As CEO of Sao Paulo, Brazil-based Execution, Geraldo Rondon da Rocha Azevedo draws upon more than 30 years of experience in advertising and marketing in overseeing the company's operations in Latin America. Prior to joining the company in 2017, Geraldo Rondon da Rocha Azevedo founded the Brazilian Association of Promotional Marketing, Events and Activation, and served two years as director of Time for Fun. With the latter, he managed commercial marketing and e-commerce functions for Latin America's largest entertainment company, a group responsible for organizing concerts featuring the Rolling Stones, Maroon 5, and Pearl Jam. He earned additional entrepreneurial success as the founder of Insula, which has twice earned the Digital Agency of the Year, and also served as co-president of Neogama/BBH for eight years, during which time the advertising agency rose from 23rd to 5th in Brazil's national rankings. He also held executive roles with The Marketing Store, Rocha Azevedo, and Ogilvy & Mather. An alumnus of Pontifical Catholic University, he holds membership with the Brazilian Association for Lymphoma and Leukemia.
Don't wanna be here? Send us removal request.
Statistics
We looked inside some of the posts by geraldorondon and here's what we found interesting.
Average Info
Notes Per Post
0
Likes Per Post
0
Reblog Per Post
0
Reply Per Post
0
Time Between Posts
6 days ago
Number of Posts By Type
Text
3
Last Seen Tumblr Blogs
Fun Fact
69% of Tumblr users are millennials.
Text
Enterprise Communications Co-Founded by Communications Experts
Geraldo Rondon da Rocha Azevedo leads Execution, a communications, marketing, and branding firm based in Sao Paulo, Brazil. Under Geraldo Rocha Azevedo’s leadership, Execution has garnered the business of major Brazilian organizations, such as Organização Hospitalar Brasília (OHB) and SDI Desenvolvimento Imobiliário, a large real estate developer in Brazil. Founded with 25 percent investment from a private equity fund, Execution aims to drive brand advertising to a new level by bringing together traditional, digital, and social marketing techniques to create a new way to experience brands. To the firm’s leadership role, Mr. Azevedo brings experience executing some of the highest-profile concerts in Brazil, equipping him with skills needed to visualize the practical aspects of producing a marketing campaign. In addition, Lucia Haddad is to serve as a founding partner and chief operating officer of Execution. Ms. Haddad comes from a communications-activation agency called Insula, which was bought in 2012 by Publicis Groupe. The main way Execution stands apart from other firms is its three-step approach to brand-building. It starts by having insight into the market, then creates an emotional or financial reward for the consumer, and concludes by spurring a residual effect, a favorable feeling about the brand and possibly a “share” on social media. Lucia Haddad is to serve as a founding partner and chief operating officer of Execution. Ms. Haddad comes from a communications-activation agency called Ínsula, which was bought in 2012 by Publicis Groupe.
0 notes
Text
Execution in Brazil Launches Real-Time Advertising Analytics App
With a high-profile presence in the Brazilian advertising industry, Geraldo Rondon da Rocha Azevedo leads Execution as its CEO. He provides technology-informed solutions to clients spanning the world, from Mantiqueira to Heineken Brazil. One of Geraldo Rondon da Rocha Azevedo’s areas of focus is on ensuring that clients are able to monitor campaigns in real time, such that adjustments can be made that improve results. In 2017, Execution announced the launch of a dedicated app developed in tandem with Asteria Internet Solutions. Designed for iOS and Android devices, the app encompasses present and past campaigns and allows all phases of a campaign to be followed closely. The app was described by Execution’s CEO as being unprecedented in the way it offers robust, relevant results spanning a variety of key metrics. Accessed through a touch of a smartphone, the platform is designed to integrate seamlessly with media resources, as well as sales and ERP systems. Through this analytical tool, the real-time success of campaigns can be accurately measured and approaches refined.
0 notes
Text
Digital Ad Strategies Emphasize Connection, Rather Than Interruption
A respected presence in the communications and branding spheres, Geraldo Rondon da Rocha Azevedo leads the Brazilian advertising firm Execution. In a 2017 article "It's the World Jim, but Not As We Know It,” Geraldo Rondon da Rocha Azevedo explored a rapidly evolving advertising landscape in which digital pathways have come to the fore. As he describes it, the communications landscape is no longer defined by captive audiences, who have no choice but to sit through ads or commercials as they wait for their favorite program to continue. These days that "model of interruption” has been disrupted by devices that allow people to view what they want, when they want. Rather than being a net loss for advertisers, this opens up a variety of routes to communicating and interacting with target audiences. To maximize digital’s potential, a focus should be on avoiding interruption and embedding media within consumed content. Material should be both relevant and rewarding to the viewer, and complement the primary content being accessed. Along with this integrated communications approach comes a technology-enabled measuring of results that is “almost obsessive.”
0 notes