how-ai-help-digital-marketers

[how-ai-help-digital-marketers]

How Does AI Help Digital Marketers?

What Is AI?

Artificial Intelligence (AI) is a software technology that mimics human intelligence in problem-solving, decision-making, and recognizing patterns. Unlike humans, AI performs advanced tasks in processing various amounts of data, data collection, data analysis, machine learning, and deep learning. Let's have a look on how AI is useful for digital marketers.

Examples Of Artificial Intelligence

AI has been a game changer in various fields and is already making a huge impact in everyday life.

Common examples of AI are,

Self-Driving Cars: Autonomous cars are loaded with sensors that constantly monitor everything going around in the car. It uses AI to think and function like humans with combined technologies of Image Recognition, Computer Vision & Deep Learning.

Spam Filters: Spam Filters use AI to filter junk mail and send them directly to the trash/spam folder.

Netflix: Netflix is one of the most popular entertainment channels across the world. It effectively uses AI to improve productivity by giving personalized recommendations based on previous searches and preferences.

Google Translate: Google Translate converts one language to another using the machine learning function of AI.

Facial Recognition: Phones, Laptops, and PCs use face filters to detect and identify facial features for security access. It has been used in highly secured areas in various fields.

Digital Assistant: Digital assistants like Siri, and Alexa use AI to help users set timers, Reminders, making phone calls, and more.

AI In Digital Marketing

In General, Digital Marketing is the form of advertising through digital platforms/technologies to connect with the customers for promoting products and services.

Incorporating AI in digital marketing, helps us to get customer insights and behaviors by collecting vast amounts of data so that the customers will get relevant content based on their choices on site which eventually helps the business to achieve its goals.

How Marketers Are Using AI In Digital Marketing?

Content Creation

AI is mostly used by marketers for content creation. It is money and time-efficient. Chat GPT is the most commonly used AI tool for generating content in recent times. That's why it is called an AI Generative tool.

However, we can't completely rely on AI for the content of an entire project/blog or whatever. It can be used for catchy headlines, captions, social media posts, and getting key points. We have to use it in the appropriate platform along with our creativity.

Forecasting Sales

One of the great uses of AI is predictive analysis. AI predicts the sales from the outcomes of the campaigns and it helps the marketers to run better campaigns to increase the sales.

Chat Bots

Chatbots have been used in marketing for several years. It can solve all consumer queries quickly, answer repeated questions by using a Natural language process, and suggest products or services that match customer preferences which leads to better customer Support and satisfaction.   

Data Analytics

Data Analytics is one of the main uses of AI. Gathering data from all the sources helps marketers understand customers' purchases, preferences, engagement on the page, and more.

SEO                           

Artificial Intelligence has a huge potential in search engine optimization. Search engines use bots to crawl and index web pages to rank them, analyze website traffic, and identify related Keywords that can improve search engine ranking.

Email Marketing

AI can create nurturing emails for marketing and analyze the past email history and performance. It also sends automated emails depending on the customer's behavior.

Media Buying

AI provides recommendations on your ad and makes you target the right audience to improve performance.

Google Ads uses AI which is useful in the auction process.

Here are some other amazing examples of AI in digital marketing. Have a look at this to get some idea and inspiration.

Tools Used In AI Digital Marketing

There are so many marketing tools that help marketers to perform various functions from content generation and automated tasks to SEO.

Jasper - This tool is used for generating and optimizing content.

Midjourney- Converts natural language into images

Surfer SEO - This tool analyzes our page against other pages in the SERP using on-page cloud optimization.

Many Chat - Using NLP, it provides customer service on social platforms like WhatsApp.

Examples Of AI In Real-Time Applications

Netflix

Netflix uses viewers' history to determine the personalized recommendations of movies or TV shows. For example, if a user watches an actor movie or a specific genre movie, it keeps showing recommendations of that criteria. AI performs this technique through data and predictive analysis.

Amazon

Amazon uses AI for forecasting sales and data analysis. In Amazon with predictive analysis, it recommends products to determine if a customer is about to make a purchase or not. This enables the marketing team to determine which products to prioritize first for each customer, allowing them to execute a product campaign that boosts sales and the ROI of marketing campaigns.

Dream Host

Dream Host is a business name generator app that helps users to create unique business names using the provided input keywords, it also checks the availability of the domain. Artificial intelligence techniques perform these functions.

Social Media

Social media plays a vital role when it comes to marketing. Apps like Facebook, Instagram, and Twitter use AI in their way for customer-friendly services.

Facebook uses AI to filter spam or hateful comments. It also has a translator which automatically converts the content into our desired language.

Instagram uses AI to show us relevant content or posts on the Explore page based on our previous likes, follows, and comments.

Pros Of AI In Digital Marketing

When it comes to technology, there will always be pros and cons. Below we will see both the advantages and disadvantages of using AI for digital marketers.

ROI

The main purpose of using AI for digital marketers is to increase ROI and run campaigns that are very easy to track. It also helps to identify the correct media channel. This will help the marketing team save time and money, make them work more productively and increase profits.

Increase In Productivity

AI automates a variety of jobs to enable us to use our time and efforts for more challenging and logical thinking tasks.

Improve Customer Relationships

AI helps the marketing team to improve the customer relationship by automating the product campaign which makes the customer purchase the product and make personalized recommendations based on the previous purchase helps in re-purchase and improves the relationship with the company.

Cons Of AI In Digital Marketing

Privacy

Customers value privacy very much as everything digitalized these days requires cookies and history for future preferences and suggestions.

Content Quality And Inaccuracy

AI technologies operate solely based on their training, resulting in inaccurate data constituting them, and they display predictions, results, and decisions of low quality and inaccuracy.

AI tools are great in so many ways but it is very important to know how to fit AI’s role into the business and career goals. It's not enough to know how to use AI, it's very important to have a deep dive into the basics of AI functions and whether it produces enough leads and productivity.

Along with AI, it is essential to focus on some soft skills that will complement the professional skills in AI-driven marketing.

Strategic Thinking

Creativity

Agile Thinking

Innovation

Along with the skills, if we incorporate Artificial Intelligence into the correct place and know its limitations, it's not replacing the role of marketers just yet.