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Direct Response Copywriting

A writer is a copywriter is a web copywriter right? Well no. Contrary to what many people believe all three are quite different in their approaches, work and intended outcomes.

So what defines web copywriting? What differentiates a web copywriter from any other type of writer and what can you expect when you use a web or SEO copywriter to create copy or content for you?

For those of us who work day to day in marketing, internet marketing and web copywriting it's often easy to assume that when we talk to people about writing online, SEO and digital copywriting people automatically know what we're talking about. Sometimes it's good to take a step back and clearly identify exactly what a web copywriter does and the sort of things that a website copywriter delivers.

Web copywriter skills

Well first and foremost, when you apply the skills of a professional copywriter to your marketing you will have someone who clearly understands that website copywriting is far more than just posting a company brochure on line. Ask yourself why your organisation is going to the time, trouble and expense of investing in an online presence? Just as an online brochure? A notice board? Hopefully not.

Business Benefits

People often mistake marketing copy and especially the work of a SEO copywriter as a creative endeavour. It isn't. The job of any copywriter is a business process and all eyes should be placed firmly on business goals - increased numbers of site visitors, encourage enquiries, promote sales, subscriptions or account openings, renew a contract. Whatever your business objectives, a web copywriter can be instrumental in helping you fulfil them.

Research

In order to get a clear understanding of the project a digital copywriter will be sure to formulate a clear understanding of your products and services (the offering), your audience and your business objectives. Armed with this research a website copywriter is in the position to structure the information in ways that can fulfill business requirements.

Skimming, Scanning and Spiders

At best people will only read 75% of the copy on a page, preferring to skim and scan for relevance. A good web Direct Response Copywriting  copywriter will break sections of copy into readable sections using relatively short sentences, headlines, sub headings and devices such as bold, bullet points and lists. They also appreciate the SEO (search engine optimisation) aspect of digital copywriting and will integrate keywords and keyword phrases into headlines and towards the beginning of the page (inverting the pyramid) where the search engine spiders will weight them strongest. Segmented website traffic arriving at the site through careful keyword research and deployment are searching for information and they want it quickly. The name of the game is to make life as easy as possible for both human visitors and the search engines.

Power writing for your audience

Clean, concise language makes for powerful copy. A professional web copywriter will do their best to avoid cliches, flowery language and complicated, exclusive language. Using universal language is an effective way of making calls to action and delivering business objectives. You need to engage humans AND search engines to win business.

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Direct Response Copywriting

If you are dreaming of becoming a copywriter and don't know where to start, the Internet is a very reliable source when it comes to providing free copywriting tutorials. While following these tutorials will not give you a hundred percent guarantee of making you an expert copywriter, they can certainly lay the foundation on which you can slowly and steadily build up your arsenal of copywriting knowledge. Here is a quick look at what such websites have to offer you on your way to your new copywriting career or on your way to bettering your existing copywriting profession.

o Quick start repositories for newbies on copywriting- a different albeit quirkier take on copywriting for professionals. All copywriting basics are laid out in such effective repositories both clearly and effectively due to the target audience niche which is beginners only. o Resources for advanced copy professionals. If you want to expand your skills further, this option would help you do so. It expands all the ideas that you were introduced to in the previous option. o Most comprehensive web resources provide free copywriting tutorials. Some are maintained by professional copywriters and marketing professionals who take you through the learning process in a step by step manner. These types also offer tutorials on various other topics related to copywriting such as kick-starting your sales, finding your product's USP, how to write sales generating body copy and so forth. o E-zine on e-business tutorials. This tutorial option deals not only with copywriting but also with other areas of e-business such as starting a small business, copywriting for it, Internet marketing strategy and the like. This strategy might be the right choice for getting the picture at large about copyrighting as it is related to marketing and web marketing niches.

However, copywriting cannot be mastered only by visiting tutorial websites and reading pointers on how to write a good copy. Most of it is learned through experience, reading good stuff and taking a sneak-peek on what your competitors are doing. It is a field that is mastered through constant practice and education. You may be a very good writer but all good writers are not necessarily great copywriters. The famous writer Stephen King likened copywriting or writing in general to lifting weights for ten years. If you keep at it, after ten years you are bound to develop good muscles.... Similarly if you write everyday for a certain period of time- just pen down random thoughts, try and make associations between them, you can become a great copywriter someday.

In addition to web tutorials, you can read up books written by prominent copywriters. There are some well know figures, world's foremost experts on copywriting, for instance on direct Direct Response Copywriting  response writing. You can go through their websites where there are various interesting articles to read and where they express their opinions and showcase their copywriting methods.

There are plentiful great web resources talking about how you can become an expert copywriter. But the real answer lies in how persistent you are and to what extent you can go in extracting the best lessons from online resources and copywriting courses.

For an excellent practical click this Copywriting Tutorial link and follow your dream. Remember, with the right patience and will you can master the copyrighting skills and this site will show you how step by step.