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Tumblr
Tumblr is a microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs. Bloggers can also make their blogs private.
To understand Tumblr and its influence in youth mental health, culture and politics, you must realize that Tumblr is not simply a site some people visit to share their opinions or look at pictures. You must stop viewing it as merely a website, but as more of a dimension: it has its own social rules, hierarchies, ideologies, and interconnected communities. As a site where millions of people, mainly teenage girls cut off from the outside world, maintain constant daily connection, it has developed into a true culture–the mammoth hub of alternative teenage lifestyle.
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Rise of Fashion on tumblr
Interestingly, Tumblr has been very well-received in the fashion community, as well, giving rise to a universe of fashion-related microblogs. “Over the past year, fashion has emerged as one of the fastest growing segments of the Tumblr community, with 20% of our top 1000 blogs related to fashion . On one level, Tumblr has struck a chord with the fashion community because, like fashion itself, the platform is both immediate and highly-visual. While Tumblr posts can be text, images, quotes, links, chats, audio clips or videos, 50% of all posts are photos. “As a platform Tumblr is almost purely visual . Notably, Tumblr has managed to attract a passionate community that’s largely composed of young and influential, design-focused people. For fashion media brands, this is an extremely attractive, high-value demographic who have an almost insatiable appetite for content and share their discoveries with their social graph, both on Tumblr and across the web. It’s no surprise, then, that major fashion publishers like Vogue and Elle have recently launched Tumblrs.
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Different subcultures that tumblr have influenced or gave rise to
Cyberpunk
Cyberpunk is a subgenre of science fiction in a futuristic setting that tends to focus on a combination of lowlife and high tech featuring advanced technological and scientific achievements, such as artificial intelligence and cybernetics, juxtaposed with a degree of breakdown or radical change in the social order. Much of cyberpunk is rooted in the New Wave science fiction movement of the 1960s and 1970s, when writers like Philip K. Dick, Roger Zelazny, John Brunner, J. G. Ballard, Philip José Farmer and Harlan Ellison examined the impact of drug culture, technology, and the sexual revolution while avoiding the utopian tendencies of earlier science fiction.
Cybergoth is a fashion and dance subculture which draws its inspiration from cyberpunk fiction, as well as rave and Gothic subcultures. In addition, a distinct cyberpunk fashion of its own has emerged in recent years which rejects the raver and goth influences of cybergoth, and draws inspiration from urban street fashion, "post apocalypse", functional clothing, high tech sports wear, tactical uniform and multifunction. This fashion goes by names like "tech wear", "goth ninja" or "tech ninja".
2. Fairy kei
Fairy Kei is a feminine and colorful style, with a palette quite similar to that of sweet lolita. It also includes elements of Decora and is often confused with the Pop! Kei and Party! Kei styles. The style can sometime also be called frumpy, since they tend to consist out of loose fitting clothing. These can be oversized sweaters and T-shirts or A-line dresses for the top, with puffy bloomers, A-line skirts or coloured petticoats for the bottoms.
There is no strict rule when it comes to the dress length, as long as it flutters and flows. Because of this the material is often lightweight.
3. Vaporwave
Vaporwave is a subgenre of electronic music which features heavy sampling and editing, surreal and futuristic themes, and 1980s and 1990s imagery, musical styles, and consumer culture. There’s also a distinct visual to the vaporwave style, consisting of a distorted, neon retro-futurism. Japanese text, retro computer graphics, classical statuary, and corporate imagery are common. This is often called the vaporwave aesthetic.
The fashion includes T-shirts with logos of companies such as Napster or Google and Matrix-style shades. If you want such a vintage shirt, it’s best to look for it in thrift and second-hand stores. Vaporwave also includes holographic colors. So, you can wear a cool Japanese print shirt matched with pastel hair and makeup.
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4. Health Goth
Health Goth relies on an anti-nostalgic dystopian present, refracting the Other by means of an exaggerated profile and tribal-aesthetics … Health Goth creates a proto-narrative of returning to paradise lost by embracing mortality as a One-World consciousness and devotion as means to deliver us from late Capitalism … Health Goth speaks to an intrinsic psychic connection with the elements, be they fire, water or fauna and the ability to incorporate ambient nature into the corporeal realm.
5. Seapunk
Seapunk is a subculture that originated on Tumblr in 2011. It is often associated with an aquatic-themed style of fashion, 3D net art, iconography, and allusions to popular culture of the 1990s. The advent of seapunk also spawned its own electronic music microgenre, featuring elements of Southern hip hop and pop music and R&B music of the 1990s. Seapunk gained limited popularity as it spread through the Internet, although it was said to have developed a Chicago club scene. It contains many symbols from the 90s, such as yin yangs and smiley faces. Seapunks often wear brightly dyed mermaid hair in shades of blue, teal, and mint. Frequently used fashions include sea shells jewelry, nautical motifs, tie dye, dolphins, mermaid leggings, Wayfarers, and holographic shell bags.
6. Pastel Goth
pastel goth emerged in 2010s, but is based more on the Goth style. Picture black clothes with inverted crosses, creepy cute quotes in dripping fonts of pink or lavender, and other occult symbols. The essential element is the pastel hair, which can be light pink, lavender, mint, but also gray, blonde or ombre. Accessories are also a very important part of the look. Include bows, hairclips, eyeballs, flower crowns, bones, horns, bats, coffins, studs, skulls, chokers and heart garters. Add some creepers, pastel Dr. Martens, or dolly shoes.
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Bibliography
www.wikipedia.com
www.tumblr.com
aesthetic.fandom.com
www.thecut.com
www.rebelsmarket.com
smashingtops.com
fashion-history.lovetoknow.com
www.dictionary.com
littlemisswonderland.com
knowyourmeme.com
bootstrapious.com
fauux.neocities.org
www.businessoffashion.com
www.quora.com
www.refinery29.com
mashable.com
www.forbes.com
www.socialmediatoday.com
www.webwise.ie
masseffectfashion.tumblr.com
Raymer, Miles (January 12, 2016). “The Week Seapunk Broke”. Chicago Reader. Sun-Times Media, LLC. Retrieved August 16, 2016.
Jump up to: Detrick, Ben (March 2, 2012). “Little Mermaid Goes Punk: Seapunk, a Web Joke With Music, Has Its Moment”. The New York Times. Retrieved August 16, 2016.
Harper, Adam (December 5, 2013). “Pattern Recognition Vol. 8.5: The Year in Vaporwave”. Electronic Beats. Archived from the original on February 23, 2014. Retrieved February 8, 2014.^ Jump up to: Han,
Sean Francis; Peters, Daniel (May 18, 2016). “Vaporwave: subversive dream music for the post-Internet age”. Bandwagon.asia. Archived from the original on December 30, 2016. Retrieved January 7, 2017.
“What Is Subculture? - Theories, Definition & Examples - Video & Lesson Transcript”. Study.com. Retrieved 2017-09-
http://oxforddictionaries.com/us/definition/american_english/subculture
Middleton 1990
Hebdige, Dick (1979). “Subculture: the meaning of style” (PDF).
Thornton 1995
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