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So close. Everything lined up to perfection just was trying to figure out the boarders and decided a slight top and bottom boarder really made the poster look complete.
Felt there needed a little more green at the very top of the poster however, as that dark rim doesn鈥檛 look hugely natural.
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Couple of changes here. Just arranging type around. Found that there was still something wrong with these. Perhaps the type is unbalanced, awkward hierarchy of assets maybe.
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Early stages, trying to arrange the type around.
I wasn鈥檛 happy with these layouts at all but for me it takes a while to lay out my assets perfectly. I actually really enjoy trying to figure out ways to lay out type, it鈥檚 time consuming and frustrating but when you start to connect the dots and line everything up I find it very rewarding.
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Then there were these, I felt like the more saturated green had more potential. More eye catching, higher contrast between type and background. Although both cool aesthetics.
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Here are some of the early stage mock-ups of my poster. Just working out type sizes, and how to arrange my assets. (Yes this was my old packaging design)
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Here we have all the faces of the packaging design. Including a feature image of my te reo interactive education. (Whitiki has a goal to normalise and educated te reo M膩ori)
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Some honourable mentions. Nothing particularly impressive going on here.
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This one was nice, clean and tidy with the flax background.
Also featuring my fingers.
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Here it is in a tree again. I鈥檓 not sure why keep putting it in trees, however this one is also kinda cool.
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Here I tried to be creative and made a flax and dirt combo. Not sure what I was thinking here and I don鈥檛 think it turned out very well however an interesting concept.
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Then I took these ones.
The hyper saturated green looks really cool here and I think there is a lovely contrast between the packaging and the background.
Also featured here is a cool looking spider web. I think this is a strong image that I may use for my digital poster design.
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Bare with me. This is my second product photoshoot.
We no longer had the huge pile of dirt in my garden so I had to get creative. This was the first series of images. (In reality I took like 20 but narrowed them down to just these three).
The idea behind this shot was a natural looking environment featuring flax (what the string is made out of).
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Another example of perhaps where my poster design could go. This is an intersection between Sandringham road and new north road and I snapped this image whilst stuck in a long queue.
This could be an ideal place for my advert proposal.
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Here is another little change. There was an issue with the body copy here as didot is a display typeface. So I changed it to Degular just like most of the other type on my packaging.
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It printed really good!
I was worried about how it would print on Kraft paper, the issue being the document settings had a white background. I was concerned it would print the Kraft paper white, fortunately it didn鈥檛 as I suspected.
It printed nicely on to one sheet of A4 Kraft paper.
Also I should mention I went to Gordon Harris on crummer road to get the paper, and found the 300 gsm was enormously thick, and would be super difficult to fold, so I opted for a 200 gsm. Much more practical.
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