innovativeinspiration

[innovativeinspiration]

Blue Bunny 2016

In case you haven't meet Blu yet.

[innovativeinspiration]

I am absolutely obsessed with blue bunny’s new makeover! I stopped dead in my tracks at the grocery store when I walked past the new packaging. There is hesitation in saying goodbye to a classic and familiar logo because it could create backlash. However, when launched as an entire campaign sometimes the new logo showcases the product in a new light and paves way for new opportunities. The clear packaging is a game changer, allowing customers to know exactly what is inside. I would not be surprised if other brands soon follow suit making packaging that is more transparent and durable. And how cute is that bunny? He is featured in their new commercial as a fuzzy soft animated character that cannot help but adore. 

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Volvo - Interception (Super Bowl 2015) This is marketing competition at its best. I get chills every time I watch it. Genius. For more: http://www.adweek.com/news/advertising-branding/why-volvo-wants-you-tweeting-during-their-competitors-super-bowl-ads-162548

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Barbie -Imagine the Possibilities I think I've watched this ad at least 10 times. Barbie allowed me a chance to dream and create, despite that at the time her pink closet only had dresses. This ad brings back to light what is magical about the doll that has been combating criticism for years. I am happy to watch my favorite childhood brand evolve and embrace change.

[innovativeinspiration]

Since I live in KC, one of Culitivate Festival’s host cities, I figured I’d pay homage to one of the most innovative brands. Chipotle is known for their powerful word-of-mouth marketing strategies. While these festival-goers are busy posting pictures online about their interactive experience at Cultivate Festival their friends tune in to watch. Later that week they reviewed the festival’s artist lineup while enjoying their weekly chipotle burrito.

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The 2015 gum commercial that made us all hopeful romantics

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The “use only what you need” campaign is one of the many ambient and alternative advertising geniuses of Denver Water.