itscwood-blog

[itscwood-blog]

Post 12 - Nike Blog

Social Media has become a huge influence in the way companies approach advertising over the last decade. With the relatively new platform, companies can actually pay social media platforms to advertise their product on every single feed. That is just one way, another is making special videos and live updates specifically for social media, and Nike has taken complete advantage of this.

Nike has a strong social media presence across all major platforms. Some of these include twitter, Instagram, and facebook. Along with having their “Nike” account they actually have broken up accounts that their customers can follow in order to enjoy the content they like specifically, such as nike running, nike soccer, nike football, nike baseball and so on. 

They also do promotions that can only be found on certain social media platforms. These promotions can drop the price of certain nike products if you see it on that site. These include cash discounts and quantity discounts. This allows them to have dynamic pricing. I believe these strategies are very effective as the world is becoming more and more connected through social media and its presence grows every day.

I enjoyed the experience of writing and learning about Nike a lot, I have always worn the brand and known they are a massive company but never knew the details that made it run. The way they deal with such high supply and demand amazes me. The board of directors are very intelligent people that continue to push the company forward but still keeping their roots firmly vested onto the ground. I have also learned not just about nike but what it takes to run a successful company in general and how important making your product known really is. The other part in that is making your product known the right way, the way you want your company to be perceived. Nike has done a fantastic job with all of this and can't wait to see what they do in the future.

Kwiatkowski, N. (2017, February 13). Nike: Online Presence – Digital Society – Medium. Retrieved from https://medium.com/digital-society/nike-online-presence-2dd58bce5d3f

What You Can Learn from Nike Branding Strategy. (2018, November 20). Retrieved from https://www.rivaliq.com/blog/nike-branding-strategy/

[itscwood-blog]

Post 11 - Nike Blog

Nike because it is such a huge brand does a little bit of everything. Their products are sold online, in their stores, warehouses, third party department and athletic stores and so on. You can get Nike products pretty much anywhere. So with this being said their destruction strategy is neither intensive or exclusive but somewhere in the middle. Now with that being said, with nike being everywhere they still keep their high profile products to themselves. If you want a high end product from nike you probably have to go to one of their own stores or online (digital channels) to their website which is a direct channel and how they keep people buying directly from them.

Some of the retailers Nike is in range from a variety of retailers such as Dicks sporting goods all the way to Nordstroms. Although they may not carry the same exact Nike products this gives you the idea of how versatile and big this company actually is.

Nike: Number of stores worldwide 2018. (n.d.). Retrieved from https://www.statista.com/statistics/250287/total-number-of-nike-retail-stores-worldwide/

Nike Is Fed Up With 'Mediocre' Retailers. (n.d.). Retrieved from http://fortune.com/2017/10/26/nike-retailers/

[itscwood-blog]

Post 10 - Nike Blog

Nike is always being challagned by top competitors such as under armor, puma, reebok, new balance and the one that is most known Adidas. The difference between these top brands come down to innovation and core service  as I discussed in blog 9.

If Nike does not continue to innovate their products and come up with new and better things somebody else will and Nike will slowly fall out of the public radar as so many other companies have. They have to be reliable for coming out with new and effective products. Customers have to have a certain type of assurance with the company. Nikes intangibles and tangibles have to be flawless in order to maintain there top status because of companies I mentioned before and especially Adidas pushing the envelope every year.

Bhasin, H., BhasinI, H., A., O, M., Linton, F., Garcia, M., . . . Facebook. (2018, June 14). Top 10 Nike competitors - Competitor analysis of Nike. Retrieved from https://www.marketing91.com/top-10-nike-competitors/

Nike Competitors, Revenue and Employees - Owler Company Profile. (n.d.). Retrieved from https://www.owler.com/company/nike

[itscwood-blog]

Post 9 - Nike Blog

Nikes products would not succeed without service and in todays world with th internet and everybody connected if you have poor customer service there is no way your company will survive. You need to have responsiveness in getting back to customers and reliability that you will resolve issues to the best of the employees ability for their customers. That is exactly what Nike does. 

Nike also draws customers in with their mass customization. Although this service entitles more work for employees it gives the customer a sense of individuality and in a world with billions of people having your own thing or something different is very sought after to stand out by most people.

They also run some non- profit organizations and focus on development in underprivileged communities. This leaves a good image in the minds of people who get helped by nike and/or know about the work they are doing which allows (hopefully) for them to buy more Nike products in the future.

Nike is rated "Bad" with 2.9 / 10 on Trustpilot. (n.d.). Retrieved from https://www.trustpilot.com/review/www.nike.com

How We Give. (n.d.). Retrieved from https://communityimpact.nike.com/how-we-give

[itscwood-blog]

Post 8 - Nike Blog

Nikes product width is immense in the athletic and now street wear communities. You have Nike running, Nike football, Nike golf, Nike skateboarding, Nike soccer, etc. Basically any kind of athletic event or thing you can participate in Nike has made something for. Although they had the general product name of Nike each one brings new and specific things to the sport r activity it is targeting. Product lines, Product mix width, and product line depth are probably the most dense out of all the companies in the world. They produce so many products and so many variations of products it is hard to keep track. Nike is definitely a shopping product there is no question about that.

The federation of lazy jobless people (FLJP) Follow. (2015, April 23). Nike product line. Retrieved from https://www.slideshare.net/donymendez1/nike-product-line

Nike Inc (NKE) Company Profile. (n.d.). Retrieved from https://www.reuters.com/finance/stocks/company-profile/NKE

[itscwood-blog]

Post 7 - Nike Blog

Nikes packaging is so simple and recognizable that it doesn't even have to have their brand name “Nike” on it, just their trademark logo. For their most simple products they do not not need any special packaging into swaying you to buy their product because everyone knows how recognizable Nike is as a global brand. 

For their high profile specialty products though Nikes adds a little bit of flair not because they have to just so that again it separates them from everybody else. When you receive those speciality products it is more about the overall experience rather than just the product you are receiving. The consumer already knows with these special products that they are going to get something amazing but with Nike adding the packaging it gives them and extra excitement and feeling of speciality to open it up.

Nike And Their Packaging Pride. (n.d.). Retrieved from https://www.designpackagingandtapes.co.za/nike-and-their-packaging-pride/

Analyzing Packaging and Design, Part 5: The Nike Swoosh. (n.d.). Retrieved from http://www.brownpak.com/articles2/analyzing-packaging-and-design-part-5-the-nike-swoosh.html

[itscwood-blog]

Post 6 - Nike Blog

Nike as such a global and immensely diverse brand in terms of types of athletic product differentiation, it is hard to clearly define who their target market is. We can say athletic people but that is very broad. One thing Nike does with its advertising is their stance on trending controversial topics. I believe they do this as a way to stay in with the younger generation who have the most buying power. They also tailor their ads in a more geographic segmentation with most of their ads being uplifting and positive with their slogan “Just do it” and many ads showing stories of people who have accomplished things others thought impossible, this appeals to people from areas where many would not expect world class athletes to come from. this is also a form of psychographic segmentation.

This Niche for Nike has made them stay a top and trending brand for over 40 years. Their position within their target market makes their competitors start to mimic and copy what nike has done and still does to this day.

Lutz, A. (2015, April 07). Nike is going after 3 kinds of customers. Retrieved from https://www.businessinsider.com/nike-is-going-after-3-kinds-of-customers-2015-4

Bhasin, H., BhasinI, H., & Facebook. (2018, March 06). Marketing Strategy of Nike - Nike Marketing Strategy. Retrieved from https://www.marketing91.com/marketing-strategy-nike/

[itscwood-blog]

Post 5 - Nike Blog

Nikes most avid customers are people who live a very active lifestyle, whether it be professional athletes or just day to day people who love to stay fit. The customers have trust in Nike as company to continue to deliver innovative and top products for their comfort and support during workouts.

When customers look on the nike website or go into the store they are trying to first identify something new, a new fabric, a lighter material, a better support system within products such as shoes and socks. Nike does research on the buying center in order to see what new products consumers want to see. Nike uses a combination of raw materials and processed materials in order to develop the best for their customers.

Overall Nike solves many problems for the average customer, wanting to have an active lifestyle and be comfortable but also have some style and fashion built into what they do. Nike has accomplished this and continues to do so every year. Their relationship commitment to their customers is second to none.

Lutz, A. (2015, April 03). 4 reasons Nike's business will dominate. Retrieved from https://www.businessinsider.com/4-reasons-nike-dominates-athleticwear-2015-4

A PESTLE Analysis of Nike. (2016, June 15). Retrieved from http://pestleanalysis.com/pestle-analysis-of-nike/

[itscwood-blog]

Post 4 - Nike Blog

SWOT analysis for Nike

Strengths: Have a defined target market, Have any/all resources at their disposale, Have good ethical behavior as a company.

Weaknesses: They are vulnerable to a recession, have started to put their hand into controversial topics, keep accurate records and ethical business strategies

 Opportunities: Grab the Millennial generation 100%, become more than just an athletic sportswear company, push the limits in sports science

Threats: Competitors such as Adidas/underarmour, inflation for labor costs in the companies they produce products in, making sure they always stay within federal laws for their products.

My top two recommendations for the management of Nike would to be stay of the political arena and stick to what they know in terms of making clothes/ shoes and such because in the long run we all know government has the overall power and can enforce things on them to hurt the company. My second would be to put as much money as they can into the science of sports. All athletes want a competitive advantage so if Nike can find something to help all athletes it would give them another push to being and staying a top brand in its arena.

[itscwood-blog]

Post 3 - Nike Blog

As Nike has been around for many years now only just being a brand but being a top brand around the world the question comes to mind of what makes Nike separate itself from all other sporting brands in order to reign over all.

Nike has continually over many decades held a competitive advantage over companies as it pushes the envelope with its innovation in design and sport technology. As they take these new and aggressive products they have advertising and target markets that appeal to most of the Millennials now because they have so much purchasing power. For the most part they do not target people in the baby boomer category because they do not have as much purchasing power as the millennials do. They know this by doing basic and applied research. 

[itscwood-blog]

Post 2 - Nike Blog

Nike is started out as an athletic shoe company in Oregon, 1964. They have expanded to not only one of the best athletic brands in the world but one of the best brands in general. They were first made because a track athlete at the University of Oregon wanted to make his own track shoe. Their headquarters are still located in Oregon today but have offices and stores all over the world. They are a public company that employs around 73 thousand people worldwide. While bringing in an annual sales amount of 34.5 billion dollars.

On Nike's website, they state their mission statement as “To bring inspiration and innovation to every athlete* in the world.” Underneath is a statement by their co-founder Bill Bowerman that says “If you have a body you’re an athlete.” In terms of Nike’s values as a company, as I mentioned in post 1 it is becoming so much more than just an athletic brand. Their most recent big advertising campaign centers around Colin Kaepernick who if you don't know is an advocate for the black community and police brutality. I believe Nike is realizing their global influence and starting to use it in stronger ways other than creating trends.

[itscwood-blog]

Post 1 - Nike Blog

For my brand I picked Nike. I chose this brand because for a while it has been becoming so much more than an athletic brand while also staying true to its roots and developing shoes/clothing for everyone.