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fatfashionablefabulous-blog · 7 years

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5 Simple Digital Marketing Strategies That Can Help Your Business Grow

Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow. 1. Setting a Goal: You're looking for ways to help your small business grow. You might want more customers, more recognition or maybe you're looking to get ahead of the competition. Whatever the case may be, starting with a solid goal in mind greatly increases your chances of success. Digital marketing is a great way for small businesses to prosper, but going into the process blindly can leave you with a jumbled mess. A lot of strategy and precision goes into digital marketing and having a goal helps you know what to focus on. 2. Creating a Marketing Funnel: The most successful businesses have an effective marketing funnel in place. A marketing funnel is when you map out a customer's journey from when a customer is a complete stranger to when they become a lead, and then put certain strategies in place that will encourage them to move through this funnel. Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. You can think of a marketing funnel in four parts: Awareness, Interest, Desire, and Action. Awareness: The potential customer is aware of your product or service. They're still a stranger, but they've come to your website for a reason. They're looking for something they need. At this stage you want to attract the customer by showing them that you have something they're looking for. Use a lead magnet or call-to-action to give the customer a valuable resource related to your product or service (i.e: what they need) in exchange for more information about them like their email address, phone number, profession and current needs. Find out who they are and why they came to your website. Interest: They are actively expressing interest in a certain type of your products or services. At this point you've given them some information and they're interested in what you have to say or the services you provide. You've used your lead magnet or CTA in stage one to gather more information about them. At this stage it's a good idea to supply them with further information that is more tailored to their specific needs. Showing them that you not only took the time to get to know them, but also have something that's specific to their needs will show that you're attentive to and care about your customer's wants and needs. Desire: They've taken an interest in a specific product or service. Now that you've supplied them with information specific to what they're looking for, they've found a product or service you provide that might be a good fit for them. Invite them to schedule a consultation using an email or a call-to-action. At this stage you want to tell them more about the product or service they're interested in. Show them why they need it and exactly how it will benefit them. Action: Taking the next step towards purchasing. This is when you're able to turn your potential customer into a lead. You've given them valuable information, shown them you pay attention to your customer's needs, and shown them that you have something they need that will benefit them. All that's left is discussing things like price, payment and other aspects of your product or service that are relevant to a buyer. Having an effective marketing funnel won't just get you more leads, it can also help you turn leads into repeat buyers. If the customer has a good experience they might return to purchase from you again or even tell others they know about your business. The elements of a marketing funnel can seem like a lot to put together, but they're simple concepts when broken down. You'll see that numbers 3,4 and 5 help to break down and explain the different aspects of having a marketing funnel in place on your site and how to put together some of the most important pieces of it. 3. Developing a call-to-action: We talked about using a call-to-action in the second step as a part of your marketing funnel, but what is a call-to-action exactly? A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. CTAs should direct people to landing pages, where you can collect visitors' contact information in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your website. This path, from a click on a CTA to a landing page, illustrates the much desired process of lead generation. In order to increase visitor-to-lead conversion opportunities, you need to create a lot of calls-to-action, distribute them across your web presence and optimize them. A good CTA should be attention grabbing and help lead a potential customer further into your marketing funnel. 4. Creating an Effective Lead Magnet: A lead magnet can be used alone or along with a CTA. This will also be used either within your marketing funnel or as a way to drive potential customers into your funnel. Supply them with something relevant to your product or service that they want. Use your offers as a way to gather more information about a potential buyer while driving them further into your funnel at the same time. This brings them closer to becoming an actual quality lead who will spend money on your product or service. The idea behind a lead magnet is to trade information. You supply something like a free download of a white paper, but in order to complete the download the individual has to fill out a form that will provide you with more information about them. You'll use the information you gather to interact with them more as they progress through your funnel. 5. Driving Traffic: In order for there to be people to drive into your marketing funnel, there first has to be traffic on your website. There a variety of ways you can drive traffic to your website. Here are a few of the ones I recommend: Quality Content: Use content such as blog posts, press releases and articles on authority websites. Insert links to various places on your website within this content to build your brand name through exposure and drive traffic to your website. Keyword Strategy: Inserting related keywords into content will help your content and website show up in more search results, this leads to higher volumes peoria il website design of web traffic. Website Optimization: Ensuring that your website is optimized and functioning at it's best is essential. People don't want to visit a website that doesn't work properly. Social Media: Use engaging social media posts to attract more traffic to your site. Using pictures, video, and other relevant media will help your posts get more engagement. Try these simple digital marketing strategies out on your website and see for yourself how much of a difference they can make. If you want your business to grow, digital marketing is the place to start.

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fatfashionablefabulous-blog · 8 years

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How To Use A Competition Between Car Dealers To Your Advantage While Discussing Financing?

Competition normally encourages growth. In a quest to fare higher, rival parties are motivated to put in the best of their initiatives in each task, for example, a competition among general stores breeds a generation of stores with a lot better products at cheaper costs and several offers from time to time. Same way, car dealership competitions certainly are a blessing for the consumers since they're benefited from the easy availability of a larger range at the most legible prices. What does dealership competition mean? Dealership competition is like a battle between car dealers in the city or else state as to who sells the the majority of cars with the maximum gains, as well as who holds the the majority of customers over a range of time. The presence of many car dealers in every city and so town results in competition amongst each of them, and this competition outcomes in a huge amount of efforts from the dealerships to give maximum value to the customer, in order to enhance their own market share. Motor dealerships are usually on their feet to get all of the most recent possible models to their showrooms, make smart deals for example discounts and free accessories, and even give unbeatable services to their loyal clients. How can customers get the most from dealership wars? Car dealers often attract their prospective customers with appealing deals plus promises of easy loans. Yet, customers are recommended to practice caution as many a times, such offers are merely gimmicks of desperate salesmen who work on a big commission. An advice for customers is, not to get dazzled by the apparent value of this sort of offers. Look beyond the words of officious sales people. Examine documents carefully plus look for hidden issues. A fast decision could get you in a disadvantageous spot. So go car hunting simply when you are 100 % relaxed and moreover have enough time to review distinct models and furthermore their price tag variation from one car dealership to the other. Dealership competition and used autos Exactly the same problem creeps in with a much better intensity when you are looking forward to getting second-hand cars. Used motors are difficult to price correctly, and also if a price looks tempting, there may be hidden challenges or even warranty challenges. Your consciousness and careful analysis of cars as well as their dealers will help you save cash.

Using a competition amidst auto dealers to your advantage while discussing financing? While talking about funding options, do not disclose the exact figure you're willing to pay each and every month. Let them offer you a estimate first, then assess it with the other dealerships around as well as make bargains accordingly. You might get lucky as well as end up with a significantly less sum of monthly premium that you had earlier thought of. Hence whether a new car is on your plan, or else used cars are what you find practicable, remember there are a lot of automobile dealers out there fighting cut-throat competition as well as trying their very best to get you in their customer base. Author's Bio: Chris Azused feels that the cut-throat competition going on amongst car dealers is advantageous for the customers. Buyers are getting more offers and benefits besides they can negotiate a better price for used cars. However, customers need to avoid falling prey to the marketing gimmicks followed by some dealers. For more information on reputed car dealers in Arizona, visit http://www.chapmanaz.com

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fatfashionablefabulous-blog · 8 years

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Panama City Beach: Attractions and Hotels

In Panama City beach, days turn into an amusement park ride and lolling along long stretches of beach, thus two of the best pleasures of life come together in a single, large playground. A favorite spring and summer vacation spot for families, some of the Panama City beach attractions include a variety of parks that offer miniature golf, water entertainment, a maze, laser tag, paintball, batting cages, go-kart tracks, and rides for kids. Equal in variety and number are the water-sport activities that are on offer such as wave-running, kayaking, parasailing, scuba diving, fishing in the deep-sea, tours in glass-bottom boats, or whatever else you may envisage doing in the water. From a leisurely sailing trip on board a dinner cruise yacht or a pirate ship to a high-velocity powerboat ride, you'll find them all to choose from at Panama City beach. Another special attraction of this beach resort, especially for divers, is the shipwrecks that date back to World War II. Must See Attractions in Panama City Beach Gulf World Marine Park This popular marine attraction, designed as a landscaped tropical garden, conducts shows that feature talented displays by penguins, sea lions, dolphins, and many more. Competing with them to steal the show are parrots which perform every day too. The crowds are also kept entertained by underwater shows, shark feeding displays, and scuba demos. The park also features unique interactive attractions like a meet-the-dolphins tour, dolphin encounter, and trainer-for-a-day. It is recommended to allow at least 3½ hours in order to experience all these attractions, and more if you choose any of the encounters. ZooWorld Zoological & Botanical Park Located in a pine forest, this entertaining as well as educational zoo participates actively in the Species Survival Plan, which helps in preserving endangered animals by implementing specific programs for housing and breeding them. Some of the 350 species that are housed here include primates like orangutans; various reptiles like alligators; and big cats like leopards, tigers, and lions. The Tilghman Infant Care Facility is the zoo's most cherished and latest attraction. It is a nursery facility where you can see the infant animals born at this zoo. The visiting hours are from 9:00 am to 5:30 pm every day, except in winter when it is only up to 4:30 pm. Museum of Man in the Sea This museum, which the Institute of Diving owns, showcases treasures that have been recovered from shipwrecks, underwater world historic displays that date back to 1500, and antique souvenirs from the early days of scuba diving. Hands-on displays inform about how diving bells work, the refraction of light, and the principles involved in air and water pressure. Visitors, both adults and kids, can walk through a submarine to view sea creatures in a pool. Aquariums and videos give information about the sea life that inhabit the St. Andrews Bay. Panama City Beach Hotels and Resorts Panama City beach has been lauded for its silky, white sandy beaches along with a large number of family friendly hotels by being given the accolade 'Best Beach' by the award-winning travel magazine, Conde Nast Traveler. Also called 'Beach Lovers Beach', many hotels dot the 27-mile long beaches which skirt the sparkling azure blue waters of the St. Andrews Bay and the Gulf of Mexico. Given below are some of the hotels and resorts at Panama City Beach. Marriott's Bay Point Resort Village Apart from ranking among the country's top tennis and golf resorts, this sybaritic vacation haven, located at 4200 Marriott Dr, is also an extraordinary asset for Florida. Despite guests having to pay extra for most of the activities, the rates of the rooms are among the best deals in the state. The rates would have been higher if the property had been located by the Gulf; however, it forms the center of a sprawling 1,100-acre well-kept real estate which houses a wildlife sanctuary, and is bordered by the Grand Lagoon and St. Andrews Bay. Positioned right by the lagoon, this vividly coral colored stucco hotel is environed by oaks, magnolias, palm trees, and gardens. The window walls, located in the elegant three-story lobby, look out on picturesque views of the water as well as two pools, one of which is contained in a glass-enclosed construction. The guest rooms, which have been renovated, spell luxury and spaciousness, with dark wood furnishings, with each of them having patios or balconies. Novices can take advantage of the Club Meadows golf courses and Lagoon Legends. Water-sports are available at the Grand Lagoon Beach, which can be accessed by the long pier of the hotel. There are also free shuttle services available to-and-fro the Gulf beaches. The amenities inside the rooms include: TV; A/C, refrigerator; coffeemaker; iron; hair dryer; and dataport. While the facilities the hotel provides are: indoor pool; 3 outdoor pools that are heated; 2 bars; 2 restaurants; Jacuzzi; health club; 4 tennis courts; 2 golf courses; bikes on rent; water-sports equipment on rent; business center; concierge service; massage service; limited room service; laundry service; babysitting service; coin-operated washers and dryers; and rooms at the concierge level. Beachcomber by the Sea Built in 1998 at the juncture of FL. 79 and Front Beach Road, this 8-story resort comprises only suites, each of which is graced with splendid watercolors created by Paul Brent, a local artist. Each of the suites also has balconies which overlook a pool of the Gulf side as well as a hot tub bounded by a concrete deck punctuated by palm trees. The suites, which are well-equipped, are available in two sizes. The larger sized suites have a living room with a sleeper sofa, bathroom, kitchenette, and a bedroom equipped with either two double beds or a single king-sized one. Both the living room and the bedroom are air-conditioned. The smaller sized suites are more akin to motel rooms, although they do come with microwaves. Two of them even have whirlpool tubs. Although there are no restaurants in this hotel, there are many close by, plus, a continental breakfast that is free of cost is provided in the lobby every morning. The amenities in the rooms are: TV; A/C; coffeemaker; refrigerator; dataport; iron; and hairdryer. The facilities provided are: access to a health club close by; an outdoor pool that is heated; game room; Jacuzzi; and coin-operated washers and dryers. Edgewater Beach Resort This private, gated, sports-oriented 110 acres of landscaped land, situated on a picturesque beachfront location, located at 11212 Front Beach Road, is considered to be one of Florida's biggest condominium resorts. The living units in five towers, facing the Gulf, provide spectacular vistas of dazzlingly beautiful sunsets and aquamarine waters from balconies provided in each. A pedestrian overpass goes across the Front Beach Road towards the town homes and low-rise apartments that fringe the fairways and ponds of the 9-hole golf course in the resort. A shuttle that is operated during the day goes around the resort to the golf course, tennis center, whirlpools, and pools. The guests of this resort also have the privilege of using the Hombre Golf Club, with an 18-hole course, about a quarter of a mile in the north. Plus, the resort boasts a Polynesian-style pool, which is 11,000-square-foot in size, which has islands, waterfalls, and a deck where live entertainment is provided every day from 11 in the morning to 4 in the evening. Amenities in the rooms include: TV; A/C; coffeemaker; kitchen; dataport; iron; and hairdryer. The facilities available are: 2 bars; 2 restaurants;11 tennis courts; 9-hole golf course; Jacuzzi; health club; children's programs; water-sports equipment on rent; a desk for car rentals; concierge service; babysitting service; limited room service; and coin-operated washers and dryers. Holiday Inn SunSpree Resort Practically rubbing shoulders with the Edgewater Beach Auto Broker Resort, this 15-story edifice is one of the topmost full-service hotels facing the Gulf. Designed in the form of an arch, all the balconies of the rooms overlook the beach, where a deck and a lagoon-style heated pool are partitioned off from the sand by a line of Polynesian torches and palms. Architectural awards have been won by this hotel because of its magnificent lobby which has a waterfall along with the Fountain of Wishes (the coins strewn there are given to charity). The spacious and attractive guest rooms are equipped with two roomy vanity areas, a microwave, and a refrigerator. The tiled floors and the pastel shades used are evocative of resorts in the Caribbean. The amenities in each room include: TV; A/C; coffeemaker; fridge; dataport; safe; iron; and hair dryer. And the facilities available are: an outdoor pool that is heated; bar; 2 restaurants; Jacuzzi; exercise room; game room; water-sports equipment on rent; limited room service; concierge service; laundry service; babysitting service; and rooms at the concierge level.

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fatfashionablefabulous-blog · 8 years

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Sports Authority Files for Chapter 11 to Implement Financial and Operational Restructuring

ENGLEWOOD, Colo.--(BUSINESS WIRE)--TSA Stores, Inc. ("Sports Authority" or the "Company"), an industry leader in providing a wide assortment of quality, brand-name sporting goods, announced that today Sports Authority and several of its affiliates filed voluntary petitions to restructure under Chapter 11 of the U.S. Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware (the "Court"). In conjunction with the Chapter 11 filing, the Company expects to have access to up to $595 million in debtor-in-possession (DIP) financing. Subject to Court approval, the DIP financing, combined with the Company's cash from operations, is expected to provide sufficient liquidity during the Chapter 11 process. "We are taking this action so that we can continue to adapt our business to meet the changing dynamics in the retail industry," said Michael E. Foss, Chief Executive Officer of Sports Authority. "We intend to use the Chapter 11 process to streamline and strengthen our business both operationally and financially so that we have the financial flexibility to continue to make necessary investments in our operations." All Sports Authority stores nationwide remain open and continue to operate on normal schedules. Customers also may continue to shop online just as they have in the past. The majority of Sports Authority stores are expected to continue to operate without change or interruption during the entire Chapter 11 process. As part of the restructuring, the Company has identified approximately 140 stores and two distribution centers, in Denver and Chicago, that it intends to close or sell in the coming months. This decision follows a comprehensive review of the Sports Authority store portfolio in light of the increasing amount of shopping that is occurring online. As a result of these changes in consumer buying patterns, Sports Authority determined that it needs fewer stores as part of its long-term business model. Therefore, the Company has filed a motion with the Court seeking approval to proceed with store closing sales at the identified stores, after which those stores are expected to be closed or sold. The store closing process is expected to take up to three months. During the past several months, Sports Authority has been working with its outside financial advisors to conduct a strategic review of its business and evaluate options for strengthening the Company's financial position. As part of this process, Sports Authority has pursued a dual track, engaging in discussions with its financial creditors regarding a comprehensive debt restructuring, as well as exploring a recapitalization of the business through a potential sale of some or all of its assets. The Company will continue to pursue these two tracks consistent with the Chapter 11 milestones established by the DIP financing. "Given our strong brand recognition with a large and growing customer base, valuable business assets and loyal Team Members, we have received strong interest from third parties interested in investing in or buying some or all of Sports Authority," said Mr. Foss. "We intend to continue evaluating all options to maximize the value of the organization and position us for sustainable success in our industry. As it has been from the beginning of the strategic business review process, our primary objective is doing what is in the best interests of our employees, customers, suppliers and creditors." As a routine matter, the Company has asked the Court for authorization to continue paying employees' wages, salaries and benefits and to continue its various customer programs without any change. Court approval for those requests is expected within the next day or two. As a result, the Company's salaried and hourly employees should continue to be paid on the normal schedule, and there are expected to be no changes to various employee benefit programs. In addition, customers should not experience any changes in their relationship with Sports Authority. This means the Company's customer loyalty program is expected to continue without any changes, and the Company intends to honor warranties on goods purchased at one of its stores or through its eCommerce site. Customers also should be able to make returns and exchanges in accordance with Sports Authority's return policy and use any Sports Authority gift card with an available balance to purchase merchandise in stores or online. Mr. Foss said, "I would like to thank all of our constituents for their continued support during this process. We deeply value the ongoing loyalty and support of our employees. I and the rest of our management team recognize that Sports Authority's success is dependent upon our team members across the country, and we are grateful for their dedication and hard work. We also sincerely appreciate all of our customers. We are taking these actions to ensure that we can do an even better job of meeting our commitment to provide our customers with a broad range of high quality sporting goods and apparel and an outstanding shopping experience, whether in our stores or online." Rothschild Inc. is acting as financial advisor, FTI Consulting is acting as restructuring advisor, and Gibson Dunn and Young Conaway Stargatt & Taylor are acting as the Company's legal counsel in connection with the Chapter 11. For more information about the Chapter 11 case, including access to Court documents, please visit: www.kccllc.net/sportsauthority. Sports Authority also has set up a restructuring information line that can be reached at the following numbers: Toll Free (USA and Canada): 866-967-0490 International Callers: 310-751-2690 About Sports Authority

Headquartered in Englewood, CO, Sports Authority is one of the largest full-line sporting goods retailers, with 463 locations across 41 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family's destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a quarterly period. For a list of store locations and information, or to shop online, visit sportsauthority.com. Follow Sports Authority on Facebook facebook.com/SportsAuthority and Twitter twitter.com/SportsAuthority. http://www.businesswire.com/news/home/20160302005629/en/Sports-Authority-Files-Chapter-11-Implement-Financial

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fatfashionablefabulous-blog · 8 years

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Does Your Small Business Need A Website Hire An Expert, Not The Kid Next Door

Small organizations nowadays must come with an Internet presence. one of the greatest challenges regarding small enterprises when setting up a web site can be figuring out exactly what details they will need to current upon that site. Advertising one's company within the on the particular internet environment features a various look as well as feel into it as compared to advertising it in the neighborhood newspaper. Although each mediums are extremely graphics intensive, 1 provides information to get an event whilst the other presents a picture of the business. Many small enterprises neglect to understand the difference among event advertising along with creating manufacturer recognition and as any outcome completely miss the value of the actual Internet and also its influence on their particular business. Most small businesses don't have any concept involving the importance of branding also it is for this purpose they fail to view the potential your Web contains. small business owners have to grasp your fact that your Internet provides customers 24/7 use of their particular business. the web site your little business designs tells the story... the tale of this business. Any well-designed website may not just provide the customer using information about operating hours, ongoing sales, along with particular one-time deals however it could also present the buyer with information concerning the company's purpose, commitment to quality, and user reviews. Additionally, companies must give great offer of consideration towards the look along with feel associated with his or her website. The initial inclination of numerous smaller operations can be in order to save money, as well as style the particular site themselves. This particular approach is almost as disastrous as hiring your 17 12 months previous youngster on the highway to be able to throw one thing together for anyone personally more than the actual weekend. The Particular creation of a site is more complex when compared with just throwing any bunch associated with HTML code with each other and publishing it for the web. If you might be within the Texas area, you may find many Houston web site design companies accessible to assist anyone identify the needs. These types of companies will work together with you to be able to definitely set up your budget, and assess specifically that which you want in your web site to become able to tell your story. Additionally, these people which operate in Houston firms are experts that will possess a full complement of coaching throughout graphics arts along with computer software development. These People know how a person can translate the concepts a new company provides into the reality http://www.webdesign.com/ which the company enterprise requirements to always be able to portray to set up his or her presence in cyberspace. If you may well be a small business owner, regardless of your geographic location, go ahead and also take time to completely evaluate the website needs, and then hire a Houston website design developer with experience and references. Although it may cost a person a little much more up front, it's going to conserve you against endless hrs involving frustration and disappointment.

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