A geologist turned retail jeweller, he opened Melbourne Precious Metals stores in 1976 and is now known as Holloway Diamonds. He graduated in Diamond Technology at the Gemmological Association of Australia in 1984 and Convened that course for some years. He continues to lecture on his specialty the Science of Light™ and diamond cut.
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If a shopper for a large diamond visits 10 stores or Internet sites, there’s a 9 in 10 chance they might not buy from you. Converting lookers into buyers is your key to growth and profitability.Every jeweler tells the same 4C’s story, and sells commoditized certed stones.Everyone swears on granny’s grave that they only stock the ‘very best cut’. Some stores sell expensive branded cuts, often at reduced margins.
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Holloway Cut Adviser - Ideal Scope
The Holloway Cut Adviser (U.S. Patent 7,251,619) is a rejection tool to help you narrow your search for only round diamonds potential Light Return, Fire, Scintillation and Spread based (only) on the proportion information from a grading report. HCA does not use symmetry, polish and minor facets info.
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