 Mar. 2018]. Sutton, J. (2018). Jacob Sutton. [online] Jacob Sutton. Available at: http://jacobsutton.com [Accessed 9 Mar. 2018]. Secondary source: completo, V. (2018). "Airheads" By Jacob Sutton. [online] Wake-up-and-sleep.blogspot.co.uk. Available at: http://wake-up-and-sleep.blogspot.co.uk/2015/02/airheads-by-jacob-sutton.html [Accessed 9 Mar. 2018].

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Model release forms for both fashion shoots (Fashion Major and Sunday Heralds). And also for the brand location.

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S U N D A Y H E R A L D - R E S E A R C H 2.0 By Kevin Mora-Rosenkranz

Due to the weather forecast I decided to change my initial plan of shooting outdoors with modern-business type of buildings, it is too cold for the model to be outside and it is also meant to be raining that week. I still kept the original clothing style (smart and stylish), but decided to go for a more raw location, by using neutral colours, mainly concrete. The reason why I decided to go for this style is because it’s very trendy in fashion photography, major companies are using this look, such as: Also because I feel that the style of clothing I’ll be using for the shoot, will go very well with neutral colours. The photographers I’ve mainly gotten inspiration from are: Dominik Tarabanski, Paul Jung, Talia Chetrit, Olivia Langner and Julia Noni.

Primary Source:

Dominik / Tarabanski. (2018). Visual / Conversations. [online] Available at: https://www.tarabanski.com [Accessed 5 Mar. 2018]. PAUL JUNG. (2018). ABOUT. [online] Available at: http://pauljung.co.uk [Accessed 5 Mar. 2018]. TALIA CHETRIT. (2018). blog-option. [online] Available at: http://www.taliachetrit.com [Accessed 5 Mar. 2018]. Julia Noni Photography. (2018). Julia Noni Photography. [online] Available at: http://www.julianoni.com [Accessed 5 Mar. 2018].

Secondary Source:

Art Fucks Me. (2018). Dominik Tarabanski - Art Fucks Me. [online] Available at: http://artfucksme.com/dominik-tarabanski/ [Accessed 5 Mar. 2018]. Jungbauer, J. (2018). Minimal Fashion Photography By Paul Jung. [online] Ignant.com. Available at: https://www.ignant.com/2015/07/21/minimal-fashion-photography-by-paul-jung/ [Accessed 5 Mar. 2018]. Coeval. (2018). Olivia Langner. [online] Available at: https://www.coeval-magazine.com/coeval/olivia-langner [Accessed 5 Mar. 2018].

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Good insight of how an Apple product can be shot, from the early stages of setting the Lightning, the post production and marketing, from the product Photographer Peter Belanger

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At the end I decided to use Whitewall to create my photo book, I saw this company at the photography show 2017, they had print samples and they looked amazing, so I knew that I could trust their performance. Other advantages about this place were: Pricing: their books were relatively affordable comparing to other sites, the price range goes from £18-80, depending on what type of book you want. For my project it cost me £52 (including delivery), which I’m quite happy considering that it has very good standards. Hard cover: this was one of the main things I was looking for, this was the only place that I found that offered the end of the hardcover to be in black, I didn’t want my book to just have white, I wanted to add an extra special look to it. There was other places that offered a wide range of colours but much more expensive, ideally I wanted red, but considering the price I settled with black. Variety: this place had a wide range of photo books, depending on the needs of the consumer. Software: initially I was planning to use InDesign, but it was taking me too long, so finding a website that offered a software for you to create a photo book was very useful. The software that Whitewall offers is really simple and easy to use, I have no complaints about it, one of the things that I liked the most, is that you can save the project half way done and then keep working on it another day, I really liked this because it allowed me to review and think about the best ways to arrange the book.

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It was a bit overwhelming deciding which place to choose to make a photo book, there was so much more options than what I was expecting. Things that were considered: price, delivery speed, quality print, software to create a photo book. From all those options I really liked GF Smith, it seamed the best place if you want to make a high quality book, they offer so much variety and very nice finishing looks, but unfortunately it was really expensive, just the basic would’ve cost £100, unfortunately I don’t have the budget for it just now, but I’ll definitely keep this as an option for future references.

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Evaluating what’s the best options for making photo books available for the UK, blurb seems to be the most popular option, however I decided not to go for this option, since they leave an advertising note at the end of the book.

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H Y P E R - R E A L I T Y By Kevin Mora-Rosenkranz

This was a fun short project, I knew I had in mind that I wanted to create something weird and I feel that I accomplished the creepy approach I was going for. As for the location, initially I was planning to do it in the forest, but the only day I had spare time, it was raining, yeah what a surprise… So I had to improvise and decided to shoot it in the basement of the building I live, I couldn’t had asked for a better location, it definitely worked better than the forest idea. With the mouth I had a problem with the light, it wasn’t bright enough, so I had to use a very wide aperture to compensate the exposure. The problem is that I couldn’t get all the frame to be focused, so I had to combine 2 images in order to get the sharpness I was hoping for. The tools I used to create this image were: ➖For cutting the edges of the images and combining them, I used: Rectangular Marquee, Polygonal Lasso and Quick Selection Tool. ➖For colour grading: Gradient Map, Brightness and Contrast. ➖Finishing touches: dodge and burn.