hectorpeoples

[hectorpeoples]

Meet Creactive

Meet Creactive Posted first on https://www.creactiveinc.com Meet Creactive posted first on https://www.creactiveinc.com

[hectorpeoples]

#1 Plumbing Keyword to Rank For: “Plumber Near Me”

There is little debate when it comes to the fact that online searching has become the number one way of finding products or services. Not only is that true nationally and even globally, but it is especially the case for finding local businesses as well.

 The main way this is done is by adding the phrase “near me” to the end of popular and common keywords which are frequently searched through various online search engines.

 As potential customers browse the internet for companies close to them, the businesses that have made the investment in online marketing and, more specifically, the ones who are targeting “near me” searches, will find themselves with increasing prospects and leads.

 For plumbing companies and contractors in particular, the search for “plumber near me” is the one that they should focus their attention on the most.

 Why Is SEO Important for a Plumbing Company?

SEO stands for search engine optimization and it refers to the process of creating web content and marketing materials for your business or website that get positive results from the search engine displays.

 Although this was briefly touched on in the opening, the fact that the internet has stormed past business pages, radio, and TV as the number one source of advertising is reason enough to understand why having an online marketing presence and brand exposure is critical to your company’s success.

 Taking the time to put together a focused and strategic plan for targeting keywords such as “plumber near me” and other top results-producing searches is oftentimes the difference between being competitive and simply treading the water as a company.

 How Do Keywords Factor Into SEO?

Keywords are what actually drive the searches themselves. Whenever somebody needs something, they go to an online search engine and type in keywords to find it. In the case of plumbing, specifically, they may search for “emergency plumber” or “emergency plumber near me”.

For another example, if your company offers 24/7 emergency service, then this advantage would be one of the top plumbing keywords that you would want to target in your marketing campaign. All in all, the point is that when people look for certain things in search engines, the most common words and phrases become popular keywords.

 What Are the Best Ways to Tap Into the Online Market?

The key to any business venture is to develop a sound strategy between management and your marketing team. Having a clear vision for how you want an advertising campaign to go is the first step in creating a successful one. However, unlike some other forms of marketing, keyword ranking isn’t something that should be temporary.

Other marketing gimmicks may be for short term notoriety or attention. Keyword ranking, however, is something that once achieved needs to be maintained. As you will see in the next section, there are a number of ways for a business to achieve success using various online techniques and methods.

 How Can a Plumbing Business Best Utilize These Strategies?

The best ways to increase your companies’ plumbing contractor leads is no different than most of the other ways you are probably already advertising online. It only takes a more concentrated and specialized approach. 

SEO is just like any other data-driven process. It is a formula which must be deciphered and then followed. Here are a few examples:

         Engaging content in the form of blogs and articles 

        B2B affiliate marketing with targeted keywords and backlinks

        A strong social media presence with frequent keyword utilization

        Accurate metadata

        Regular content updates on your website

 These are just a few of the numerous examples of ways in which a plumbing company (or any other type of business) can dramatically increase their online visibility and grow their plumber SEO practices to improve their business and profits.

  What Kind of Professionals Specialize in This Industry?

No matter if your company is small or large, the fact is that there are a number of services that can help a business of any size increase its SEO rankings. This knowledge is critical at a time when more and more business is being arranged over the internet.

It is important to find a marketing team of professionals that combine traditional marketing principles with modern day tech-savviness to produce results. The right experts will help you expand and improve online visibility, increase business, and ultimately lead to bigger profits.

To learn more about how you can increase your plumbing contractor leads and clientele, get in touch with our team at Creactive Inc. today. One of our professionals will be more than happy to provide you with more information about the benefits of online marketing and SEO services. We look forward to hearing from you. 

#1 Plumbing Keyword to Rank For: “Plumber Near Me” Posted first on https://www.creactiveinc.com #1 Plumbing Keyword to Rank For: “Plumber Near Me” posted first on https://www.creactiveinc.com

[hectorpeoples]

Five Things You Can Call Homeadvisor Plumbers For

When it comes to plumbing, knowing who to call and when to call can make all of the difference. Having the right San Antonio plumber saved on your phone can prevent a minor repair from turning into an expensive plumbing situation.

Fixing the issue sooner than later will save you time, money, and stress in the long run. 

 If you’re not sure who to call when a plumbing problem arises, don’t worry. A quick search of Homeadvisor plumbers will let you know who is in your area and provides high-quality work through customer reviews, photos, and more.

 Here are five things you can call Homeadvisor plumbers for:

 Unclogging Drains

 Debris, hair, trash, and other elements can cause your system to slow down and clog over time. If you notice water backing up in your tub or sink, it may even be possible that a tree root has gotten into your sewer line. Regardless of the reason, it is essential to call a plumber right away as soon as you notice any signs of clogging. 

 A professional plumber will take the time to examine your drains, troubleshoot the source of the problem, and they will ensure that there are no issues with your sewer line. This process requires hi-tech equipment to guarantee that the clogging doesn’t come back. Furthermore, your plumber will also give you tips on how to prevent clogs in the future. 

 Water Heaters 

 On average, most water heaters last about a decade, give or take a few years. If you notice that your water isn’t warming up like before or it doesn’t stay hot long enough, it may be time to have a plumber come and take a look at it. 

 After inspection, your plumber will let you know if it is repairable or recommend a new installation. Depending on your efficiency needs, budget, and the size of your home, they will help you select the best model based on your requirements.

 Toilet Repair

 Like all other plumbing systems, toilets need maintenance too. If you notice that it makes unusual sounds, runs for a long time, or your water bill is higher for no apparent reason, you may have a leaky toilet that needs repairs. 

 Common issues include a damaged gasket, worn out flapper, overflow tube cracks, and problems with the valve. A plumber will check all of the components of your toilet and repair it or let you know if there is a part that needs replacement to prevent the issue in the future.

 Sewer Repair

 Your sewer system is essential to the rest of your building’s plumbing. Avoiding sewer problems can lead to property hazards such as burst pipes, flooding, and backed up waste. It can also lead to thousands of dollars in complicated repairs. 

 The best way to protect your plumbing is by having routine maintenance and repairs performed by a licensed plumber. By doing so, it can prevent a plumbing catastrophe from occurring down the road. 

 Any Other Plumbing Service

 An experienced plumber will be able to help you with any plumbing project, regardless of its size or complexity. If you are unsure that they specialize in a particular service, you can always call them and explain the project or repair you need. 

 In summary, having a trustworthy plumber to call on can help you have peace of mind if a problem does occur. A reliable plumber will also help you save time, effort, and money in the long run.  

 If you are a plumber that needs help growing your clientele, get in touch with us at Creactive Inc. today. We have helped several Homeadvisor plumbers take their business to the next level with our integrated online marketing services. 

 To learn more about how we can help you boost your business, get in touch with us today. We look forward to hearing from you. 

Five Things You Can Call Homeadvisor Plumbers For Posted first on https://www.creactiveinc.com Five Things You Can Call Homeadvisor Plumbers For posted first on https://www.creactiveinc.com

[hectorpeoples]

Top Eight Reasons You Should Hire a Professional San Antonio Plumber

It is no surprise to most that modern plumbing plays an essential part in maintaining one’s daily routine and lifestyle.

However, if you’re like many homeowners, plumbing probably isn’t the first thing that comes to mind when you think of home maintenance. Most people do not call plumbers unless they are experiencing an emergency or need repairs.

Although this is true, it is still beneficial to have a reliable plumber you can call on in case you need assistance and peace of mind right away. 

 Here are eight reasons why every San Antonio homeowner should consider hiring a professional plumber:

  Get the Job Done Right

  With a little help from technology, DIY enthusiasts can accomplish many projects within the home and get amazing results. However, when it comes to plumbing repairs, it is best to leave these projects to the professionals. Making a few wrong movements can be stressful, lead you back to square one, or even cause further damages and costs. 

  Protect Your Property

  Regardless of experience, mistakes can and do happen sometimes. For this reason, a trustworthy plumbing company will have insurance. In the unlikely case that something does go wrong, they will be liable and responsible for fixing any damages – not you.

  Physical Safety 

  Unless one has experience handling heavy equipment and materials, something as simple as moving a large pipe can turn into a safety hazard. Not to mention, it is difficult labor and physically taxing on the body. Luckily, your plumbing contractor is well aware of these conditions and will take the necessary precautions to ensure the job gets done safely.

  Lower Your Water Bill

  In the United States, a running toilet leak is one of the most common causes of high water bills.

A toilet leak can waste as much as one gallon of water per hour, depending on the severity.

They can also be quiet and hard to detect without the help of an expert.

By hiring a professional plumber to look over your plumbing systems, you can gain peace of mind knowing that you’re not wasting any unnecessary water.

  Get Your Routine Back

  If you’ve ever had to wait on your kitchen or bathroom to function again, you know how much of a disruption a plumbing emergency can cause to your routine. By having a plumber you already trust, you can bypass the lengthy process of finding someone reliable to fix your repairs. In turn, this will save you time and stress when an unexpected plumbing hazard occurs. 

  Get Advice Before a Construction Project 

  If you’re planning to expand your home with room additions, a plumbing contractor can let you know how your existing plumbing system will come into play. They can give you advice on what options will work best, how much you can expect to spend, and let you know if something isn’t achievable. 

  Avoid Water Damages 

  Although by itself it is harmless, having water in the wrong areas of your property can lead to several problems. A water leak from a broken pipe can lead to mold growth, structural decay, and other unwanted damages. In almost all cases, these repairs are more expensive and complex than plumbing projects. If you suspect you may have a leaking pipe inside your building, call your plumber immediately to help prevent any potential water damage.

  Professional Results

  There is no comparing the results of an experienced plumbing contractor to those of a plumbing amateur. Having a San Antonio plumber you can trust for all of your plumbing work will save you time, money, and provide long-lasting results. 

 Find a Local San Antonio Plumber You Can Trust 

 In conclusion, hiring a professional plumbing company is essential for your home’s maintenance plan. Without the knowledge, tools, techniques, and hands-on experience, undertaking a plumbing project by oneself involves too many risks that aren’t worth taking. 

 If you’re looking for a local San Antonio plumber you can rely on and don’t know where to start, a quick Google search will help you find plumbers close to your home.

Once you begin researching a company to hire, it is essential to read customer reviews, look at previous work, check for state licensing, and so on before giving them a call.   

 If you are a plumber in the San Antonio area, get in touch with our team at Creactive Inc. today. We provide integrated online marketing services that help business owners expand their client bases.

To learn about the full scope of our services and how we can help your plumbing company gain more success, get in touch with us today.

One of our friendly representatives will be more than happy to provide you with more information and answer any questions you may have. We look forward to hearing from you soon. 

Top Eight Reasons You Should Hire a Professional San Antonio Plumber Posted first on https://www.creactiveinc.com Top Eight Reasons You Should Hire a Professional San Antonio Plumber posted first on https://www.creactiveinc.com

[hectorpeoples]

3 Things to Help Market Your Small Business During the Coronavirus Outbreak

For most of us business owners times like this really do feel like the end of the World. Every day there is more and more uncertainty about what is going to happen next.

Depending on where you are located you might be asked to close your business until further notice.

 Sounds insane, right? For any of us going 3 weeks without any business is the end of the world, at least the end of the world as we know it. 

 There’s Hope, Even in Down Times

For many business owners reading this article we are going to have a lot more time on our hands than normal. 

 And let’s face it, most successful business owners don’t just throw in the towel, that’s what makes us successful business owners. 

 For me, 2008/2009 was so far the hardest times I have had as a 20-year small business owner. At one point, my company was losing 60K a month, a month! If I would have known then what I know now, I would have done things differently.

 This Time Looks the Same But Feels Different

  During the 2008 financial crisis, everyone went broke almost immediately. I knew people worth $50 million on paper who had to declare bankruptcy 6 months later.  How crazy is that? Most of us couldn’t even imagine that.

 With the whole housing bubble, everyone was over-leveraged and high on housing equity. People were living way beyond their means. You know, McDonald’s workers, buying 500K dollar homes! 

 So, Why is This Different? 

 Even though the stock market shed 10,000 points in a couple of weeks, most of us still have the same amount of money in the bank that we had 2 weeks ago. Except for a 401k or IRA, many of us have little direct exposure to stock markets.

 If you are not retiring this year, you more than likely have just about the same in your retirement a year or so from now when this all passes. I know it’s hard to believe that when you just watched 30% or more disappear quicker than a family vacation, but it’s true. 

 I’m a Small Business Owner, What Now?

 For many small business owners, there are going to be low-interest small business loans made available. For more information please visit the SBA’s Coronavirus Small Business Guidance & Loan Resourses Page.

 I am not sure how the loan programs are going to work for most business owners. I always try to be optimistic, and at the same time, there are things we should be doing as business owners that can help pass the time and grow our business online. 

 #1 Marketing to Do During the Coronavirus Shut Down, Get Google Reviews!

 For businesses that have been around for a year or more, many of us have 10’s, 100s’ and even 1000’s, of past customers that we could reach out to, ask how that are holding up, and maybe it sounds sick, but ask them if they could leave a review for you. 

 This isn’t the end of the World, and many people are sitting around on the internet anyways, leaving a Google review can take as little as 10 seconds if you send them your Google My Business page review link. 

 Not sure how to do that, reach out to me, I will show you how or copy the link and email it to you whether you are a client of ours or not. Contact Ryan Goering 

 #2 Marketing to Do During the Coronavirus, Work on Your Website

If you manage your website or another company manages it, start making changes and adding new content, images, projects, whatever you can do to set your company apart from your competition. 

 Maybe some of your competition won’t make it, either way, many will, and some of them are making changes as we speak. Some of them are investing more in online marketing, I happen to own a marketing company, they are.

 Don’t have a website, I am sure there are some web designers out there willing to work for toilet paper, literally! 

 #3 Marketing to Do During the Coronavirus Outbreak, Facebook

 I own a marketing company, I never understood being on Facebook or using it as a small business owner, until a few years ago. Just in the United States, there are 220.5 Million Facebook users, 220 Million! 

 There are only 330 million people in the US! 

 Think about that?  There is no cheaper avenue for getting in front of the required audience. Through paid advertising, you can pinpoint zip codes, cities, neighborhoods, even groups. 

 Google Adwords works as well, but it has gotten expensive, and in some cases more than many small businesses cannot afford it. 

 You can start branding your company and getting in front of potential customers for as little as $5 a day! 

You are about to learn how to live without Starbucks, without eating out, invest some of that money in your business.

 The Take-Away

 We don’t know what’s going to happen next month or the month after that. 

Let’s be honest, as small business owners, we very rarely know what’s going to happen next month or the month after that.

 This is what sets us apart from the herd, this uncertainty is what makes us successful, most of us thrive on it, most small business owners use uncertainty to motivate change and keep moving the bar! 

 There are many things a business owner can do to market their business, for more information please feel free to reach out to us! Contact Us

Ryan Goering, Creactive Inc. Owner, Veteran, Over 20 years as a small business owner.

3 Things to Help Market Your Small Business During the Coronavirus Outbreak Posted first on https://www.creactiveinc.com 3 Things to Help Market Your Small Business During the Coronavirus Outbreak posted first on https://www.creactiveinc.com

[hectorpeoples]

Becoming a HomeAdvisor Pro Can Help Jump Start Your Business

HomeAdvisor is a service that helps match contractors with prospective customers or even B2B transactions. Joining in is quite straightforward.

You merely have to make your account by filling out the form and answering a few basic questions. The algorithm will then find you a potential match and notify you if the attempt is successful.

 There are 30 million homeowners who are subscribed to the service, and that is the potential target market. It will help you grow your business by providing you with highly targeted prospects. 

 For the customer, HomeAdvisor is a vital service because it eliminates the need for them to screen contractors. They can pick and choose anybody at their own pace to complete a project. It takes out the pain of screening the background of contractors to make sure their operations are legitimate.

 So, homeowners simply submit the requirements and the task at hand to the HomeAdvisor Pro account, and the ProFinder technology will generate the best results. Much like search engines, the algorithm will come up with a shortlist based on geolocation, availability, capacity, and category. 

 Once a match is made, the homeowner’s information will be sent to the contractor, and this serves as your lead. It is now up to you to close the deal. 

 Is Home Advisor Pro Worth it for Contractors?

 HomeAdvisor is not a new website. It has been existing since 1998. Over the years, several websites were launched and subsequently shuttered. One of the simplest explanations for its longevity is its effectiveness. Homeowners love the no-frills business model, and for the most part, the matches were almost perfect. 

 It takes time to earn the customer’s trust, and contractors can piggyback on HomeAdvisor Pro’s credibility to grow their business. The setup is particularly advantageous for new entrants who are still building their names in a highly competitive industry. According to estimates, there are nearly nine million production workers in the US construction industry. It would be tough for new companies to carve a niche in this high-density environment.

 In essence, you can avoid expensive advertising costs and get your business up and running right away. Finally, it provides you a platform to reach out to new markets while maintaining your marketing costs.

 Over the years, too, HomeAdvisor also slowly built its brand and credibility. When homeowners look for reliable information on project costs, for instance, they turn to HomeAdvisor or Angie’s List.

 Angie’s List vs. HomeAdvisor

 As of 2017, HomeAdvisor acquired Angie’s List in a buyout worth $500 million. For a long time, the two companies were bitter rivals in contractor-customer matching by generating leads for businesses and as a resource platform for homeowners. 

 Angie’s List is a freemium home service marketplace as opposed to the free service of HomeAdvisor. 

 Both have been around for over two decades so they already managed to leave a mark. They also established themselves as the foremost authority in home renovation and repair. 

 How Much Does HomeAdvisor Pro Cost?

 If you are a new contractor, you might be hesitant to spend about $300 per year in membership fees for HomeAdvisor Pro. But that is only the basic fee.

You will also pay for each lead sent to your business. The price ranges from $15 up to $60 per lead. The price scale will depend on the size of the lead. 

But the average returns can be fourfold. For instance, if you spent $1,000 on leads, you will likely earn four times the figure. So, for a $25 lead, you potentially generate $100 in income. Just converting on three of those leads will already cover your $300 basic service fee.

 The business model is simple enough. You sign up for the service, the website will take care of routing a specific number of customer leads down your way each month. But you need to understand that a customer lead does not automatically result in income. Make sure that you contact the customer immediately, like within minutes of receiving the lead. It will drastically increase your chances of closing the deal. 

 Also, when you are just starting, take on small jobs first. At least, until you built your name. Lastly, do not rely on HomeAdvisor as your primary platform to find customers. It should help you get a leg up over the competition, but it should also complement your other efforts for a more sustainable marketing strategy. 

 In conclusion, becoming a HomeAdvisor Pro is an excellent platform to find new customers and grow your business. It is worth a try, particularly if you are a new business.

Becoming a HomeAdvisor Pro Can Help Jump Start Your Business Posted first on https://www.creactiveinc.com Becoming a HomeAdvisor Pro Can Help Jump Start Your Business posted first on https://www.creactiveinc.com

[hectorpeoples]

3 of the Best Lead Generation Websites for Contractors

There are many options available today when it comes to creating traffic and generating potential construction leads and clients for businesses.

For those professionals who specialize in home repair and other similar contracting work, there are a lot of different avenues they could take when attempting to secure leads and potentially close deals for their services.

Marketing sites are available all over the internet, but the best lead generation websites for contractors offer ways for them and other craftspeople to obtain leads and market their company’s service to individual homeowners who may need anything from a simple maintenance task performed to the repair of a plumbing issue or even a home renovation project.

 But there is also a tremendous amount of value in having one’s own source of leads and potential customers, which are created through their own customized marketing and advertising strategies as well. So with that in mind, here are 3 of the best ways for contractors and those in similar professions to acquire or generate business leads:

So here are The Best Lead Generation Websites for Contractors

#1 – Your Own Personalized Website

We started with this one because not only is it the only way to guarantee that the leads generated favor a particular business or service specifically, but also because it is unique to the other two options on our list in that they are not competing directly against other companies or individual contractors that have purchased the same leads.

 In actuality, when a person or business uses their own internet marketing service with their own specialized and custom SEO services, they are producing leads that are seeking out the exact services that they provide.

 On top of that, since they were produced using lead generation services designed for them and their business in particular, the customer will most likely already be familiar with them, making the initial contact easier and eliminating the process of having to explain who they are and how they received the customer’s information, as is much more common with purchased leads.

 Here are a few specific types of work leads that can be expected when using custom digital marketing and custom web design services:

 Home repair

Carpentry

Basic maintenance

Remodels

Renovations

Home additions

Plumbing

 The options really are limitless depending on what types of services can most heavily be advertised, as well as how much investment is willing to be put into creating one of the best lead generation websites for contractors.

 But regardless, the fact remains that when it comes to procuring leads for a business, having an internet marketing service is usually the best option for long term business and filling a customer pipeline.

 #2 – Homeadvisor

When it comes to the popular online marketing giants that are in the field today, there is little doubt that Homeadvisor Pro sits atop the mountain. While there is potential benefit in partnering with a company that generates so many home improvement leads for various types of contracting and construction specialties, it also comes with a significant number of drawbacks as well.

 In addition to the fact that the construction leads themselves can already be quite expensive, it must also be considered that these same leads are being sold to other contractors, meaning that even though they could be paying as much as $200 for a single prospective client, that information isn’t even exclusive!

 This means that not only are they having to invest a significant amount of their company’s financial resources into these leads, but also the time necessary to contact them, pitch them on the services and benefits and close the deal, they are also having to do it before someone else does.

 One of the most common issues we found was that many contractors said they never even got to the phone call or live contact stage with many of the leads they purchased.

 #3 – Thumbtack

Finally, we come to Thumbtack Pro; a home service lead generation site that is similar to Homeadvisor in a few ways but also offers a few distinctions as well.

Among them is the fact that it is free to join and users get their own custom profile to market and display their services, but with some of the negatives also associated with the site, we still find it lacking overall.

When considering the fact this it is a bidding-based service, the individual contractor or company (usually someone else) that is willing to do the job for the lowest bid almost always gets awarded the job. One of the biggest complaints was that these bottom bidders are usually offering the service for what would be at best a break-even bid for anyone else.

 This makes it very difficult to capitalize on a number of leads and goes to further prove the fact that using lead generation services with a custom digital marketing strategy is simply the best and most effective method of driving traffic and creating prospective clients.

Why an Internet Marketing Service?

With all this being said, internet marketing takes time, it doesn’t happen overnight and will take time to yield tangible results. This is why lead generation websites have become so valuable for home services type businesses.

Nobody is suggesting putting all your eggs in one basket, at the same time, branding and marketing your business online will yield results for many years to come. Take a portion of every job and project and invest in your company, in a couple of years you won’t need to deal with lead websites, you will have your own!

3 of the Best Lead Generation Websites for Contractors Posted first on https://www.creactiveinc.com 3 of the Best Lead Generation Websites for Contractors posted first on https://www.creactiveinc.com

[hectorpeoples]

Internet Marketing vs. Traditional Marketing for Businesses

Finding the right way to get the service and mission of a company or business out in front of potential consumers is just about as important as anything other than having competent management and disciplined financial practices.

An internet marketing service will offer a number of advantages over the conventional and frankly, rapidly fading traditional options.

Digital marketing includes a number of flexible and highly effective methods for increasing leads and prospect generation. The reason this is so important is that with advertising budgets in place for businesses and the ever-growing audience to market to, it becomes more important to maximize those advertising dollars by using them on specifically targeted audiences.

Traditional methods are more rigid and somewhat outdated when you look into the way people view advertisements and make purchasing decisions. While they once used to be the standard for marketing campaigns and company exposure, the fact is now that it has been bypassed in the digital age.

 The Times They Are a’ Changin’

For as long as anyone can remember, the strategies and platforms of marketing were pretty much the same, other than a few new trends, designs, and other minor changes every year. Mediums such as TV, radio, papers and magazines, mailbox flyers, billboards, and multiple other sources provided the major groundwork for nearly all advertisement materials.

 But with the advent of the internet and later on, high-speed internet, the way the world would operate would soon begin to shift. With this change in consumer behavior came plenty of research and other activity with a much greater emphasis on things like Google Adwords and search engine optimization, just to mention a couple of examples.

 The Rise of Internet Marketing

Once it started becoming available, business analysts began to quickly recognize that the ability to purchase various items and products online, as well as the increasingly fast delivery options, made for what would soon become the most popular method of researching products and services, as well as buying them. This creates a lot of competition in the digital world.

 As technology continues to grow at an unparalleled rate, so too does the availability and accessibility of digital and online media. Now people are streaming their favorite TV shows on their phones, doing business on their tablets, and tracking workouts and making calls on their watches. There is so much traffic on numerous virtual platforms. It’s all potential for profits.

 The King of Marketing and Advertising Has Been Toppled

But there wasn’t only one kind of conventional or viable marketing strategy in the pre-internet marketing era, even though there was one clear industry leader. Here are a few of the options businesses and individuals had to gain exposure for their products and services:

 Traditional marketing (TV/radio/print/mailer)

Door to door campaigns 

Local charity events

Business card and flyer distribution

Trade Shows and Expos

 There are a number of other methods that were either broader or more nuanced in scope and cost, but the idea is just that while there were other ways in which to market one’s brand, traditional practices were the most common and effective.

 But no longer is that the case as internet marking is now the big fish in the advertising sea. With the winds of change that have blown as a result of skyrocketing internet use, by far the best and most effective modern way of reaching potential customers and clients is through a digital game plan.

 Whether it is watching TV, browsing social media, reading news or entertainment stories, playing games, streaming music, or any of the other thousands of activities that a person can participate in online, it is beyond obvious that the bulk of the marketing in today’s world needs to take place there as well.

 Sales Have Changed as Well

While briefly touched on earlier, an emphasis on the way more and more consumers prefer to handle their retail and personal transactions online is definitely worth presenting. In the early days of internet shopping, it really wasn’t all that simple and streamlined. In fact, at times it could be a major hassle.

 But like every new emerging retail opportunity and market, it got the kinks worked out of it. Website owners and real-world companies trying to build an online presence begin to improve and simplify their checkout and purchasing processes, as well as accepting multiple methods of payments, both virtual and traditional. All of these things helped to spur its popularity.

 Convenience Dominates the Market

And as with so many connected and influenced markets and services, the shipping and delivery competition heated up as well. The reason this is worth mentioning is that when you add in the factor of getting your item in the next day or two with all of the other convenience of online ordering, the vast majority of people find it easier to do most of their shopping online these days.

 Taking the discussion back to the main topic, internet marketing is hands down the best course to take in a business plan that is designed to gain exposure and customers, grow the company, increase profits, establish a loyal client base or pipeline, as well as the countless other individual and specific goals a person or business might have for itself.

 Why Not Advertise Where Everyone is Already Looking?

The bottom line about all of these comparisons and examples of the way the marketing and sales industry has changed is that traditional and conventional methods of advertising that may have worked for a hundred years prior the onset of the PC and the evolutions of phones and devices are no longer viable as a legitimate and effective means of marketing today.

They may have been successful for decades and made their clients sizable profits for years, but the fact is that they were only effective before the digital world and the internet marketplace appeared on the scene. Now it is best to accept the advancement and influence of technology in the way things are consumed and therefore meet those potential customers on their turf.

Internet Marketing vs. Traditional Marketing for Businesses Posted first on https://www.creactiveinc.com Internet Marketing vs. Traditional Marketing for Businesses posted first on https://www.creactiveinc.com

[hectorpeoples]

An Internet Marketing Service or Homeadvisor Pro?

Today’s companies and businesses have to be extra sharp and discerning as to how they budget and spend their advertising money, as well as clearly defining what segment of consumers that they are trying to appeal to. 

 When considering all of the ways that brand exposure and reaching potential clients has evolved over all of the years of business, a look at the modern economy shows that the world is moving to internet marketing services as a way to advertise and get their name and product or service out in public.

But for companies and contractors that use these types of services for lead generation, what are the true benefits and differences of digital marketing and Homeadvisor Pro? To give readers a clearer understanding of what each of the two offers, a number of marketing gurus, professional tradespeople, and internet service watchdog reps recently consulted on a project to explain the real pros and cons of certain lead generation and advertising options. Here’s what was discussed:

 What Does Homeadvisor Pro Offer on Its Site?

So the first thing to take into consideration in providing the information for this section is the fact that not every service that is claimed to be offered to professionals is always available, and sometimes there are certain conditions with certain membership level requirements or fees. That was the most common criticism and complaint that was attached to this issue.

 Different Clients Serviced by Homeadvisor Pro

In theory, if all of the company’s services were all available and accessible at the same time, there would be a large number of individual services and business opportunities available to home and property repair and maintenance experts, as well as a number of other home service providers. Professionals and tradespeople such as:

 Electricians

Plumbers

General Contractors

Inspectors and appraisers

Lawn services

Many, many others

 Obviously, there are more, but that is the basic idea. Still, the fact is that all of these services and specialties, as well as the numerous others that aren’t listed oftentimes run into any number of problems when attempting to utilize the services of HAP. 

 Poor leads, multiple other contractors and technicians bidding against them (some absolutely willing to drop their offer to a losing proposition for the client), as well as ever-changing terms and conditions and small, steady increases in costs and fees all make for a barrage of formal business complaints against companies such as this one or rival ThumbtackPro. 

 Other problems included having issues with advertising that the client was paying to have displayed on the site. Many tradespeople suggested that the company was failing to properly and prominently display their ads and other purchased digital marketing as agreed to.

 How Internet Marketing Service Differs

Now that a few of the many issues and questions that are surrounding the first subject of our report have been covered, it’s time to take a look at the alternative; internet marketing services. These can include anything from a few simple weekly tasks to large numbers of daily services.

 The fact is that depending on which company a tradesperson or craftsman ends up partnering with they could have two or three assignments assigned to them such as social media management and mass marketing email campaigns, or any number of additional tasks including website design and construction, SEO content creation, and the list just goes on.

 Customized Strategy vs. Standard Cookie Cutter Plans

Since a client or business has such a wide range of marketing and advertising options available to them online, ones which promote and bring exposure to their own business and website rather than having to compete with desperate contractors and unemployed handymen are much better equipped to develop more reliable leads that turn into a sale or service at some point.

 Ones of the reasons that this is the case is because they have a customized and vision-specific strategy which the marketing experts at the company work hand and hand with the client as much or as little as they prefer to be involved in the process. This means they are targeting their exact intended demographics, as well as dealing with customers searching specifically for them.

 You compare this against a standard, one size fits all plan of options list over at Homeadvisor, that offers different levels of membership, each with their own benefits and level of access to site leads and opportunities, and there really is no further discussion that should even need to be had as to which one is a superior service.

 Advantages of Personalized Internet Marketing 

Internet marketing services have proven in countless studies spanning several years that they have become by far the number one source of introducing a company or service to the public, while also keeping their name in front of them after they have become familiar with it.

 And of course, we have already discussed the ability to advertise in a manner that heavily focuses on the demographic and sector of the consumer market that the client is aiming for, as well as the fact that it offers an incredible array of available services and functions, more than enough to help build a local name and reputation, as well as an increased profit margin.

 Steady, Agreed-Upon Fees vs. Questionable Marketing Practices

We thought we would discuss this issue last, even though we would prefer not to have to discuss it at all. 

But the fact of the matter is that some of the watchdog group members, as well as individual craftspeople and other industry consultants, we spoke with all had either some familiarity or even personal experience with the issue of questionable business activity and advertising. 

With all the other problems that site is already facing with itself and the constant negative opinion of it among many professionals, doesn’t it make sense that they would be very cautious and vigilant in their actual business practices? 

It seems they have even struggled with this, and it is unknown as to what effect these allegations and accusations against them will have in the long run.

But when a client opts for digital services for their marketing needs, they will find a steady, transparent, and reliable partner in helping their business create and convert as many leads as possible as many ways as possible.

An Internet Marketing Service or Homeadvisor Pro? Posted first on https://www.creactiveinc.com An Internet Marketing Service or Homeadvisor Pro? posted first on https://www.creactiveinc.com

[hectorpeoples]

7 Steps to Create a Personal Brand Concept

Do you want to make a name for yourself? Then creating a personal brand is the direction you should take. Of course, this is more easily said than done. You’ve probably thought about million ways that can help you out, but it’s not that easy to decide which ones will be effective. 

Any type of idea, plan, or achievement starts from a concept. A well-designed concept can flawlessly lead you through the process of personal branding. 

 Why You Need Personal Branding? 

 The competitive job industry demands that you stand out in the crowd. Building a strong personal brand can help you prove that you are worthy of the employer’s time and trust. 

The way you present yourself is the funnel that will take you to new business opportunities. 

If you are a freelancer or an entrepreneur, you are probably aware of the competition that is affecting the job possibilities.

Upwork, one of the biggest online job marketplaces, has conducted a study which showed that the freelance workforce is growing at a fast rate and it is 3x faster than the overall workforce in the U.S. By 2027, it is expected that freelancers make up the majority of the U.S. workforce.

This tells you enough about the growing competition in the world of business.

You can be a rare talent with incredible ideas, but if you don’t know how to attract the employers’ or investors’ attention, you won’t be able to show your expertise in the act.

That is where personal branding steps onto the scene. Its purpose is to help you set your goals, distinguish you from others, and make a lasting impression. 

“Having a personal brand is important for an entrepreneur because now more than ever, it’s important for CEOs and founders of companies/brands to come out to the forefront and connect with their audiences. People connect with people,“ explain Kevin Stimpson, an expert in personal branding. 

If you are ready to pave your way to success through personal branding, here are some essential steps you need to take.

 1. Find Your Passion

 When you think about all the successful people who established a personal brand like Elon Musk, Arianna Huffington, or Gary Vaynerchuck to name a few, which feature do they share? Passion for what they do.

Any person that we admire amazes us with a passion that led them to success. 

Potential employers or investors value passion as one of the key elements for successful cooperation and thriving in the industry.

You need to find your passion and use it as a basis for personal branding. 

 2. Discover What Makes You Unique

 Another basis of personal branding is authenticity. Without it, you’ll have nothing to brand. 

Therefore, to create a personal brand concept you need to discover and define what makes you different.

Despite some opinions, you don’t need to create a persona. What you need is to find within your originality that you want to present to others. 

Don’t try to present yourself as someone you are not. Take your skills, values, and beliefs and try to single out all characteristics and experiences that make you unique.

 3. Do Some Research

 Whenever you are starting some new project, such as creating a concept for your personal brand, collecting information is a necessity.

You need to be informed about your industry, changes and developments, influential people, and competitors. Absorbing all that information can give you a better representation of how you should form your personal brand. 

Do some digging into different niches and try to find the one that fits you best. Adam Smiley Poswolsky, a workplace expert and an author of The Breakthrough Speaker gives some insight into how to find a specific niche: “Carve a niche and then carve a niche within your niche. The best personal brands are very specific.”

 4. Define Your Message.

 Personal brands demand that you have a message to spread to your target audience. The message needs to be innovative, informative, inspiring, and motivating.

This can be one of the most difficult tasks in the process of creating a personal brand concept. That is exactly why you need to pay special attention to it.

“All the important figures who are successful in personal branding know how to attract and retain people’s attention with a strong message. Your message needs to exude with leadership, trust, and authority to make an impact. Use that as the foundation and inspiration while creating your message,” states Patricia O’Connell, a marketer and personal branding expert at Best Essay Education. 

 5. Find Your Media

 You need to find channels that can help you communicate your personal brand. The modalities you choose will depend on how you want to present yourself.

Start by thinking whose attention you want to reach. Then, identify where your target audience gets together. Is it a certain social media platform, group, podcast, or a blog?

The channels they use to get information should be your channels for promotion.

Besides using social media (which is inevitable) try to get yourself featured in relevant blogs, radio, podcasts, or even magazines.

 6. Be Consistent 

 Whether it is your unique quality, your passion, or your message, you need to be consistent with it. 

If you share one message and opinion one day and you express a completely different one another day, you’ll have your followers confused.

You need to have a focus on the whole branding process. Focus on a specific message. Focus on a specific talent. And focus on a specific target audience.

Experts agree that consistency matters. Here’s what Juan Felipe Campos (VP of tech and partner at Manos Accelerator) has to say about it: “Keep your message and content consistent to one niche topic to become memorable within a targeted community.”

 7. Put It All on Paper

Once you’ve defined the elements of your personal brand, it is time to see what you’ve got.

You’ll see that some ideas might sound confusing or ridiculous when you write them down, while others can stand out as a potential key message.

A useful trick that you can apply is to perfect your concept and then get it revised. If you look at poorly written ideas you might cast away some great thoughts. What can help you out is using writing services like Trust My Paper or Studicus.

Polish up your ideas quickly and professionally, before you give it a second look and make a final decision about the direction of your personal branding. 

 Some Final Thoughts

 There is one simple thought that you should keep in mind at all times. You can’t have a personal brand without passion, uniqueness, strong message, platforms for distribution of the message, and consistency. These are the elements that must find its place on your checklist. 

Working on your personal branding concept is a road you need to take to capture who you are and what you can contribute to the community. Lastly, don’t be scared to step out of your comfort zone, because that’s the only way you can succeed. 

7 Steps to Create a Personal Brand Concept Posted first on https://www.creactiveinc.com 7 Steps to Create a Personal Brand Concept posted first on https://www.creactiveinc.com

[hectorpeoples]

Top Siding Companies in Kansas City: Winter Home Projects

With the winter season rapidly approaching, a lot of folks are taking the time to go over all of the little tasks and projects that they have been putting off around the house for far too long.

 Whether it’s just adding replacement windows or hiring experienced Kansas City remodelers to overhaul an entire room, wintertime is the best time to get to work on those improvements.

Here are a few:

 Add or Replace Siding with Top Siding Companies in Kansas City

It’s fitting that this should be first on the list, as siding is one of the homes’ first defenses against the brutality of winter weather and conditions. Snow, sleet, freezing rain, as well as damage from high winds can all be drastically reduced by adding this all-important protection to a house. But it isn’t a one-size-fits-all solution. Here are some of the options available:

 Metal siding

Vinyl siding

Wood siding

Brick siding

Fiber cement siding

 It should be noted that each different type of siding may not be compatible with every kind of house, which is why there are multiple options. The professionals who handle this kind of work will be able to quickly tell after an initial inspection which siding material would be the best option for any given home.

 Paint a Room (or Three)

In addition to the upgrades that siding companies in Kansas City can perform for the outside of a home, slapping on a few coats of paint to liven up a room(s) during the gray and gloomy winter months can also have a significant effect on not only the appearance and atmosphere of that room, but on the attitudes and moods of those who reside in them as well.

 Insulate Outdoor Piping

This is a must, no matter how temperate of a winter season a homeowner might live in. Even one hard freeze can cause serious damage to pipes and plumbing and could cost tens of thousands of dollars to repair! A little bit of cloth, foam, and duct tape can take care of that problem quickly and easily. It is critical that this is done before the first significant drop in temperatures.

 Seal Off Air Leaks and Openings

Since the main theme of winter projects are usually to warm up the house and shut the winter weather out, it would only make sense that one of the chores that should be undertaken would be to close off and seal any gaps or cracks that are allowing cold air inside. This is where replacement windows might really come in handy.

 The areas that are the most common culprit when it comes to letting that drafty air in are places like door cracks, window seals, fireplaces, and anywhere else that offers access to the outside.

 Install a Smart Thermostat

Technology continues to make life easier and at-home chores and responsibilities are no exception. Running the heat all day can get expensive during the cold months and waiting until someone gets home to turn it on can leave the whole family chilly for hours as they wait for the temperature to catch up to the thermostat. A smart thermostat can be controlled from anywhere.

 While this isn’t really an option for families who have a member which stays home all day, or pets that don’t take well to the cold, it can still be useful for the overnight hours, as well as during the warmer months when making sure that the air conditioning is set for and functioning at the right times.

 Pressure Wash the Exterior

Just as siding companies in Kansas City can help residents to protect the exterior of their homes from cold weather and other possible threats, pressure washing the outside of the house can also offer similar benefits, though on a smaller scale. It also keeps the dirt, grime, and various other debris from becoming caked and frozen on during the winter.

 Keeping the home’s exterior clean in the wintertime can make the coming plans for spring much easier to implement. Whether it is painting, replacing gutters, or adding that siding, it is so much simpler when a thorough cleaning isn’t really needed first.

 Clean the Windows

If opting for professional Kansas City remodelers to come to install replacements is out of the question, simple washing and cleaning of the windows can still produce a better view of the gorgeous winter wonderland that is developing outside. It only takes a few minutes, a little bit of effort, and basic cleaning supplies that most people already have in their homes.

 Another little tip is to use wadded up newspaper for polishing windows. This cleaning hack produces the most amazing shine on glass products of all kinds, not just windows.

 General Decluttering

This is something that will help people get a major head start on the spring cleaning that is now just a few short months away. But don’t go overboard or try to tackle the entire house at one time.

Start with one room and go from there. Separating what needs to be kept from what can be thrown away is an excellent start.

From there, throwing those things away and moving others to a more appropriate place (like the attic, garage, or shed for storage) will help to keep a person busy during a season in which most people feel like it is very difficult to be productive or get much accomplished.

It also gives parents a way to keep their children in the habit of performing chores, even when it’s freezing.

 A Final Word

No matter what project or home improvement task any homeowner elects to do during this time of the year, the most important thing to remember is that it isn’t crucial that it get done right away. Unless there is some kind of emergency that is letting in way too much of the winter elements, most tasks can be delayed until spring arrives and brings with it warmer weather.

Top Siding Companies in Kansas City: Winter Home Projects Posted first on https://www.creactiveinc.com Top Siding Companies in Kansas City: Winter Home Projects posted first on https://www.creactiveinc.com