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The AI Episode Brandon Rabovsky Nathan Shafer Shafer Heating Cooling Duchess of Ductless
Join Me!
Brandon Don Rabovsky of Vulca and my client Nathan Shafer of Shafer Heating & Cooling invite you to learn about our AI Success Story.
Watch the Video
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This excerpt is from the YouTube video titled "The AI Episode: Brandon Rabovsky & Nathan Shafer - Shafer Heating & Cooling - Duchess of Ductless." It introduces Vulca, a new platform designed to automate and streamline referral processes for home service businesses. The founders explain how Vulca creates a whitelabeled referral hotline, allowing customers to easily send referrals via text message, with AI parsing information directly into CRM systems like ServiceTitan.
The video discusses Vulca's aim to be a catalyst in changing the perception of referrals, emphasizing convenience similar to services like DoorDash or Uber Eats.
Key Problems Addressed by Vulca:
Traditional referral methods are often clunky, involving online forms or manual checks, leading to missed payouts and lost business.
Businesses often rely heavily on paid leads (LSA, PPC, SEO) and overlook the potential of referrals from existing customers.
Lack of tracking and measurement for referral sources leads to lost opportunities.
How Vulca Works:
Vulca builds a whitelabeled referral hotline with a specific phone number for each business.
Referrals are made simply by sending a text message to this hotline.
AI parses the message, extracts information, and directly integrates it into ServiceTitan.
When a referred job closes in ServiceTitan, Vulca automates a notification for payment.
Customers have options for fast payment via Venmo, Cash App, PayPal, Amazon, Visa, or future credit, which can increase customer lifetime value.
The system can be promoted by technicians using QR codes or through post-job automation requests, often personalized to the technician.
Benefits and Impact:
Drives revenue and ROI by focusing on high-quality referrals that close at an 85-90% clip compared to lower-quality leads.
Makes it easy to track and pay out rewards, preventing anyone from falling through the cracks.
Incentivizes all parties: customers receive rewards, and technicians are recognized for promoting referrals, fostering a culture where everyone acts as an extension of the sales team.
Encourages technicians to ask for referrals by appealing to empathy, not just the potential financial reward.
Nathan Shafer's Experience with Shafer Heating & Cooling:
Nathan Shafer, Vulca's first customer, reported over an additional $160,000 in sales generated in just four months through the platform.
They have 1,074 signed-up advocates and have generated 38 referrals.
Shafer Heating & Cooling pays up to 10% of the purchase price, capped at $1,000 for successful referrals. For example, a $27,000 job resulted in a $1,000 payout.
They’ve also expanded into B2B referrals, hiring a "relationship building coordinator" to visit around 200 businesses monthly, aiming to generate $1 million in B2B referrals within 12 months.
The coordinator adds value to partner businesses through training and relationships, receiving the same 10% up to $1,000 referral fee for clients sent.
Vulca believes that leveraging word-of-mouth and referrals—historically how trades grew—represents a significant and often overlooked revenue source. The platform focuses on building genuine relationships and making referral management efficient and profitable.
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To find a ductless heat pump contractor near you, go to Ductless Directory.
To find out more about the benefits of ductless heat pumps, visit here.
The Ductless Directory on YouTube
The Ductless Guy on YouTube
The Ductless Directory on Facebook
The Ductless Directory on Twitter
The Ductless Directory on Pinterest
Watch the video here.
Explore the Ductless Directory Playlist.
Watch "The Duchess of Ductless" here.
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https://www.youtube.com/watch?v=r7FOrXVYFTU
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The AI Episode with Corey Johnson of Mountain Heating and Cooling Duchess of Ductless
Join Me!
The Duchess of Ductless, Michelle LaFrance, and my client Corey Johnson of Mountain Heating & Cooling invite you to explore our AI success story.
Read more here
---
Video Overview
In this "Duchess of Ductless" YouTube video transcript, we explore the significant shift in online marketing due to Google's AI Overview feature. This new development prioritizes offsite marketing and diversified digital assets over sole reliance on traditional websites, which are now being pushed further down search results.
The speaker emphasizes the importance of creating a robust online footprint through elements like press releases, case studies, videos, and specialized directories to secure prominent placement in AI Overviews and differentiate businesses. Through a case study with a contractor, the video demonstrates how this multifaceted approach leads to increased visibility, better customer engagement, and ultimately improved business outcomes in the evolving digital landscape.
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The Impact of Google's AI Overview
The video discusses the Google AI Overview and its impact on digital marketing, particularly for contractors. Historically, a strong website with good SEO was sufficient for marketing. However, the AI Overview, which began appearing in mid-May and is now rolling out across all markets by late June, has changed this landscape.
Key Aspects of the Google AI Overview:
It appears at the top of search results, occupying the "primo spot".
Google scrapes content from the first page of search results to generate the overview.
Typically, it chooses three contractors for the overview, similar to the three paid ads and three map listings. Examples include Ductless Dudes, Jaros, and Tom Drexler.
This new feature is "freaking contractors out" because it pushes traditional websites further down the search page.
The AI overview is growing in size, sometimes "encroaching and taking up so much space".
The central message of the video is the need for adapting marketing strategies away from sole reliance on a website. While a good website is still necessary, it was "never intended to be the only marketing asset." The recommended approach is offsite marketing or diversifying one’s online footprint.
Examples of Offsite Marketing Assets Discussed:
Press releases for "trophy projects" or case studies which Google can pick up.
YouTube channels and videos, which Google "loves" and can outrank map listings. The speaker's company invested in a YouTube channel, "the Ductless Directory," starting in 2016 for this purpose.
Directories such as the "Ductless Directory," created by the speaker to help contractors get found off their own websites.
Featured articles and blog posts.
Social media pages like Facebook.
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Corey Johnson's Experience
Corey Johnson, a "Ductless All-Star" contractor, shares his experience. Initially skeptical of marketing, his company's website was "flagging." After implementing these diverse marketing strategies, including video creation, they saw immediate results.
Their videos "owned the video platform for Bozeman," where previously no local videos ranked. This diversification led to Mitsubishi projects becoming 90% of their workload and helped them reclaim their position as a leading "white glove" company, attracting lower-maintenance customers. Corey emphasizes that this diversity of content beyond just the website helps them differentiate themselves to customers, making sales pitches easier. For instance, customers call specifically asking about their "high altitude duct guy" expertise.
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Additional Resources
To find a ductless heat pump contractor near you, go to: Ductless Directory Search Results
To find out more about the Benefits of Ductless Heat Pumps, go to: Ductless Directory
The Ductless Directory on YouTube: Watch here
The Ductless Guy on YouTube: Watch here
The Ductless Directory on Facebook: Visit here
The Ductless Directory on Twitter: Follow here
The Ductless Directory on Pinterest: Explore here
YouTube Links:
Watch the Video
Duchess Playlist
The Duchess of Ductless Channel
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Thank you for joining us on this journey through AI and digital marketing!
youtube
https://www.youtube.com/watch?v=qMthPrMgclA
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The AI Episode AJ Broccoli Marcelle Flowers Armstrong Plumbing Masters of HVAC Marketing
Join Me!
AJ of Broccoli AI and my client Marcelle Flowers, Owner and CEO of Armstrong Plumbing, present our AI success story.
Learn more here
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In-Depth Discussion
This source features an in-depth discussion between Michelle, the "Duchess of Ductless," AJ from Broccoli, and Marcelle Flowers, CEO of Armstrong Plumbing. They primarily discuss Broccoli, an AI-powered lead management solution designed to revolutionize how businesses, especially in the HVAC and plumbing industries, handle customer interactions.
Marcelle shares her personal experience as an early adopter and advisor for Broccoli, highlighting its ability to efficiently book appointments, integrate with existing CRM systems like ServiceTitan, and provide 24/7 empathetic customer service. This has drastically improved lead capture and business operations. The conversation emphasizes how Broccoli addresses common pain points with traditional answering services, offering a more reliable and effective solution for managing customer calls, scheduling, and overall lead conversion.
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What is Broccoli?
Broccoli is an AI-powered lead management solution that offers a 24/7 AI voice agent to handle customer interactions for businesses, particularly in the plumbing and HVAC industries. The product was developed by AJ and Audi and was cultivated and grown in the office of Marcelle Flowers, who also became Broccoli's second customer and an advisor.
Marcelle Flowers, with 30 years of experience in the contracting world—including scaling her company to $7 million—was an early adopter of technology like Service Titan to fix "broken systems." Her biggest pain point was an inefficient answering service. Despite paying $5,000 a month, her answering service had a booking rate of only around 30% and was losing calls on weekends and at night. It failed to follow scripts, leading to missed opportunities. Marcelle compared this to "cutting the ends off the roast"—continuing with outdated, inefficient practices.
Broccoli aims to solve these problems by providing a "new pan"—an AI solution that goes beyond traditional answering services, which are often described as "glorified pagers."
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Key Features and Benefits of Broccoli
24/7 AI voice agent that can talk to customers.
Ability to offer empathy and reassurance.
Follows custom scripts.
Integration with CRM systems like Service Titan and House Call Pro.
Automatic booking of services directly onto the dispatch board and dispatching technicians.
Checks real-time availability within Service Titan to prevent overbooking.
Recognizes existing customers and confirms details like addresses.
Handles various communication channels including inbound and outbound calls, chat, SMS, agents, and lead aggregators like Yelp and Angie.
Can manage follow-up calls, open estimates, happy calls, schedule recurring services, and provide quality assurance for call centers.
The AI agent does not get tired, have bad moods, call in sick, or give excuses.
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Marcelle's Experience with Broccoli
Marcelle Flowers experienced significant improvements after implementing Broccoli. In the first weekend Broccoli went live, her company booked nine calls on Saturday and eight on Sunday, demonstrating that many calls were previously being lost due to the inefficiency of the old answering service.
This change provided Marcelle with her weekends and after-hours back, security in knowing her phones are handled beautifully, and valuable transparency and visibility into her business operations that she had never had before.
Broccoli was built directly from a plumber's office for the first three months to ensure a deep understanding of customer needs. Those interested can visit broccoli.com for a demo, and there's currently no onboarding fee for those who sign up from the "Masters of HVAC Marketing" webinar using a specific code.
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Resources
To find a ductless heat pump contractor near you, visit: Ductless Directory
To learn more about the benefits of ductless heat pumps, go to: Ductless Directory
Follow the Ductless Directory on YouTube
Check out The Ductless Guy on YouTube
Like the Ductless Directory on Facebook
Follow the Ductless Directory on Twitter
Follow the Ductless Directory on Pinterest
Watch videos here
Explore the YouTube playlist
Discover more from The Duchess of Ductless
---
By utilizing cutting-edge AI technology, Broccoli is set to transform how businesses interact with customers and streamline operations in the plumbing and HVAC industries.
youtube
https://www.youtube.com/watch?v=UBBGfIyTao4
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The AI Episode Josh Crouch Service Business Mastery Masters of HVAC Mktg Duchess of Ductless
Join Me!
Josh Crouch of Service Business Mastery and some of my very clever friends. Ductless Directory
Automation and AI in Service-Based Businesses
In a recent YouTube video, Josh Crouch discusses how automation and AI can transform service-based businesses, especially in HVAC. As co-founder of Trade Automation Pros (TAP), he explains how his team helps contractors reduce inefficiencies by integrating systems and automating repetitive tasks.
Key Takeaways
Josh shares examples of how automation boosts growth and leadership efficiency, such as:
- Speed-to-lead systems
- Review replies
- Task flows
- Maintenance reminders
TAP also offers various resources, including courses, onsite consultations, and an upcoming live event to help teams implement automation effectively.
Crouch, who also operates Relentless Digital, spent 9 years in HVAC and observed that many contractors lacked operational structure and clean data. He partnered with Tersh, who had experience with tools like Zapier, to solve these issues.
TAP's Goals
Their mission at TAP is to:
Connect disconnected technologies
Eliminate manual data transfer
Demonstrate the possibilities of automation for contractors
Proof of Success
Between April 1 and June 26, TAP and its clients automated 183,250 tasks, saving over 19 full workdays. Instead of dictating what to automate, Josh emphasizes solving real problems with practical examples.
Examples of Automation from Trade Automation Pros
Internal Communication: Weekly Slack check-ins to leadership asking focused questions about work updates, roadblocks, and support—keeping teams aligned even during absences.
Speed-to-Lead Automation: Since 78% of buyers choose the first responder, TAP captures leads from sources like web forms, missed calls, Yelp, and Angi, then automates fast follow-ups using AI or message templates.
SOP Generation with GPT: A custom GPT inside ChatGPT creates clear and consistent SOPs for different job roles—saving time and improving documentation.
Customer Nurturing: Pulls CRM/FSM data to trigger personalized SMS, email, or voicemail follow-ups for reviews or unsold estimates, including insights from past calls.
AI Review Replies & Social Content: Autoresponds to reviews using ChatGPT and turns them into platform-specific social posts—saving time and creating consistent content.
Smart Task Management: Uses tools like Trello, Asana, or ClickUp to create and assign tasks automatically, embed SOPs, and track team progress remotely.
Maintenance Funnels: Sends service or filter change reminders based on past jobs, creating automated systems that continuously generate appointments.
TAP’s Core Offers
Online Course & Community: A private learning group (not on Facebook) that teaches automation building and GPT use for contractors.
Onsite Workshops: Two-day sessions with Josh or Tersh at your business to brainstorm, build, and deploy automations—includes 20 developer hours.
"TAP into the Future" Event: An in-person event in Savannah, GA, featuring expert talks on AI and automation, a live build session for real contractor problems, and a night out at a Savannah Bananas game—highlighting the value of being memorable in business.
Final Thoughts
Josh concludes with a reminder that strong systems, processes, and SOPs, like those in the EOS model, are essential for building a business that scales beyond merely putting out fires. Mindset, structure, and execution are the real keys to automation success.
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To find a ductless heat pump contractor near you, visit Ductless Directory.
Learn More
Benefits of Ductless Heat Pumps: Read More
The Ductless Directory on YouTube: Watch
The Ductless Guy on YouTube: Watch
The Ductless Directory on Facebook: Follow
The Ductless Directory on Twitter: Follow
The Ductless Directory on Pinterest: Follow
Watch the Video Here
YouTube Playlists
More from The Duchess of Ductless
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The AI Episode Full Episode Masters of HVAC Marketing Duchess of Ductless
The AI Episode Featuring: The Duchess of Ductless Michelle LaFrance
Featuring:
AJ of Broccoli AI
Logan Marshall of Bluon
Brandon Don Rabovsky of Volca
Tersch David Blissett and Josh Crouch of Service Business Mastery
Watch the Video Here
---
The video "The AI Episode - Full Episode: Masters of HVAC Marketing - Duchess of Ductless" discusses how HVAC contractors can adapt to significant marketplace shifts, particularly with Google's AI Overview and the rapid advancement of AI technology. This event was designed as an "AI for the Trades" "show and tell," featuring live demos and contractor testimonials, and focuses on providing actionable solutions.
Key Areas and Solutions Presented
Google AI Overview - Diversified Marketing
Michelle, Duchess of Ductless: With Google's AI Overview SGE pushing websites down, the old marketing approach is insufficient. Contractors must diversify their online footprint with offsite assets like press releases, YouTube videos, and specialized directories (e.g., Ductless Directory) to differentiate themselves and potentially dominate search results. Contractor Corey Johnson validated this, noting significant ranking improvements and becoming the "go-to guys in town" for relevant searches, particularly through video content.
AI Voice Agents for Lead Management
AJ from Broccoli - Marcel Flowers: Traditional answering services are inefficient, leading to lost calls and low booking rates. Broccoli offers a 24/7 AI voice agent that provides empathy, follows custom scripts, and integrates with CRM/FSM software like Service Titan to automatically book appointments and dispatch technicians. Marcel Flowers, an early adopter, experienced a dramatic increase in booked weekend calls, revealing previously lost opportunities due to inefficient human answering services.
AI for Technician Efficiency
Logan from BluOn - Joe: Technicians' billability is often low due to time spent waiting for information or support. The BluOn mobile app provides real-time data, model plate scanning, and a brand-agnostic resource for manuals. Its AI tech support "Master Mechanic," built from over 150,000 live tech calls, offers an infinite knowledge library allowing hands-free voice commands. It also aids parts procurement and generates professional job summaries, saving internal team members from constant interruptions and increasing billable hours.
Automating & Streamlining Referrals
Don from Vulca - Nathan: Old referral methods are clunky, hard to track, and often neglect the most valuable lead source—happy customers. Vulca provides a white-labeled referral hotline that automates customer and B2B referrals via text/QR code tracking leads, integrating with Service Titan and offering flexible, fast payment options (Venmo, Cash App, PayPal, etc.). Nathan’s company, Schaefer Heating and Cooling, generated over $160,000 in additional sales in a few months, with 1,074 advocates ensuring integrity in payouts and providing instant gratification for technicians.
Tying It All Together with Automation
Josh Crouch from Trade Automation Pros: Contractors are overwhelmed by disparate technologies, leading to manual data entry and slow responses. Josh emphasizes the importance of automating processes to connect tech stacks, eliminate manual data entry, and streamline operations. Examples include automated speed-to-lead for all incoming leads (as 78% of buyers purchase from the first company to respond), custom GPTs for SOP creation, automated email nurturing, AI-powered review replies, task management, and maintenance reminders. Josh's team saved 19 standard 8-hour workdays in one quarter through automation, enhancing communication and management.
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Overall, the video emphasizes the critical need for HVAC businesses to embrace AI and automation across marketing, lead management, technical support, and customer relationship management to improve efficiency, customer experience, and profitability in a rapidly evolving digital landscape.
Additional Resources
To find a ductless heat pump contractor near you, visit: Ductless Directory
Benefits of Ductless Heat Pumps
Learn More Here
Follow Us on Social Media
The Ductless Directory on YouTube
The Ductless Guy on YouTube
The Ductless Directory on Facebook
The Ductless Directory on Twitter
The Ductless Directory on Pinterest
Watch More Episodes
YouTube Video
Video Playlist
The Duchess of Ductless Channel
youtube
https://www.youtube.com/watch?v=DaqRqpdeero
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The AI Episode Logan Marshall of Bluon Masters of HVAC Marketing Duchess of Ductless
Join Me!
Join Logan Marshall of Bluon and some of my very clever friends!
Read more here.
This conversation emphasizes how AI tools can streamline field operations, reduce wasted time on tasks like searching for information or parts, and ultimately increase technicians' billable hours. This leads to significant cost savings and improved business performance.
The BluOn Mobile App
The BluOn mobile app aims to significantly enhance the efficiency and effectiveness of HVAC service technicians, who are often overlooked despite their crucial role. The industry average for technician billability efficiency is only about 38%, indicating a large potential for improvement.
Key Features and Benefits of the BluOn Solution
Realtime Data and Information:
- The app provides immediate access to data, including scanning model data plates, capturing model age, model number, serial number, and likelihood of warranty. This can be integrated into systems like ServiceTitan, helping maximize leads by ensuring technicians are technically sound and confident.
Addressing Inefficiencies:
- Technicians frequently face delays due to waiting for information, technical support, or the right parts. BluOn helps overcome these issues, which are often outside the technician's control, thereby increasing their effectiveness.
Master Mechanic AI Tech Support:
- A brand-agnostic resource covering all HVAC brands, makes, and models within a single mobile app.
- Offers manuals, wiring diagrams, tech specs, and known information for specific equipment.
- The AI's knowledge base is built from over 150,000 live tech support calls, serving as an infinite and growing library of HVAC knowledge.
- Technicians can speak into the AI using a voice detect button for hands-free operation, allowing them to provide more detailed descriptions than text.
- The AI understands the specific model number being worked on and expands its knowledge base to address known issues or problems encountered in the field.
- This real-time support reduces the need for technicians to interrupt internal team members—a common issue where an average technician reaches out to up to five colleagues before seeking external help. Such interruptions cause team members to lose 7 to 15 minutes each time they are taken off-task, creating a compounding negative effect on the business.
- BluOn has been shown to free up service managers and leadership from fielding technician calls by 70 to 80% on average, allowing them to focus on Key Performance Indicators (KPIs).
Parts Procurement and Cross-Referencing:
- The app includes a comprehensive parts database with lists for over 20 million model numbers and the largest cross-reference tool in HVAC.
- This provides technicians with more options ("shots on goal") to resolve issues on the same day.
- Soon, the AI will integrate directly with parts lists to suggest OEM parts and alternative options, like universal parts that technicians might carry on their trucks, reducing "windshield time" and streamlining procurement.
- This feature alone can save significant overhead, with one contractor noting 35 man-hours saved per day for office staff in the summer.
Automated Job Summaries:
- A recent update allows Master Mechanic to take spoken input or technical troubleshooting summaries and generate both an internal technical job summary and a customer-facing job summary. This cleans up grammar and punctuation, making the process more efficient for technicians.
A retired contractor and BluOn board member reported that his company gained one to two billable hours per truck after implementing BluOn. This enabled them to restructure their management layer and reduce the need for highly paid technical management positions. The overall impact is a significant reduction in overhead and a massive increase in efficiency across the entire HVAC service operation.
Additional Resources
To find a ductless heat pump contractor near you, go to Ductless Directory.
To find out more about the Benefits of Ductless Heat Pumps, visit Ductless Directory.
The Ductless Directory on YouTube: Ductless Directory YouTube
The Ductless Guy on YouTube: The Ductless Guy YouTube
The Ductless Directory on Facebook: Ductless Directory Facebook
The Ductless Directory on Twitter: Ductless Directory Twitter
The Ductless Directory on Pinterest: Ductless Directory Pinterest
Watch this video
YouTube Playlist
Thank you for joining me in exploring the innovative solutions brought to you by BluOn!
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https://www.youtube.com/watch?v=5MUt9UtsdHM
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Plant This Seed in Every Conversation The Duchess of Ductless
Plant This Seed in Every Conversation
Welcome to the conversation about ductless heat pumps!
Key Message
When you arrive at a client's home, there's a crucial moment from the front door to the kitchen table—this is your opportunity to plant the seed of understanding. Here's what to say:
"Listen, I'm so excited to be here today. The ductless heat pump is transforming the way people heat and cool their homes. However, the biggest mistake homeowners make is shopping by brand and price. In fact, finding the right contractor is the most important step you need to take, which is why I'm so glad to be here."
---
Additional Resources
To find a ductless heat pump contractor near you, visit: Ductless Directory
To learn more about the benefits of ductless heat pumps, go to: Ductless Directory Benefits
Follow Us on Social Media
Ductless Directory on YouTube
The Ductless Guy on YouTube
Ductless Directory on Facebook
Ductless Directory on Twitter
Ductless Directory on Pinterest
Additional Video Resources
YouTube Shorts
Ductless Playlist
The Duchess of Ductless
Feel free to reach out to learn more and make the most of your conversations about ductless heat pumps!
youtube
https://www.youtube.com/watch?v=ERn_GEaKA8s
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Master Your Message Get More Credentials The Duchess of Ductless
Master Your Message
Get More Credentials
https://ductlessdirectory.com/
Michelle LaFrance, Duchess of Ductless
Now that you've established that and learned how to shift conversations, the next thing you need to do is come to the table with some credentials.
What I mean by that is you need to differentiate yourself from every other contractor who wants the same thing as you. You could say something like this:
"You know what? We've been featured in the Ductless Directory. It's a nationally recognized consumer resource that educates the consumer on how to choose the right contractor. It's the first and most important choice, and I put it right there on the homepage."
You can also mention that they vet every contractor, stating, "Not every contractor gets in the Ductless Directory. It has to be someone that's qualified and approved."
Additional Resources
To find a ductless heat pump contractor near you, visit Ductless Directory Search Results.
To learn more about the benefits of ductless heat pumps, go to Ductless Directory Home.
Follow the Ductless Directory on social media:
- YouTube
- The Ductless Guy on YouTube
- Facebook
- Twitter
- Pinterest
Check out these links for more helpful videos:
Shorts on YouTube
Playlist on YouTube
The Duchess of Ductless on YouTube
With these credentials and resources, you're well on your way to mastering your message and standing out in the ductless contracting field!
youtube
https://www.youtube.com/watch?v=DHHEn5i52lQ
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Get Featured Its Great Social Content Too The Duchess of Ductless
Get Featured: It's Great Social Content
Toon
Michelle LaFrance
Duchess of Ductless
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The next thing you can do to gain third-party validation and increase visibility is to get featured in our blog posts. We write very user-friendly, consumer-friendly articles on a variety of topics.
What You Can Get Featured For:
Ductless Allstars
Inverter Technology
DIY vs. Hiring a Pro
How to Choose a Contractor
By being featured, you will benefit in several ways:
Increased Visibility: Your name will get found outside of your website.
Third-Party Validation: Gain credibility through association.
Valuable Messaging: Share insights that actually matter to consumers.
So, I suggest that you find ways to differentiate yourself and elevate your messaging. Shift those conversations in your favor!
If you enjoyed this video, please give it a like and subscribe.
By the way, my name is Michelle Defra, known as the Duchess of Ductless. I'm very skilled in generating leads and closing sales.
I look forward to seeing you in the next video, where I'll address another topic that contractors have expressed concerns about. See you soon!
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Find a Ductless Heat Pump Contractor Near You
Search Results
Learn More About the Benefits of Ductless Heat Pumps
Explore Here
Follow Us on Social Media
The Ductless Directory on YouTube: Watch Here
The Ductless Guy on YouTube: Watch Here
The Ductless Directory on Facebook: Follow Us
The Ductless Directory on Twitter: Follow Us
The Ductless Directory on Pinterest: Follow Us
Shorts Video: Watch Here
YouTube Playlist: Watch Here
The Duchess of Ductless on YouTube: Watch Here
youtube
https://www.youtube.com/watch?v=uRmUZbduouM
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You Are Getting Leads but Not Closing Sales The Duchess of Ductless
You Are Getting Leads but Not Closing Sales
Michelle LaFrance - Duchess of Ductless
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So you're getting the lead but you're not closing the sale. You've got a messaging problem. Today, we're going to talk about two things you can do to increase your ability to close the sale.
Recently, at the Masters of HVAC Marketing event, I polled the audience and asked contractors, "What's your problem?" In the nicest way, of course! Contractors responded, "Yeah, we're getting leads but we're not closing sales."
Understanding the Homeowner's Perspective
To start, let's put ourselves in the shoes of the homeowner. They make this decision once, twice, maybe three times in their life. They experience a bit of angst; they know they're going to spend some money, and many people have been burned by a contractor. So, they are cautious and go out to get three competitive quotes.
When you show up at the home, I bet you have an iPad and some qualifying questions ready. But right behind you is the next contractor, and the next one, and so on. Ultimately, somebody is going to win that sale.
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Additional Resources
To find a ductless heat pump contractor near you, visit: Ductless Directory
To learn more about the benefits of ductless heat pumps, go to: Ductless Directory
Follow The Ductless Directory on YouTube: Ductless Directory YouTube
Check out The Ductless Guy on YouTube: The Ductless Guy YouTube
Connect with The Ductless Directory on Facebook: Ductless Directory Facebook
Stay updated on Twitter: Ductless Directory Twitter
Explore on Pinterest: Ductless Directory Pinterest
Watch a quick video: YouTube Shorts
Check out our playlist: YouTube Playlist
Follow The Duchess of Ductless: YouTube Channel
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Feel free to refer to these resources as you work to improve your sales closing rate!
youtube
https://www.youtube.com/watch?v=jkp5Y5eBDm0
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Whats Your Best Price Heres How to Answer The Duchess of Ductless
What's Your Best Price? Here's How to Answer
Michelle LaFrance, Duchess of Ductless
The next question they’re going to ask is: How much is it going to cost? Or maybe, What’s your best price? You can take that question and shift it in your favor. When they ask for the best price, you will say:
“Every ductless installation is a custom installation. That’s why you can never shop contractors and compare prices. It’s all about understanding your needs and matching the right product to those needs. Oversizing and undersizing are big problems that you want to avoid. When you choose us, we will make sure that we match the right equipment for you, and we’ll ensure that you get all the rebates and everything that you qualify for.”
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Find a Ductless Heat Pump Contractor Near You
Go to: Ductless Directory Search Results
Learn More About the Benefits of Ductless Heat Pumps
Visit: Ductless Directory
---
Follow Us on Social Media
The Ductless Directory on YouTube
The Ductless Guy on YouTube
The Ductless Directory on Facebook
The Ductless Directory on Twitter
The Ductless Directory on Pinterest
Additional Resources
YouTube Shorts
YouTube Playlist
The Duchess of Ductless on YouTube
youtube
https://www.youtube.com/watch?v=IBy7rmQpX7k
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Whats the Best Brand Heres How to Answer The Duchess of Ductless
What's the Best Brand? Here's How to Answer
By Michelle LaFrance, Duchess of Ductless
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When you sit down at the kitchen table and begin your conversation with a potential customer, you'll quickly find they're eager to ask their two favorite questions: "What's the best brand?" and "How much does it cost?" Here are some effective ways to shift the conversation and position yourself as an expert.
Addressing the Question: "What's the Best Brand?"
When the consumer asks about the best brand, you can redirect their focus by saying something like:
"It's actually not just about the equipment; it's the installation of the equipment that is critical to your comfort. Let me explain why."
You can elaborate with these points:
Proper Installation Matters: Even if a product has the highest efficiency and best specifications, if it's not installed correctly—if the contractor doesn't properly size it, find the right placement, or use the right tools—you won't experience the comfort the product promises.
Warranties and Rebates: Poor installation can lead to missing out on extended warranties. Furthermore, to qualify for rebates and incentives, the unit typically must be professionally installed.
Expertise: Emphasize that your team is very skilled in installation, ensuring they're making the best choice for their home comfort.
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Additional Resources
To find a ductless heat pump contractor near you, visit: Ductless Directory Search
To learn more about the benefits of ductless heat pumps, go to: Ductless Directory
Follow Us on Social Media
Ductless Directory on YouTube
The Ductless Guy on YouTube
Ductless Directory on Facebook
Ductless Directory on Twitter
Ductless Directory on Pinterest
Short Video on YouTube
YouTube Playlist
The Duchess of Ductless YouTube Channel
Feel free to reach out with any questions or for more information. Let's help your clients find comfort in their homes!
youtube
https://www.youtube.com/watch?v=sZpNy7QqCvo
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Plant This Seed in Every Conversation The Duchess of Ductless
Plant This Seed in Every Conversation
!Logo
Michelle LaFrance, Duchess of Ductless
00:00
What I want you to do is, when you get in the front door, you have a window of opportunity from the front door to when you get to the kitchen table. I want you to plant the seed and say something like this:
"Listen, I'm so excited to be here today! The ductless heat pump is transforming the way people heat and cool their homes, but the biggest mistake homeowners make is shopping by brand and price. In fact, the contractor is the most important step you need to take, which is why I'm so glad to be here."
Find a Ductless Heat Pump Contractor Near You
To find a ductless heat pump contractor near you, go to Ductless Directory.
Learn More About the Benefits of Ductless Heat Pumps
For more information, visit Ductless Directory.
Follow Us on Social Media
The Ductless Directory on YouTube
The Ductless Guy on YouTube
The Ductless Directory on Facebook
The Ductless Directory on Twitter
The Ductless Directory on Pinterest
Check Out Our Video Content
YouTube Shorts
YouTube Playlist
The Duchess of Ductless Channel
Feel free to use this structure in your conversations to effectively communicate the importance of choosing the right contractor for ductless heat pumps!
youtube
https://www.youtube.com/watch?v=ERn_GEaKA8s
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https://www.youtube.com/watch?v=tps://www.youtube.com/shorts/ERn_GEaKA8s
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Not Closing Ductless Sales I Can Help Ductless Marketing Expert The Duchess of Ductless
Not Closing Ductless Sales? I Can Help!
Ductless Marketing Expert
Michelle LaFrance - Duchess of Ductless
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This summarized transcript provides guidance for HVAC contractors on how to close more sales. The key points are:
Establish Credibility Early: Establish your credibility and expertise early in the sales process before the homeowner asks about brand and price. Emphasize that the contractor is the most important factor, not just the equipment.
Focus on Installation: When the homeowner asks about the "best" brand, shift the conversation to focus on proper installation as the critical factor for comfort and warranty coverage.
Custom Pricing Explanation: When the homeowner asks about price, explain that each installation is custom and cannot be simply compared on price. Highlight the importance of properly matching the system to the home's needs.
Differentiate Yourself: Differentiate yourself by highlighting third-party endorsements or certifications, such as being featured in the Ductless Directory or on the company's blog as a subject matter expert.
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Additional Resources
To find a ductless heat pump contractor near you, visit: Ductless Directory
To learn more about the benefits of ductless heat pumps, check out: Ductless Directory
Follow the Ductless Directory on Social Media:
YouTube - Ductless Directory
YouTube - The Ductless Guy
Facebook
Twitter
Pinterest
Video Links:
Ductless Video
Ductless Playlist
The Duchess of Ductless
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Feel free to reach out if you need further assistance!
youtube
https://www.youtube.com/watch?v=KP6y4vhBkbo
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Install Bosch Heat Pump Inverter HVAC System Fort Pierce Florida Home Air Docs Heating Cooling
Bosch Heat Pump Inverter HVAC System Installation in Fort Pierce, Florida
Air Docs Heating & Cooling
866 12th Ave SW
Vero Beach, Florida 32962
Phone: 772-356-1617
Website
Introduction
In Fort Pierce, Florida, Patricia and Bill W. were ready to upgrade their home’s HVAC system. Bill, a retired HVAC technician with 30 years of experience, knew the importance of finding an efficient, reliable system—especially in Florida’s hot, humid climate. With high summer temperatures and frequent rain, maintaining their home’s comfort had become a real challenge. Partnering with the team at Air Docs Heating & Cooling, Patricia and Bill found the perfect solution: the Bosch 17.5 SEER2 Heat Pump Inverter System.
The Challenge
Their residence faced several issues:
The existing system couldn’t keep up with Florida's heat.
Microbial growth had taken hold inside the ductwork.
With the warranty expired, any future repair costs would be out-of-pocket.
The Solution
The Air Docs team began with a full attic evaluation and installed blown-in insulation to improve energy efficiency and temperature retention. To address the microbial growth, they performed a complete duct sanitization and added an air purification system to ensure clean and healthy airflow. Finally, they installed a Bosch 17.5 SEER2 inverter heat pump system, which came with a 10-year labor warranty alongside the manufacturer’s 10-year parts coverage—providing both comfort and peace of mind.
The Benefits
The new Bosch system delivers:
Quiet operation
Energy savings
Consistent comfort, even through Florida's unpredictable weather swings
Its inverter technology maintains indoor temperature with precision, while the system’s high efficiency helps reduce the family’s energy bills. With added insulation and air purification, the entire home now stays cooler, cleaner, and more comfortable.
Summary of a Successful HVAC System Installation
“Patricia and Bill were looking for long-term comfort and reliability in their retirement home. We worked closely with them to understand their goals and tailor the right solution. The Bosch inverter system was a perfect match, delivering everything they needed with the protection and performance they wanted.”
— Josh Roberts, Owner, Air Docs Heating & Cooling
A Satisfied Customer Review
“The company and the staff are all exceptional, and I would recommend Air Docs to anybody. Obviously, they did a great job because I am so comfortable! It was never like that before. It just stays at my desired temperature; there’s no humidity in here—everything is great!”
— P.W.
Serving Areas
Vero Beach, Grant, Melbourne, Sebastian, Winter Beach, Fellsmere, Jensen Beach, Palm Bay, Stuart, Fort Pierce, Malabar, Port Saint Lucie, and Wabasso, Florida.
Google Maps Location
Additional Resources
To find a ductless heat pump contractor near you, visit Ductless Directory.
To learn more about the benefits of ductless heat pumps, go to Ductless Directory.
Follow The Ductless Directory on social media:
Facebook
Twitter
Pinterest
Watch on YouTube
Explore our playlist on YouTube.
For more information about Bosch Heat Pump Inverter HVAC systems and related queries, people also searched for:
Install Bosch Heat Pump Inverter HVAC System Fort Pierce Florida Home
Bosch HVAC distributor near me
Bosch heat pump package unit
Bosch inverter heat pump reviews
Bosch heat pump manual
Bosch heat pump problems
Bosch heat pump installers near me
youtube
https://www.youtube.com/watch?v=iigJrhwNoOQ
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