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Monday Motivation

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Monday Motivation

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Monday Motivation

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Top 5 Social Media Marketing Mistakes To Avoid

social media marketing is a vast space and is the simplest way to overcome intricacy and pave the way for the discovery of your product or service in most popular communities.

More than 3 billion people are using this platform, and the number keeps on growing every year. It is something that every marketer use in his or her day-to-day business activities because of its broad scope. Nevertheless, there are common mistakes people come across while building brand awareness. These errors will leave the best opportunities unexplored. Hence, understanding those errors clearly and executing specific methods to overcome them is vital for a firm.

An excellent social media marketing strategy, however, requires a thoughtful and a lot of time investment. Knowing the do’s and don’ts of social media marketing will help you perform your campaigns effortlessly. Below given are some of the most crucial social media marketing mistakes one has to avoid to succeed in this platform and think how much better could your social media marketing be?

1. Missing Objective

Do you have a clear objective or purpose for your social media marketing tact? Well, most of them do not have an affirmative reply. Besides, some are lucky enough to get a valuable number of leads with missing goals. However, what about others whose business is shrinking? They can bring back their business to the top by setting a chief purpose of their own.

Your social media objective should answer the below questions:

What is the intention of creating a social media page?

Do you want to gain more likes or number of followers?

Do you want to cement your brand’s power using these pages?

Are you using a social media channel to create a new source of leads?

Joining the social media network by creating an impressive profile and updating the firm info is not enough. To gain the attention of your audience, you must know them well. If you know your audience well, you can easily create a selling tact that helps your business to succeed in a short span. Hence, come up with a measurable goal and stick to it.

2. Not Paying Attention to Your Audience

Social media is not just about posting the content and being quiet. It is a platform where your audience speaks, and you should be mindful about it.

You can utilize this platform as a tool:

Study your market

Gauge client’s likes in new products

Track your rivals

Strengthen brand values

Improve customer satisfaction

You can do the above-said tasks by spending some time to learn what is occurring outside your social feed. Some people discuss your brand on social media and other online platforms but do not follow your page. Show them that you are actively present in the social media platform.

A report by Social Sprout reveals that 21% of people buy from brands that they can reach easily on social media. Hence, you must look beyond the shell and track the current happenings in the social media space.

3. Not Giving the Real Value

Not providing the real value for your audience in your social media page will have the following effect:

51% of the people agreed that they would unfollow the brand on social media if they post irrelevant posts. Also, 27% told they would mark the page as spam and block them. Hence, be alert while handling your social media page.

Your social media posts must answer the queries of your users or carry a message that pleases them. You can do so by creating a small Infographic, video, or blog post that you can share easily on your social media page. Your content should evoke emotion in the minds of the patrons and make them smile. It should be strong enough to drive a significant amount of sales to your firm.

4. Not Optimizing the Plan for Different Platforms

How many different social media channels do you use in your business? One? Two? Or, more than that? It is a great move to employ a range of social media apps to boost your online presence. However, how do you distinguish the strategies for each of the platforms you use? Most of the marketers update the same post in many channels and expect an incredible result out of it.

It is highly unattainable because people on diverse networks are unique, and they expect exclusive content from your brand. Hence while using multiple social media channels, you have to create a post that meets the user’s wish on that distinct platform and boosts the user engagement. However, marketers find it hard to optimize their content on diverse media.

Here are the general guidelines on what to post on some common social media platform:

Facebook: Videos and curated content have a higher user engagement level than images or links on Facebook.

Twitter: It is the right stage to post news, GIFs, and blog posts.

Instagram: In this channel, you can post high-resolution photos, user-generated contents, quotes, as well as stories to grab the attention of your audience.

LinkedIn: You can post all your firm news, job information, and professional content here.

Google+: Here you can update the blog posts that you want to rank higher on Google.

Pinterest: It is a visual floor. Hence posting images, Infographic, and a step-by-step guide works well in this channel.

Read Full Story:  Top 5 Social Media Marketing Mistakes To Avoid

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Explain How Python Is Best Fit For Artificial Intelligence In Web Development?

Its growing popularity has allowed it to get out of the web development sphere and enter some of the most popular and complex processes such as Artificial Intelligence (AI), Machine Learning (ML), natural language processing, data science, etc.

Python comes with an oversized variety of inbuilt libraries. Many of the libraries are for computing and Machine Learning. It makes victimization python for internet development and AI crucial for each business. Many net development corporations are exploitation Python for web development and AI-oriented purposes.

According to W3Techs: Blogspot.com, Ubuntu.com, Bankersadda.com, Fazenda.gov.br are some of the popular sites using Python. The current market position of Python are often seen below:

Let’s quickly check out some major industry names which are benefited with AI today:

-> HealthCare

-> Banking

-> Education

-> Agriculture

> Marketing

-> Automotive

-> E-commerce

-> Food & Beverage industry

In this blog, we will discuss the various reasons for opting Python AI

development projects.

1) Less Code

There are many algorithms involved in AI (Artificial Intelligence). The ease of testing provided by Python makes it one among the simplest programming languages among competitors.

Python is able to implement the same logic with a fifth of the code compared to other programming languages based on OOPS. In addition, you must hire a web application development company with experience in AI and Python web development.

2) Great Popularity

Python is winning the hearts of millions of developers worldwide. Python’s learning facility is attracting new developers to learn this programming language. Although AI-based projects require experienced developers, Python offers an easy learning curve without problems.

It’s easier to hire Python developers instead of looking for a multiprogramming developer. Because its active developer community and its expanded libraries with improved source code and language in development, have led Python to become the languages with more current trends.

3) Prebuilt Libraries

Python contains many libraries that you need for your a AI project (artificial intelligence). Some of these libraries are Numpy for scientific computing, Pybrain for machine learning and Scipy for advanced computing.

Some of the other Python AI libraries such as AIMA and Norvig can be used for the implementation of algorithms in artificial intelligence. In addition, all these dedicated libraries save developers time. Therefore, if you do not have any knowledge about these libraries, then it is better to hire Python developers who have knowledge about them.

4) Flexibility

One of the most edges of Python is its flexibility. With choices to settle on between a scripting and OOPS approach, Python is suitable for any purpose. In addition, it also works as a perfect background language and joining different data structures is also suitable for Python web development & AI.

In addition, Python offers the option to verify the majority of the code in the IDE itself and is a great point in favor for the developers who are fighting between the algorithms.

5) Compatibility

Python web development provides the developer the flexibility to provide an API from the existing programming language, which in fact is extremely flexible for new Python developers.

With only minor changes in the source codes, you can make your project or application work in different operating systems. This saves developers a lot of time to test different operating systems and migrate source codes. Therefore, if you want your AI project to be the best, you should hire web app developers who have experience in AI-based projects with Python.

6) Full Support

Python is an open source programming language with great support from the developer community. There are many resources available that can make any developer solve their problems and problems in a short time.

Also, you must not forget that there is a large community of developers for python web development who are willing to help other others at various stages of their development life cycle.

Which Libraries in Python can help you implementing with AI?

Scikit-Learn

Tensorflow

Numpy

Keras

Eli5

PyTorch

LightGBM

Theano

Pandas

Conclusion:

Artificial intelligence is becoming complicated day by day. And Python is making the AI-based project development method a lot of easier. Due to the shorter line of codes, developers find it easy to write codes in Python.

The simplicity of Python for web development and in AI has attracted many developers to create new libraries for AI & machine learning. Due to the huge collection of libraries, Python is becoming very popular among dedicated machine learning experts and AI developers.

Therefore, if you do not have much experience in Python. Then, you want to hire Python web development firms which will guide you throughout your project based on AI in Python.

SOURCE:  Explain How Python Is Best Fit For Artificial Intelligence In Web Development?

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