Don't wanna be here? Send us removal request.
Statistics
We looked inside some of the posts by kavyavarma225-blog and here's what we found interesting.
Average Info
Notes Per Post
7
Likes Per Post
1
Reblog Per Post
6
Reply Per Post
0
Time Between Posts
1 day
Number of Posts By Type
Text
7
Link
1
Photo
1
Last Seen Tumblr Blogs
Fun Fact
Tumblr has 4 main sources of revenue.
Text
TRADITIONAL MARKETING VS DIGITAL MARKETING ?
Let’s figure out what is most suitable for the marketing and promotion for your business. Online Advertising vs. Traditional advertising could seem like a tough decision to make
Marketing is nothing but giving a permanent solution to the customers for what they want exactly. It is that aspect of the business that you can never gonna ignore. A wise entrepreneur will segregate separate budget for the marketing alone.
The problem is, we are living in a generation where maximum people are doing only Online transactions while other people do not yet know how to use the internet. So, the traditional vs Digital Marketing decision becomes difficult.
All we need to do is to know the PROS ad CONS of both and see how it applies to your business. Check out the benefits of both the market’s statistics and you will have a good indicator of which mode of marketing you need more.
What is traditional marketing?
Traditional Marketing is the conventional modes of marketing that have been used since the beginning of marketing. This includes
Television
Newspaper
Radio
Billboards and Flyers by the highways and the roads
Ads in related weekly magazines.
What is digital marketing?
Digital or Online Marketing is the marketing mode of the global village. It is the only era of the internet that influence in every realm of life.
Digital marketing includes platforms like:
Social media like Facebook, Twitter, or Instagram.
Business networking sites like LinkedIn.
Promotional ads via emails.
Paid pop-ups.
Blogs
Clickbait links for viral content.
Online marketing is more user-friendly than traditional marketing, though all the types look similar. Now we got to know what traditional and online marketing is, let us figure out the best of the traditional vs. digital marketing contest.
Traditional vs. digital marketing
Let’s lay down the pros and cons of online advertising vs. traditional advertising.
Pros of Digital Marketing over Traditional Marketing:
Reduced cost
Newspaper ads, television ads, and the likes cost a lot. Online advertising, on the other hand, is something even young entrepreneurs can afford with some saved up money.
So, even school goers can have a startup thanks to the cheap cost price for online marketing. This, in turn, helps expand the scope of marketing across boundaries of age and finance.
Easy Monitoring:
In traditional marketing, we have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.
You can see everything in real-time including:
A number of visitors.
The most active time of the day.
Conversion rates.
Bounce rates.
When you have the result handy in real-time, you waste no time taking action.
Brand building opportunities:
This is mainly because with the limited space and frequency of advertisements with traditional marketing, digital marketing clearly wins this category.
You can have a whole website instead of a column on a newspaper page. You can put forward things to people whenever you want once you own a blog or a Page on social media. With this space, you can create a consistent image for your Company. This is something one advertisement aired on the radio or posted in the newspapers cannot give you. And will also help in branding your business.
Higher exposure
Now, you can’t claim that a television ad or an advertisement on every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality or targeted people.
Whereas online advertisement reaches out to the entire world so you are missing out on nothing.
Flexible nature
With traditional marketing, you cannot really interact with your target audience. You need to wait out for the responses to come in before you can plan your next step. This is a long and tedious process.
Online marketing allows you to engage your audience in real time. You can chat and discuss a lot about your brand or Company with the actual audience immediately. Yes, this demands more engagement from your side too. You need to be prepared to invest that much time or a public relations team into the marketing budget.
Quicker publicity
Very much due to the real-time results of online marketing, you get instant publicity. If you don’t, you at least instantly know that this particular ad isn’t working for you.
Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, comments helping you reach a new audience and earn a new visitor every second.
Non-Interpretive
Audience can choose to skip Ads. Online advertising vs. traditional advertising have some lesser discussed but crucial differences. For example, the option of choice of ads. With traditional marketing, flyers are handed to you when you are rushing to board that bus. A television commercial comes up on repeat cutting right through a really interesting plot twist of your favorite TV show.
Whereas, online marketing will offer you the choice of time and media. Also, you cannot opt to receive a newspaper without ads. You can always skip online ads if you are not interested.
Suitable for every scale of Business:
There are certain matters in which online advertising takes precedence with due course in the battle of traditional marketing vs. digital marketing.
You don’t have to worry about the size of your business and staff to reach the maximum potential of your online presence and advertising. With traditional advertising, smaller businesses are at disadvantage. Virtual expansion does not require large number of real people handling things.
Easy analytics
With online marketing you instantly know what is working for you and what isn’t via Google Analytics. You can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audience, all in real time.
This helps people using online marketing stay a big step ahead of people relying on traditional marketing.
Advantages of Traditional Marketing
There are some aspects where traditional marketing wins some rounds of online advertising vs. traditional advertising battle. Though few, here they are.
Target Local Audience
You can give an ad on a certain channel, and send out flyers to some chosen parts of the city, to keep things focused on the target audience.
With traditional marketing, you are not wasting resources into the sea of possible targets.
Materials are for keeps
The best thing about traditional marketing is that things are tangible and securable. With the virtual data of online marketing, all you can have are screenshots, which you can lose again.
Unless, of course, you save them on Cloud but who does that! The biggest win for traditional advertisement in the online advertising vs. traditional advertising battle is the hardcopy of materials that the audience has access to. This tends to make them remember the product or service better than what they saw once while browsing the internet.
More personal
Though you can totally use your blog or social network Page to create a brand image and interact a lot with the audience, it remains virtual. Real and personal approaches make people want to take something more serious.
This is why the door to door promotion and handing out flyers followed by a quick discussion on the road will never become obsolete. Of course in some parts it already is, but a comeback of these traditional modes of advertising is inevitable.
1 note
·
View note
Text
TRADITIONAL MARKETING VS DIGITAL MARKETING ?
Let's figure out what is most suitable for the marketing and promotion for your business. Online Advertising vs. Traditional advertising could seem like a tough decision to make
Marketing is nothing but giving a permanent solution to the customers for what they want exactly. It is that aspect of the business that you can never gonna ignore. A wise entrepreneur will segregate separate budget for the marketing alone.
The problem is, we are living in a generation where maximum people are doing only Online transactions while other people do not yet know how to use the internet. So, the traditional vs Digital Marketing decision becomes difficult.
All we need to do is to know the PROS ad CONS of both and see how it applies to your business. Check out the benefits of both the market's statistics and you will have a good indicator of which mode of marketing you need more.
What is traditional marketing?
Traditional Marketing is the conventional modes of marketing that have been used since the beginning of marketing. This includes
Television
Newspaper
Radio
Billboards and Flyers by the highways and the roads
Ads in related weekly magazines.
What is digital marketing?
Digital or Online Marketing is the marketing mode of the global village. It is the only era of the internet that influence in every realm of life.
Digital marketing includes platforms like:
Social media like Facebook, Twitter, or Instagram.
Business networking sites like LinkedIn.
Promotional ads via emails.
Paid pop-ups.
Blogs
Clickbait links for viral content.
Online marketing is more user-friendly than traditional marketing, though all the types look similar. Now we got to know what traditional and online marketing is, let us figure out the best of the traditional vs. digital marketing contest.
Traditional vs. digital marketing
Let's lay down the pros and cons of online advertising vs. traditional advertising.
Pros of Digital Marketing over Traditional Marketing:
Reduced cost
Newspaper ads, television ads, and the likes cost a lot. Online advertising, on the other hand, is something even young entrepreneurs can afford with some saved up money.
So, even school goers can have a startup thanks to the cheap cost price for online marketing. This, in turn, helps expand the scope of marketing across boundaries of age and finance.
Easy Monitoring:
In traditional marketing, we have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.
You can see everything in real-time including:
A number of visitors.
The most active time of the day.
Conversion rates.
Bounce rates.
When you have the result handy in real-time, you waste no time taking action.
Brand building opportunities:
This is mainly because with the limited space and frequency of advertisements with traditional marketing, digital marketing clearly wins this category.
You can have a whole website instead of a column on a newspaper page. You can put forward things to people whenever you want once you own a blog or a Page on social media. With this space, you can create a consistent image for your Company. This is something one advertisement aired on the radio or posted in the newspapers cannot give you. And will also help in branding your business.
Higher exposure
Now, you can’t claim that a television ad or an advertisement on every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality or targeted people.
Whereas online advertisement reaches out to the entire world so you are missing out on nothing.
Flexible nature
With traditional marketing, you cannot really interact with your target audience. You need to wait out for the responses to come in before you can plan your next step. This is a long and tedious process.
Online marketing allows you to engage your audience in real time. You can chat and discuss a lot about your brand or Company with the actual audience immediately. Yes, this demands more engagement from your side too. You need to be prepared to invest that much time or a public relations team into the marketing budget.
Quicker publicity
Very much due to the real-time results of online marketing, you get instant publicity. If you don’t, you at least instantly know that this particular ad isn’t working for you.
Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, comments helping you reach a new audience and earn a new visitor every second.
Non-Interpretive
Audience can choose to skip Ads. Online advertising vs. traditional advertising have some lesser discussed but crucial differences. For example, the option of choice of ads. With traditional marketing, flyers are handed to you when you are rushing to board that bus. A television commercial comes up on repeat cutting right through a really interesting plot twist of your favorite TV show.
Whereas, online marketing will offer you the choice of time and media. Also, you cannot opt to receive a newspaper without ads. You can always skip online ads if you are not interested.
Suitable for every scale of Business:
There are certain matters in which online advertising takes precedence with due course in the battle of traditional marketing vs. digital marketing.
You don’t have to worry about the size of your business and staff to reach the maximum potential of your online presence and advertising. With traditional advertising, smaller businesses are at disadvantage. Virtual expansion does not require large number of real people handling things.
Easy analytics
With online marketing you instantly know what is working for you and what isn’t via Google Analytics. You can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audience, all in real time.
This helps people using online marketing stay a big step ahead of people relying on traditional marketing.
Advantages of Traditional Marketing
There are some aspects where traditional marketing wins some rounds of online advertising vs. traditional advertising battle. Though few, here they are.
Target Local Audience
You can give an ad on a certain channel, and send out flyers to some chosen parts of the city, to keep things focused on the target audience.
With traditional marketing, you are not wasting resources into the sea of possible targets.
Materials are for keeps
The best thing about traditional marketing is that things are tangible and securable. With the virtual data of online marketing, all you can have are screenshots, which you can lose again.
Unless, of course, you save them on Cloud but who does that! The biggest win for traditional advertisement in the online advertising vs. traditional advertising battle is the hardcopy of materials that the audience has access to. This tends to make them remember the product or service better than what they saw once while browsing the internet.
More personal
Though you can totally use your blog or social network Page to create a brand image and interact a lot with the audience, it remains virtual. Real and personal approaches make people want to take something more serious.
This is why the door to door promotion and handing out flyers followed by a quick discussion on the road will never become obsolete. Of course in some parts it already is, but a comeback of these traditional modes of advertising is inevitable.
1 note
·
View note
Text
Basics of Digital Marketing
WHAT IS CRAWLING?
crawling means looking everything on the website by Google is known as crawling.
WHAT IS INDEXING?
Indexing means taking the updated information from the website.
WHAT IS CRAWL BUDGET?
Google will allocate some time to every website after the end of time it will go back. so, we have to make important pages to be noticed.
NO FOLLOW VS ROBOTS.TXT?
No follow is for the link inside the page and Robots.txt is for the page.
GOOGLE DISAVOW TOOL?
List of all backlinks making a request.
SEE THINK DO CARE?
To Help a Business Understand the Customers Journey Online.
BROWSER AND SEARCH ENGINE?
BROWER means CHROME, INTERNET EXPLORER, MOZILLA, FIREFOX and more. In simple it is nothing but the tool which is used to get ACCESS to all the WEBSITES
SEARCH ENGINE means GOOGLE, YAHOO, BING and more…
1 note
·
View note
Text
Basics of Digital Marketing
WHAT IS CRAWLING?
crawling means looking everything on the website by Google is known as crawling.
WHAT IS INDEXING?
Indexing means taking the updated information from the website.
WHAT IS CRAWL BUDGET?
Google will allocate some time to every website after the end of time it will go back. so, we have to make important pages to be noticed.
NO FOLLOW VS ROBOTS.TXT?
No follow is for the link inside the page and Robots.txt is for the page.
GOOGLE DISAVOW TOOL?
List of all backlinks making a request.
SEE THINK DO CARE?
To Help a Business Understand the Customers Journey Online.
BROWSER AND SEARCH ENGINE?
BROWER means CHROME, INTERNET EXPLORER, MOZILLA, FIREFOX and more. In simple it is nothing but the tool which is used to get ACCESS to all the WEBSITES
SEARCH ENGINE means GOOGLE, YAHOO, BING and more...
1 note
·
View note
Text
On Page SEO & Off Page SEO
ON-PAGE SEO: On-page SEO is nothing but making changes INSIDE-WEBSITE to show the search results on the first page. This On-page Seo will help to Optimise the results. Here there are few
TITLE TAG: It will always start with < TITLE> …….matter (Top 10 Business Books )…..</TITLE>. There is a tool called CHARACTER TOOL where we have to check 60-70 characters. we have to check by going to the website page and then press ctrl+U then find Ctrl+F then search <TITLE>. Meta Title should be 35-70 characters
META DESCRIPTION: This is also the same as above but not less than 95 characters but app. it should be 150-160 characters.
URL: It should not use any special characters, use the only hyphen (-) but not under scroll ( _ ). example: The-Best-Books-in-Hyderabad.
HEADER TAG: The header tag is nothing but the main title and sub-title in simple H1 to H6 tags
ALT+TEXT: for every image in the background there should be alt+txt tag this helps the website to load fast when someone is searching in SEARCH ENGINE.
INTERNAL LINKS: The link which is giving from one page to another page of the same website is known as Internal links.
EXTERNAL LINKS: The links which are redirecting to other Websites are known as External links.
ANCHOR TEXT: The word which has the link either internal or external is known Anchor Text.
DO FOLLOW LINK: It is the Default made by Google. In Background for the anchor text, it will automatically take the do follow the link.
NO FOLLOW LINK: If we give an IRRELEVANT link to the other website. In Background, that means by clicking CTRL+U we have to mention that no follow so that Google won’t INDEX. Example: if my website is relating to Digital Marketing but I am giving Link to a food-related or shopping related website this means giving directions to the irrelevant website if we won’t give no followup google will penalize your website.
KEYWORD CANNIBALIZATION: Use one Keyword with one page because it should not compete with different pages of the same website. for example, a website is dealing with BOOKS he has to maintain Business Related books in one page, Fashion Related books in another then Kids related books in other. There is a Tool to check keyword rank in SMALLSEOTOOLS=> KEYWORD RANK CHECKER.
PAGE SPEED: Use less MB either for photos or content, Dedicated Hosting is recommended. There are some tools to show the speed of the web page like Google page speed Insights, Pingdom, GT matrix.
KEYWORD DENSITY/ FREQUENCY: The density should not be more than 1% to 1.5/2% that means for example if the matter is 1000 then the keyword should be 1-2% of 100 i.e.: 20 words should be keyword density.
KEYWORD STUFFING: Too much of using the keywords is known as Keyword stuffing.
XML SITEMAP: In full form, it is extensible markup language It is the route map for our website because if we go to an unknown, for example, any zoo there will be guide map with us where will be a lion or zebra like that we have to make a sitemap to our website it will make work easy to the Google while Indexing. there is a tool called Google Search Console where it acts like communication between the Google and Us. like damerule.com/sitemap.xml
HTML SITEMAP: In full form, it is Hypertext markup language. It is used for the humans where we can find the search button on the website.
ROBOTS.TXT: Here we make a notepad related to the websites and outside of the website links at one place then we will submit to the Google Search Console which makes Google easy while Indexing the website example http://damerule.com/robots.txt
404 ERROR PAGE: If the page is deleted then in background we will add this error. If that page is ranking by google then it is a Bad practice.
301 REDIRECTING: Permanent Redirecting to the home page
302 REDIRECTING: Temporary Redirecting if we get back the deleted page again.
CANONICAL TAG: It is a Duplicate page of Original page. Press CTRL+C add a canonical tag to every page even to the Original Page.
here are some examples people won’t search with the full address they will use some short forms to search something like damerule.com (or)www.damerule.com (or) http://damerule.com (or) https://damerule.com
HTTP MEANS HYPERTEXT TRANSFER PROTOCOL
Now, we have to choose the one link as the original one as https is secure we will choose https://damerule.com as the original one and even add canonical to original and duplicate one too then rest duplicate we will add 301 redirecting to the original page.
MOBILE OPTIMIZATION: There will be two versions one is MOBILE and the other is the DESKTOP. RESPONSIVENESS is recommended nowadays cuz everyone is using mobiles then desktops for easy and comfortable usage responsiveness is useful.
HREFLANG: If we focus our business in multinational level with multi languages this HREFLANG is useful
SCHEMA MARKUP: This is useful to make our website results in google search page look more beautiful than others.
FEATURED SNIPPET: Make Simple and give Summary, structure to the content properly.
SITE LINKS: Down the website links will find some links. It is Google Decision to show it up or not. But, we have to structure our website properly.
OFF-PAGE SEO: Off-page SEO is nothing but making changes OUTSIDE-WEBSITE to show the search results on the first page. This Off-page Seo will help to Optimise the results. Here there are few
SOCIAL ACCOUNT CREATION: Having social accounts and promoting our website on social media.
BLOGGING: Blogging helps to drive traffic from the blog to the website.
FORUM POSTING: It is an online discussion site where people can ask their queries with each other in the form of messages. It is one of the effective ways to create backlinks to the site and drive traffic to it. These sites are the best place to increase your knowledge. Some of the pages like famous hero’s pages in FB such as Pawan Kalyan pages
BUSINESS REVIEWS: Giving reviews in My Google Business will drive to the top in the result page
PHOTO SHARING: By sharing our website related photos to the friends or in social media
VIDEO SHARING: By sharing videos related to the business.
YOUTUBE: By creating a channel and publishing our business related posts, events and videos.
INFOGRAPHICS: Long image example 10 habits of successful people
LINK BITE: If we have the awesome content people without charging they will redirect their traffic like viral content or viral videos
TUMBLR: It is also the same as blogger
STUMBLE UPON: StumbleUpon was a discovery and advertisement engine that pushed web content recommendations to its users. Its features allowed users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing, social-networking, and advertising principles.
1 note
·
View note
Text
On Page SEO & Off Page SEO
ON-PAGE SEO: On-page SEO is nothing but making changes INSIDE-WEBSITE to show the search results on the first page. This On-page Seo will help to Optimise the results. Here there are few
TITLE TAG: It will always start with < TITLE> .......matter (Top 10 Business Books ).....</TITLE>. There is a tool called CHARACTER TOOL where we have to check 60-70 characters. we have to check by going to the website page and then press ctrl+U then find Ctrl+F then search <TITLE>. Meta Title should be 35-70 characters
META DESCRIPTION: This is also the same as above but not less than 95 characters but app. it should be 150-160 characters.
URL: It should not use any special characters, use the only hyphen (-) but not under scroll ( _ ). example: The-Best-Books-in-Hyderabad.
HEADER TAG: The header tag is nothing but the main title and sub-title in simple H1 to H6 tags
ALT+TEXT: for every image in the background there should be alt+txt tag this helps the website to load fast when someone is searching in SEARCH ENGINE.
INTERNAL LINKS: The link which is giving from one page to another page of the same website is known as Internal links.
EXTERNAL LINKS: The links which are redirecting to other Websites are known as External links.
ANCHOR TEXT: The word which has the link either internal or external is known Anchor Text.
DO FOLLOW LINK: It is the Default made by Google. In Background for the anchor text, it will automatically take the do follow the link.
NO FOLLOW LINK: If we give an IRRELEVANT link to the other website. In Background, that means by clicking CTRL+U we have to mention that no follow so that Google won't INDEX. Example: if my website is relating to Digital Marketing but I am giving Link to a food-related or shopping related website this means giving directions to the irrelevant website if we won't give no followup google will penalize your website.
KEYWORD CANNIBALIZATION: Use one Keyword with one page because it should not compete with different pages of the same website. for example, a website is dealing with BOOKS he has to maintain Business Related books in one page, Fashion Related books in another then Kids related books in other. There is a Tool to check keyword rank in SMALLSEOTOOLS=> KEYWORD RANK CHECKER.
PAGE SPEED: Use less MB either for photos or content, Dedicated Hosting is recommended. There are some tools to show the speed of the web page like Google page speed Insights, Pingdom, GT matrix.
KEYWORD DENSITY/ FREQUENCY: The density should not be more than 1% to 1.5/2% that means for example if the matter is 1000 then the keyword should be 1-2% of 100 i.e.: 20 words should be keyword density.
KEYWORD STUFFING: Too much of using the keywords is known as Keyword stuffing.
XML SITEMAP: In full form, it is extensible markup language It is the route map for our website because if we go to an unknown, for example, any zoo there will be guide map with us where will be a lion or zebra like that we have to make a sitemap to our website it will make work easy to the Google while Indexing. there is a tool called Google Search Console where it acts like communication between the Google and Us. like damerule.com/sitemap.xml
HTML SITEMAP: In full form, it is Hypertext markup language. It is used for the humans where we can find the search button on the website.
ROBOTS.TXT: Here we make a notepad related to the websites and outside of the website links at one place then we will submit to the Google Search Console which makes Google easy while Indexing the website example http://damerule.com/robots.txt
404 ERROR PAGE: If the page is deleted then in background we will add this error. If that page is ranking by google then it is a Bad practice.
301 REDIRECTING: Permanent Redirecting to the home page
302 REDIRECTING: Temporary Redirecting if we get back the deleted page again.
CANONICAL TAG: It is a Duplicate page of Original page. Press CTRL+C add a canonical tag to every page even to the Original Page.
here are some examples people won't search with the full address they will use some short forms to search something like damerule.com (or)www.damerule.com (or) http://damerule.com (or) https://damerule.com
HTTP MEANS HYPERTEXT TRANSFER PROTOCOL
Now, we have to choose the one link as the original one as https is secure we will choose https://damerule.com as the original one and even add canonical to original and duplicate one too then rest duplicate we will add 301 redirecting to the original page.
MOBILE OPTIMIZATION: There will be two versions one is MOBILE and the other is the DESKTOP. RESPONSIVENESS is recommended nowadays cuz everyone is using mobiles then desktops for easy and comfortable usage responsiveness is useful.
HREFLANG: If we focus our business in multinational level with multi languages this HREFLANG is useful
SCHEMA MARKUP: This is useful to make our website results in google search page look more beautiful than others.
FEATURED SNIPPET: Make Simple and give Summary, structure to the content properly.
SITE LINKS: Down the website links will find some links. It is Google Decision to show it up or not. But, we have to structure our website properly.
OFF-PAGE SEO: Off-page SEO is nothing but making changes OUTSIDE-WEBSITE to show the search results on the first page. This Off-page Seo will help to Optimise the results. Here there are few
SOCIAL ACCOUNT CREATION: Having social accounts and promoting our website on social media.
BLOGGING: Blogging helps to drive traffic from the blog to the website.
FORUM POSTING: It is an online discussion site where people can ask their queries with each other in the form of messages. It is one of the effective ways to create backlinks to the site and drive traffic to it. These sites are the best place to increase your knowledge. Some of the pages like famous hero's pages in FB such as Pawan Kalyan pages
BUSINESS REVIEWS: Giving reviews in My Google Business will drive to the top in the result page
PHOTO SHARING: By sharing our website related photos to the friends or in social media
VIDEO SHARING: By sharing videos related to the business.
YOUTUBE: By creating a channel and publishing our business related posts, events and videos.
INFOGRAPHICS: Long image example 10 habits of successful people
LINK BITE: If we have the awesome content people without charging they will redirect their traffic like viral content or viral videos
TUMBLR: It is also the same as blogger
STUMBLE UPON: StumbleUpon was a discovery and advertisement engine that pushed web content recommendations to its users. Its features allowed users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing, social-networking, and advertising principles.
1 note
·
View note
Text
SEO (Search Engine Optimization )
The term SEO means Search Engine Optimization in simple words it is used to the people who are SEARCHING for a SOLUTION in a complex machine ( GOOGLE ) which has an algorithm pattern in its ongoing process (optimize)
This is the process of Optimizing website to "Rank" first in search engine results pages. The channels that benefit from SEO include a website, blogs, and infographics.
SEO is in two forms 1. paid ads and 2 Organic results
Nowadays most of the people are going with paid ads but for the good practice Organic is best,
Organic is of two concepts 1. ON PAGE 2. OFF PAGE
1. ON PAGE: some of the important points ill mention over here. It is nothing but changes that are made INSIDE of our website.
TITLE TAG
META DESCRIPTION
URL
HEADER TAG
ALT TEXT
INTERNAL LINKS
EXTERNAL LINKS
ANCHOR TEXT
DO FOLLOW LINKS
NO FOLLOW LINKS
KEYWORD CANNIBALIZATION
PAGE SPEED
KEYWORD DENSITY
KEYWORD STUFFING
XML SITEMAP
HTML SITEMAP
ROBOTS.TXT
404 ERROR
301 ERROR
302 ERROR
CANONICAL TAG
MOBILE OPTIMIZATION
HREFLANG
SCHEMA MARKUP
FEATURED SNIPPET
SITE LINKS
2. OFF PAGE: Here the changes are made out of the website some are like
FORUM POSTING
YOUTUBE => a) LUMEN 5, b) SCREENCASTOMATIC
INFOGRAPHICS=> LIKE LONG PAGES
GUEST BLOGGING
LINK BITE
BLOGGER
TUMBLR
ISSUU
4 SHARED
2 SHARED
SLIDE SHARED
BACKLINKS GENERATOR
There are some SEO WAYS
1. WHITE HAT SEO
2. BLACK HAT SEO
3. GRAY HAT SEO
0 notes
Link
WHAT IS DIGITAL MARKETING? Digital Marketing involves all marketing efforts that use an electronic device or the internet. Nowadays all the Businesses are in digital channels such as 1. SEO (SEARCH ENGINE OPTIMIZATION) 2 SEM (SEARCH ENGINE MARKETING) 3.SMM (SOCIAL MEDIA MARKETING) 4. EMAIL MARKETING 5. WEB ANALYTICS 6. CONTENT MARKETING 7. PAY PER CLICK 8. AFFILIATE MARKETING 9. INBOUND MARKETING 10. ONLINE PR (PUBLIC RELATION) To connect with current and prospective customers
#seo#sem#smm#email marketing#web analytics#content marketing#ppc#affiliate marketing#inbound marketing#online pr
0 notes
Photo
BASICS OF DIGITAL MARKETING
WHAT IS CRAWLING? crawling means looking everything on the website by Google is known as crawling. WHAT IS INDEXING?
Indexing means taking the updated information from the website.
WHAT IS CRAWL BUDGET?
Google will allocate some time to every website after the end of time it will go back. so, we have to make important pages to be noticed.
NO FOLLOW VS ROBOTS.TXT?
No follow is for the link inside the page and Robots.txt is for the page.
GOOGLE DISAVOW TOOL?
List of all backlinks making a request.
SEE THINK DO CARE?
To Help a Business Understand the Customers Journey Online. BROWSER AND SEARCH ENGINE?
BROWER means CHROME, INTERNET EXPLORER, MOZILLA, FIREFOX and more. In simple it is nothing but the tool which is used to get ACCESS to all the WEBSITES SEARCH ENGINE means GOOGLE, YAHOO, BING and more...
1 note
·
View note