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We looked inside some of the posts by karancrobin and here's what we found interesting.
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Optimizing youtube titles and thumbnails
It is a well known fact that the choice of titles and thumbnails can make a big difference on YouTube, but how big a difference? Below you will see some the actual views per day on our own videos showing clearly what the impact can be.
How a change of thumbnail compares to active promotion via social media
One week we decided to use twitter to promote the video, with some decent success, in particular SingleGirlsProblems loved the video and re-twitted to over 100,000 followers. There was a bit of a spike, but it didn’t last and those results compare poorly with a simple change of thumbnail (a better lighted picture of the same actress) which had bigger and more lasting effect. The conclusion seems to be that it is a good idea to promote your videos on social media but updating Youtube and making sure your content is optimized there should always be a priority to get more views.
youtube
Changing Title and Thumbnail
Change YouTube title and thumbnail
The views had been steadily hovering around 20-30 per day and jumped to around 200 with lasting effect when the changes were made. The video has even become featured on YouTube! The title was changed from “Bref. Je me suis preparee a un rendez-vous”, to its English translation “Bref I am getting ready for a date” (the video is in English but it is a parody of the French series “Bref”, but in English). It is hard to tell what had more impact, between the tile and the thumbnail, but it is sure worth to play around with both if your video doesn’t get views!
Changing nothing
Just to remind that sometimes you can’t control it or expect it. Here is how one little video which ended up being one of our most popular ones started inconspicuously and picked up without any particular reason… It still consistently gets over 1,000 views per day. Changing something that works: DON’T!
Bref je me suis preparee
On the other hand, on this video we tried to play it too smart and optimise the title: the result? Views dropped from over a thousand a day to just a handful, and never came back. We later changed back the title but it had no effect! If it ain’t broken don’t fix it!
Content can be seen first here http://thinktallfilms.tumblr.com/post/44533505967/optimizing-youtube-titles-and-thumbnails
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