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Very Individual Protection Service

SUPPORT! SUPPORT!! SUPPORT!!! Hello everyone out there, we need your support on this coming soon campaign “VIP” [very individual protection]. “VIP” application is designed to drastically reduce the risks of insecurity and abuse in the world.. For support, donations, and more information, Kindly click on https://www.kickstarter.com/projects/1042994177/vip-very-individual-protection

Thanks in advance for your support. Your support will be of great help to this campaign.

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Roof repairs: Detect and fix roof damage at an early stage

Protect the roof from wind, snow and storm

Protect roofs. They keep wind, rain, snow and ice away from us. However, they can only do this as long as they do not affect any major roof damage. As a homeowner, you should therefore take preventive measures to ensure that the risk of roof damage is as low as possible. Of course, despite all preventive measures, it may be necessary to have the roof repaired. Then a damage analysis is important and quick action is required.

Roof damage can occur with any roof layer

Each roof consists of many layers with different functions. Roof damage can occur in each one or in several at the same time. The structure of a pitched roof can look like this, for example:

The outermost layer of the roof is the roof covering . It usually consists of roof tiles or slate and lies on the roof battens made of vertical counter and horizontal roof battens.

Under the roofing, a diffusion-open roofing protects the lower roof layers from rain and dust. It consists of bitumen or plastic.

This is followed, for example, by over- rafter insulation and a vapor barrier . The vapor barrier prevents moisture from inside leading to mold growth in the roof insulation.

Under these layers are the rafters and purlins as a load-bearing part of the roof.

Roof damage: limited functionality, increased risk!

In addition to protecting the occupants, the airtightness and energy efficiency of a house are the tasks of the roof. In addition, it must not endanger passers-by with loose components that could fall onto the sidewalk. This not only applies to pitched roofs , but also to flat roofs . If functions are restricted or passers-by are endangered, a roof repair is required.

Roof damage: the causes

Often times there is more than one cause of damage to the roof and it is important not to ignore any of them. If parts of the roof tiles flake off in freezing temperatures, frost is probably the cause. But of course, other causes play a role: perhaps fine cracks in the roofing due to tired material. If you only have the broken roof tiles replaced, there is a high risk of further damage if there is another frost. You should therefore replace the roof tiles over a large area. Only when you know all the causes of damage can you optimally eliminate roof damage and reduce the risk of damage. The most important causes of roof damage are presented in detail below.

1) Roof damage: cause "high snow load"

A layer of snow and / or ice lying on the roof surface exerts pressure on the roof structure. It is also known as the snow load and must not exceed the values ​​for which the roof is designed. Otherwise there is a risk of collapse. In addition to roof damage, there is a risk of personal injury.

What snow load do you have to expect?

If the snow load exceeds the amount for which your roof is designed, the risk of damage from heavy snowfall increases. Repairing the roof quickly becomes expensive. When building and expanding a roof, you must therefore take the expected snow load into account. It is higher in the Alpine region than on the coast. 

2) Roof damage: cause "high wind load"

Germany is not only divided into snow load zones, but also into four wind zones. Wind zone 1 has the lowest and zone 4 the highest base wind speeds. The wind speed only has an influence on the wind load to which your roof is exposed. Other factors are, for example, the shape and height of the roof. The wind load can create wind pressure or wind suction that makes roof repairs necessary. Therefore, the more likely high wind speeds are in your region, the sooner you should take preventive measures.

Protection against roof damage due to high wind loads

For better protection, you can protect a pitched roof covered with roof tiles with storm clips. However, you do not have to secure every roof tile with the clamps. Sometimes it is enough to put storm clips on every second or third brick.

3) Roof damage: cause "hail"

Hail is also one of the more common causes of damage that requires roof repairs. Clay and slate bricks can break from a hailstone size of three centimeters. With hailstones five centimeters in size, tile and shingle roofs are sometimes even destroyed down to the rafters.

Robust roofing materials are not the only thing that protects against hail. There are also materials for the roof layers under the roofing, such as special PU rigid foam thermal insulation panels with special hail protection. If the hail destroys the roof covering, they prevent deeper roof damage in the deeper layers.

4) Roof damage: cause "penetrating moisture"

Moisture may penetrate from the outside:

due to the defective roofing of a pitched roof,

a puddle of water on the flat roof and a poor seal.

or an improperly executed seal at the connection point between the chimney and the flat roof.

Moisture can also penetrate the roof structure from inside the house in the form of moist air if the waterproofing does not work properly. Mold may then develop in organic insulation layers. In the even worse case, rotten parts of the roof structure. That is why the entire roof waterproofing should be put to the test in the event of moisture damage. In addition to regular roof maintenance, preventive measures can include work such as clearing clogged gutters.

Roof damage: what now?

Despite all precautions, damage can occur and force you to have your roof repaired. As the exemplary fine cracks in the roof tiles show, the need for repairs is not always immediately apparent. Regular roof maintenance is therefore useful in order to identify minor wear damage early on. You usually do not have the problem of even recognizing the damage that needs to be repaired in the case of event-based damage cases (storm, hail). The roof damage is almost always immediately recognizable.

A quick damage analysis is important

A quick damage analysis is important in the event of damage, because some damage can quickly lead to even greater damage if you do not take immediate action. A temporary seal may be important to protect the roof structure from further moisture. You must also very quickly ensure that damage to the roof does not endanger passers-by. But do not climb onto the roof yourself if you are not a specialist. Leave such work to experts.

Also important: document damage

If there is a chance of the costs being covered by an insurer, it is also important that you document and / or not remedy any roof damage for the insurance company before experts from the insurer have seen it. Sometimes conflicts arise here between the need for immediate measures and the damage documentation. Contact the insurer immediately after the occurrence of the damage.

With immediate repairs, there is often no time for a comprehensive comparison of different providers of roof repairs. But at the latest when doing follow-up work, you should compare the offers of different companies with each other in order to find the best one. The spectrum of possible roof repairs ranges from small work (e.g. with individual fallen roof tiles) to extensive renovations (e.g. after rapid load damage to the roof structure). The scope of the work naturally also affects the level of costs.

You can hire a thorough cleaning service and get your house to be like the jets of gold. Calculate your price for a deep cleaning and reserve your service in less than four minutes. You can entrust your work to Taylor Made Services Roofing Inc. in Slidell, LA.

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Why is roof maintenance important?

Protect your facilities

If you own a property, you should know how important it is to maintain  the construction in general, this to avoid the appearance of possible wear caused by weather conditions.

One of the parts that suffers the most damage is the roof, which can become leaky or damp due to lack of waterproofing , inadequate repair, stagnant water or lack of maintenance . If you notice discolored or stained areas, as well as brown spots in the corners, your home may have a humidity problem . Some of the recommendations given to keep the roofs in good condition are: clean the covers, especially the gutters, avoiding the accumulation of garbage; identify subsidence and waterproof the roofs to protect them There are roofs with various finishes, which is why it is important that both the diagnosis and the repair and maintenance be carried out by experts on the subject. 

If you want roofing repair services in Lower�� Louisiana, USA. then we recommend to hire  Taylor Made Services Roofing Inc. for best repairing services. They are  specialize in roof repair and waterproofing.

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BEST RAIN GUTTER CLEANING TOOLS: EVERYTHING YOU NEED TO GET THE JOB DONE!

Perhaps you have looked out on your porch recently and, after taking a look at your rain gutters, realized that they need more attention. The cleaning rain gutters is not an activity that many enjoy doing on a Sunday, but many also worry about their home and would not want to suffer the consequences of failing to fulfill this task. After all, rain gutters are the shield that protects your home against the dangers of rain and water damage.

Cleaning your gutters is vital to their longevity; Gutters clogged with leaves and other debris cause rainwater to overflow onto your property, eroding your yard, wetting your foundation and flooding your basement. These are quite costly damages that can only be avoided with properly functioning gutters; For your gutters to function properly, they must be cleared of debris that could clog or damage them.

You may not know how to handle such a daunting task, so it's best to learn how to do it first. There are two main ways: cleaning them at ceiling level or at ground level; Both forms require different skills and equipment.

The most popular way to clean your gutters — and the one that many mistakenly think is the only way — is at the roof level. For this you need a ladder that reaches the ceiling, your hands or a trowel to remove all the debris, and a hose to wash the gutters and push the remaining debris down the downspout. The difficulty of this method lies in how risky it is to climb a ladder, especially if you suffer from vertigo, dizziness or other conditions that can affect your balance. In any case, to reduce the chances of an accident, the best thing you can do is acquire the proper tools and be extra careful when cleaning.

For this type of cleaning, there are several important tools that are essential:

Ladders. Heights are dangerous, everyone knows it. Choosing the right type of ladder can be the difference between being safe and exposing yourself to a life-threatening fall. As a general rule of thumb, use a stepladder for one-story homes and an extension ladder for a two-story home. Make sure your ladder shows no signs of damage like rust, dents, or anything that could cause it to collapse while you work. Additionally, be sure to position it on solid ground and have someone hold it if necessary. Consider purchasing aluminum ladders, as they are light but sturdy.

Palettes There are a wide variety of trowels on the market to help you clean your gutters. In order to facilitate your work, select a pallet designed for gutters, as these best fit the measurements of your gutters and are made with materials that will not cause damage.

Pressure hose. To remove debris as quickly as possible, choose a hose with adjustable pressure. This tool sprays a generous stream that will remove residue immediately.

Gloves and safety equipment. Washing your gutters with your exposed hands is not very smart. Rodents, birds, mold, and sharp edges are just a few of the things that debris in your gutters can hide. Wear work gloves to protect your hands; You can even wear latex gloves under these for an extra layer of protection. Remember to also protect your eyes by wearing safety glasses, and wear a dust mask to protect yourself from mold spores.

Plumbing snake. When cleaning gutters, many beginners limit themselves to just the main gutters and forget about one very important piece: the downspout. It's a fact that unless you use a leaf filter, your downspout could also have a buildup of debris that could clog it if neglected. Now, how can you unclog a long, closed pipe? With a plumbing snake. This is a drill mechanism that you can insert into your downspout to help break up any solid mass inside, so you can rinse it out later.  These are the most basic but effective ways to keep your rain gutters clear and clean for the next rainy season. However, climbing a ladder is not the only way to achieve these results. Another method - and a safer one - is to clean your gutters from ground level. But if your gutters are up and you are down, how are you going to complete the task? The answer is simple: you need specialized equipment. To clean your gutters at ground level, you can get an extension for your vacuum cleaner or leaf blower, a garden hose with an extension and a high-pressure nozzle, clamp attachments or clamps on an extendable hanger, or a swivel system. cleaning. A combination of two or more of these tools is all you need to clean your gutters without exposing yourself to the danger of dangerous maneuvers on a ladder. 

Vacuum or leaf blower with extension. If you already have either of these two tools at home, all you need is an extension suitable for the height of your gutters. This way you can vacuum or expel the leaves and other debris that clog them, speeding up the cleaning process. The disadvantage of these tools is that they do not work for homes with more than two stories, since extensions of this length are not easily available in stores. They are also not very efficient at cleaning wet debris, because these tools do not generate enough force to lift heavy debris.

Hose with high pressure nozzle and extension. There are numerous options on the market to extend your garden hose, so that you can use it to clean your gutters on the first and second floors alike. Attach a high-pressure nozzle to your extension, and go from the furthest point of the downspout to the downspout to get rid of all the debris. Just be careful how much pressure you apply, as some types of gutters can be damaged if the force of the jet is too high.

Clamps and pliers. If you prefer a less messy way to clean your gutters, you can pick up the debris using one of these particular tools. These consist of a pincer mechanism placed on an extendable rod, which allows you to collect the debris and place it where you want. Some of these tools come with mirrors so you can be sure how much debris is left in your gutters as you pick it up. Additionally, accessories such as ropes and stabilizers can be added to these implements so that you can use them in two-story houses.

Rotating cleaning system. If your gutters are a mess, they're filled to the brim with organic debris you can barely identify, and you need the most powerful tool on the market to clear them without dying trying; you need a rotating cleaning system. This may turn out to be the most expensive cleaning implement you will ever buy, but no wet mass of leaves and branches will resist it. This tool works with brushes and rotating blades that remove all kinds of trash from your gutters. You can use it for houses of one or two stories high, and you can also connect a hose to have the cleaning action of the water. 

Of course there are many more combinations of tools you can use to tackle cleaning your gutters, but at the end of the day this basic kit is all you need. Cleaning your gutters is very important to protect the durability of your gutters, so don't let the next rainy season catch you off guard. Despite the various benefits that acquiring this equipment can bring you, many people still find it disadvantageous to spend a good amount of money in order to equip themselves for a task that they will only perform once or twice a year, and that, if they do it in a incorrectly, it could result in damage to their rain gutter system and even themselves. For this reason, many seek the services of a reliable and professional company that can handle the cleaning, saving them time and money in the long run. 

If you want to leave the cleaning of your rain gutters in the hands of a team of experts ready and trained to take care of this task, especially before the next rainy season in Florida, here at Rain Gutters Solution we Gutter Guy, Inc. will be happy to assist you.

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Cheese Burger

In fast food restaurants hamburgers and cheeseburgers are usually topped with processed cheese slices, which usually taste like little or nothing and which have very little to do with real cheese.

For real burger gourmets and cheese connoisseurs, these “cardboard lids”, standardized in size and packed in plastic, are of course a horror. For them, of course, real and tasty cheese belongs on the burger!

But which cheese fits on a good burger?

As with pizza cheese, the following applies first of all to burger cheese: Anything that tastes good or pleases is allowed. But even with the burger there are some “classic” cheeses that have proven to be particularly good and suitable.

The classic: Cheddar

Cheddar is the classic when it comes to cheese for the hamburger. The famous English hard cheese from the south-west of England is not only widespread in the Anglo-American region and thus virtually predestined as a burger cheese, it also has all the other properties that one expects from a good burger cheese: Thanks to its mostly rectangular shape it is easy to cut into even slices, which, due to their size, fit perfectly on a hamburger patty. It has very good melting properties without completely losing its consistency and thanks to its mildly sour aroma it has enough taste of its own to be able to taste it, but without overlaying the other flavors of a burger.

The Swiss: Emmentaler, Gruyère, Raclette

Emmentaler is also very popular as a burger cheese . Emmentaler brings a sweet, nutty taste to the burger, which goes particularly well with stronger and more aromatic ingredients such as bacon or chilli . Emmentaler also has good melting properties and the fat content is low enough not to drown the burger in fat.

Gruyère and raclette are of course also suitable as burger cheeses. They have excellent melting properties. No wonder, as they are the main components of the two Swiss nationaldishes fondueandraclette, which each consist of melted cheese. Both are strong, aromatic cheeses that go very well with rather sweet, aromatic components such as caramelized onions.

The Dutch: Edam and Gouda

Even the Edam is a popular burger cheese. It has a mild and slightly sour taste , which makes it a good match for burgers with milder ingredients such as veal or fish burgers.

Gouda is also used by some as a burger cheese. Young Gouda is mildand, like Edam, goes well with burgers with mild ingredients. However, Gouda becomesstronger in taste with increasing ageand can therefore smother the other burger ingredients in terms of taste. An insider tip among burger fans issmoked Gouda, which gives the burger a strongsmoky note.

The mild Italian: mozzarella

Mozzarella is ideal as a mild variant on the burger . The mild, soft cheese from Italy has practically all the properties that are expected of an optimal burger cheese. It melts easily and well, tastes very good even when hot and is not so dominant in taste that it would cover other ingredients of the burger. In addition, its fat content is not so high that the burger can “swim” in fat. On the other hand, mozzarella is slightly masked in taste by stronger ingredients. It is therefore particularly suitable for burgers with milder, lighter toppings such as fish, poultry or vegetarian burgers.

If you want to taste the best cheese burger in UK. then Burger Bro is the best Burger Hub in London. They aim to bring all of their customers the best value for money, services, and food around, plus they are constantly aiming to improve their service.

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Tips for cleaning gutters

Remove dirt from your gutters and clean downspouts with our quick and easy tips.

You've been dragging your feet on it for quite some time, and we understand that. Cleaning gutters isn't exactly the most exciting way to spend the weekend. But showing a little attention to your gutters can go a long way in keeping your home in good shape. And furthermore, if you think a little proactive maintenance is a chore, consider the alternative: clogged gutters eventually give way to most of the decaying debris until the siding and trim in your home loosen and begin to rot. . And we haven't even mentioned carpenter ants and mosquitoes that thrive in clogged sewers!

Do not worry. We'll share some of our best practices for making quick work of a major disaster.

Dress according to the occasion

Let's be honest with you on this, you're probably going to get a bit complicated. Dead leaves soaked in rain, pieces of branches, dirt…. It can be a messy task, so dress for work. That means a long-sleeved shirt, rubber gloves, and safety glasses. A disposable mask is a good idea if you have one available.

Safety is a must

Your first instinct will be to grab your ladder and get going. We like your enthusiasm! But you'll want to slow down and take a moment to consider safety. That means making sure your ladder is well supported at all times. Consider using ladder horns or spacing stabilizers to make sure your ladder won't damage your roof.

You'll want to take your high-pressure nozzle with you to blow out debris; be sure to put it somewhere within reach that doesn't get in your way.

Let's do the dirty work of cleaning the gutters

Did you know about the gutter shovel? This handy instrument is available in almost every hardware store and will help you get in and out of the gutter. Don't have a gutter shovel? Do you want to skip the hardware store? You can always use an old spatula or even a children's toy shovel. If you are going green, you can use this organic material for your compost pile.

Use your hose to spray the remaining dirt, paying special attention to your downspouts. You will want to get rid of the clogs. If the hose doesn't cut it, you can try an auger. Avoid power snakes, although they can clean metal pipes, they can easily damage lightweight plastic pipes.

Evaluation

Now that you have everything clean and clear, this is a perfect opportunity to examine your gutter system. Take a look at the gutter peaks, these items go through the gutter to the beam behind it. If these items are deteriorated or withered, you may want to consider replacing them to avoid damage.

Seize the moment and look for possible leaks caused by holes in the seams. A new bead silicone can help secure the area between gutters and potentially rotten boards. Also, check the rivets on your downspout and make sure they are secure.

Whats Next?

Well now that you've conquered your gutters, maybe consider gutter covers? These helpful items can help increase the time between cleanings by providing a barrier between gutters and dirt.

If you want experts hand, Gutter Guy Inc, they have been providing residents of Port St Lucie, Stuart, Jupiter, FORT PIERCE, Jensen Beach and the surrounding areas with the best in custom-installed gutters and downspouts services.

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Tesla bears are becoming an endangered species

Tesla has the makings of a questionable stock. It's an organization with items that are cherished by its clients and despised by its doubters, and it's driven by a man that is both appreciated by his allies and hated by his faultfinders. It was then nothing unexpected when Tesla got quite possibly the most-shorted organizations on the lookout. However, in the midst of Tesla's ascent a year ago and the arrival of its Q1 2021 vehicle creation and conveyance report, apparently TSLA bears, or if nothing else a decent number of them, are beginning to go terminated.

A decent outline of how an organization is seen could be found in the general position of investigators covering the stock. Among the 41 experts covering TSLA today, 15 have a "Purchase" rating, 14 keep a "Hold" rating, and 12 have a "Sell" rating, according to information from Bloomberg. This proposes that Tesla remains very polarizing, as Buy appraisals normally dwarf Sell evaluations 10-to-1 for stocks in the Dow Jones Industrial Average.

The equivalent is valid at TSLA's cost targets. Tesla's bull-bear spread between its greatest cost target ($1,036) and its least ($135) remains at $901, or about 133% of the current $661.75 stock cost. In the Dow Jones Industrial Average, the normal bull-bear spread for stocks is under half. While Tesla has kept up its polarizing nature on the lookout, nonetheless, there is one metric that recommends that a TSLA bear departure is occurring.

There was a period not very far in the past when Tesla's short-premium proportion was about 25%, which implied that one in each four offers was acquired and sold by financial backers wagering on the organization to fall flat. A short-premium proportion was crazy, as the normal for stocks in the S&P 500 is just about 3%. Today, this proportion remains at pretty much 6%, which is as yet higher than normal however essentially lower than its figures three years prior.

As indicated in a Barron's report, there is a significant relieving factor to Tesla's greatest advantage proportion, as many millions in convertible bonds remarkable, the majority of which were given quite a while in the past and are equipped for being changed over into TSLA stock at around $65 per share. Taking into account that Tesla stock is worth more than 10x that sum today, the convertible bonds have energized more than 500% over the previous year.

While this is extraordinary for convertible investors, various bond financial backers are really not keen on Tesla stock. All things considered, some are convertible exchange financial backers, who purchase convertible bonds and short the fundamental stock. Thusly, the exchange broker can secure a remarkable security yield. S3 Partners overseeing overseer of prescient examination Ihor Dusaniwsky has noticed that the securities are "generally held by mutual funds." He likewise assesses that about portion of Tesla's present short revenue may be essential for a convertible exchange procedure.

On the off chance that the S3 Partners' chief's appraisals are exact, it would recommend that around 22 million Tesla shares are undercut, or about 2.9% of TSLA stock. This number is significant, however it is little contrasted with the 200 million TSLA shares undercut back in 2019. This doesn't intend to say that Tesla bears have completely surrendered, obviously, as some will probably stay with their short situation for quite a while to come. Notwithstanding, the declining number of TSLA shares that are undercut recommends that bears, or if nothing else a decent number of them, might be calling it quits.

Previous Goldman Sachs Asset Management CIO Gary Black has noticed that the declining number of TSLA bears might be because of the way that some basic bearish contentions against Tesla are as a rule sufficiently exposed. One of these is the idea that a lot of the EV market will get definitely more modest when different automakers enter the electric vehicle section. In spite of the commotion by defenders of this theory, the inverse has been valid, as increasingly more vehicle purchasers will in general leave gas-fueled vehicles–not other electric vehicles like Tesla–when they buy EVs made by different automakers.

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GE lands 'largest combined onshore wind project' in its history - Electrek

GE Renewable Energy has made an arrangement with Chicago-based Invenergy, an international tidy energy programmer and also operator, to provide wind turbines for the 1.48 gigawatt North Central Wind Energy Facilities in Oklahoma.

GE's largest-ever onshore wind job

The North Central Wind Energy Facilities job is a group of 3 wind ranches in north central Oklahoma. GE will certainly deliver 492 2.X-127s as well as 39 2.X-116 generators. According to GE Renewable Energy's news release:

The 3 wind farms are the 999-megawatt Traverse Wind Energy Center, the 287-megawatt Maverick Wind Power Center, as well as the 199-megawatt Sundance Wind Power Center. Radical as well as Sundance will be completed in 2021 and Traverse in 2022.

The Traverse Wind Energy Center will become the biggest wind farm in the US if it goes on the internet as arranged.

Tim White, GE Renewable resource's CEO, Onshore Americas, said:

GE Renewable resource is delighted to be a part of this amazing endeavor, which is the largest combined onshore wind task in GE's background. We have a lengthy collaboration with Invenergy and also AEP as well as anticipate working closely with them to help bring a significant amount of economical, sustainable energy to the region.

AR, LA, OK = in. TX = out

The project will certainly be had by Columbus, Ohio-headquartered energy American Electric Power (AEP)'s subsidiaries, Civil service Co. of Oklahoma (PSO) as well as Southwestern Electric Power Co. (SWEPCO). According to Power Magazine:

' PSO will certainly own 45.5% as well as SWEPCO will possess 54.5% of the project, which will set you back around $2 billion,' AEP stated.

According to AEP, PSO obtained approval from Oklahoma regulators as well as SWEPCO received approval from regulators in Arkansas and Louisiana to get the North Central Wind Power Facilities on a fixed-cost complete basis at completion in 2020. Both the Arkansas Public Service Payment and the Louisiana Public Service Compensation authorized the flex-up option, agreeing to acquire the Texas part, which the general public Utilities Payment (PUC) of Texas denied.

In June 2020, AEP CEO Nicholas Akins stated in a declaration concerning Texas' denial [through Power Engineering]:

We are disappointed that our SWEPCO customers in Texas will certainly not be able to benefit from the affordable wind power the North Central jobs will provide.

The governing authorizations we have actually gotten in Arkansas, Louisiana, Oklahoma and also at the Federal Power Regulatory Commission will certainly allow us to move ahead with the North Central wind projects at complete scale, conserving our consumers in those states roughly $3 billion over the next 30 years.

The Texas PUC has actually remained in the news a great deal this year. After Texas' large blackout situation in February because of freezing weather, all three members of the Texas PUC surrendered in March after stress from legislators, as they declined to retroactively change the inflated rate of power.

And also just today, Guv Greg Abbott (R-TX) named Will McAdams, president of the Associated Builders and Service Providers of Texas and also a former aide at the Texas Capitol, to the board of the Texas PUC. He will certainly require to be validated by the state us senate.

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SEO audit

The SEO audit is an increasingly demanded service, especially when companies launch a new website or store online, or want to boost your strategy in this new . In each of these cases it is essential that your digital presence is optimized for Google and other search engines.

Currently there are many agencies or consultancies that offer this service, but companies must choose well who they trust to audit their website from the point of view of search engine optimization or SEO .

At Top Position we have been conducting SEO audits for more than a decade, with our own methodology that we have been improving over the years.

It is worth distinguishing two types of SEO audits : The SEO audit focused on a website or the SEO audit report focused on a series of priority keywords.

The SEO audit focused on a website

When we talk about the first type, the SEO audit report focused on a website , our scope has three fundamental parts.

Review of internal (on-page) structural SEO factors

Here the analysis is not page by page, but covers the website as a whole . It includes:

The Dominion. Correct management of www, age, review of possible penalties of the domain, etc.

Quality of indexing, number of indexed pages

The accommodation (hosting), quality and location

Website structure, correct pagerank flow, hierarchy, menu and level optimization

Review of URLs

Keyword strategy. Adequate strategic deployment

Quality of the content, especially of the texts: unique, original and natural

Freshness level of the website

Degree of optimization of keyword densities

Structural recommendations for optimization of internal links

Structural recommendations for outbound link optimization

General website loading speed

Txt file optimization

XML sitemap file optimization

Usability

Review of structural external SEO factors (off-page)

Domain authority

Profile of the links: quality, quantity and variety of domains from which the links originate, geographical origin, relevance, anchor texts

Link growth rate and trends

Analysis of external links of 3 competitors, reviewing the potential quality links that our website receives

Analysis of keywords in prominent positions (top 3, top 10, top 20)

Analysis of competitor positions

Online reputation of the brand and domain in Google

Presence and interaction in Social Networks

Comprehensive review of pages with errors and opportunities for improvement 

In the third part of our audit we analyze the website pages by  reviewing 44 SEO factors , assigning them a rating (correct, warning or improvable, and critical errors / errors).Ten of those 44 factors that we analyze for all pages are:

Pages with broken internal links. We analyze, page by page, all those that have an internal link that does not work, because Google penalizes them.

Pages with broken external links. We analyze, page by page, all those that have an external link that does not work, because Google penalizes them.

Pages without title tag. This is a basic mistake that should be avoided at all costs.

Pages with duplicate title tag. Likewise, it is an error that costs us dearly and we must remedy.

Pages with very long title tag. The title tag, the most important for Google, has an optimal length, and it is a mistake that it is too long.

Pages with very short title tag. We must also correct the pages that are excessively short.

H1 and title tag mismatch. This error is common and should be corrected.

Pages without H1. It also happens frequently and we must avoid it.

Pages with multiple headings H1. If we have several H1s on the same page we are confusing Google and probably users.

Duplicate content. This is even more serious, Google does not index duplicate content, and penalizes us for it. It happens very frequently.

To these criteria we add 34 more, and in the report we detail all the errors and opportunities on each page, one by one.

Of course, this type of SEO audit report of the entire website will take into account what type of website it is. When we talk about an e-commerce website or online store, the structure and hierarchy of the website takes on special relevance, as well as the optimization of the product pages. We have been doing SEO for e-commerce and SEO for Amazon for years .

SEO audit focused on keywords

If we are talking about a second type of SEO audit, more focused on a few strategic keywords, then we have to look more at Google results and the pages that manage to appear in the first positions, to make a comparative report (SEO Benchmark Report) that indicates the optimal parameters for each keyword or group of keywords.

Reports

It is vital that these audits are translated into detailed, visual and clear reports that allow recommendations to be managed with ease. We also add annexes with the detail of errors and opportunities of the pages, one by one.

In summary, if you need an SEO audit, ask for several proposals, and do not focus only on the price, because cheap can be expensive. Make sure you entrust this service to a consultancy or agency with experience and a solid methodology that guarantees a useful audit with high added value.

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Do you have a blog and nobody knows it exists? 8 tips to improve your SEO positioning

You finally have the blog, the one that has cost you so much to take the step.

You strive to create good content and use quality images to hook your readers and give a positive image, conveying that you are thoughtful, creative and that you have taste in what you do. But, nobody visits it.

Perhaps you have forgotten an important point: position your blog in Google. It hadn't even crossed your mind. You thought that just opening the blog and writing content on it, accompanied by beautiful photos and some infographics, would be enough. Well, you are wrong.

You need to know a few tricks to gain visibility and climb some positions in the Google search engine. I show you some, take note:

1 - Search your blog keywords What do you want to write about on your blog? When you are clear, use Google Adwords to find out which are the most searched terms on that topic.

Remember that if that keyword is searched by many people, it will be difficult to position yourself with it. On the other hand, if you are looking for a more specific content, that differentiates you from the great competition, you will have more chances of coming out in the first positions of Google.

For example, if your articles talk about hotels, no matter how much you write about cheap hotels, you will not get anything, since there is a lot of competition. But, if you talk about cheap romantic getaway hotels, the odds will increase.

2 - Do not leave the URL that comes out by default Post URLs must be short, descriptive and must include the keyword. If, on the other hand, we choose to leave the default URL, filled with numbers and symbols, Google will not understand anything and will not value it.

3 - Write attractive headlines Follow the rules of copywriting to create attractive headlines, that start like this: how to create, 7 steps to, definitive guide, 5 tips, for example.

People do not like to read all the content, so an article in the form of a list, subsections and bold is more attractive to go to the part that interests them the most and see the article in one go, capturing what is most important.

4 - Name the images When you upload an image to a post, please do not leave the name with which you download it from an image bank. Alt-write a descriptive name, with no more than three words.

5 - Use plugins that help SEO This step is very important to optimize the description of your post. Do not forget that this description is previewed in Google and depending on the creativity of your words, you may receive more or less clicks.

The plugin I use is All in One SEO Pack, it is intuitive and practical, and is divided into title, description and keywords.

6 - Don't write duplicate content Google penalizes duplicate content from other websites.

There are thousands of news that are published daily, get inspired by them, in the topics they deal with, see what people comment on other blogs or social networks and from there, with that information, start to shape your article.

7 - Share your content on social networks The last step is to share your content on social networks.

Investigate which networks your target audience is on and create profiles on those appropriate social networks to make noise and connect with your target.

Post regularly and make the social media buttons visible on your blog so that they can share the post if they liked it.

Take into account other aspects to be active in social networks like these:

Content is easy to share Respond and interact with users Schedule your posts and use measurement tools to improve your strategy Create guest posts on other portals to attract visitors and climb positions in the Google ranking. And spread those posts on your platforms, thus enhancing your brand. Increase public and fidelízalo!

8 - What not to do

If you are already getting to know Google and you know what it wants, do not go smart to try to gamble with techniques like these:

Add keywords to your post without adding value Hide links and texts from readers Show one content to search engines and a different one to readers Use specific programs to copy an article and modify it, trying not to let Google find out

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