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How is QR Code Marketing Shaping the Future of the United States?

As Matt Mullenweg wisely said, “Technologies are best when they bring people together." In today’s fast world of digitalization, the most important part of reaching business to their customers and vice versa is done through the right marketing.

QR (quick response) codes were developed in 1994 by Japanese engineer Masahiro Hara to track components in the automotive industry.

However, QR code marketing stands out loud and it is the simplest yet most powerful technology. This marketing has redefined how businesses interact with their customers, offering a seamless way to bridge the gap between offline and online experiences.

According to Statista, approximately 89 million smartphone users in the United States scanned a QR code in 2022, and it is constantly growing and expected to reach over 100 million users in the US by 2025.

In this blog, you will explore the key benefits of QR code marketing for customers as well as for businesses.

What is QR Code Marketing?

QR code marketing delivers digital content, products, or services to you through your smartphone. These codes, when you scan, can direct you to the respective websites, apps, or promotional resources.

This technology has become so popular due to its simplicity, versatility, and ability to improve user engagement.

Why Does QR Code Marketing Work for Customers?

1. Quick Results

QR codes provide instant access to the information, which saves customers time and effort.

Be it product details, promotional offers, or any event information, you can quickly scan a code and get the desired information you want without having the headache of searching through different platforms.

2. Ease of Use

QR code makes it convenient for their customers. All you need is your smartphone with a camera—no special app is needed.

With a just quick scan, you can find exclusive discounts, view delicious menus, of course, make payments, and explore more of the particular products and services that you like.

3. Customize Experience

Businesses can use QR codes to offer customized content that is based on your preferences and your past interactions.

You can scan a QR code to get personalized recommendations, loyalty rewards, and exclusive offers that will make you feel valued and improve your experience.

4. Reduces the Time of Transactions

QR code marketing makes sure to provide an ease of purchasing and accessing services.

For example, you can scan a QR code at a cafe to view the menu, place an order, or at last pay directly from your smartphone.

5 Benefits of Using QR Code Marketing for Business.

According to Statista, the total worldwide transaction value in digital payments will be approximately $ 11.55 trillion in 2024; it will likely grow at a CAGR of 9.52% with the amount of US $16.62 trillion by 2028.

1. Versatile

QR codes have a wide range of uses that can make a big difference. They can store simple yet useful information like business card details or complex systems for cashless payments, which makes QR codes versatile.

2. Contactless Transactions Simplify

QR code scanner apps have significantly simplified contactless transactions. 

These applications allow users to quickly scan QR codes using their smartphones, which makes seamless transactions without the need for physical contact or traditional payment methods like cash or cards.

3. Easy and Cost-Effective Implementation

Many tools and applications create QR codes so that businesses can add them to their marketing campaigns, product packages, and signs without spending much money.

4. Trackable

Using QR codes, business owners can track who is scanning, how frequently they are scanning, the time of scanning, etc.

This information helps in understanding the profit earned, the number of loyal customers, and the overall client feedback.

5. Environmentally Friendly

The way business owners run businesses affects their long-term success and sustainability. The company operating in socially responsible ways can be in the customer's favor. 

Final Note

The SkyCard App revolutionizes the way businesses interact with customers using QR code marketing. Just imagine that businesses are giving their customers instant access to special offers, personalized recommendations, and seamless transactions—without any hassle.

Their platform makes it easy, cost-effective, and secure to create and manage QR codes that drive engagement and increase sales.

If you are looking to enhance your shopping experience, streamline transactions, or stand out from the business crowd, the SkyCard App is here.