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How App Developers Making Money From Free Apps

I know that many times while using an app, you think about how the developer earns money from these apps, even if you are using them for free. Today in this post, I want to answer your question. I will cover every possible way in which they are earning money, and you can also make money this way. I have researched many websites on the internet and collected only the most impactful ways that will work for you. 

Before thinking about earning money from an app, consider studying prediction in a particular domain, like app development or anything else. Like many authenticate organizations, research the business, analyze that raw data, and provide you with meaningful information. Do you know, according to Market Research, "the global mobile app development software market size is projected to grow from US$ 1421.4 million in 2023 to US$ 2436.6 million in 2030; it is expected to grow at a CAGR of 8.0% from 2024 to 2030?"

This analysis comes from previous years of sales analysis. Users want to access services online that provide ease. It also provides user behaviour how users spend most of their time online. Now every online business can feel that it would be difficult to run a business if they were not online or on social media. They have to generate content online, such as videos on YouTube, informative guidance in blogs, and reels. They also need to run ads on search engines and social media to get more reach in a short period. 

Here, we can clearly see the demand for users consuming or using online material. We have to fill these gaps with our work. That's why I told you earlier that you shouldn't think critically about earning; research your niche or category before starting. To explain to you easily How app developers make money from free apps? I will take a live example of a free app like Supercell's Clash Royale that is available on the Play Store or the App Store and is free to play. I will explain everything, including how they earned and made money worldwide from 2015 to 2023, from Statista.

How Supercell’s Clash Royale and Clash Of Clan Makes 359 million U.S. Dollars in 2023

Image Source: Google Play Store

This is a very interesting and warlike game. It is for both paid and free users. You can also install and play. 

In this Game can play with other players from around the world. Hit their archers and kind tower with your troops and win the crowns. Here's what you will see in this app :

Card-Based Combat: It has no control options like you have in racing cars or different action games. In Clash Royale, you will build a deck of different available troops, like

Wizard: This spellcaster launches fiery blasts that damage multiple enemies.

Valkyrie: This fierce warrior uses her axe to damage and slow down enemies.

Inferno Tower: Action: Melts enemies with an overheating beam.

Unique Deck Building: Include the strongest warrior from your choices so that you win all the fights. But make sure that your average cost of Elixir.

Real-Time Battles: You can also participate in real-time battles with other players worldwide. That's why I recommend you make a low-cost, strongest Elixir deck so that you can use your troops repeatedly and your opponent is unable to handle them.

Form Your Clan: You also have the option of battling with other clans.  A clan is a group of players in the same team. Attack other clan player teams to earn points and improve the authority of your clan.

Constant Evolution: Supercell knows that every game looks boring with the same UI and design for a longer time, so they continuously make new stories, and based on stories and ideas, they launch new cards and their actions. As we have seen, they are all offering good and engaging games free of charge. That tree needs to be upgraded with cards. but it required a lot of patience. You have to play regularly, and after winning the battle, you will be rewarded with a mystery box. When you open it, you will get cards, a gold coin, and other rewards. But if any player wants to quickly update his or her card, they have the option to buy the card deck. From there, they are earning from a free app. Hope you like to know this strategy 

Other Ways To Make Money From Free Apps?

I think from the above example of Clash Royale, it is clear how app developers earn money from their apps. but it is not only the way they earn. In this section, I will cover some more possibilities of earning through the app. In this section, I will answer: How do free apps make money without ads?

In-App Purchases

If you have an app that attracts traffic and users come to your app and use it daily for a longer period, then you can also list some products according to your app niche or customer interest. If your app is about clothing style, then you can also list some trending t-shirts, jeans, or particular outfits that look awesome, and some customers may purchase them from you because they have been using your app for longer periods and have trust in your app.

You should integrate your app with Google Analytics or any analytics so that you can analyze your user's behavior on your platform and make necessary improvements to enhance the user experience or increase the number of users on your site. 

Freemium: Provide quality at no cost

Make something unique and demanded, and provide it to users free of charge. Then make an add-on as an extra feature. Some customers also want add-ons to enjoy extra features of your app, so they will buy these add-ons. 

You can also provide them with an option like membership. If they become members, they do not have to pay add-on fees every time. 

Affiliate Marketing

Businesses love to promote their brands through affiliate marketers. If you have relevant traffic, visit an affiliate site like Amazon Affiliate or Click Bank or Commission and join their affiliate program. Here, you will get a find lot of brands that want affiliates to do their marketing. 

After signing up to this platform you will get a unique tracking link. Add these links to your links so that visitors will click on them and visit their website, and if they purchase something, you will be rewarded for this traffic with commission on their commission. 

Please note: Don't convert every visitor into a customer. If you aggressively advertise, put these affiliate links everywhere, or ask your users to buy these things, these may harm your visitor's experience, and they may leave your app or website forever. Never tease them. Try to solve user problems with different products and services, not force selling.

Can ads help you earn more money?

Yes, as we all know, SEO is a slow process, but when your site achieves organic traffic, that will give you an unthinkable profit. But before getting high organic traffic, you have to promote your brand through blog creators, YouTube content creators, paid ads like Google, Bing, and other relevant platforms according to your niche, and learn how to forget social media platforms in terms of awareness. Yes, I know you are thinking about the fact that these all require funding, like investment in ads, approaching content creators and asking them to promote your brand, etc. 

Then I will say yes; these all require an initial investment, but later they will provide you with a better ROI (return on investment). Investment is required in every business. Suppose you want to drive an autorickshaw, then you need to buy an autorickshaw. If you want to sell food, then you have to invest in food raw materials, restaurants, etc. But later, you will earn from your business.

Ads will provide you with a fast result in comparison to SEO (organic results). It can bring more traffic to your app. So before investing in these things, I again request that you build an app that can engage internet users. If you have an idea, then well and good; otherwise, you can also discuss it with an iOS app development agency. They have developed many apps and also know customer demand; they will help you make good decisions. 

Conclusion

I hope I was able to cover the complete topic and answer your question, "How does an app developer make money without ads with ads?" I have also suggested some other popular ways to make money from apps, including how to enhance your app traffic and improve the user experience so that you can retain your old users and add new ones. That may potentially increase your traffic and earnings. 

Yeah, everything included in one blog would be difficult, and it may increase the blog's word count. Many users leave to read, so I have included only important things regarding the topic. If you want to learn more, please get in touch with us and ask us any questions. We would be happy to answer them and solve them.