florencewilson23

[florencewilson23]

Social Media Policy

Blog #3

The five established principles in enhancing ethical considerations in social media are; “1. Maintaining trust is the key to keeping your audience, 2. Clearly define proper etiquette for all employees. 3. Transparency builds authority. 4. Acknowledge that the community, not the company, owns the conversation. 5. Remember that actions have ripple effects,” Five principles for avoiding ethics pitfalls on social media. (2019). These principles are essential for the conducive dissemination of information.

The current state of social media ethics: what trends are happening in the industry?

Trends in the Industry: Social networking services increasingly demand that they show their work while protecting users’ identities and being held responsible, ‌ Five principles for avoiding ethics pitfalls on social media. (2019). Businesses are now blamed for content posted on their social media accounts, and there are demands for even more restrictive standards to fight fake news and toxic posts.

What are two current cases related to social media ethics?

The case of data selling to Cambridge Analytica raises issues of unauthorized use of people’s data in political advertisements.

The recent criticisms on social media, such as Facebook, for enabling the spread of fake news on such topics as COVID-19 are evidence of the strength of the ethical dilemma that social media firms struggle with continually (Saltz, 2021).

Outline the current code of ethics for social media by a professional organization you would be interested in joining as part of their social media staff.

Public Relations Society of America (PRSA) Social Media Ethics Guidelines include accuracy, fairness, and communication truthfulness. Staying true to these principles ensures that the message is trustworthy to the audience.

What brands are utilizing proper social media ethical practices?

It is worth mentioning that Patagonia, Ben and Jerry’s are renowned for ethical messages on social media. The companies practice sincerity and participate in discussions that are dear to them.

Are there any professionals that you feel practice strong ethical behavior on social media?

Several industries and professions are ethical on social media, including journalists and media professionals who dedicate their work to fact-checkers and sources at ProPublica.

What are some takeaways you can bring forth in your practices?

I will ensure that I am accurate when using social media to post personal information or for the organization or company I represent. Saltz (2021) establishes, “The falsehoods that Facebook spreads can’t be intrinsically dangerous if some of us get it right.” It takes personal initiative to be rightful with what they feed themselves and air to help meet the correct information.

What main concepts do you think are necessary to adhere to for your own personal conduct online?

Decision-making spot guidelines are the principles appropriate to follow concerning the respect of user privacy, the rights of shared content, and the dialogic rights among users.

What main concepts do you feel strongly against and want to make sure you avoid on social media?

I also firmly stand against misinformation, harassment and lack of proper source validation before sharing the materials (Saltz, 2021). The concepts noted of misinformation from social media platforms like Facebook, Twitter, TikTok, and related ones make me very careful not to share anything from these platforms unless I have verified them.

List 5-10 core concepts that you will follow as a practising social media professional. Include citations that you used

-Transparency in communication

-Keeping track of important facts and their accuracy

-Privacy and consent of the user is to be emulated.

-Be accountable for the posted information.

-Embrace respectful conversation and upholding dignity.

References

‌ Five principles for avoiding ethics pitfalls on social media. (2019, June 13). Business Ethics Resource Center. https://www.businessethicsresourcecenter.org/five-principles-for-ethical-social-media/ Saltz, H. (2021, October 8). Opinion: Blaming Facebook for all of society’s ills avoids a more unpleasant truth: The fault is ours. Poynter. https://www.poynter.org/ethics-trust/2021/blaming-facebook-for-all-of-societys-ills-avoids-a-more-unpleasant-truth-the-fault-is-ours/

[florencewilson23]

The Sheldrick Wildlife Trust has the protection of wildlife, for which it requires social media to help drive the mission of the institution. Analysis of vanity metrics enables SWT to be aware of success on different platforms and how engagement with audiences can be improved. This considers ways in which SWT can improve its social media presence in an attempt to connect more meaningfully with supporters.

Views are counted differently on every social platform. For instance, Facebook considers one to have viewed a video after three seconds of playback. SWT shares stories about orphaned elephants using Facebook; typically, the rates of engagement differ from one post to another. Similarly, Instagram also has a three-second view counter and is ideal for eye-catching visuals of wildlife that SWT protects. By adding creative captions, one can still improve their posts' reach by using a variety of hashtags.

A view counts on YouTube after only 30 seconds, making it a good indicator of real engagement. The complex stories about wildlife rescues further make the SWT YouTube channel a perfect place to engage with the audience. Even though the SWT channel isn't very active on TikTok, it's able to share fun and short videos that youngsters like. On LinkedIn, where the view is counted if 50% of the video is visible for at least 2 seconds, it will help SWT in sharing professional updates, connecting with corporate donors, and sharing success stories.

What may be done to build its vanity metrics is as follows: First, storytelling will work. Emotional rescue stories, if shared, will hit hard. Second, posting consistently ensures freshness and relevance. Thirdly, the inclusion of striking visuals, such as clear photos and interesting videos, will increase the shares and likes of the material. Fourthly, SWT should engage its audience by asking questions, organizing polls, or even providing live sessions. Lastly, the content can be cross-promoted across different media platforms to reach more viewership.

Tracking performance for SWT may be done through advanced channel and behavioral metrics. Among the advanced metrics it will watch, for example, will be its engagement rate rates, shares, and comments. It will help in measuring the level of engagement of the audience with the posts. This YouTube watch time is so important for a channel metric because it's able to show the length of time that people are watching videos and, thus, which content is most engaging. As a behavioral metric, CTR refers to the number of users who click through links to the SWT website or donation page. These metrics will be valuable to track in gathering insight into audience behaviors.

With improved social media metrics, the SWT will increase its reach and garner more support for wildlife conservation. Deeper engagement with their mission builds connections that foster action, creating lasting change in wildlife protection. Every like, share, and view puts the SWT one step closer to protecting endangered species and raises awareness of the important work they do.

Tags: #wildlifeconservation #socialmediametrics #nonprofitengagement #digitalstorytelling #SheldrickWildlifeTrust

[florencewilson23]

Understanding Vanity Metrics and Improving Engagement for the Sheldrick Wildlife Trust.

The Sheldrick Wildlife Trust has the protection of wildlife, for which it requires social media to help drive the mission of the institution. Analysis of vanity metrics enables SWT to be aware of success on different platforms and how engagement with audiences can be improved. This considers ways in which SWT can improve its social media presence in an attempt to connect more meaningfully with supporters.

Views are counted differently on every social platform. For instance, Facebook considers one to have viewed a video after three seconds of playback. SWT shares stories about orphaned elephants using Facebook; typically, the rates of engagement differ from one post to another. Similarly, Instagram also has a three-second view counter and is ideal for eye-catching visuals of wildlife that SWT protects. By adding creative captions, one can still improve their posts' reach by using a variety of hashtags.

A view counts on YouTube after only 30 seconds, making it a good indicator of real engagement. The complex stories about wildlife rescues further make the SWT YouTube channel a perfect place to engage with the audience. Even though the SWT channel isn't very active on TikTok, it's able to share fun and short videos that youngsters like. On LinkedIn, where the view is counted if 50% of the video is visible for at least 2 seconds, it will help SWT in sharing professional updates, connecting with corporate donors, and sharing success stories.

What may be done to build its vanity metrics is as follows: First, storytelling will work. Emotional rescue stories, if shared, will hit hard. Second, posting consistently ensures freshness and relevance. Thirdly, the inclusion of striking visuals, such as clear photos and interesting videos, will increase the shares and likes of the material. Fourthly, SWT should engage its audience by asking questions, organizing polls, or even providing live sessions. Lastly, the content can be cross-promoted across different media platforms to reach more viewership.

Tracking performance for SWT may be done through advanced channel and behavioral metrics. Among the advanced metrics it will watch, for example, will be its engagement rate rates, shares, and comments. It will help in measuring the level of engagement of the audience with the posts. This YouTube watch time is so important for a channel metric because it's able to show the length of time that people are watching videos and, thus, which content is most engaging. As a behavioral metric, CTR refers to the number of users who click through links to the SWT website or donation page. These metrics will be valuable to track in gathering insight into audience behaviors.

With improved social media metrics, the SWT will increase its reach and garner more support for wildlife conservation. Deeper engagement with their mission builds connections that foster action, creating lasting change in wildlife protection. Every like, share, and view puts the SWT one step closer to protecting endangered species and raises awareness of the important work they do.

Tags: #wildlifeconservation #socialmediametrics #nonprofitengagement #digitalstorytelling #SheldrickWildlifeTrust

[florencewilson23]

My Relationship with Social Media – Florence Wilson

Social media is no longer just a tiny network with interactional boundaries but an open and growing network. In my opinion, social media can be defined as a complex of interconnected systems created with the purpose of sharing information’s across the Internet. Compared to normal media, which transmits data in one direction, social media enables relational communication between people, groups, and associations. These platforms enable relationships as well as discussion and allow users to share opinions, generate content, and collect information. It is a platform that helps connections between different cultures and opinions be made while building awareness and self-identity. It is also a platform for marketing, education, and advocacy. My perspective does not conform to inherent classifications of social media based on technology and media definitions because my exposure to it and growth with it has been different. I migrated to the States in 2009 and my experience with social media has been different. I met my husband through Myspace but I had to travel to an internet café to communicate with him and I had to pay by minute for the connection. Technology and therefore social media was not as easily available.  I think that social media is a complex and dynamic topic that has developed with the changes in culture and technology.

Considering the above, as a social media user, I consider myself to be an average consumer as well as a producer. I am not completely an active participant nor a completely passive one; I benefit from engaging with content that is relevant to my topics of interest, be it educational posts, posts that discuss current issues, or community-driven ones. I agree with the idea of sharing ideas, but at the same time, I avoid posting things that I do not believe in instead, I used social media to keep in touch with my family across the world, I post videos as a creative outlet, and to see updates on photos in real time. I try to use social media as a source of cultural sharing, education, and communication. Social media also gives me information, I can identify patterns in trends and how the consumption and sharing of posts this allows me to see what content performs well. Social media continues to change at very high speeds, with each platform changing its algorithms as well as releasing new features for use. I do not find any of these changes’ problematic, and I work to modify the ways of communicating and keeping up with changes in user patterns and platforms’ strategies.

My challenge with social media is simply time, sometimes I get sucked in and it pulls me away from other things. Then I’ll realize that I spent more time trolling social media than I should and I’ve wasted more time than I meant to. My lifestyle can be quite busy since I work full time, I take college classes, and I have professional certifications that I’m working on too. So, trolling on TikTok or Instagram is a way for me to decompress and relax after long days. It also lets me as a consumer see what other people think of products I may buy and sometimes shows me things that I didn’t know were available. I’m then able to share these in real time with my friends. My niece and I love looking for new makeup together. I’m excellent at using social media as an outlet and staying connected with my friends and family, as long as I don’t let time trolling get away from me.

I’m taking a social media class at my local college to gain a broader perspective on the topic of social media as an academic discipline. As I am growing my own social media platform, I would like to learn more. I feel like I am a professional amateur and I’m hoping this class gives me the tools to better understand how social media works as I’m growing my footprint. Specifically, I’d like to more about how content is managed across platforms, any ethical considerations for content creators, and how psychological factors influence content engagement. I’m also really hoping this course teaches me how to consider my audience, for example, how the thinking of a person using the site or app can be better overwhelmed by social media. All in all, I have a baseline of social media. I’m grateful that social media let me meet my husband and my beautiful family. It lets me stay in touch with my friends and family across the globe. I’m ready to advance my knowledge and extend my reach.