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Experience the Olay Transformation - Commercial Review

This advertisement is all about Olay and how it helps your skin become better. It depicts how you can confidently level up by using Olay products. The commercial claims that change is constant, and our skin needs to keep up. Olay also claims that you can see visible results starting day one. The intended audience is most likely those who want to level up their skincare, those who want to feel more confident with their skin, or those who want their skin to keep up with changes in their life and surroundings. The three creams that were advertised in this commercial were the Olay Regenerist, Olay White Radiance, and Olay Total Effects 7-in-1 day cream. During my research, several reviews popped up about the three creams- most of them expressing positive comments. According to Lambert, B., she was impressed by how hydrating and soft Olay's Regenerist cream was. To add to this, a review for Olay's White Radiance cream by Villanueva, B., expressed that apart from her getting the lightening effect from said cream, the Olay White Radiance is a good option for skincare, and it helped her achieve a "young and radiant" look. For the last cream, the Olay Total Effects 7-in-1 day cream, in a website entitled: 'Try and Review', a user with the username @Mklefd, expressed that the cream is a great product when you have signs of aging, wrinkles, dry skin, and big pores. She claimed that her pores are no longer visible since using this product. She has also expressed that she loves the product a lot. In this advertisement, celebrity endorsement is used as media manipulation. Celebrity endorsements are a form of media manipulation wherein the celebrity creates an impression that the product is of good quality and that consumers should buy them since they (the celebrities) use it themselves. In return, the consumer will have the thought that if he/she uses the product, they achieve what the celebrity has, whether it be flawless skin, white teeth, and more. In the ad, we can see three very prominent female stars in the Philippines. Namely, Charo Santos, Janella Salvador, and Pia Wurtzback. All three of these women are very influential and widely visited in all sorts of media. To summarize my blog, the totality of these products shows that they are effective and consumers love them, which is very important, especially since the product is used on the skin. With all the reviews and claims aforementioned by the consumers, the product is highly effective and can produce successful results. The commercial most likely became viral because of the celebrities endorsing it.  References:

Olay Ph. (2016). Experience the Olay Transformation just like Janella, Pia, and Charo | Olay. Www.youtube.com. https://www.youtube.com/watch?v=Pe2WYVHncbU&list=PL5M3maN3lktNsQRKF8UIdZZAjirF9RuxB&ab_channel=Nestl%C3%A9Philippines

Lambert, B. (2021). This Iconic Drugstore Face Cream Gave Me Soft, Hydrated Skin. Byrdie. https://www.byrdie.com/olay-regenerist-micro-sculpting-cream-review-5212089

Villanueva, B. (2019). Review: OLAY White Radiance. For Urban Women - Awarded Top 100 Urban Blog / Fashion, Lifestyle and Travel. https://www.forurbanwomen.com/2019/03/review-olay-white-radiance.html

Total effects 7 in 1 day cream by Olay : review - Face care- Tryandreview.com. (n.d.). Www.tryandreview.com. Retrieved April 30, 2023, from https://www.tryandreview.com/en/skin-care/face-care/olay/product/total-effects-7-in-1-day-cream-olay