isaiahcoffer

[isaiahcoffer]

Covid-19 is raising ‘Spirits’

https://www.adweek.com/retail/even-before-many-bars-closed-americans-started-drinking-from-home/

Bars and clubs are closed for business but alcohol consumption has taken no toll. Covid-19 has prohibited all bars and non essential businesses to close, alcohol retailers at not among those. While liquors stores are open, people are not yet comfortable with leaving the house so delivery services are answering the call. Even before the pandemic there was a trend in at home drinking that has only since been boosted. Sales of beer, wine, and liquor have all increased amid covid-19 showing that consumers have more reason to drink inside. The cultural implications of at home drinking have shown two sides. People experiencing withdraws of alcoholism are a huge concern to the nations health, while the convenience of at home delivery could cause a rise in future alcoholic health complications. I do believe that we will be able to bounce back from the negative effects of this pandemic and that consumers will return to normal product consumption. Delivery services will decline once people think it’s safe to enter public areas. I believe that this trend will continue after the pandemic dies down because people will hopefully still be practicing social distancing. Bars and restaurants will be become the point of interest to people that are urging to make it back to public intoxication. Food/alcohol delivery services and grocery stores are at the forefront of consumer satisfaction. Consumers are willing to pay high prices for delivery and are even stockpiling for future months to come.

Why are people so inclined to drink more? Are the health risks worth the delivery? How might the market react if alcohol sales were deemed nonessential?

[isaiahcoffer]

Rise of the planet of the Amazon

https://www.adweek.com/retail/amazon-taught-us-we-can-have-anything-in-a-few-hours-coronavirus-is-changing-that/

Amazon is among the top four companies in the world that has revolutionized e-commerce, digital streaming, and artificial intelligence. As the worlds largest company and leading online retailer, Amazon’s forward thinking business model was ready to take on a pandemic. Covid-19 put the worlds economy and productivity in a vice. The new rise of technological advancements and automation has already taken a toll on human interaction. Amazon which has profited from this environment and given it more power is also the entity that is hurdling some obstacles caused by the pandemic. Of these obstacles are the major threat of suppliers not being able to produce. Amazon is mainly an online retail business that relies heavily on products being to produced to be then sold. Covid-19 has disrupted the supply chain in both demand and supply of goods.  As a company that successfully dominates supply chain optimization, Amazon’s business model is weathering the storm. By way of product, service, and market development; Amazon has the infrastructure to come out on top.

Amazon has an opportunity to truly put their business mode to the test amid covid-19. The fulfillment centers and delivery systems in place remain productive and well manned with the temporary hiring of 100,000 employees. Amazon has reinforced home automaton and social distancing because the market called for it. Amazon is continuing to develop its service of products, while conveniently being in place to satisfy new markets.

How is Amazons success have an adverse effect of how humans interact? What other markets or industries does Amazon have the model to conquer? 

[isaiahcoffer]

“I’ll have a Corona, Hold the virus”

https://www.fastcompany.com/90471294/why-corona-beers-silence-is-the-best-possible-response-to-coronavirus-memes-and-discussion

One the worlds most successful beers owned by Anheuser-Busch InBev, brewed in Mexico, has faced tough decisions since the spread of Covid-19 or, commonly referred “Corona Virus”. The beer company was under immediate pressure when the spread of a detrimental pandemic swept the world took on the name “Corona Virus” that shares the name with delicious pale lager, Corona. The virus got its name from the microscopic view of a virus particle surrounded by a “corona” or halo shaped figure. Not to be mistaken by the alcoholic beverage. Corona beer was then obligated to respond to the coincidental naming of Covid-19. Corona was placed in a unique position to leverage the vitality of it’s brand against the media wrath of corona virus. Most brands would create clever memes and marketing strategies to combat the media connections. Instead, Corona understood the sensitivity of the situation and responded in the form of silence. This would not commonly be a strategy in the midst of brand crisis, but Corona leveraged their brand strength to separate themselves from the negative media attention of adding to such a devastating ailment.

In these troubling times, it is vital that we remain under control of the factors that aren’t crushed by the pandemic. Corona intends not to give the virus any distracting attention in light of this. The virus has retrospectively boosted alcohol sales because more consumers demand to be inebriated while stuck in doors. Sales remain strong and consumer brand loyalty has not been lost for Corona. Thought production is suspended because Mexico’s Corona’s social presence and media responsiveness was fiercely tested and they passed!

Is there any long term strategy that Corona could implement to gain from the pandemic? Or, what other changes do you anticipate in the alcohol beverage industry? How are consumers responding to Corona at this time?

[isaiahcoffer]

All I wanna do is Zooma ‘Zoom Zoom Zoom’

Here's Why Zoom Is No One Hit Wonder | The Motley Fool https://www.fool.com/investing/2020/03/29/heres-why-zoom-is-no-one-hit-wonder.aspx 

Zoom is the go to app for students, professors and professionals in video/voice conferencing during our debilitating global pandemic. The world is not backing down from the challenge to capitalize on our recent endeavors, and Zoom has been at the forefront of productivity. In these uncertain times, Zoom has been strategic is its efforts to assist the varying needs and applications of its software usage. Prior to the pandemic, Zoom was experiencing great success in the video-conferencing market and has continued its dramatic success due to it’s easy use and integration. 

This pandemic has forced people from physical contact which has placed a strain on many sectors of the economy relying on that connection. Adversely, it has caused some positive reactions that are setting a new tone for how we communicate. Zoom’s offerings of free video time and easy use for all devices is solidifying its place in our daily interactions. From classroom to boardroom, Zoom has been able to accommodate its users based on their desired mode of communication. In home productivity will be vital to maintaining human relevance in a world that is being dominated by technology. Zoom is offering an interactive platform to access each others lives in a time when human connections are being both challenged and strengthened. 

Zoom now has a huge burden to maintain it’s position with both the consumers and competitors. I am curious to how it will be able to update its software and marketing influence when the pandemic falls. In most recent developments, Zoom has become a security risk for large companies that have terminated use of their software. In light of this, What’s in store for the long term growth of ZOOM? What are its competitors doing to capitalize on the same strategic uncertainty? What might have caused a decline in video conferencing in the midst of Covid-19?