influenceragency - Tumblr blog

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Sydney's Premier Influencer Agency: A Hub of Innovation

At Saxton Engage, we are the premier influencer agency in Sydney, delivering campaigns with speed and scale. We understand the importance of reaching your target audience effectively and efficiently, which is why we offer end-to-end solutions for your influencer marketing needs. From talent and brand management to content development, we handle every aspect of your campaign to ensure your message is delivered in a timely manner and reaches a wide audience.

Our team of experts has extensive experience in the influencer marketing industry, and we use this expertise to create impactful campaigns that resonate with your audience. We work closely with top-tier Influencing Talent and Ambassadors to develop premium, authentic, and effective marketing strategies that align with your brand values and goals. Whether you're looking to promote a product, launch a new campaign, or increase brand awareness, our influencer agency in Sydney has the skills and resources to make it happen.

With our focus on speed and scale, we ensure that your campaign is delivered in a timely manner and reaches a wide audience. We understand the importance of staying ahead of the competition in today's fast-paced digital landscape, and we leverage our expertise and industry connections to deliver results. Partner with Saxton Engage, Sydney's premier influencer agency, and experience the power of influencer marketing.

Content Creation and Co-creation: Beyond a Melbourne Influencer Agency

While we may be a Melbourne influencer agency at heart, our services extend far beyond the city limits. At Saxton Engage, we offer a comprehensive range of content development services that encompass various platforms and mediums. Whether it's social media, digital media, film, television, print, podcasts, or out-of-home advertising, our team of experts has the skills and creativity to bring your ideas to life.

We believe in the power of co-creation, which is why we work closely with our clients to develop unique and engaging content that resonates with their target audience. Our team of content creators, including writers, designers, and videographers, collaborate with you to understand your brand values, goals, and target audience, ensuring that the content we produce aligns with your vision. From ideation to production and deployment, we handle every step of the content creation process, delivering high-quality content that captures the attention of your audience. Read more…

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Tim Campbell & Anthony Callea for DocuSign

In 2023, DocuSign partnered with Saxton Engage to assist in creating content for their "Next Time, DocuSign" campaign. They were interested in enlisting Tim Campbell and Anthony Callea for some video content for their series that included stories from different individuals recounting how DocuSign could have resolved some of their past mistakes.

DocuSign is a leading global company that allows organisations to manage electronic agreements. As the world’s number one way to sign documents electronically, DocuSign eSignature is an electronic signature solution trusted by hundreds of millions of users. DocuSign also has 350+ pre-built integrations with other applications, such as Salesforce, Microsoft, SAP, Google, Oracle, Box, and Workday.

Building on previous engagements with DocuSign, Saxton Engage was able to utilise its strong relationship with the client to create this entertaining campaign. As part of this campaign, a shoot was conducted at Tim & Anthony's house to give it an authentic feel. The resulting video and shorter snippets with varied dialogue were launched across DocuSign's platforms. Read more…

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Saxton Engage: Australia's Most Comprehensive Influencer and Talent Management Agency

Saxton Engage: A Pioneer of Influencer Marketing in Australia

More than an Influencer Agency Australia Trusts, We're Innovators.

For over 50 years, Saxton has been at the forefront of positive change through storytelling. Our approach transcends the paradigm of a conventional influencer agency in Australia. We develop premium, authentic, and effective marketing strategies by connecting your brand with top-tier Influencing Talent and Ambassadors. We help you manage the ideation, production, and deployment of unique, engaging content, end to end.

Influencer Agency Sydney: Delivering Campaigns with Speed and Scale

Saxton Engage is the influencer agency Sydney businesses turn to for end-to-end solutions. From talent and brand management to content development, we handle every aspect to ensure your campaign message is delivered with speed and scale.

Content Creation and Co-creation: Beyond a Melbourne Influencer Agency

While we are a Melbourne influencer agency at heart, our services extend far beyond. Saxton Engage offers a comprehensive range of content development services, encompassing social media, digital media, film, television, print, podcasts, and out-of-home advertising.

Talent Representation: The Influencer Talent Agency Australia Prefers

With an audience base exceeding 14 million, our roster features the highest calibre of Speakers, Celebrities, Business and Community Leaders. Saxton Engage isn't just another influencer talent agency in Australia; we deliver connected consumer experiences.

Talent Agency Melbourne: A Legacy of Trust

Established in 1965, we're more than just a talent agency Melbourne loves; we're pioneers of the influencer artform. Trusted by world-leading brands, Saxton Engage has built an enviable reputation and learned a lot over half a century in the business.

Campaign Management: The Top Talent Agencies in Australia

As one of the top talent agencies in Australia, Saxton Engage provides end-to-end campaign management services. We focus on managing reputational risks, ensuring coherence of content with creative brand messaging of a consistently high quality.

A Global Team of Specialists

Our in-house team consists of over 40 sales and support staff located in offices throughout Asia Pacific and the USA, with headquarters in Melbourne. We build powerful partnerships to align your strategic priorities with ours.

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Harry Garside for JONES Magazine

David Jones is the oldest department store in the world still trading under its original name. In 2016, David Jones engaged Medium Rare as their content agency of record working closely with David Jones to plan and produce all content based on customer insights with multiple channels in mind. Looking closely at search, social and customer behavioural data, Medium Rare layers this against David Jones’ own market data to create content that truly engages. Each issue of JONES magazine contains Mindfully Made products and brands that have sustainability elements highlighted with a green heart. JONES shares the moods of the season and the inspiration behind the trends, giving readers access to the very best designers, muses and influencers.

With the purpose to lead content strategy and production across all channels, JONES magazine takes an editorial approach that is inspiration-led (not product-led) while offering an authoritative and expert edit that drives both loyalty and sales. The magazine also provides solutions for both everyday and special occasion styling needs. Their main goal is to showcase the covetable, celebrate the bold and ignite a conversation with their readers.

Medium Rare Content Agency approached Saxton Engage looking to work with Australian Olympic Boxer Harry Garside. Harry featured on the cover and editorial in the Autumn/Winter 2022 edition of JONES Magazine.

This was an opportunity for JONES Magazine to celebrate the new season, across fashion, lifestyle and culture, and the shoot was produced by the client’s local editorial team. Harry, a passionate advocate for breaking down gender stereotypes who made headlines for his Olympic themed nail polish during his Tokyo campaign, wanted the shoot to reflect his authenticity and contrasting parts of his identity and suggested adding a skirt to one of his looks. This collaboration reflected Harry's core values as well as those of JONES Magazine particularly the importance of individualism and authenticity. Read more…

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Saxton Engage can bring Your Brand Ambassador Campaign to Life

Are you looking to build a community, activate customers, and TURN UP YOUR BRAND? Saxton Engage can bring your brand ambassador campaign to life.

Being one of the top influencer talent agencies in Australia, Saxton understands how to make content discoverable, repurposable, and provides experienced, top-quality Talent to enhance your brand.

Whether you're looking for the best fitness influencer, a top lifestyle influencer, or a celebrity brand ambassador, Saxton Engage has you covered. We work with a number of high-profile figures who can activate a community that is all about your brand!

As an agency that has connected established businesses with various celebrity and fitness influencers, among other engaging talents in Sydney and Melbourne, we work end-to-end with our clients across talent management, brand management, content development, dissemination, and reporting. If you’ve got big goals and need help with influencer management, we’ve got the capability to reach them. Read more…

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Get Expert Advice on Mental Health & Resilience

With some states slowly emerging from isolation while Victoria sees much tougher restrictions stress, anxiety, depression and other mental health concerns pose a huge threat.

The next few months will see interest on the topic of mental health peak with R U OK?  Day on 10 September, followed by Mental Health Month in October and World Mental Health Day on October 10. These dates provide an opportunity to spark important conversations, increase awareness around Mental Health and provide teams and individuals with strategies to cope with the ongoing impact of the pandemic on wellbeing.

We've selected a list of exceptional Mental Health Influencers who specialise in mental health, overcoming trauma and stress on a professional level, as well as some who have a lived experience overcoming adversity. These speakers will ignite conversations and drive real positive change in your school, organisation and personal life.

These Speakers are able to create virtual solutions and programs should restrictions impact travel and gatherings.

Dr Michael Carr-Gregg is one of Australia’s highest-profile psychologists, an author, a broadcaster and a specialist in parenting, children, adolescents and mental health.

In light of our current state of crisis, Michael has created a 60-minute webinar designed specifically to help employees manage their wellbeing in the Coronavirus Era. Even before the coronavirus transformed the educational landscape, almost overnight, over 20% of workers suffered from a mental health problem. Uncertainty, increased family time, isolation and financial hardship may exacerbate these problems. Michael's 45-minute webinar (+15 minutes of questions) is especially targeted at organisations that are concerned about their staff and aims to provide them with the skills, knowledge and strategies to manage their own wellbeing during this challenging time. Get in touch about Dr Michael Carr-Gregg.

Mitch Wallis is the founder & CEO of Heart on My Sleeve, one of the fastest-growing mental health organisations and worldwide social movements, and has experienced a lifetime battling a multitude of mental health issues and has a deep first-hand understanding of suffering. Mitch also has a Master’s degree in Psychology from Columbia University in New York, and a Bachelor’s degree in Commerce from the University of Sydney. He has studied under Harvard Psychologists, is an accredited Mental Health First Aid Officer & a volunteer at Lifeline.

In the early days of this crisis, Mitch delivered the webinar, Coping with COVID, to thousands of people online empowering them with practical tools and tips on how to support yourself and others through times of uncertainty. Get in touch about Mitch Wallis. Read More…

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Why You Should Work With a Lifestyle Micro Influencer for your Next Brand Campaign?

It is long-held knowledge that an experience that evokes an emotional response has more long-term impact than one that doesn’t.

And so when it comes to a successful brand campaign, the linchpin is strong emotional resonance. You want your brand message to attract attention, to engage interest and to be remembered.

This can be achieved through creative, copy and, of course, choice of talent.

One of the most authentic and affordable ways to leverage your choice of talent for a successful brand campaign is to partner with lifestyle micro influencer.

At Saxton Engage, an influencer marketing agency servicing Sydney, Melbourne and beyond, all our lifestyle micro influencers have a professional attitude, a positive and trusting relationship with their followers as well as an eye for visually beautiful content.

But first, what is a ‘lifestyle micro influencer’ and what makes them such powerful talents to work with?

A lifestyle micro influencer is someone who documents their daily life through a relatable yet unique and aesthetically striking way - often, they are proficient photographers and videographers in their own right! They often have a niche such as fashion, food or the outdoors. They generally have between 3-10,000 followers, who are very loyal and engaged.

It’s through this blend of credibility and creativity that our lifestyle micro influencers can amplify your brand campaign in an emotionally engaging way that inspires their followers into action, in favour of your brand.

So how do you work with lifestyle micro influencers - how do you know the right ones to work with, what to ask them for and how much to pay them?

At Saxton Engage, we can take care of the above and more. We can connect you to the lifestyle micro influencers in Sydney, Melbourne and beyond who are best aligned with your brand and your campaign, with high-calibre creators with the audience size and engagement as well as stellar industry standing and reputations. Read More…

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Create Meaningful Impact for Your Brand with Saxton Engage

Look no further than Saxton Engage to present your brand’s message at a larger and more impactful scale. Saxton Engage has served as an esteemed influencer talent agency Australia wide for over 50 years. Our experience in the business has cemented our reputation as one of the most sought after influencer and brand ambassador companies in the nation.

With a huge audience of over 14 million people, our celebrity influencers agency provides you with the resources you need to make your brand heard by the right audience. Saxton Engage is dedicated to providing you with the absolute best. Our top lifestyle influencers as well as our top media influencers have an incredible reach and ability to persuade an audience, providing you with the results you are looking for.

The experienced influencers and ambassadors at Saxton Engage will help you form meaningful brand experiences that people will remember. By providing you with the perfect influencer or brand ambassador in Australia, we can help increase your brand’s visibility, customer loyalty and drive genuine engagement with an audience.

Saxton Engage is proud to offer a huge range of influencers and ambassadors to choose from - so you can select the perfect person for your goal, purpose and demographic. Read More…

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Marita Cheng: Ambassador for the Shell Eco-Marathon

Shell Australia reached out to Saxton Engage about engaging an Ambassador for their annual Shell Eco-Marathon.

The concept of the Shell Eco-Marathon stems from a friendly bet between two scientists at Shell in 1939. How far could a vehicle travel on a gallon of fuel?

They shook on the bet and set about stretching the limits. By 1985, Shell Eco-marathon became a student competition. Now, 52 countries, more than 700 teams and 6000 students are participating in the Shell Eco-marathon across Europe, North America and Asia Pacific.

Through the #MakeTheFuture campaign Shell Australia sought to educate Australian audiences about the company’s purpose and transition towards an energy company. And, to drive awareness of their focus of helping to create jobs for the future by supporting science subjects in schools by inspiring a passion for science.

Adopting a collaborative approach, Saxton worked with multiple Shell Australia stakeholders to:

conduct due-diligence, short-list and provide final talent selection;

provide support for content-shaping across scripting, storyboarding, blogs and social posts;

manage talent filming and content production in Australia and Asia;

provide end-to-end campaign management, including on-call 24/7

support for key campaign dates across multiple time zones; and

Provide end of campaign reporting.

We matched Shell Australia with Marita Cheng, an engineering visionary, former Young Australian of the Year and founder of Aubot and Robogals, as their Ambassador. This campaign involved Marita filming content in Australia as well as travelling to Malaysia and providing live updates from the finals. Read More…

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Yasmin London for Amway Japan as a Goodwill Ambassador for Sydney

Amway is the world’s No. 1 direct selling business, according to the Direct Selling News Global 100*. Operating in more than 100 countries and territories, Amway manufactures and distributes more than 450 consumer products, which are supported by a team of nearly 1,000 Amway scientists, engineers and technical professionals working in 75 R&D and quality assurance labs around the world. More than 19,000 employees support millions of Amway Business Owners (ABOs) who sell Amway™ products. Top-selling brands for Amway include Nutrilite™ vitamin, mineral and dietary supplements; Artistry™ skincare products and colour cosmetics; eSpring™ water treatment systems and XS™ energy drinks and sports nutrition products.

Amway Japan was founded in 1979 and is now positioned as the 3rd largest market in the Amway global business with 660,000 couples of ABOs across Japan.

Our Client, Amway Japan, contacted us looking for an influencer and goodwill Ambassador for the city of Sydney to produce a high impact piece of video content to encourage ABOs to qualify for the Amway Japan Leadership Achievement Seminar (LAS) in Sydney in January 2022.

We paired Amway Japan with Yasmin London, a well-known Australian entrepreneur, media commentator, former police officer and world champion swimmer. Amway Japan engaged Yasmin to conduct a virtual tour around Sydney to encourage Amway Business Owners to stay motivated and working towards their goal to make it to Sydney in 2022.

Saxton Engage also engaged video production staff in Sydney and provided end-to-end management for this campaign. The result is a truly stunning piece of content that exceeded our client's expectations. Read More…