jj0nathan18

[jj0nathan18]

Collingwood and Emirates flying into the future

The PR activity being analysed is the extension of the partnership between Collingwood and Emirates. This partnership is considered as one  of the most enduring and successful partnerships in Australian sport, this news also highlights that the partnership will continue into a third decade.

Leading the campaign is the Collingwood Football club who through a press conference and press release announce the extension.

The PR tools being used include photo opportunities and press conferences. The photo also shows the jerseys that Collingwood have worn over the past twenty seasons with Emirates as their sponsor in a bit of a stunt.

I initially saw this post on Twitter as i follow the Collingwood Football Club. I then read about it further in the Herald Sun and later saw more about the press conference during the evening news. I really enjoyed the idea of having all previous jerseys worn as it was a different concept.

This press conference is also an effective way in further promoting Emirates. By both highlighting the partnership has extended to its 20th season also signifies brand loyalty and company stability which may appeal to consumers of Emirates and the Collingwood Football Club. 

[jj0nathan18]

Boomers announce squad for 2019 FIBA Basketball World Cup

The PR activity being analysed is the announcement of the 2019 FIBA Basketball World Cup squad.

Leading the campaign is Ben Simmons who is an NBA player for the Philadelphia 76ers. Simmons is regarded as one of the best young players in the competition and is easily the best player on the roster competing for Australia.

The major PR tools being used includes a video by Ben Simmons announcing his intentions, a press conference from Basketball Australia announcing the squad followed by a press release. 

I engaged heavily with the announcement as I am a big basketball fan. I also follow the Philadelphia 76ers which further excited me to see Simmons choose to represent Australia in the upcoming Olympics. Following the news of the squad announcement, i was able to find a number of posts immediately on my twitter, Facebook and instagram feed.

Overall, I believe this is clever by Basketball Australia as it allows them to announce that superstar Ben Simmons will be representing the country in the upcoming Olympics. It creates a lot of hype around the event for basketball lovers in the country and lifts the expectations of fans.

[jj0nathan18]

Winx brought down the grandstand. Now one will be named after her

This PR being analysed is the decision of Sydney’s Royal Randwick Racecourse naming a new 5,000-seat grandstand set to be named after Winx, forever immortalising the champion mare. The Winx grandstand will be finished in October next year, with the racecourse acknowledging that 20 of 37 races won were at Royal Randwick. This decision also capitalises on her success with fans being reignited with racing.

This has a specific target audience and will be directed at racing lovers. By posting a photo of what the potential stand may look like assists with building suspense and excitement to attend once it is completed.

I personally engaged with this announcement through social media as i am an avid racing fan and was lucky enough to fly to Sydney to watch the superstar’s last race. I was able to find the announcement on twitter and Facebook easily due to the people I am following and pages I like. This news brought me a lot of excitement and am hopeful that Moonee Valley Racecourse may attempt to acknowledge the champion mare in a similar capacity as they are on the brink of redeveloping the racecourse. 

Overall, I thought the decision was clever. It idolises a champion of racing and may counter the fear of racing in Sydney losing its spark once again after her departure from racing.

Having the stand ready in October next year also allows racing NSW a solid 18 months to prepare for their growing attempt at snatching quality horses to compete in Sydney rather than coming to Melbourne for the Spring Carnival. 

As a racing enthusiast, i welcome the news with excitement and can not wait to one day be in attendance.

[jj0nathan18]

Holmesglen Institute and St Kilda expand partnership

The PR activity being examined is the announcement of an extended partnership between St Kilda Football Club and Holmesglen Institute.

The major PR tools being used include press releases and video outside of Holmesglen with Tim Membrey being interviewed by Channel 7 journalist Mark Stevens. They spend time discussing what the announcement means for St Kilda players as he mentions that he and other players are students of the Institute. This interview also allowed Stevens an opportunity to ask Membrey questions about the St Kilda Football club, and discuss upcoming matches.

I noticed this announcement on Twitter and Facebook as I am a student at Holmesglen. I found the news exciting as a Sports Business student as the link may also benefit me as a student in the future.

I believe the link is beneficial for both parties. This may also assist St Kilda with reaching new fans. Having Membrey involved is also beneficial due to the fact he is a current student. It may also persuade others to join Holmesglen over other education programs due to their personal link with the football club. The partnership also highlights the importance for football players to begin thinking about life post-football career.

[jj0nathan18]

Kick for the kids

The PR campaign being anaysed is the kick for kids initiative for the North Melbourne vs Essendon contest.  $5 from adult tickets and $10 from family tickets sold will go directly to the Appeal, and kids tickets to the contest are for free. The concept hopes to make the match a part of the Victorian community fundraising efforts for the Good Friday Appeal.

The kick for the kids could be found on many broadcasting platforms including news programs promoting the contest and appeal as well as Fox Footy, There were plenty of social media posts about the charity also, with both teams tweeting out information often.

Player guernseys are to be auctioned off after the game also, with proceeds also being donated to the Good friday appeal. As demonstrated in the video below, fans will also be able to donate during the game with many volunteers at the game collecting donations.  

Overall, the kick for the kids is a great concept as it increases funds for the Good Friday appeal. It is also a good image for the AFL and both clubs to be involved in the game and sets out to assist the community.

[jj0nathan18]

Eddie Betts reaches 300 games

The PR activity being analysed AFL superstar Eddie Betts 300th game.  Leading the campaign is Adelaide Crows, the club Betts currently plays for. The whole AFL community got behind the milestone, and acknowledged the tremendous work he has done for the Indigenous community. 

The major PR tools being used included a press conference that included photo opportunity. Adelaide Crows twitter also began a hashtag for the milestone, with #Eddie300 trending during the lead up to the match and the match itself.

I engage heavily with content from the AFL so was able to see the content quite easily through retweets on twitter from Newspaper twitter accounts, to respected journalists, to competing football clubs wishing their best to Eddie Betts. Plenty of players also tweeted out to congratulate the superstar, with some also featuring in a short video on Fox Footy further thanking him for his contribution to the game and to the community. Similar posts could be found on teams Facebook and Instagram

Eddie Betts kicked a marvellous goal during his 300th game, which was very easy to watch repeatedly due to #Eddie300 trending. Therefore it is easy to come to a conclusion that the message is being conveyed in an effective manner. Being a massive AFL fan this PR activity brought a lot of public awareness to the event and further highlighted everything Eddie Betts has been able to achieve for himself as a footballer and for the Indigenous community.

[jj0nathan18]

Manchester United open training session to raise money for charity

The PR campaign being analyzed is an open training by the Manchester United Football club. The event is to be held during their pre season friendlies in Perth,tickets will be $5, all funds will be donated to large WA charity Telethon. The money will go towards an innovative Western Australian football program allowing children with physical and intellectual disabilities the chance to play in an integrated team competition

There will also be a program of special fan activities including a Manchester United legends dinner, a Manchester United legends corporate golf day and a Swan Valley supporters celebration. The post contained a redirect link to the club website to ensure fans could sign up. 

This post was first noticed on my twitter feed, as I follow the Hyandai A League who retweeted a tweet from Optus Stadium, after looking into it further i found more coverage on the news via press releases from Manchester United. I was thoroughly interested in this campaign as it a team i follow, however it did not relate to me as the training will be based in Perth. therefore appealing to their local market.

I believe this training session  is attractive to the demographic in Perth that  they are targeting. Football fans who may not follow Manchester might also want to go to the event due to the opportunity to see world class players train as well as assisting the charity. Fans from around Australia may also fly in to go to the match, therefore a training session may also be attractive to those members.

[jj0nathan18]

Metricon extend naming rights with Gold Coast Suns

The PR activity being analysed is a post by the Gold Coast Suns, promoting their sponsor, Metricon due to a recent naming extension.

The PR tools being used in this post includes the senior captain, David Swallow, being available for a photo opportunity alongside key senior figures from Gold Coast and Metricon which gives good access to news articles and news bulletins as well as a headline for social media.

The new deal will also see Metricon focus on enhancing match day experiences for GC SUNS Members and fans with the inclusion of a new double story activation site to be known as ‘The Terrace’. The Terrace will be utilised as an entertainment outlet for Metricon clients and contractors as well as providing a beautiful home for members and fans attending the stadium.

Overall, I believe the post is an effective way to both Metricon and the Gold Coast Suns. It is good publicity for both parties as it shows off-field stability for the Goal Coast Suns and will continue to expose Metricon Homes name to the greater public. While the news wasn’t publicised majorly, any type of content is more valuable than no content.

[jj0nathan18]

Mac for a Match

The PR activity being examined is the promotion of McDonalds offering free Big Macs after a Fremantle win. This offer is available to 2019 Fremantle Docker members.

Any home game won by Freo means members can take home a free Big Mac the following Monday – lunch sorted. Fremantle members or match day ticket holders will simply need to show their membership card or game day tickets at participating McDonald’s on the Monday following a Freo Dockers home game win. 

Limited PR tools have been used throughout this campaign as only a media release on the Fremantle website and basic tweets have been used to announce the deal prior to round 1 commencing. The photo above accompanied both the release and the tweet. I was unable to find anything significant on Facebook or instagram pages.

I came across the post when assessing the Fremantle website to examine the extent of Nathan Fyfe’s injury as i was contemplating selecting him in my supercoach team. Upon reviewing their site i saw the announcement.

I did not engage with the promotion as it somewhat irrelevant to me as i am not from Perth and do not go for Fremantle. Having watched a lot of footy and spending a lot of time on twitter, i was surprised that I was not aware this promotion pre existed. It seemed as if this PR activity was not promoted as well as it could have been.

[jj0nathan18]

Nike X Matildas’ kit launch

The PR activity being examined is the Matildas’s kit launch ahead of the 2020 FIFA Women’s World Cup. Nike unveiled the kit in Paris in the early hours of Australian time.

The distinctive gold, green and white jersey has been designed specifically for the Matildas at the World Cup — the Socceroos will not wear the jersey.

This is the first time the Matildas have had a national team kit designed exclusively for them.

According to Nike, the kit is intended to be youthful to both represent the Matildas — whose average squad age is under 24 — and inspire the next generation, while the ’90s vibe reflects the fact the majority of the team was born in the 1990s.

The major PR tools being used include picture opportunities, a news release and a video of the announcement.  Many of the star players, including Sam Kerr were introduced on stage to introduce the new jersey.

I was able to engage with the kit launch through many avenues as the jersey launch was shown on news platforms, it was announced on radio, and made its way on many social media platforms. This was through the teams facebook, twitter and instagram as well as the social media pages of the players attending the kit launch.

[jj0nathan18]

Membership Day on SEN featuring North Melbourne Football Club

The PR activity being examined is a promotion on the radio station SEN1166 offering North Melbourne fans an exclusive offer to save on potential membership purchases. Players and coaches from both AFL  & AFLW were to be on the radio station SEN1116 throughout the day promoting the ‘Membership Day’.

Fans were offered a fee upgrade on their membership if they were to join on ‘Membership Day’. Members purchasing a 3 game membership were to receive a 5 game membership and those purchasing a 5 game membership were to be given an 11 game membership. This deal only lasted the duration of Membership day.

This was a captivating campaign as it targeted a selected audience. Fans would also feel grateful to the club for allowing them access to more matches than what their membership would usually allow them to attend.

This campaign could be found on many of SEN1116 social media platforms including Facebook and Twitter as shown above. North Melbourne also used the event as an opportunity to further promote their membership video.