jack0fhearts-grad502
Mindfulness: The stepping stones to a clearer mind
A Social Awareness Campaign by Jack of Hearts
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NEWS ARTICLES
~ https://www.stuff.co.nz/national/education/63216075/putting-mindfulness-in-the-curriculum
~ https://www.tvnz.co.nz/one-news/new-zealand/weekends-most-read-watched-south-auckland-school-teaches-children-mindfulness
~ https://www.nzherald.co.nz/nz/mindfulness-improves-mental-health/ZBBXZGCGNQLTT7NI6TICSDNMIM/
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MINDFULNESS IN NZ SCHOOLS
~ https://pausebreathesmile.nz/?gclid=Cj0KCQjw3f6HBhDHARIsAD_i3D_UEITFydpJu5G34uCb6jQHC2t-WBZDOEN7pLDAwHljjsSnkv-pXA4aAk3fEALw_wcB
~https://sparklers.org.nz/activities/?topic=Mindfulness&gclid=Cj0KCQjw3f6HBhDHARIsAD_i3D8BrXp6qrNtDW55siD4rCpJmpHS3ySGb94G6XXjyigXVlyNVO3gQK8aAnaoEALw_wcB
~ https://mindfulnzschools.nz/
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Small Steps
The Small Steps campaign has used a clear design system across all online collateral. The use of green as their main colour, links well to the graphic images of trees, plants and elements of nature. The use of graphic images is used to tell a story clearly. IE the man meditating amongst nature is a good way to practise mindfulness to clear your mind.
The layout is consistent with the use of 3 images across the screen. As well as the title typeface used being different to the paragraph body typeface.
The message being reflected through this campaign is to practise smaller mindfulness techniques to achieve a calmer mind, reduce stress and to increase your mood. I think this is a cohesive and well thought out design system that reflects the message clearly.
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Playing around w/ colour, phrases/ typography etc.
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Small Steps Campaign
https://www.smallsteps.org.nz/
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Links to Mental Health statistics and Research in Aotearoa
~ https://www.health.govt.nz/system/files/documents/pages/data-story-overview-suicide-prevention-strategy-april2017newmap.pdf
~ https://www.occ.org.nz/assets/Uploads/LifeinLockdown-OCC-Nov2020.pdf
~ https://www.cph.co.nz/your-health/mental-illness/
~ https://mentalhealth.org.nz/conditions/condition/depression-youth
~ https://mentalhealth.org.nz/news/post/are-our-kiwi-kids-all-right
~ https://www.frontiersin.org/articles/10.3389/fpubh.2018.00319/full?utm_source=General+Sub
~ https://wellplace.nz/facts-and-information/mental-wellbeing/mental-health-in-new-zealand/
~ https://www.health.govt.nz/your-health/conditions-and-treatments/mental-health
~ https://mentalhealth.org.nz/our-campaigns
~ https://mentalhealth.org.nz/getting-through-together
~ https://mentalhealth.org.nz/our-campaigns/pink-shirt-day
~ https://mentalhealth.org.nz/our-campaigns/mental-health-awareness-week
~ https://mentalhealth.org.nz/resources/resource/getting-through-together-wellbeing-tips
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