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Ok, so here are my thoughts on the no-touching situation between Zendaya and Timothee during Dune promo :
(1) that it was a direction from the DUNE team : by which i mean the marketing team, the director, the studio etc. (Seems like I'm saying something obvious but i have read speculations that Marvel might have had put contractual restrictions on Zendaya and that sounds unlikely to me)
(2) if Zendaya and Tim took pics in vaguely coupley poses then it wd set up certain expectations and the Dune team wanted to make sure audiences did not get that idea in their head and quash any expectation of a romantic storyline
(3) as it is many people were pissed off that there wasnt enough of Zendaya. The disappointment in her short screen time wd hv been much more if they had not managed audience expectations.
(4) they also wanted Zendaya's role to stay mysterious for the film-goers. Her standing by herself in pics "sells" the mysterious dream girl better
(5) also, Denis clearly wanted Paul to feel uncertain about Chani - whether she's friend, foe, or whatever - and for us to feel that with him, the audiences needed to not see them being couple-y.
(6) Chani isnt just a Fremen, she represents all Fremen. She is a symbol. It was crucial to the world building of the Arrakis/Dune that she is seen as such. She is our way of empathising with the Fremen. If the promo dwelled on her as someone's potential love interest then u wd see her in a very limited way. She had to be more than just what she could be in relation to Paul; more than a woman, or even Paul's woman. And its sad but true that women in films do get defined thru their relationship to the male characters. And I think Denis wanted to make sure Chani wasnt thought of in these terms from this promo. She's a leader in training, just like Paul: she's a queen not his queen, if you see what i mean.
(7) I think it's very appropriate for the person who represents Fremen to not be seen too chummy with the new rulers of Dune. I believe Denis felt it was important we see people from Caladan and Dune as separate 'houses'/ clans/ tribes/ people/ etc. Especially in this film's promo, where the story is just taking off and people had a lot of things to assimilate and remember.
(8) and that's another thing. The Dune team clearly saw this as the beginning of a franchise. They knew promo pics with couple-y poses could be ammunition for future films & and wisely didnt use their whole arsenal. Their priority was for people to get to know Chani as her own person, form a Chani fanbase, get them to want her own toy, play as Chani in role playing games. If she was introduced as Paul's dream girl then people wouldnt get as invested and Chani as well as the whole world of Dune wouldnt generate as much interest/ money.
(9) and when you get down to the bottom line Chani and Paul are not a couple and it would be misleading to suggest that. Yes there's a hint of a future romance between Paul and Chani (in the dreams and visions) but they wanted to keep that out of the waking world of Paul and Chani, as well as the promo, to solidify the worlds they were building. As Chani herself says, This is just the beginning
Tldr : for reasons of artistic integrity & making more money it made sense for them to exude this air of regal dignity and detachment
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