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WHAT IS AFFILIATE MARKETING

What if we offer you a deal to promote our services, and in return, you get a profit whenever it works from your end?

This is simply what affiliate marketing is. 

When a third party is involved and takes upon the task to promote your business, service or product for you in exchange for a profit, it translates to affiliate marketing. 

Basically, when digital marketing new trends erupted, they made sure that affiliate marketing was on the rise to become a billion dollar resource to it.

Some of the big players in this industry are e-commerce giants like Amazon, Ebay, Shopify, Buzzfeed and many others. 

How Affiliate Marketing goes

The foremost reason of its popularity is it’s free to join agenda, which makes it one of the most sought after marketing channel with a great payout scheme. Affiliate marketing resources are easy to harness, but the strategy that goes behind it takes a lot of strength and mind-mapping. 

As a side hustle and a profitable business idea for sales, it is one of the most harnessed social media marketing resources around the world. There are many ways in which this marketing strategy is a win-win situation for both merchants as well as affiliates.

This kind of marketing can be seen anywhere, on any platform by you as a user. You may encounter this in YouTube videos, Blogs, Social Media posts, Podcasts, Websites and many other platforms.

Every major e-commerce website has generated its own affiliate marketing program, and a unique link is generated in their name once they sign up. With that, this link can be advertised directly or indirectly within the content marketing strategy. If the user clicks, signs up or makes a purchase through that specific link, it is recorded by the algorithm and the affiliate receives monetary compensation or service relaxation according to the percentage or deal made with the platform.

Usually, affiliate marketing is seen majorly promoting e-commerce platforms, and now with recent trends, it is also promoting services and experiences.

What kind of affiliate marketing techniques can be practiced?

There are times when you actually use a product & sometimes not. But an opinion sure forms around it whether you have used it or not. 

The same way, affiliate marketers have been categorized according to the kind of work they put in generating sales for a particular product.

Unattached– As a side hustle, many affiliate marketing experts are actively involved in numerous advertising hustles, and are not involved in reviewing every product they use. They find it resourcefulness, integrate their links across platforms and wait for the users to click and purchase on their own accord. This type of affiliate marketing is known as unattached affiliate marketing. This type can backfire in case the product or service you recommend takes a turn for the worse.

Related– Suppose, you are an affiliate working in the beauty niche. There are a plethora of products that you haven’t tried yet, but are eager to recommend because of its quality. Here, you actually take an interest in the product without risking your credibility. Transparency builds the backbone of trust in this field, and you don’t want to lose that!

Involved– The best and the easiest type of affiliate marketing to be involved into- because here, you are actually able to use the product, define it according to your niche and attract consumers based on your true definitive ideas about it. You come forward as a trusted source on any topic in that niche, even if you are not actively promoting it.

The money matter- How do affiliates receive compensation?

Unlike any other field, there are certain parameters on which the affiliates work. According to recent marketing news, it is not always the purchase from the consumers side that decides the remuneration, but also many other actions that take place. For services and growing e-commerce platforms, it is necessary to grow their clientele and brand awareness first and then concentrate on sales. Affiliates also work on social media marketing strategies to push the brand awareness first.

Some of the listed actions on the consumer front are considered for receiving compensation.

Pay per sale

Pay per click

Pay per lead

Pay per install (for services and apps)

Pay per action (click, subscribing, forms and enquiries)

Average affiliates can make around hundreds to thousands of dollars per month, depending on the niche they work in.

The Good and Bad of Affiliate Industry

The Pros

As a side hustle, affiliate marketing resources are used to build easy money.

Easy to replicate and execute-When it comes to scaling and executing, affiliate marketing is one of the best resources that can be easily multiplied.

Low risk-With its free sign up policy and millions of affiliates working together, it is a low investment and rewarding program. Even if you have a small base, you are bound to have an income.

The Cons

Follow the platform rules- Since the platform you work with decides the commission and advertising systems for you, it becomes a hassle to work with when you do not have control over the process.

Patience is the key- It takes time to grow a consumer base, whether its digital, traditional or affiliate marketing. So having patience is something you need to have before you start off with this venture.

Commission- commissions mean variable pay, combined with the mode of action you have decided upon for qualifying for the commission. It may be percentage based or monetary, which sometimes does not sit well with affiliates.

Conclusion

According to some of the best affiliate marketing platforms in India, it is a field where you can actually thrive and make a way with your talent, or even if you don’t have much talent for it, you can speak your mind and actually enjoy monetary benefits. 

As some of the best affiliate marketing experts in Gurugram, we opinionate ourselves on the fact that patience, putting the right kind of efforts and having real flair for sales strategy can surely make you a long shot player in this field. It is a system, an algorithm that grows with time, and an upfront investment in this marketing industry has benefitted many. In the times to come, it will establish itself as a billion dollar industry, and is already on its way to do so.

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WHAT IS PODCAST MARKETING AND WHY SHOULD BRANDS DO IT

What is Podcast Marketing?

Podcasts are basically audio content- listening and conversing styles are back in town! Podcasts are general conversations on a specific topic, where you can clearly talk about your goals, objectives and plans to come. Different brands use social media platforms like Spotify, Audible and Apple podcasts these days to push their agenda of podcasting and revealing details on their brand. 

Simply put, podcast marketing is explaining and marketing your services through audio content. Share free content with your listeners and engage them in such a way that the listeners are keen to try on the service or experience that people are sharing with them. Social media marketing these days has many verticals to work upon, and podcast marketing is an emerging field.

What do the numbers say?

As a brand, the focus is on numbers when it comes to seeing growth and ROI of any social media advertisement or campaign.  Let’s see why marketers are keen on creating and investing in podcast marketing! According to podcast insights-

The number of frequent podcast listeners in the US is about 16 million.

When it comes to familiarity to podcasts, 55% percent of the population is familiar with the concept of podcasts.

Half of the US population are fans of podcast culture (Nrilsen,2017)

Looking at these numbers, it sure is an easy way to understand that social media marketing campaigns on podcasting platforms will be a huge success.

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BEST INSTAGRAM HASHTAGS: HOW TO FIND AND USE THE BEST HASHTAGS

Hashtags are a powerful way to reach a wider audience on Instagram. When you use relevant hashtags, your posts can show up in search results for those hashtags, which means that people who are interested in the topics you’re posting about are more likely to see them. It’s a known fact that hashtags can help enhance and expand the reach of your content on social media.  When you use the hashtag or # symbol preceding a word or phrase, you’ve categorized your content with other similar content on social.

The importance of using hashtags on Instagram

How to choose the right hashtags for your posts

How to use hashtags to boost engagement

How to track the performance of your hashtags

Common mistakes to avoid when using hashtags

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Best influencer marketing agencies, Influencer marketing resources, Best influencer marketing agency in Gurugram, Best influencer marketing platform in India.- HOI

[hubofinfluencers]

Best influencer marketing agencies, Influencer marketing resources, Best influencer marketing agency in Gurugram, Best influencer marketing platform in India.- HOI

[hubofinfluencers]

Best influencer marketing agencies, Influencer marketing resources, Best influencer marketing agency in Gurugram, Best influencer marketing platform in India.- HOI

[hubofinfluencers]

Best influencer marketing agencies, Influencer marketing resources, Best influencer marketing agency in Gurugram, Best influencer marketing platform in India.- HOI

[hubofinfluencers]

WHAT IS PODCAST MARKETING AND WHY SHOULD BRANDS DO IT

What is Podcast Marketing?

Podcasts are basically audio content- listening and conversing styles are back in town! Podcasts are general conversations on a specific topic, where you can clearly talk about your goals, objectives and plans to come. Different brands use social media platforms like Spotify, Audible and Apple podcasts these days to push their agenda of podcasting and revealing details on their brand. 

Simply put, podcast marketing is explaining and marketing your services through audio content. Share free content with your listeners and engage them in such a way that the listeners are keen to try on the service or experience that people are sharing with them. Social media marketing these days has many verticals to work upon, and podcast marketing is an emerging field.

What do the numbers say?

As a brand, the focus is on numbers when it comes to seeing growth and ROI of any social media advertisement or campaign.  Let’s see why marketers are keen on creating and investing in podcast marketing! According to podcast insights-

Read more:

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THE POWER OF PODCAST ADVERTISING HOW TO BUILD YOUR BRAND WITH AUDIO CONTENT

Advertising is considered a predominant activity for any start-up or business to become a brand. Even if owners or business managers are hesitant at first because advertising basically alters their original proposed action, or simply put, raises the curve on their budget as well as branding, it brings out better results.

Often small businesses look for potent as well as cost-effective advertising options and that is when podcast advertising enters the show.

Podcasting has emerged as a great way to market your brand or business. Once a podcast is created, the next step is promoting it using different podcast strategies. Let’s discover a few:

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