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Google has come a long way over the last 20 years becoming the most popular search engine with the highest search market share in the world (Google Receives 85% of the search market share according to Statista). Almost every year now we hear something new happening with Google’s Search whether it’s a major update or installment of a new feature to give users a better and faster experience to find what they’re looking for. More users searching on Google also means more opportunity for businesses to reach these users and try to turn them to become potential customers.
How do Users Find Websites and Businesses on Google?
When a user searches for something in Google they will land on the SERP (Search Engine Results Pages) which are web pages served to the users when they are searching for something online using a search engine. There are multiple SERP features that a user can click on ranging from Paid Results to Organic Results. However, today we’ll be focusing on just Organic Listing which is the core feature of Google SERP.
Organic Search Listing Traffic Click-Through Rate Percentage
Between 40% to 50% of all users or users will click on the organic listing with the top spots grabbing a large portion of those clicks. From all the total clicks, the number one spot receives the most clicks with 37.43% and that’s why its crucial to land in that spot. Coming not even close is the second spot which receive 11.62%, third spot receive 7.53%, and any lower spots diminish clicks greatly.
1st Spot Click-Through Rate (37.43%)
2nd Spot Click-Through Rate (11.62%)
3rd Spot Click-Through Rate (7.53%)
See more about the click-through rate of Google’s top spots at Advanced Web Ranking.
How to Rank Higher in Google?
Google will rank websites or businesses on how well they answer the searcher’s query, prominence, popularity of the website, and relevance. Other factors that will increase ranking higher in Google are external factors such as social media, citations, and links from other relevant or authoritative websites.
Organic or natural traffic that come from the organic listing are considered free traffic because websites can rank in the listing without paying, however nowadays, businesses are competing to gain an edge in the top spots and are hiring technical SEO (Search Engine Optimization) companies to help them rank higher in Google with a budget. Often times than not, with the right research and goal planning, an SEO campaign can produce a great return on investment due to the fact that many of these leads are inbound or looking to buy a product/service. Innovation Mind is an SEO Agency that provide proven SEO methods to rank higher in Google and offer results that stick. Seeing that organic listing receives the most clicks, it’s no wonder businesses compete aggressively to gain the top spots for their targeted keywords.
Keep reading about Google Organic Search Listing at Innovation Mind.
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When targeting online traffic from a specific search engine, most marketers or businesses tend to focus their attention and marketing dollars to Google. The majority of SEO (Search Engine Optimization) services do the same when it comes to ranking pages, and the reason is simply because Google receives over 85% of the search engine market share.
You might be wondering where the other 15% search market share are, and why not target them as well? Think 85% to 15%, and easy to see where to put your dollar at, but let’s take a look at the top 3 current search engine market shares and see where all of them stand.
Our list was compiled from Statcounter Globalstats for All Platforms used in the United States in the year 2020.
Source: StatCounter Global Stats – Search Engine Market Share
Google
Coming at #1 with over 85% search market share, Google completely dominates as the most popular search engine and has so for many years. There’s huge potential in Google for businesses or marketers when it comes to targeting organic or paid search. The real downside is that just about everyone is competing for the same traffic.
Potentially there are four spots that you could earn or pay for to be on the first page of Google which are Featured or Rich Snippets, Google Adwords, Google Maps, and Organic Search.
Bing
Next in line is Bing, who has become somewhat of Google’s biggest contender, raking in 7% of all search market share from the United States. We’re already seeing a huge difference in search market share between Google and Bing, and it’s no wonder marketers and businesses stick to Google. Microsoft owns Bing. Bing’s home page is simple while the search pages look similar to Google with a similar white background, blue links and green URLs. Bing also powers Yahoo, which is the third biggest search engine.
Yahoo
Yahoo receives the third most search market share at 3%. As mentioned, Yahoo is powered by Bing and so their search results are similar in some ways. Yahoo’s home page has a search box as well as many current event news if you scroll down. In the 1990’s, Yahoo was one of the pioneers of the early Internet era. Fun fact is that Yahoo!’s executives refused to buy Google back in 2002 for $3 billion and now Google has grown to become worth of over $1 trillion dollars eventually dominating the search engine market shares as well.
Those are you top 3 Search Engines in the United States. Google, Bing, and Yahoo. The next contenders would’ve been DuckDuckGo at 1.5%, and Ecosia at 0.12%. In conclusion, Google makes up over 85% of all search engine market share and that’s why so many businesses and marketers focus their attention and marketing dollars to Google.
Want to get higher up in Google? Our SEO services from Innovation Mind can help your website rank higher and get more traffic in Google. Contact us and let us know more about your business and how we can help it grow online.
Keep reading about Top 3 Search Engine Ranked by Popularity, Google Dominates! at Innovation Mind.
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In today’s rapidly growing tech savvy world, it is important that as an online business you are well aware of the right kind of online marketing services that will help your business flourish. As businesses move towards marketing on the internet, there are more competition now in the market than there ever has been before.
To make sure you are on the right track, here are the top online marketing services:
Search Engine Optimization
Believe it or not, search engine optimization (SEO) still works like magic by ranking your website higher and becoming one of the top listings among searches made by the customers in the search engines. Although, it is more important to make sure your SEO is intact to help you attract the right kind of audience on your website. If you’re a small businesses then here’s quick checklist video for your current SEO.
Media Marketing
To be able to sell yourself well in the world of digital, where everything relies on online media marketing, it is important for you to up your game in this regard. You need to make sure that as a business, you are in contact with the right PR (Press Release) people who can help promote your product in front of others. This will help you grow your market. Make sure that you are producing enough content to attract people on to your website which tells them what your product and business is all about.
Web Design
Since businesses are relying more on online marketing tools, it is important to make sure that you have an attractive web design for your website. Yes, you read that correct. Your website is literally the first impression you are giving your potential client about yourself. Make sure you give them an attractive high converting web design so they will stay on your website longer. Certain elements can have an impact on your CTR (Click-thru-rate) such as having a visible phone number, contact form, and your logo somewhere at the top to reinforce the customers that they’re on the right page. Here’s Neil Patel on high converting landing pages that will get your website more clicks.
Video Marketing
No matter how much effort you put into written content, the truth is that people have limited attention span now, and no one has the time to read through long captions or descriptions anymore. So, what can be done? Try to video marketing. Make interactive short videos that are both fun and engaging for your clients. Having a enticing thumbnail can help with more clicks to your videos. All you really need is to learn a watch a few videos on how to get started or you can get professional help by hiring a videographer to get the job for you.
E-Mail Marketing
E-mail marketing might sound old school but, it sure still works. There are people out there who like to keep things strictly professional and only use their E-mail or work numbers for doing business. The secret to a great E-mail marketing campaign is following up multiple times. Most marketing campaign will quit after sending E-mail messages on 3-4 tries, but the real numbers to reach your customers are about double that. Learn more about mastering E-mail marketing from this Hubspot video.
Paid Advertisement
If all else fails, there are always different types of paid advertisements. Pay and market yourself through Google Ads or PR agents, or even step it up and tackle on Facebook Ads, which are working really well when setup correctly.
At the end of the day, there are many more online marketing services and whether you choose search engine optimization, media marketing, web design, video marketing, E-Mail marketing, or paid advertisement; you will still need to have the right setup for a successful campaign. Try one service at a time and figure which suits your business the best. Always remember that feedback is important as it helps you improve and grow at the same time. If you’re interested, see more about SEO from Innovation Mind, and how to use this powerful online marketing service to start ranking your website higher in Google to reach more customers.
Did you find this article useful? Let us know in the comments below or read more about online marketing for businesses.
Keep reading about 6 Powerful Online Marketing Services for Businesses at Innovation Mind.
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SEO helps because it helps your website to rank higher in the search engine. Thanks to many other reasons as well.
Keep reading about Why SEO Helps at Innovation Mind.
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Dentist SEO NC | Generate Local Dental Leads into Patients
Partnering with a Dentist SEO company is probably one of the best decisions you can make for your dental business. If you have an established dental practice, your website isn’t showing up on the 1st page of Google, and you want more revenue, than SEO may be the answer you’re looking for. Or simply if you just want more patients calling your dental business...
Read more at https://www.innovationmind.net/dentist-seo
#dentistseo #dentalseo #innovationmind
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Off-Page SEO | Innovation Mind
Off-Page SEO or Off-Site SEO are steps taken outside your website to improve your ranking with search engines. Off-site ranking elements for optimization means improving search engine and user understanding of a site’s overall popularity, authority, trustworthiness, and relevance. This can be done using reputable sites or places on the internet including pages, people, sites, etc. This entails linking to or promoting your website and effectively confirming the quality of your content. Both off-page and on-page SEO have their parts in successfully ranking in the search engines.
Check out more at https://www.innovationmind.net/off-page-seo
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On-Page SEO Checklist - Innovation Mind
There are two parts of Search Engine Optimization that we need to get right in order to successfully rank in Google. These two parts are On-page and Off-page SEO. On-page has do with the stuff that are one your website and Off-page is the opposite. Today we’ll be running through a checklist of some of the top items that you should have optimized for your On-page SEO...
Read more about this article.
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Mobile Page Speed Optimization - Innovation Mind
Google introduced its mobile page speed update back in 2018. See where your website stands and if it has any impact to your search engine ranking positions.
In July 2018, Google introduced its update for new page speed. Some people might wonder, "what does this mean?" and "should I still worry about this?". If you own a website then this applies to you. For most people who don't know, optimizing your website for its speed is prioritized over desktop, meaning that if you're running a website, it is highly recommend to optimize the mobile version of your website.
Continue reading more at - https://www.innovationmind.net/mobile-page-speed-optimization
#innovationmind #mobileoptimization #mobilespeed #pagespeedoptimization #seo
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Client Website grows Monthly Organic Traffic by 30X
After just 2 years, the monthly organic traffic going to my client's website has grown by an astounding 30x!!! Read more about this Case Study at my website - https://www.innovationmind.net/client-website-30x-monthly-organic-traffic-cost-after-2-years #innovationmind #casestudy #souderproperties #seo #localseo #organictraffic #organicseo #ranking #searchengineoptimization
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Salisbury SEO Agency & SEM NC Specialist
Innovation Mind can help your business in Salisbury, North Carolina with SEO. Grow your business with an online presence to attract more leads on Google! See more at https://www.innovationmind.net/salisbury-seo
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Backlink Research Tools - Innovation Mind
Backlinking research tools to help businesses with search engine rankings. Check out these useful tools and their features - https://www.innovationmind.net/backlink-research-tools
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The Great PBN Test – Aged vs Expired
In this experiment Charles trials the effectiveness of aged PBN links versus their expired counterpart. Which one is the strongest and which is the most cost effective. You can read more about this at https://charlesfloate.com/aged-vs-expired-pbn-test
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5 Ways SEO & Web Design Go Together - SEJ
When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important. If you want to do better in the SERPs, it takes more than just SEO. Your website also needs to be designed well, or you risk squandering all of that organic equity you have been building. SEO and web design work together more seamlessly than many people might realize. Their components mingle and flow together so well that, when executed correctly, your website visitors should not actually notice anything about what you have created; they should simply start navigating through your site. So, what are those elements where SEO and web design collaborate? Check out these five ways they are used together.
Read more on the 5 Ways SEO and Web Design go together at https://www.searchenginejournal.com/seo-web-design/341681
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Having a business in your local city is great and all but without any presence, you won’t be seen by customers. Without eyes to your business, you won’t rec
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Innovation Mind help businesses that want to rank on the 1st page of Google and gain more traffic to their website.
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