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gracewritingprompts · 2 years

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Journal #2 - 5a What were some of your considerations?

I incorporated more colors because my target demographic is Gen Z, so a younger audience might appreciate a prettier product and want to buy it.

I also changed the shape to match with the branding of hearts. It also allows for a better grip on the product for people who may have hand mobility or grip issues, compared to the original smooth cube shape.

I changed the logo for the company slightly because I felt as though it could be more memorable and tied to the brand name more.

5b - What were your pulls?

I think my design goes more towards novelty vs innovative. It elevated the original design with their branding in mind, but isn't radically innovative. Market-Pull Innovation with Human Centered Design is more descriptive of my design choices. They consider the consumer and their abilities or lack of when using the product. Increasing usability allows for comfortable use for all users.

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gracewritingprompts · 2 years

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3/21

In what ways can personality tests be used to identify and define our demographics?

I think thats what they do, so they are able to define specifics about a person and then they group those people based on those specifics.

How can we generate information that helps designers make decisions for their target demographics?

Have the target demographic take the personality test? or other questionnaire.

Can personality types be used as an accountable indicator equivalent to common indicators such as age, income, and education? Why or why not?

Yes because it generally describes how a set of people may act or respond similarly the way divisions of age, income, and education do. But, like those three factors, personality types are a GENERALIZATION and don't account for all the small differences that are present.

How can we use it in the design industry?

It could be useful when designing teams for a project, making sure there aren't personalities that might clash and derail a project. But you also don't need a personality test to show when people might butt heads. They will do that on their own.

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gracewritingprompts · 2 years

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Writing Prompt 3:

Strategy 01 is a good way to show consumers how produce might look different and propose that it's not a bad thing. It also provides examples where the looks of it really don't matter, like including the carrot in a stew. This allows consumers a way to reshape their thinking about produce. It should look unique and grocery stores have convinced us otherwise. I think this is a great strategy to help consumers think about what they eat. However, I typically don't see these types of produce in grocery stores. I believe this is the biggest barrier to the acceptance of irregular produce. If it was treated as the normal or standard, it would probably be more accepted.

With the packages of ugly food, it seems to me like it's one of those things that makes the person who is purchasing it feel like they're helping. But they're just purchasing the good feeling, rather than doing something that is actually helpful. It's extremely similar to the plastic straw turtle scandal, where people focused on a very specific issue and glamorized the solution. As stated, the produce is from California, so therefore purchasing this package in MN means it would have to travel far. I believe there was also mention that originally this ugly food was donated to food banks, which is another example of this company doing more harm in order to make a profit. There are plenty of other options that are actually beneficial to the community and eating sustainably. Supporting local farms is a better alternative.

I believe quite literally every issue has some tie to the system itself. Because the systems around us shape who we are, how we act, and what morals are acceptable to live by. With food consumption, the issues that we are facing have many ties to many different areas. The government defines what foods we should eat, the healthy ones, but allows companies to sell extremely processed foods at cheaper prices. With wage disparities and poverty, this forces people to pick and choose where their money goes. So large amounts of people don't have the option to eat sustainably or the time to think about it. The production aspect is also messed up. Companies produce and produce and produce without thinking about how it affects the land. They can do this because the government doesn't force them, so they won't. In this society, people are discouraged from doing the right thing because it is cheaper not to and they often face little to no repercussions.

I believe the posters are the best way to counteract the issues with the system out of the three. It gets the message out there. The only way to make the changes needed to change the current government systems would be from the ground up. The people (are supposed to) make the change, so starting at the city level may be a solution.

"What are some ways you can nudge people to think about the following issues in the market place?

I think a big portion of the change that needs to be made is with the systems that are in place and the companies that produce the foods that we eat. Since they're the ones making it, they should develop more sustainable practices and products. They should also treat these changes as normal, because it should be normal. Like I stated before, systematic change needs to be made. Once this is done, the poster solution is a good way to get the people on board.

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gracewritingprompts · 2 years

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Writing Prompt 2

What do you enjoy most about unboxing? Or seeing something being unboxed?

I don't watch these types of videos on the reg. And specifically the ones where I know the items will end up in a storage unit or the trash really turns me off from the whole experience. It feels like a glamorization of consumer wastefulness. Because the content creators earn money from the videos they post, they buy more to film and the cycle continues. However, not to entirely shit on the unboxing genre of videos, I think they can be very useful to prevent wastefulness. If I wanted a specific product, but didn't want to waste money to test it out, this would be a great way to do so. I get to see what is all included with the product, potentially a pros and cons list, and maybe a comparison to similar products. The full experience without the product. That way my money, the company's product, and all that goes into getting the product on the shelf is not wasted.

What are some ways you could represent/convert that unboxing experience into a meaningful activity / experience / strategy / collection?

It can provide an anthropological collection of products during a specific time. This could allow for people in the future to look back and see what we were consuming at this time. This can also lead to further understanding and propose questions of why might we be doing this or why might we want these products.

It can be a strategy too, like I said above, as a way for consumers to get a hopefully unbiased opinion on a product. This would be compared to paid advertisements that only show positives about a product. This can lead to smarter spending habits and easier research about a product without the company's bias.

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