fashiontimemachine101-blog

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Est. 1920. 

For nearly a century, New Era Cap has produced headgear that has helped you express your unique passion, style and pride. The brand’s humble roots go all the way back to the 20s,  when founder Erhard Koch created his own cap company out of the back room of a rented property on Genesee Street in Buffalo, NY. 

The ‘20s. 

After working for John Miller Cap Company for 18 years, German immigrant Ehrhardt Koch, then 37, saw an opportunity to take his skills to the next level. In 1920, his dreams came true when he borrowed $1000 from his sister Rose and fellow coworker Joe Amerien to start the E. Koch Cap Co.

Under the new name of New Era Cap Co., which he changed in 1922, Ehrhardt’s company began producing 60,000 Gatsby-style fashion caps per year.

92 Years in the Making. 

Shop the iconic brand’s range in-store and online at @anatomystore: http://bit.ly/28LUTzn. 

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People were obsessed with everything exotic, from the women, to the fashion to even the customs. It was an escape away from their dull life.

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PROHIBITION 

In the aftermath of World War I, social customs and morals were relaxed by the giddy optimism brought on by the end of the war and the booming of the Stock Market. 

While Prohibition was meant to eradicate the temptation of liquor, it had the unintended effect of turning many law-abiding citizens into criminals. By barring liquor from the masses, the government unwittingly made it more desirable, more fashionable, and something eager consumers had to get their hands on.

The rise of mass disobedience to prohibition laws took the amendment’s advocates by surprise. People who could afford the high price of smuggled liquor flocked to speakeasies and gin joints. 

These establishments could be quite glamorous. Whereas Pre-Prohibition saloons had seldom welcomed women, the new world of nightclubs invited both the bob-haired “flapper” and her “sheik” to drink cocktails, smoke, and dance to jazz. 

This was the place were women estimated with their clothing, the length, what was showed, what they accessorized and etc. 

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GATSBY INFLUENCES 

In 1920′s New York, class was beginning to change. Old money and Tom Buchanan-types were losing their hold on American culture. Men constantly pushed the boundaries of "appropriate." Bye-bye tailcoats. Hello tuxedos.  

Men normally wore a three-piece suit in a slim cut: jacket, vest and high-waisted trousers with a sharp front seam, with monogrammed shirts, button-down collars and French cuffs. 

Think preppy as we now know, accessorized with straw boater hats, Panamas, Fedoras, Trilby and newsboy caps, ties, tie pins and bow ties, cuff links, handkerchief in top pocket, and smart shoes, including patent leather, Oxfords and two-tone spats.

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THE GREAT GATSBY

F. Scott Fitzgerald mimicked the life of the 1920’s very well in “The Great Gatsby.” In the 1920’s, everyone wanted to just party their lives away, spend money, have a great time. It was all about the money, parties, possessions and beauty which is exactly what he wrote about. 

The influence that the great Gatsby had in society during the 1920s til now is remarkable, when people think of the 1920′s they automatically think of “The Great Gatsby”. It gave ordinary people a look into life of the wealthy or those who lived during this time.

The glamorous clothes, the gentleman tuxedos, the extravagant accessories, the smokey makeup and the young youthful vibes will forever be remembered and adored.

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Headbands / Headscarves

Headbands / Scarves were all the rage. Decorated with precious gems, patterns, metals or even feathers, the headband made the perfect flapper accessory. And the style has even made a resurgence today thanks to music festivals and bohemian fashion.

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OH MY HATS!

Women in the Roaring 20′s did not leave the house without a hat or some type of head covering. There were many types of hats, the garden hat, the Musketeer hat, the Beret hats, toque hats, turbans and the 1920’s hat icon,  the cloche. These round shaped, snug fitting, helmet like felt or straw hats came so far down the forehead that visibility was only possible by lifting the chin up so she had to look down on people. 

Brims were a mere 2 inches at most. Some curled up, some angled out like a mini visor, and still others pointed down. By the end of the decade brims were non existent.

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ACCESSORIES, ACCESSORIES & ACCESSORIES!!!

Women in the 20′s never left the house without a hat, gloves and a handbag. Other popular accessories worn during this decade were, long strands of pearls, bangles, dangling earrings, scarves, head bands and socks. Styled with the right accessories a so-so dress can transform into a smashing success. 

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ART DECO INFLUENCE ON FASHION

Under the keen eye  of Paul Poiret, Art Deco in fashion bloomed. Poiret transformed the fashions of the late 19th century and made it new with the influence of western fashion and combined it with the "exotic" influence of ancient Egypt and regional folk styles.

Art Deco was a combination of many different aesthetics and was spurred forward by the blossoming of art, ballet, fashion and films.  Art Deco fashion relied heavily on beautifully textured richly dyed fabrics that lent depth to the simple angular lines of the dresses.

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ART DECO

Art Deco is a form of Modernism that flourished in the United States and Europe in the 1920′s and 30′s. The origins of Art Deco began two decades earlier in Paris founded by the “La Societe des artistes decorators”.

Few people who have any knowledge of or interest in fashion or the decorative arts, are unaware of the term – ART DECO; a retrospective term coined by the English art historian Bevis Hillier in 1968, which prior to this was called Style Moderne. 

The movement denotes a sharper, classier, modernity reflected and defined through a variety of mediums – architecture, the decorative arts, graphics, jewelry, sculpture and fashion

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How mannequins were made back in the 20's carved after the likeliness of a live model..

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Early 20′s men’s clothing, the kind of style men would wear on a daily basis; tweed & plaid print sportswear designs.

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Modern interpretation/influence of the 1920′s … Ellie Saab Haute couture collection, Autumn/Winter 2015 - 2016

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Alberta Ferretti Limited Edition Spring 2016 Couture Fashion Show.

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A pop of vintage Glamour for the modern girl  ..