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5 Steps to Improve Shore Crossing Construction Using HDD Method

Shore crossings construction and installation of structural foundations usually take place within the nearshore zone, which is typically between the shoreline and the toe of a coastal structure. In this region, there are generally multiple geotechnical challenges that can complicate or even halt the project. 

These challenges can be due to sharp changes in bedding plane or structural discontinuity at the shoreline, soft alluvium overlying stiff clay or bedrock, damage to existing structures such as gas pipelines with high water table, etc.

One of the most promising techniques that address many of these challenges is the Horizontal Directional Drilling (HDD) method. The process involves precision placement of casings using drilling rigs. Casing is driven in open boreholes to depths well below the water table and without disturbing existing structures because there is no soil displacement or surface dissection.

The following are five important steps that must be considered while performing any project involving hdd crossing. These steps will ensure optimal performance of the HDD operation and mitigate risk to project schedules and budgets.

Specify  System Requirements

Typically, foundation design engineer specifies HDD system requirements for a given crossing. A project manager should verify that the selected drill rig has capacity to meet these requirements within the time available for the installation phase of an HDD project. 

Conduct Core Samples

Involve conducting core samples before allowing any drilling work to commence. This involves taking a soil sample from the seabed area to determine its strength and capability of supporting heavy loads. 

If the drilling machine has a very high power output, it is important to check whether or not the soil can take all that load or if it will collapse under pressure.

Verify Drill Rig Capacity

The drill rig capacity must be verified by experienced drillers prior to the construction of hdd crossing as many rigs produce stated capacities that do not cover all possible contingencies for a given project. 

For example, as per our experience, you can easily lose 20% or even more capacity if the soil contains boulders and cobbles as it is difficult for drill rigs to apply constant downward thrust.

Create Contingency Plan

Even after selecting a proper drill rig and verifying its capacity, the project manager must plan for contingencies. Soil can change during the drilling process and HDD casings wear out over time. These factors will require you to stop installation and resurface casing to replace worn out components such as drill bit, saw/reamer blades, etc.

You should also be prepared to end the day early if the rig hits rock during installation. This will impact your final output for the day and project schedule.

Set a Clear Communication System 

Project managers must be proactive and communicate these contingencies to the construction team well in advance to avoid delays and cost overruns. No matter how well-planned the project is, if the instructions and other important specifications of it are not properly communicated within the team, the risk of errors and accidents from taking place is high.

Apart from the key measures mentioned above, it’s also important to have everything documented and verified before seabed drilling can begin. An independent third party should be hired to check that all work has been carried out to the highest standard, including environmental standards, before a final inspection is conducted. This gives some peace of mind to everyone involved in the project and ensures a strong base for a strong foundation on which future projects can be erected. 

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Want to be rich? Having these 10 assets can make you.

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Agreed?

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Top Reasons Businesses Use Videos to Reach their Business Goals

There is no doubt, business exposure can significantly help your business reach more customers. In line with this, you need to produce powerful videos that can truly connect. Fortunately, this is where the expertise of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many brands opened accounts on those mediums to broaden their reach dramatically. Through social media, videos can become more powerful at attracting and keeping the attention of both new and existing customers.

In addition, social media makes it very easy for brand to direct their visitors to their website so they can learn more about the brand as well as the product or service they are offering. Another great option would be to use explainer videos or animation videos to introduce a new product, present a new service, etc.

In addition, corporate video production can also present webcasts. They are also considered vastly effective at keeping website visitors on the the page for a significant period of time. 

This might not be common knowledge but most website visitors only need less than 5 seconds to decide whether they want to get off the page or stay. 

During said time window, videos can be used to effectively target vision and audio sensory stimuli. This is done to encourage the visitors to keep browsing and stay far longer than they originally intend to. 

This technique will not only improve the brand’s SEO efforts, it can also give it a massive competitive advantage.

Other exceptional ways videos can help your brand include:

Customer Trust

Nowadays, corporate videos are seen as more than just additional content on your site. With several social media platforms now available, videos are now also used to get word out about a brand on diverse social media platforms. 

With a great online presence, it’s a lot easier for brands to connect, establish, and engage, and trust with the audience they are targeting.

Employee Training

Most brands nowadays are already utilising videos to expand and build their customer base. However, videos can actually do so much more. In fact, they can be highly beneficial for your employees. 

That being said, many companies right now are already using videos as training materials for employees. Through videos, it becomes a lot easier for employees to understand what your training and seminar is all about and what its purpose really is.

Website Ranking

Through videos, brands can dramatically increase the amount of time visitors spend on their site. The longer visitors will stay on the site, the better it is as it will not only help  in the SEO campaign, it can also help boost trust.

What’s even better is the longer visitors stay on the site, the better it is for the brand. While unknown to many, it can also signal search engines like Google and Bing that the site offers good and quality content. 

Research indicates that sites are 53 times more likely to show up on the first page of search engines if a video is embedded on the site. 

More Connection

People love to spend time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activities are spent watching videos online. In addition, many social media users have been known to prefer videos because they are easier to consume and are more entertaining.

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Top Reasons Businesses Use Videos to Reach their Business Goals

There is no doubt, business exposure can significantly help your business reach more customers. In line with this, you need to produce powerful videos that can truly connect. Fortunately, this is where the expertise of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many brands opened accounts on those mediums to broaden their reach dramatically. Through social media, videos can become more powerful at attracting and keeping the attention of both new and existing customers.

In addition, social media makes it very easy for brand to direct their visitors to their website so they can learn more about the brand as well as the product or service they are offering. Another great option would be to use explainer videos or animation videos to introduce a new product, present a new service, etc.

In addition, corporate video production can also present webcasts. They are also considered vastly effective at keeping website visitors on the the page for a significant period of time. 

This might not be common knowledge but most website visitors only need less than 5 seconds to decide whether they want to get off the page or stay. 

During said time window, videos can be used to effectively target vision and audio sensory stimuli. This is done to encourage the visitors to keep browsing and stay far longer than they originally intend to. 

This technique will not only improve the brand’s SEO efforts, it can also give it a massive competitive advantage.

Other exceptional ways videos can help your brand include:

Customer Trust

Nowadays, corporate videos are seen as more than just additional content on your site. With several social media platforms now available, videos are now also used to get word out about a brand on diverse social media platforms. 

With a great online presence, it’s a lot easier for brands to connect, establish, and engage, and trust with the audience they are targeting.

Employee Training

Most brands nowadays are already utilising videos to expand and build their customer base. However, videos can actually do so much more. In fact, they can be highly beneficial for your employees. 

That being said, many companies right now are already using videos as training materials for employees. Through videos, it becomes a lot easier for employees to understand what your training and seminar is all about and what its purpose really is.

Website Ranking

Through videos, brands can dramatically increase the amount of time visitors spend on their site. The longer visitors will stay on the site, the better it is as it will not only help  in the SEO campaign, it can also help boost trust.

What’s even better is the longer visitors stay on the site, the better it is for the brand. While unknown to many, it can also signal search engines like Google and Bing that the site offers good and quality content. 

Research indicates that sites are 53 times more likely to show up on the first page of search engines if a video is embedded on the site. 

More Connection

People love to spend time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activities are spent watching videos online. In addition, many social media users have been known to prefer videos because they are easier to consume and are more entertaining.

[k-lynch]

Top Reasons Businesses Use Videos to Reach their Business Goals

There is no doubt, business exposure can significantly help your business reach more customers. In line with this, you need to produce powerful videos that can truly connect. Fortunately, this is where the expertise of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many brands opened accounts on those mediums to broaden their reach dramatically. Through social media, videos can become more powerful at attracting and keeping the attention of both new and existing customers.

In addition, social media makes it very easy for brand to direct their visitors to their website so they can learn more about the brand as well as the product or service they are offering. Another great option would be to use explainer videos or animation videos to introduce a new product, present a new service, etc.

In addition, corporate video production can also present webcasts. They are also considered vastly effective at keeping website visitors on the the page for a significant period of time. 

This might not be common knowledge but most website visitors only need less than 5 seconds to decide whether they want to get off the page or stay. 

During said time window, videos can be used to effectively target vision and audio sensory stimuli. This is done to encourage the visitors to keep browsing and stay far longer than they originally intend to. 

This technique will not only improve the brand’s SEO efforts, it can also give it a massive competitive advantage.

Other exceptional ways videos can help your brand include:

Customer Trust

Nowadays, corporate videos are seen as more than just additional content on your site. With several social media platforms now available, videos are now also used to get word out about a brand on diverse social media platforms. 

With a great online presence, it’s a lot easier for brands to connect, establish, and engage, and trust with the audience they are targeting.

Employee Training

Most brands nowadays are already utilising videos to expand and build their customer base. However, videos can actually do so much more. In fact, they can be highly beneficial for your employees. 

That being said, many companies right now are already using videos as training materials for employees. Through videos, it becomes a lot easier for employees to understand what your training and seminar is all about and what its purpose really is.

Website Ranking

Through videos, brands can dramatically increase the amount of time visitors spend on their site. The longer visitors will stay on the site, the better it is as it will not only help  in the SEO campaign, it can also help boost trust.

What’s even better is the longer visitors stay on the site, the better it is for the brand. While unknown to many, it can also signal search engines like Google and Bing that the site offers good and quality content. 

Research indicates that sites are 53 times more likely to show up on the first page of search engines if a video is embedded on the site. 

More Connection

People love to spend time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activities are spent watching videos online. In addition, many social media users have been known to prefer videos because they are easier to consume and are more entertaining.

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Producing a Corporate Video? Common Mistakes to Avoid

 Since producing a corporate video can be costly and time-consuming, it is important that you are able to ensure things turn out the way you intend them to. While you cannot expect your first videos to be exceptional and flawless, knowing the most prevalent mistakes to avoid can make a world of difference. 

If you want to produce a truly exceptional and powerful corporate video, below are some of the mistakes you should steer clear of at all times:

Not Knowing Who Your Target Audience Is

Even if you have the best concept but you don’t know who to target, it can get lost in the noise of the internet. Regardless if you are already an established expert or a cautious newbie when it comes to video production, it is important to keep in mind that your video will not appeal to everyone. 

And it’s perfectly okay. What you should aim for is for the videos to appeal to the people you are targeting.

In line with this, make sure that your style, content, and messaging can entice and attract the audience you are targeting. Also, since it is likely that your audience is active on multiple social media platforms in one way or another, it is crucial to ensure your style fits the platform you’re active in.

Essentially, for you to fully enjoy all the benefits corporate videos can offer, it is important that you know who you are creating them for. Otherwise, you won’t be able to create the type of impression and impact and impression you desire.

Sending a Message that’s Unclear

This is yet another mistake many brands unfortunately often make. It does not matter if your video is visually superior and highly creative, your viewers can still end up confused if your message is vague at best.

While movies make use of cliffhangers as an effective and unique way to send out a message, there is a different dynamic when it comes to corporate or marketing videos. If you are going to use cliffhangers, make sure your objective is crystal clear.

Foregoing Equipment Checks

While having a vision of what your videos should be like, it is crucial that you don’t miss out on the seemingly small details. For starters, equipment checks are more important that most people think. 

In line with this, ensure you pencil out time to do routine maintenance and checks when you have an in-house equipment.

If you are renting, be sure not to skip thorough any checks or test prior to leaving any rental center. This can also help warrant that the equipment are working and you won’t be held liable if they are otherwise.

Understandably, the last thing you would want to happen is spend precious production time fixing faulty equipment or looking for replacement. Keep in mind that rescheduling shoots are not costly but can also leave a bad impression.

Not Having Post-Production Plans

Video production work goes requires far more than just completing the editing part. For starters, you also need to figure out where to share the video as it can be vital in your video’s success. 

It is also important to keep in mind that video distribution can significantly impact your marketing strategy. That being said, this is something you should figure out before you start shooting. 

Depending on the platforms you’re using, you might need to change and tweak style and format. Once you’ve decided where to best share your video, it is important crucial that you keep an eye on its performance.

There are two important metrics you should track: view-count and share-rate. Using those key data, your brand’s marketers and creators can analyse your content and  determine its effectiveness. 

In addition, the data can also provide important insights on areas that need improvement so you can use it on your future campaigns. 

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Using Corporate Videos in Your Marketing Strategy: Awesome Benefits

Gone are the days when reaching an audience is easy and straightforward. If you want to increase revenue or boost sales, you need to do one thing first: create demand. 

The challenging thing is, with so many options available nowadays, viewers and audiences are no longer easily persuaded.

While today’s modern technology has made creation of innovative graphics easily achievable, it has also created a generation of multi-tasking, mobile phone-carrying, and internet-surfing consumers.

These consumers have access to a lot of mediums that call for their attention daily. This  is a challenge many brands need to address since thousands of other brands are understandably finding ways to solve this issue. One practical solution many brands resort to is corporate video production. 

Corporate videos have diverse uses and there are different areas in your marketing department which can benefit from the corporate videos you’ll create. 

For starters, corporate videos can be used to effectively educate people about your company’s processes, create training material, celebrate a company milestone, and document staff activity, among many others.

Undoubtedly, video marketing is a wonderful and beneficial addition to your marketing toolbox. If you’re still unsure if corporate videos are worth investing in, the answer is actually a resounding yes. 

Not only will it give you a competitive edge, it can also  boost customer engagement as videos are cost-effective and highly versatile.

If you’re still deciding if you should include corporate video production in your digital marketing arsenal, the following upsides should be enough to convince you:

Increases Sales and Revenue

Among the countless reasons brands these days are using video marketing is because  it brings in huge amounts of revenue. According to a research, adding a video on a landing page can increase the conversion rate by up to 80 percent. 

Plus, at least 74 percent of those who are watching an explainer video eventually end up purchasing it.

These statistics clearly indicate that videos have a large impact on how the target audience perceives a brand and the products or services they are offering. This gives brands more motivation to start making videos and keep up with their competitors.

It Can Help Establish Trust

Trust is a good foundation for any brand that want to boost sales and conversions. The idea of content marketing is about creating long-term relationships between the brand and the consumers. More than anything however, corporate videos have been very important in terms of establishing trust. 

As soon as trust has been built and established, everything else often comes easy. It pays to remember that once trust is there, it becomes way easier to persuade consumers to try the products or services you are offering. 

If they like it, they might even  voluntarily convince their circle and connections to also give what you are offering a try.

It Can Improve Ranking Dramatically

By using videos, you can significantly increase the time visitors will spend on your site. This will result to longer and better brand exposure which is instrumental in building trust between the brand and the consumers.

The best part of all this is it signals search engines like Bing or Google that your website has great content to offer. A study indicated that brands are 53 times more likely to appear on Google’s first page if a video is embedded on your site. Since Google owns YouTube, your site can also get some much-needed boost.

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Producing a Corporate Video? Common Mistakes to Avoid

 Since producing a corporate video can be costly and time-consuming, it is important that you are able to ensure things turn out the way you intend them to. While you cannot expect your first videos to be exceptional and flawless, knowing the most prevalent mistakes to avoid can make a world of difference. 

If you want to produce a truly exceptional and powerful corporate video, below are some of the mistakes you should steer clear of at all times:

Not Knowing Who Your Target Audience Is

Even if you have the best concept but you don’t know who to target, it can get lost in the noise of the internet. Regardless if you are already an established expert or a cautious newbie when it comes to video production, it is important to keep in mind that your video will not appeal to everyone. 

And it’s perfectly okay. What you should aim for is for the videos to appeal to the people you are targeting.

In line with this, make sure that your style, content, and messaging can entice and attract the audience you are targeting. Also, since it is likely that your audience is active on multiple social media platforms in one way or another, it is crucial to ensure your style fits the platform you’re active in.

Essentially, for you to fully enjoy all the benefits corporate videos can offer, it is important that you know who you are creating them for. Otherwise, you won’t be able to create the type of impression and impact and impression you desire.

Sending a Message that’s Unclear

This is yet another mistake many brands unfortunately often make. It does not matter if your video is visually superior and highly creative, your viewers can still end up confused if your message is vague at best.

While movies make use of cliffhangers as an effective and unique way to send out a message, there is a different dynamic when it comes to corporate or marketing videos. If you are going to use cliffhangers, make sure your objective is crystal clear.

Foregoing Equipment Checks

While having a vision of what your videos should be like, it is crucial that you don’t miss out on the seemingly small details. For starters, equipment checks are more important that most people think. 

In line with this, ensure you pencil out time to do routine maintenance and checks when you have an in-house equipment.

If you are renting, be sure not to skip thorough any checks or test prior to leaving any rental center. This can also help warrant that the equipment are working and you won’t be held liable if they are otherwise.

Understandably, the last thing you would want to happen is spend precious production time fixing faulty equipment or looking for replacement. Keep in mind that rescheduling shoots are not costly but can also leave a bad impression.

Not Having Post-Production Plans

Video production work goes requires far more than just completing the editing part. For starters, you also need to figure out where to share the video as it can be vital in your video’s success. 

It is also important to keep in mind that video distribution can significantly impact your marketing strategy. That being said, this is something you should figure out before you start shooting. 

Depending on the platforms you’re using, you might need to change and tweak style and format. Once you’ve decided where to best share your video, it is important crucial that you keep an eye on its performance.

There are two important metrics you should track: view-count and share-rate. Using those key data, your brand’s marketers and creators can analyse your content and  determine its effectiveness. 

In addition, the data can also provide important insights on areas that need improvement so you can use it on your future campaigns. 

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Marketing essence.

Educating, informing and entertaining your customers should be your number one priority. 

Provide your customers with value by creating highly educative and entertaining content that leaves them feeling like Einstein himself!

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On point advertising.

When your advertising team is really on their game…

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5 Handy Techniques to Tell a Captivating Story

Storytelling is an essential part of copywriting services. Well, it is the locus of copywriting. When you are trying to sell something to your readers, you need to convince them that your item is worth their time, money, and experience. 

They won’t believe you when you say that it’s “worth it” upfront, though. You have to captivate them with a tale that attracts their attention, connects and engages with their interest, and makes them believe that everything that you are saying is true, urgent, and fundamental to their existence.

But how do you tell a captivating story? People who provide copywriting services have their own way of telling tales that persuade their audiences, and here are some of their techniques that you may find useful:

An insight to their ideal future

One of the best ways to tell a captivating story in your sales copy is by making your audience take a sneak peek of their future. People want to break free from reality, and they often think about how their lives would be like in the days, weeks, months, or years to come.

You can this as a premise, and make them feel the misery of their present. Afterwards, you can paint a picture of a future that they aspire for, a future so bright and so far from their current situation. 

Indeed, there’s a gap between these two situations, and this is where you can throw in your sales pitch, which serves as the bridge for them to cross in order to get to the future that they want to be in.

Tell a tale to just one person

When we listen to other people’s stories, we are more drawn to those who narrate their tales in such a way that these are being told to us, and us only. It’s because the story sounds not only credible, but more importantly, sincere.

Hence, when you are a writing a sales copy, try to draft in such a way that you are telling it only to one person. Try to awaken this person’s senses, shake his emotions, and appeal to his logic. 

Being sincere with your words helps a lot because it boosts your reader’s level of trust, and the more likely will they submit to your wishes.

A story of reasons

When you are selling something to someone, the most common question you’ll get is “why they should buy from you.” In this regard, you tell a story of reasons. Present your story in such a way that they are provoked to question your efforts and intentions, and you can then answer them with facts, testimonials, and urgent situations.

Audiences only ask three “whys.” Why should they believe in you? Why are you trusted in your industry? And why should they buy from you now?

Information overload

There are copywriters who make use of this strategy because when you feed someone with more and more information, their senses eventually find it difficult digest all what you are saying and end up deciding on impulse.

You can then write your story by presenting your product’s stellar features on the lead, followed by the perks it provides, including facts and figures, expert opinions, and testimonials, as well as many other reasons it should be purchased ASAP. 

Then you can conclude your story with a call to action, which tells your reader exactly what to do to own your product.

Use an image of authority

Lastly, if you want to use the power of persuasion, then you can package yourself as a person of authority. This kind of story directly reaches out to your reader, as you present your product, tell exactly how your reader can use it, and then introduce yourself as a person of authority in the industry.

In this method, you are telling a story that aims to help your reader overcome a certain insecurity. You address his need, you offer a solution, you establish credibility as a person of authority, and you tell him exactly what to do to get hold of this solution to overcome whatever it is that he is insecure of.

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Four Useful Tips to Save Money on Corporate Video Production

Let’s admit it: corporate video production is an important ingredient of any effective marketing strategy. This marketing tool can help you engage with your audience. Moreover, video content can help you to create a natural form of communication between you and your prospective clients.

However, there are still many businesses having doubts whether they should use corporate video production or not. One of the many reasons why they prefer not to is because of budget.  

For the average business owner, the budget needed for a video production can be daunting. This can even hinder some from using video as a marketing tool. But the truth is, corporate video production is a cost effective solution to any brands developing a marketing campaign that will bring them good results.

But if you want to save money while reaching your marketing goals, here are some tips to save money on your corporate video project:

Set a budget

Just like any other marketing efforts, the first step in any video production project is to set a budget. The good thing about video production is that you can scale it up or down depending on the budget you have.

The moment you already have a budget set, the next step is to map it out. If this is your first time to produce a video, keep your budget under control. On the other hand, if you’ve already done video production before, then ask yourself some qualifying questions. Here are some examples:

Should I hire freelance videographers or work with a corporate video production company?

Do I want live-action, explainer videos, or animation?

Does my project need a professional script?

Plan ahead

Planning ahead will help avoid cost blowouts. Good planning is the best way to avoid unexpected expenses in the production. Without dedicating enough time or budget to planning the video production, you will encounter delays and oversights during the shoot. These problems could mean expensive overtime, additional filming, or even additional costs in post.

Consider a long-term business plan

One of the many reasons to pursue a video production marketing strategy is to remain relevant to your customers. While this strategy is effective, the production must be handled cautiously so it aligns with your long-term goal.

Video need a lot of time to produce and could even have a longer shelf life. Therefore, referencing current or upcoming events will only shorten the shelf life of the production.

Maximise your resources – if you have resources such as a staff who’s good in scriptwriting, access to locations, or you have an existing studio in your office, consider using these resources for filming.

With these options, you can avoid paying for a host of expensive resources. If you don’t have access to these resources yourself, keep expenses to a minimum.

Stick to the agreed plan – the moment you commit to a making a corporate video, your company will need to make thousands of decisions to turn that concept into reality. During production, every change you make could cost you time and money.

Therefore, you want to keep all these changes to an absolute minimum to avoid exceeding your budget.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals.