fuselenses

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#Repost @fuselenses ・・・ Check out Fuse lenses Sapphire Lenses and get yours now! #FuseLife #Fuselenses #replaceyourself #itsofficiallysunny

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Nice job, love it! @kangamarketing keep up the great work ! #fuselenses #itsofficiallysunny #replaceyourself

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Definite highlight from the #MayhamOnTheMountain #Breckenridge #shoot! Had a blast cruzin around on this beast! Photo by: @craigkot @kangamarketing #FUSELenses #snowmobile #bts #powhound #poundthepiste #behindthescenes #winter #fun #photooftheday #instagood #active #instaballer #instamood #instalove #picoftheday #weather #skywatcher #thesun #warm #sky #shine #beautifulday #nature #sun

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Just a little music video to calm your spirits….

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It’s winter! There’s the Winter X Games going on as we speak in Aspen! There’s snow days shutting down schools and workplaces alike! It’s 80 degrees and what feels like Spring time here in Florida…..

So, we are packing up some sunglasses, a ton of video equipment, some apparel and even a bear suit and heading to Breckenridge for what we are calling “Mayhem on the Mountain”. Follow us on Instagram, Facebook or Twitter for some cool behind the scenes action of what is going on there while we pull together our winter content for the rest of this year and next winter. There will be some serious video, some goofy B reels and a bunch of shots of me (probably in the bear suit) falling on my ass a lot.

Come along on our adventure, we’d love to have you there!

-Brandon Dill Fuse Lenses Owner/Founder/Worst Skier Ever

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So, one of our sponsored athletes, Hunter Sims, stopped by my office yesterday. I though he was just coming by to say “what’s up” and talk a little about wake surfing (the sport he is known for). We cut him some new lenses and got him some new shades, threw in a hoodie or two and got to watch him perform a few skate tricks in our sunglasses retail shop for a few minutes. Then, the 15 year old, enthusiastic young man starts to tell me about a fundraiser that he is putting together! Apparently, he is extremely passionate about orphans and tries to do what he can to help. He has done a little research and a lot of leg work and teamed up with www.smallstepsforcompassion.org to help raise some money to build and expand and orphanage in Tanzania. He continued to inspire me with the story of how Tanzania has almost 4 million orphans and growing! Tanzanians have a 10% infant mortality rate and can only expect to live an average of 46 years! This just simply won’t do for young Hunter.With the help of some of his sponsors (O’brien Watersports and Fuse Lenses) and the founders of Small Steps for Compassion, he is performing a trick fundraiser where you will have the opportunity to donate based on the number of times he can perform a “shove” on a wake surf board consecutively. This stunt will be filmed by Kanga Marketing and will be posted on all affiliated websites (including ours). Of course, you can feel free to log in to Small Steps for Compassion today to donate directly (any amount is helpful). We are so proud and inspired by our athletes drive to do good that we have agreed to match his donations to the cause (up to $2k) and include a couple of pairs of his signature sunglasses (Smith Optics Gibson with Glacier Polarized lenses) to be raffled off during the contest.

Thank you Hunter for all that you are doing for this cause and bringing awareness to us!

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We, here at Fuse Lenses, try to let our brand represent a lifestyle. One of adventure, inspiration, soul searching and a love of nature. Focusing on that point has been part of what makes this company fun to be associated with and exhilarating to uphold. One of the most dramatic emphasis that this stance has put on the company is the impression that our fans and customers leave us with. They truly become part of our family. I have run into people on the streets who recognized a hat or t-shirt and spoke up. I have talked with strangers about our mission and goals. We have had countless customer emails and advocate responses. The common factor is that these encounters are representations of a bonded friendship that we have made throughout the course of our social interactions (on line or in person). The community of Fuse Fans is growing tremendously and I am very proud to be in the mix. You guys are at the helm of something grand have guided our experiences beautifully and continue to do so.

So, keep up the great work you guys! I can’t wait to see where you steer the ship next!

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What’s up Fuse Heads! Today I wanted to go over some of the main differences between our Fuse Lenses and our Fuse+ Lenses (Fuse Plus). While our Fuse Lenses are some of the best quality lenses in the lens replacement realm, we saw a need for a high end lens that rivals the optical industry’s standards of quality for Rx lenses. I mean, if you think about it, Plano (+0.00 power) is still, arguably an Rx. In fact, I think it’s more important for the quality of vision to be dead on in a plano lens. There are tolerances in the optical industry for lens power. Someone with a + or – 5.00 can tolerate a slight deviation from this power and still see fine. If you put the same deviation in front of an eye that needs no power, you can cause waviness, blurriness and headaches for the customer. I don’t know, maybe it’s my optical back round speaking, but perfect vision requires perfect lenses.

So, we contacted some of our industry friends at Carl Zeiss Vision and came up with a plan. We would distribute lenses under our name (Fuse+) that were optically made to Carl Zeiss specifications and tolerances. This Italian company is well known in both the optical and photography fields for excellence in quality. Their lenses are made to such tight specifications that we are still trying to get approval on some of our color options.

COATINGS

See, the hard coating of a lens is what provides it with its scratch resistance. This coating is literally spun on the lens or the lens is dipped into a coating bath. The harder the coating, the more brittle it is under pressure and heat, the harder they are to tint and apply mirror coatings. There is a fine line between scratch resistance and durability. The perfect example is glass. If you own a pair of Ray-Bans or Costa Del Mar’s, you probably have glass lenses. Glass is great because it is hard to scratch. However, it is also heavy and shatters when you drop them. Zeiss uses their own proprietary coating formula to obtain a hard coating that can withstand temperature changes while also having the ability to be tinted and mirror coated. This coating is as close to the scratch resistance of glass that you are going to get (without being glass). Because of its density, there are currently some mirror colors that we have been unable to adhere to the surface. The scratch resistance and durability of the mirror coating is just as important to us as the hard coating.

MATERIAL

Glass lenses have long since been discarded in the Rx industry of optics and aside from a few stragglers (Ray-Ban, Costa and Maui Jim) sunglasses manufacturers have gravitated to a very hard, durable, lightweight and optically crisp lens called polycarbonate. Even the the previous mentioned brands are starting to move towards Poly. Polycarbonate is used in many applications including CD’s and bullet-proof glass. In America, it is the most commonly used material for Rx glasses with CR39 close behind. CR39 is a composite plastic that is heavier, easier to break and cheaper to make. We do not like CR39 for our application, because you can easily break the lens inserting them into the frame. The main purpose for CR39 is economical value to the customer. In fact, most states deem the material unsafe and illegal for children to wear.

There is another lens commonly used in the sunglasses arena that I was completely unaware of until we started Fuse. It is called Triacetate or TAC. This material is also very durable and light weight. But is usually thin, flimsy and optically inferior to polycarbonate. It is also cheaper to make and is what is used by 100% of our direct competition. No exceptions that we’ve seen to date.

So, we use polycarbonate. Go ahead, try to break them….They won’t. We use this material for 2 reasons. We want to stand out optically in our field. Optics, after all, have been my passion for many years. And, most of the name brand shades on the market are using polycarbonate in their models to start with. We want to be as close or better than the original lenses that you had to begin with.

Zeiss lenses help us achieve a better quality than what you’re used to optically. They are so strict on their tolerances that any level of waviness or deviation from +0.00 power in their lenses get tossed in the garbage. Because of this, they are a little more expensive (But, well worth it). In fact, after dealing with Zeiss for a while, we have become made aware that about 90% of all frame manufacturers use the same lenses that we do.

PRICE

So, why do frame manufacturers charge more for the lenses? If you can even get the lenses replaced from the manufacturer, they will charge you up to 3 times what we do for a couple of reasons. 1. Because they can. Up until recently, they were the only place to get this kind of quality anyways. So, why not charge more for it. 2. Because they want the price to be high enough that it convinces you to buy a new pair of glasses, not replace your lenses. Don’t be mad at them for this….it’s what I’d do too if I was manufacturing frames.

Since our business is lenses and we don’t have the brand recognition that some of the bigger frame vendors do, we try to competitively price and market our lenses so that you get a great value and great product rolled into one. It’s proven challenging, but with the great customers and advocates that we have met along the way, we see a big impact in the sunglasses field. We are really on to something here. We see that you guys are willing to sacrifice a little dough (and I do mean a little) to get a better product.

We are currently working towards a new material range of lenses all together that will completely blow your mind! It’s one of those ah ha moments when you put the lenses on. Kind of like HD is for television. Stay tuned!

Oh yeah, I forgot to mention. Since the Fuse+ lenses ARE actually stronger and ARE acutally better optically, we through in a 2 year warranty for the product. No questions asked. Scratch them, break them, beat on them, return them. You’ll get a brand new set. This warranty is free and lasts a year longer than most of the frame vendors will give you on the frames themselves.

Anyways, I’m not really trying to sell you on Fuse…just inform you about Fuse+.

Thanks for reading!

-Brandon

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These days, it is so easy to get stuck into a rut and routine that makes us feel “comfortable” and “easy”. For many (or most) of us, that is what we are actually striving for. It’s what is passed along to us from our previous generations of mentors, teachers, guidance counselors and friends. I wish that I could say that there is nothing wrong with that, but I think that I’m going to have to disagree.

Our education serves to tell us to work hard at a degree, get a good job, make lots of money and we will be happy. This, simply put, is NOT true. There are plenty of unhappy doctors, lawyers and architects out there just wasting away their lives. Unfortunately for most, you don’t realize that you’ve let life slip away until it’s too late.

“Youth is wasted on the young” – George Bernard Shaw This famous quote is the perfect example of what I’m talking about. The world can be a magical, exhilarating, exciting place filled with wonder and adventure. We all have what it takes to explore these wonders. But, we spend our youth trying to secure a spot in the rat race so we can live a standard, ordinary life in a comfortable (not adventurous) manner. If we only taught our youth to try to travel, experience new heights, explore their potential and find the happiness within. We could be free from the chains of society and be bold in our thoughts and actions!

I personally, encourage my kids to explore. Find their limits and push beyond them. I believe that we, as humans, have a remarkable ability to adapt to stress and limitations. What once pushed our boundaries, now seems hopelessly boring. The once complex is now simple. I encourage you to get out there and complete your bucket list. Take control of it. Don’t wait until it’s too late. The memories and culture that the world has to offer is more accessible than ever! You are a plane ride away from your next adventure. Don’t get complacent.

I talk about this because I have been opened up to it. I always felt tired, bored and lost in the crowd. When I decided to say yes to life and adventure, even when I was uncomfortable with the idea, I learned that my youth was restored. I wake up excited, exhilarated and empowered. I now look for things that make me uncomfortable to say yes to. I was recently asked to do a radio interview that would be heard by 30,000 plus people. I blew the host off numerous times until I realized what I was doing and why. I was nervous to speak in crowds. What if I said something stupid (which I did)? What if people don’t like me (some don’t)? Once I realized that I was saying “no” because I was uncomfortable, I immediately made the decision to set up the interview. I can honestly say that I am no longer uncomfortable in that setting. What’s next? We’ll see…

Now a radio interview is not my idea of a grand adventure, but I think it gets the point across that you have to consciously make the effort to change your mindset. This is an ongoing process. If someone asks you to go skydiving….”Say Yes”! If you have a friend that wants you to tag along on a hiking trip…”Say Yes”! If you get an offer to take a trip anywhere that you have not already been….”Say Yes”! Epic stuff never happens to those who always say no. So, for the sake of awesomeness, “Say Yes”!

Fuse Lenses is a brand that is all about the lifestyle that we live. We want to be there on your journey. If we open up the mind to one person’s life story, we will be proud of that. Send us your pics and stories so we can share them with the world and start a revolution on self worth and happiness.

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Fuse Athlete Hunter Sims would never sacrifice his vision to the harsh Florida sun. That’s why he chooses Fuse Polarized lenses for all of his favorite shades.

In this feature, he is rocking the Bella Polarized lenses in his Electric Knoxville sunglasses. These lenses demand attention have the performance to back it up.

Bullet Proof polycarbonate lenses with 100% UV protection and a 1 year warranty to boot! Glare crushing polarization and distortion free optics that boast the highest quality in sport conditions from all angles. They compliment Hunter with epic style and unrelenting quality. This is the kind of credit that you’d expect from one of the world’s top wake surfers.

Get yours exclusively at:

www.fuselenses.com

Customize. Personalize. Fuse.

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I’ve been watching the weather lately and have to say….It does not feel like winter yet here in FL. In fact, I spent all weekend at the beach. It was 85 degrees with a nice south wind. I was born and raised here so, you will never hear me complain about the warmth. However, I have also noticed that the rest of the country is FREEZING!!! I feel a little bad for you guys. But, you get to enjoy the snow season. Skiing, snowboarding, snow mobiles and all that kind of stuff sounds like a blast! I’ll be taking my first ski trip this January and you better believe I’ll be rocking some shades. It always surprises me that sunglass sales drop off in the winter. Maybe less people go outside during the cold months. But, the UV index is usually higher in the cold and the reflections of light off of snow can be very intense. Polarized lenses seem just as important in the winter as they do in the summer. Polarized lenses are great because they block glare. Glare is caused when light, which travels in all directions, hits a horizontal, reflective surface (like snow, water, windshields, etc). Once light bounces off of a surface, it is concentrated to one direction. This is why glare is so blinding. Polarized lenses have a filter that blocks glare. They don’t let light that moves horizontally through the lens. This is an amazing feature for driving, fishing, skiing and so on. I know that I’ll never wear anything else. It’s one of those things that once you try them, you can’t live without them. FuseLenses.com has some of the most advanced polarized lenses on the market with some of the coolest color options ever (in my opinion). So whether you’re shredding the POW or barrels, you can always find yourself in a pair of Fuse Lenses.

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It’s a brand new Year! What a successful ride 2014 was! I want to first thank everyone who participated in our sunglasses movement. You guys are my heros! We are ready to kick some ass in 2015.

This may sound contradictory to my last post here. Let’s be brazen. Let’s be showoffs. Let’s be bold. You could do this in a subtle way with a new watch. You can be outrageous with makeup and a new hair cut. Somewhere in the middle is what works best for me….How bout you?

What is the middle, you ask. Well, new shades, of course. The problem with most sunglasses though, is the lack of options. You can’t always make a statement with what the manufacturer is providing you with. If you want to go colorful, you may find yourself shopping in a drug store for some cheap, bright RayBan style sunglasses that will break in 2 hours and probably shouldn’t be seen on an adults face anyways.

Enter Fuse Lenses. Now you can customize your authentic, name brand shades with a style of your own. Check out my Spy Discords with the Bella Polarized lenses. Yep, that’s a pink mirror coating. Are you man enough to wear pink lenses? I know, it’s not everyone’s style. That’s ok. Maybe try the Glacier lens. It’s as bold of a blue mirror as you’re going to find.

In any case, you should know that you can personalize your style with an upgrade in your current shades. They’re easy to install and come with a 1 year, no questions asked, warranty….

Check it out! www.fuselenses.com

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Not every occasion calls for a “stand out” look. Sometimes flashy gets in the way. One of the beautiful things about the ability to change your lenses is that you can customize your look to suit the occasion or your mood. During the warm summer months here in Florida, I gravitate towards the solid, bold mirror colors. However, I prefer a cooler, calmer look in the winter and find myself replacing my flashy mirror lenses with a toned down, non mirrored polarized lens. Don’t worry. I save the flashy ones for when the mood strikes again. Of course, you can never go wrong with Grey Polarized. It seems to be the most commonly used lens because this color works well to dampen the surrounding light in most environments. However, the G15, or Greenish Grey adds a little pop to your vision. The greenish color helps to build a contrast between greens and browns that make things like landscape back rounds stand out. This color was originally developed for pilots by American Optical and quickly became a best seller when RayBan adopted it. It really is one of the few colors that gives you the “WOW!��� factor when you first put them on. It’s almost like viewing the world in High Definition. You really can change your whole look and feel without breaking the bank on a new pair of shades. After all, the way your sunglasses fit your face may be hard to duplicate. Changing the way they look is easy!

www.fuselenses.com

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You probably have a pair of sunglasses that you love. It’s hard to let go of the shades that have been with you through good times and bad. After all, it can be hard to find the pair that seems perfect for your face. We all have different styles, shapes, looks and brands that we adore. But, it’s a fact that your lenses will get scratched or damaged. No lens is scratch proof. No lens can last forever. However, a good quality frame can stand the test of time. It seems senseless to throw away a great pair of shades because the lenses are damaged. But, what to do? Fuse Lenses has a custom program that can help. We love saving those shades and popping a new life into them. We can send you a prepaid shipping label for your frames and custom cut lenses to fit with our state of the art, digital lens cutting equipment paired with an extensive calibration process and well trained laboratory staff to properly handle your beloved frames! We offer over 40 lens colors/options to suit your needs and usually have your shades spruced up and back in the mail to you (new lenses and all) within 24 hours of receipt. Check your “junk drawer”. I’ll bet you have a pair ready to be revived right now! You may never have to let go of those sunglasses again!

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There’s no denying that you love your shades. You can’t argue that they fit you better than any other pair of sunglasses. Maybe they’re a little scratched and that’s ok. But, when they get to the point where you can’t see through them anymore, you’re going to have to say goodbye forever, right?

No! FuseLenses.com makes thousands of options of lenses for all kinds of name brand sunglasses. And, we’re not talking about those thin, flimsy, wavy “aftermarket” lenses that some of you may have regretfully stumbled upon. These are top quality, polycarbonite, optical grade sunglass lenses. Chances are, they are a better quality than what was already in your shades.

Digital optics, superior scratch resistance and an abundance of color options will leave your shades looking better than ever and your mind blown. On top of the obvious, these lenses can withstand a bullet making them some of the most impact resistant lenses around. 100% UV protection and machine calibrated precision fit make the decision a no-brainer.

Give them a shot! There’s a 1 year, no questions asked warranty on every pair and we make exchanges/returns so easy that you’ll hate every other online retailer that you do business with from here on out.

www.fuselenses.com

Lenses for all your favorite brands:Oakley, Costa Del Mar, RayBan, Electric, Von Zipper, Smith Optics, Spy, Wiley X, Dragon, Nike; we got em!

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Cold and Sunny

Ok, ok….So its a little cold right now. Well, for some of you it’s freaking freezing!!! Still, the sun never lets up. Polarized lenses become more beneficial with the blinding glare bouncing off the snow. Most likely, if you own a pair of name brand shades, we have the polarized lenses that you need to get a little comfort in the cold.

If you don’t see your lenses at www.fuselenses.com, shoot us an email and we can send you a prepaid label for your frames so we can custom make lenses for them.

Check us out!!! And, whatever you do, stay warm out there.

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Black and Blue never felt so good!