jessicaborsetimedia

[jessicaborsetimedia]

Welcome to my blog

 Research - http://jessicaborsetimedia.tumblr.com/tagged/A2research A2 

Planning - http://jessicaborsetimedia.tumblr.com/tagged/A2planning A2 

Production - http://jessicaborsetimedia.tumblr.com/tagged/A2production A2 

Evaluation - http://jessicaborsetimedia.tumblr.com/tagged/A2evaluation

[jessicaborsetimedia]

Focus Group about music video

https://www.youtube.com/watch?v=WKiwGWO_ldw

[jessicaborsetimedia]

Evaluation question 4-How did you use media technologies in the construction and research planning and evaluation stages?

[jessicaborsetimedia]

Evaluation question 3-What have you learned from your audience’s feedback?

Music video

Positive comments- Following my focus group analysis from peers and advice from teachers, was that they enjoyed the fact it was a traditional music video to the extent of just focussing a boy girl romantic relationship. Following my focus group, they enjoyed the fact that the narrative of the story line created a contrast between the lives of the boy and girl. In addition they enjoyed the fact that the message of the music video that was conveyed was the to not judge a book by their cover and felt it was a positive message to convey. In addition the focus group and peers enjoyed the fact that there was an aspect of performance too watch as well as having the conventional artist singing along.

  Negative comments that have been made however by peers, teachers in particular was the clarity of shots and how the camera movement’s occasionally looked out of focus. In addition another criticism was the fact that we should have incorporated more variation of shots, for example including more pull focuses. Whereas a negative factor that a member of the focus group outlined was the fact that the narrative wasn’t very clear or didn’t signal the message we wanted to convey towards our audience in such clarity

Therefore taking on board those comments it has allowed me to establish that if I was to create another piece of media work, I would ensure that the narrative was clear to audiences as a main factor. Furthermore that the movement between shots would look more sleek and efficient, in order to give it a more professional feel. However the positive comments have influenced my later work to incorporate a performance aspect as audiences enjoyed watching it. In addition using an urban mise en scene was well received by audiences; therefore in future I would incorporate a much loved mise en scene. As well as to attempt to create media work with a positive message.

The comments I overall received from this had taught me that when producing and editing a piece of footage it is important to take into account feedback through the editing process. This therefore allowed me to identify areas in which I could improve upon, as well having feedback on whether a certain transition or cut looked professional. In addition it has taught me the importance of feedback from peers or teacher in terms areas in which a re-shoot would have to come in, in order to ensure that I have the best footage for what I am producing.

Album advert and digipak

Positive comments from my focus group about my digipak and advert were that they enjoyed how they both stood out and captured the consumers attention. Specifically with the 3D effect on the album advert, they found that to be a good aspect in catching the consumer’s eye. Nevertheless feedback from peers and teachers also identified that they enjoyed the style of the font was edgy and conveyed the genre (electronic rock) yet also shedding light on the indie genre and how I had brought that in when creating these two products. In addition the contrast between white and light black was also favoured, as a part of my feedback due to the fact people enjoyed the contrast between the two stark colours, making the words stand out.

The negative/ areas of weakness comments I received especially on the focus group were to include more critic’s reviews on the album advert. In order to further how legitimate it looked. In addition a weak area identified by a focus member was that I could have included more than one image, as a way of outlining more of the story behind the album.

Taking into consideration those comments and feedback I have learnt ways in which I can better any future media work. When creating an advert or digipak to include more pictures in order to inform the consumer more about the album before they intend to buy it. Furthermore in future when creating an advert I will incorporate more critical opinions in order to increase the legitimacy of the album towards the consumer.

The comments provided from various feedbacks has taught me that when producing a digipak and advert, that I should do more shoots in order convey more about the album to the consumer. Rather than just having the central focus on the artist. In addition when it comes to editing my digipak and advert having contrasting colours is a positive effect to have in order to stand out to the consumer’s eyes.  And using unconventional and extreme edits such as that 3D effect, is a good way in intriguing the consumer to the advert .As well as incorporating fonts that reflect the genre of the music, such as using the edgy font and displaying that consistency through-out both products.

[jessicaborsetimedia]

Evaluation question 2- How effective is the combination of your main products and ancillary texts?

http://prezi.com/blf0ftq7cb8k/?utm_campaign=share&utm_medium=copy

[jessicaborsetimedia]

Evaluation Question 1- In what ways does your media products use, develop or challenge forms and conventions of real media products?

https://www.slideshare.net/jessicarose99/question-1-75283866

[jessicaborsetimedia]

Directors commentary

https://www.youtube.com/watch?v=zAT1aWrNJco

[jessicaborsetimedia]

Main task music video

https://www.youtube.com/watch?v=SeaszTv_ypQ

[jessicaborsetimedia]

Time Management

Throughout filming our main task we stuck to schedules in terms of timing in order for us to film efficiently in order to be able to have enough time to edit. Yet what was a struggle with time management was that we had to re-shoot some footage which we found difficult to make time for. As well having to time our re-shoot in order for the light of fay to match the footage we had already used.

Despite that our time management skills were efficient and we met the dead line for our music video to be ready and up on You tube

However when creating my digipak and album advert my time management worked out well as i was able to finish both products in order to meet deadlines. And that was due too the fact i was able to shoot all of my shots whilst filming the music video, therefore i and the shots already there and i was only to edit. 

[jessicaborsetimedia]

My final Digipak

[jessicaborsetimedia]

My finished album advert

[jessicaborsetimedia]

Castle On The Hill- Music video analysis

https://www.youtube.com/watch?v=K0ibBPhiaG0

The music video begins with a mid-shot of the main protagonist, following a close up and then an establishing shot of one of the major mise en scenes for the music video. The beginning mid shot of the main protagonist through the fields demonstrates a sense of what appears as isolation and being on his own until the narrative of the music video shifts .The mise en scene is a foggy dark lit country side, the costume of the main protagonists is what would be perceived a stereotypical teenagers outfit, consisting of a hoodie and jeans coupled with a dark blue colours that have connotations of masculine characters. Cutting to a shaky mid shot following the back of the two characters running to a long shot and then front mid shot (match on action), in order to demonstrate a theme of the teenagers being energetic. Furthermore to support that this music video is an illustrative on as the lyric states “running from my brother and his friends” therefore that lyric correlating with shots of the characters running. Switching to a mid-shot of the group of friends on a left-over of bricks, displaying a sense of making the most out of being with your friends, no matter where. Then cutting a mid-shot of the artist singer in his car, demonstrates that sense of moving through his memories of his late teens. The dark lighting coupled with a black outfit, demonstrates a sense of mystery as too where the artist is driving creating questions for the audience.

The next scene follows cutting between different mise en scenes as well as incorporating close ups (out of focus), mid shots and long shots in order to revolve the narrative round the theme of friendship especially when you’re a teenager. The mise en scene display a pool bar, demonstrating the group of friends socialising, following outdoor scenes such as by a bus stop and what appears as a race course. The dark lighting implies a sense of sadness on reminiscing on being young and living the life of a teenager. Furthermore the close ups of the characters drinking alcohol and smoking link to the stereotypes of teenagers being unhealthy (by smoking and drinking alcohol) and appearing to be reckless. Then cutting back to a mid-shot of the friends socialising by the pile of abaonded bricks in the bleak countryside, demonstrates them taking advantage of anywhere to socialise. The bird’s eye view over the English country side following the car (which the artist is driving) provides a sense of the audiences following the remisnisince of the artist through his memories of being younger especially a teenager. Then Cutting to a mid-shot (with the protagonist positioned as centre of focus, as the camera is on his side) both on the side and front facing the car which the male characters are driving. Following with a still mid shot of the groups of friends walking past. As the characters walk past they appear holding beers, which applies to that association with teenagers being the ones to drink more. Furthermore the outfits of the characters imply a scene of youth through bright colours such as reds and blues. Following a pan of the two characters at night walking past the roaring fire, this implies a sense of stereotypical teenagers being reckless in addition the black (night sky) against the bright flames contrasts in order to show that the audience is following the various situations the characters land themselves in. The shot revers close-up of the protagonist and the artist highlights the narrative, of the artist singing about his experiences as a teenager. Cutting to a pull focus of the protagonist looking at a female character, in order to portray his attention on her and conform to the stereotypes of being a teenager and beginning relationships.

Cutting to a mid shot of the characters driving in the car cutting to a birds eye shot of the cars, foreshadows a sense of the young characters on a journey to adult hood (parallel to the artist driving in the car). Furthermore the mid shot of the characters walking in an evening country side with a quick cut to the artist in the same place at day time, presents a sense o the artist telling a story and displaying his memory from different locations also. The extreme close ups focussing on the cigarettes and the characters smoking them, further supports the link between the lyrics and the footage. The mid shot of the two male characters walking past the cars, further conforms to the stereotypes of boys overall having an interest in cars. Cutting a mid-shot of the male protagonist kissing a girl (linking to the lyric) at night time links to the stereotypes of young love. Furthermore the mise en scene of night time at a bus stop, implies a scene of the characters being able to have a good time anywhere they go along as they are together. The characters all still represented in clothes associated with youth such as caps and hoodies with bright course, in order to extend the message of being young, as opposed to the artist being dressed in black which provides connotations maturity. However the scene continues with pull focussed and out of shot closes ups in order to demonstrate a sense of blurry memories as this is what the artists is reminiscing

  Close ups of the characters in the bar mise en scene (demonstrated with that light of the gambling machine hitting and emphasising on the characters face) follows their expressions and enjoyment in their lives and being young. Furthermore the editing slowing down the footage emphasises that sense of the artist reminiscing on old memories, providing a nostalgic tone. The birds eye view shot the boys walking in the country side, sets a narrative the boys walking onto the next chapter of their lives as adults. Following to a quick cut of what appears as a house party, through the use of bright flashing colours such as greens and blues, further conforming of the stereotypes of what teenagers enjoy to do. The camera tracks around all the characters enjoying themselves and socialising, then cutting back to a tracking of the artist lip syncing the song. Cutting to a tracking shot of a bully picking up one of the characters then a quick cut of the protagonists reaction, enhances a sense of the artist reflecting on his memory as teenager and the good and bad memories The bright light behind the protagonist enhances the clarity of his expression to the situation.

Cutting to a zoom out of the characters socialising together at what appears as a cheap car racing course, cutting to a ceiling canted shot however with the flashing lights links back to the scene of a party. Which features close up of hands to show intimacy and relationships that have been built as well as a mid-shot of the friends laughing together. Back to a birds eye view of the boys walking in the desolate country side and cutting to the artist lip syncing the song. Then when the song reaches a not so fast paced, the music video cuts to a slow zoom out of a burning sofa standing out against the night sky, in order to show the teenagers being reckless. However when the lyrics turn to talking about friends, the camera cuts to a quick paced variation of close ups on the friends, representing the artist reminiscing on what his friends were also like as teenagers. However cutting to a zoom out of the friends socialising at night with the fire brightening their faces in order to demonstrate their enjoyment socialising and being together. Then that brightly lit mise en scene contrast to an extreme close up of the protagonists, however with a daylight lighting, to show the protagonist smiling about his adolescent. Then from the tracking of the artist to a pan through all the different mise en scenes of memories as a way of tying in all of the memories.

The quick cuts from the mise en scene of the friends socialising to the artist lip-syncing, the camera pans around the group of friends. The use of the match of action from the young protagonist taking sip from his can to when the artist finishes that sip, enhances how the narrative of the music video being around the artist reminiscing and reflecting on his adolescent. Finishing on a zoom out of the characters socialising in the English countryside where they came from.

The representation the young characters in the music video focusses upon the stereotypical life’s of teenagers.The characters are represented as reckless by setting a sofa on fire at night time. Furthermore the characters are represented as young people through their clothing such as hoodies and caps which are associated with youth clothing, as well as brugh blues and reds coupled with the lighting in the house party scene, provides connotations of youth. And the events the music video such as drinking at bars and going to house parties, further enhances the stereotypes of teenagers. Furthermore the artist is represented as a contrast to the young characters a he is wearing dark lords such as back, which has connotations of maturity.

The ideologies which are presented, are often dominant ideologies, as they represent a message of teenagers socialising and building relationships, whether that be friendships or relationships, which is hegemonic. The close up shot reverse shots of the characters faces show their enjoyment in being together as well as the close up on holding hands, displays that building of romantic relationships. However some ideologies may be challenged, such as when the characters set the sofa on fire, it sent a negative message of teenagers being reckless and that coupled with the tracking shot during the bullying scene.

The genre of this music video is pop, therefore it follows the conventions of artist being dressed in recent and up to trend clothes. Furthermore the use of close ups to elaborate the enjoyment in the characters cafes, also links to the conventions of pop music videos which often have happy characters. Another convention is that the lyrics are often based around love and relationships, which this music video supports. As it is illustrative and as the lyrics talk about friends the footage cuts to focussing on friendship, as well as the romantic relationship which is also represented in this music video. Another convention of pop music is choreography, which this music video doesn’t feature, however only touches on during the house party scene. Other conventions being a link between lyrics and footage which this music video conforms to as well as being brightly lit, which is demonstrated equally to the amount of dark lit scenes. Close ups are a common convention, which this music video follows frequently as the majority of the music video elaborates the characters facial expressions through close ups and extreme close ups.

In relation to Stuart Hall’s this music video would be viewed as preferred reading, as the audience would fully accept the content and interpret it the same as the characters. Therefore because the music video is based on the enjoyment of relationships, that being friendships or romantic relationships, then the audience would have a preferred reading due to the happiness presented in this music video. However an opposition reading maybe also an influence, as the teenagers appears reckless displayed by the scenes of the sofa on fire and the bullying scene. A negotiated reading however would accept that the teenagers are enjoying themselves, however also disagree with their reckless actions.

In relation to Blumler and Katz’s Uses and Gratifications, which explains the reason as too why audiences chose certain pieces of media. Therefore, firstly is to be informed and educated, that being why an audience member would watch this music video to be informed on the events and memories of the artist’s teenage life. Secondly we use media as a way of persona identity, therefore audience members would watch this music video to aspire to have friends and memories like the artist one day, or too relate what they do to those of the characters. Personal relationships also, so the media provides a platform for a sense of knowing other people therefore audiences would watch this music video as a way of getting to know the artists more, through him sharing his memories. Lastly the need for escapism, relating to that feature of this theory audiences would watch this music video as a way of escaping from there possible stressful lives by watching the enjoyment the teenagers show living their lives.

Andrew Goodwin’s theory may also be applied to this music video as firstly the music videos does link to characteristics of pop music videos, through the use of characters being dressed in up to date clothes (and other factors previously mentioned). Secondly this music video supports Goodwin’s point of a relationship between lyrics and visuals, as often when a lyric describes a memories the camera will illustrate it, however there isn’t as much of relationship between music and visuals. However only a couples of times when the tempo of the music video speeds up so does the footage. The use of frequent mid shots and close ups on the artist relates to Goodwin’s point on how demands of the label will mean that there will be a lot of camera focus on the artist. However there isn’t often notions to looking, as there aren’t screens as the mise en scene of the music video is mostly focussed outside. This music video doesn’t have a reference to any intertextual forms of media. However it has intertextual reference to finding young love, which links into a lot of narratives within the media

Furthermore Levi Strauss’s Binary opposition’s theory links closely to this music video. As there are oppositions between female and males among the characters. Oppositions between old and young, as the artist contrast the teenage protagonist.

[jessicaborsetimedia]

Our second shoot

During our second shoot, where we focussed more on the male protagonist in the inner city mise en scene, we established a new focus with the storyline of the male protagonist. We adapted the narrative of when he runs into the female character once, and they have an argument and again when they get to know each other. To a clearer narrative of the male protagonist receiving some bad news at the beginning, displayed with a quick cut between an over the shoulder shot and front mid shot of the male protagonist checking his phone to receive the bad news. Therefore the narrative would be him walking around lost, like we had always intended, that being demonstrated with tracking mid shots. As well as changes of focus upon various shots in order to demonstrate a fuzzy and out of focus mental state, due to him having a bad day. However the end narrative will still show a positive ending for him. Instead it will be him miming the words of the song and then sitting on a park bench, displayed by tracking mid shot, (where he appears miserable) when getting comforted by someone new. Those being demonstrated with a 180 pan around the bench where the two characters are getting to know each other as well as exchanging numbers, also shown with a straight mid shot. However sticking to our storyboard with a close up of the male protagonists face at the end smiling, In order to show the parallel of the female protagonist being the real one to have a sad life.

Lastly we ensured to cover the establishing shots in order to demonstrate how they reflect the tone and emotions of the character, therefore in Temple Park focussing upon the old and abandoned church in the empty park. Links to how the male protagonist is feeling abandoned and alone. Secondly the busier mise en scene to show a relative to where young adults would usually and stereotypically spend their time, in city centres.

The lighting on the day was quite dim and a foggy winter’s day, in order to enhance the saddened emotions in which the male protagonist aims to portray. In addition, the temple park scene, was quite empty of people in order to demonstrate the feelings of the male protagonist, feeling all alone contrasting to the busier mise en scene which demonstrates him still feeling alone in an area with so many people .

[jessicaborsetimedia]

Our first shoot

During our first shoot we managed to get the correct amount of footage that wee needed for tone specific area. In addition the natural lighting on the day we shot, was incredibly good for reflecting the mood and atmosphere we aimed to portray upon the storyline of the male protagonist. In addition the costumes that all actors wore, closely reflected the mood upon each character we aimed to achieve. That being how the male protagonis was dressed in dark clothing to reflect his sorrowed mood, whereas the female character wearing a light pink top in order to provide connotations of happiness and femininity. Furthermore the locations we used, didn’t have any hazards and were easy acceptable. In addition by using the tripod and shoulder mount we were able to record all the shot we need, for example using the tripod to hold the camera still for the mid shot of the male protagonist and male character colliding their shoulders. Furthermore by using the shoulder mount we were able to create tracking shots behind and in front of the male [protagonist walking, as well as point of view tracking shots. In order to present a sense of the audience being able to see the world through the story of male protagonist. Resulting in an increase of relatability of the storyline between the characters and the audience

Difficulties we faced however was that the especially the city centre mise en scene was incredibly busy, therefore we had to wait for the paths to clear before we could continue to film. Also because the high street in which we filmed was quite narrow, maintaining to keep the equipment out of the way proved an acts because there wasn’t a lot of room and especially room for the equipment to be out of the shoot

After filming our footage and beginning to edit on premier pro, we realised that the shots of where the male protagonist has confrontation with another male character, the 180 degree rule. As the confrontation when there two character collide on the shoulder, breaks the 180 rule as we filmed a forward and background shot of that. Therefore we have learnt to be more careful upon our filming, and too make enough time to go back to that mise en scene and re film that shot in order for our music video to look as professional as possible

[jessicaborsetimedia]

Talent release form

http://www.slideshare.net/jessicarose99/talent-release-69588949

[jessicaborsetimedia]

Risk assessment

[jessicaborsetimedia]

Digipak analysis- Lana Del Rey 'Born To die'

By analyzing this digipak it has provided me with inspiration of how to create simplistic outlook however one which may have a deeper meaning too it. As well as conventional must have factors, such as the song titles on the back

http://www.slideshare.net/jessicarose99/lana-del-rey-digipak-analysis-69947239