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First iteration of being able to click on a bus stop and seeing a streetview option.
REASON:
In one of my user interviews - a participant mentioned she uses AT app to journey plan for their dad who is partially blind. She said she need to etc.
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I did some user testing for these designs here - overall the consensus was that the middle design worked better for people.
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Week 9
Your experience is a conversation
User and experience is part of that dialogue - achieve a goal and complete a task/
IN the journey planner mode - have an NX2 or NX1 to see what comes regularly looks up in advanced = issue is to get a regular timetable - can only see journey then and there - and then
Molly plans in advanced
Is there somewhere
Some pop up at the same time
Live bus - linked in to hop card
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Peer feedback
Very cool point to see how transport options can affect people’s decisions
Maybe you could have a comparable app?
Good aspect to explore
Love the cute little personas
User Feedback pathway opportunity
Have you taken into consideration people who bus once every 6 months?
Great insight! I feel the “AT Top-upApp is really hard to use (cannot log in) this is the reason AT stopped me to use it.
Good thinking about where they should get off. Not hacking but a feature.
AT movile app is very mediocre!!!!! And the experience/journey to get from A to B is not intuitive with how many transfers AT app recommends. I can’t wait to see you develop further into this project!
Really hate AT and their business practices - would really love how you would fix the atrocity of an app!!
Nice tactical approach - great insights.
Feeling lost and alone in the city when you are not familiar w/your surroundings
Very good research that you interviewed different kind of users (everyday I frequent) Surprised to hear that some people think that AT app Journey Planner is better than Google Maps.
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Meet our Personas
Frequent Frankie
Casual Cassie
Note: Still need refinement to accurately reflect a Persona - i.e. user needs, motivations, habits, etc.
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Week 6
How might we create a seamless & reliable experience for Aucklands using AT services in order to support their plans & journeys from inception to completion
+ Brainstorming
Auckland Transports Signage and Wayfinding Design Guide
Found Auckland Transport's Wayfinding Guidlines
Found Brand Guidlines as well - but didn't give information about what's expected - only gave examples of campaigns so have disregarded
https://at.govt.nz/media/1980688/wayfinding-and-signage-design-guide.pdf
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