faithruj-blog

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BRANDING IS ART – IT IS THE ART OF SELLING YOURSELF

BRANDING IS ART – IT IS THE ART OF SELLING YOURSELF

A huge mistake you can make is think that because you do not sell a particular product/service in an offline/online market, you are not a seller. Wrong! Everyone sells something; and the number one thing you sell is YOURSELF!

Every time you interact with anyone, even a child, you are selling yourself – you are selling the kind of person you are, your character, your strength, your weakness and in…

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BE A GENERAL NOT A GENERALIST: THE LAZY WAY OUT (II)

BE A GENERAL NOT A GENERALIST: THE LAZY WAY OUT (II)

“If you’re fighting to be a generalist, you’ll get lost in a sea of similar people.”

I saw that quote by @danschawbel and I think it pretty much explains the entire point I am trying to drive at.

Hi guys, remember I started this #LazyNigerianYouths posts last week with starting your day with to-do lists,it makes your work easier and gets you a few hours in the day to laze about. Today, I am…

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TO-DO LISTS: THE LAZY WAY OUT (I)

TO-DO LISTS: THE LAZY WAY OUT (I)

#LazyNigerianYouths has been trending, thanks to our dear President who said in a video that some Nigerian youths are lazy; and I especially like a lot of Nigerian youths, in a bid to prove that they are not lazy, took to the internet (Twitter, mostly) to spell out what they do as entrepreneurs and everything their business entails (as much as a tweet can allow) – I’ve discovered some amazing…

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IRETI: THE TEST OF FAITH

IRETI: THE TEST OF FAITH

Hey guys! So today I have for you a kind of brand story that will leave you going awwwnnnn! Hehehe! From my POV and the breeder and photographer himself, Jide Ajayi, we present to you the story of how a pretty dog named Ireti scared the heck out of us when she was pregnant! Enjoy!

THE REBELKWEEN’S POV:

Ever since my Dad snatched Robin off our hands when my brother and I were kids, I promised to…

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TAKE ADVANTAGE OF THEIR PROCRASTINATION

TAKE ADVANTAGE OF THEIR PROCRASTINATION

While some people are serial, heavy and unrepentant procrastinators, others just have the light sprinkle of the “disease” called procrastination. Whichever the case may be, every one of us leave things until later sometimes to scroll down our on phone screens – can I get a witness?! Your job as a seller is not to find if your client/target audience is a heavy or light procrastinator – it is to…

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AUDIENCE ENGAGEMENT: TELL A GOOD STORY

AUDIENCE ENGAGEMENT: TELL A GOOD STORY

What is it with me and stories?! I know, but it’s the perfect way to catch your attention – my stories (you should even read some of my Whatsapp updates) and poems (I drop some at midnights too on my Whatsapp updates). So how about I tell you a story… For some reason yesterday, I was craving salads – plenty of it; and it reminded me of the time I was in Abidjan in 2014, my new francophone friend…

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YOUR BRAND’S BAD CHARACTER

YOUR BRAND’S BAD CHARACTER

Last night, I was watching Designated Survivor and a line caught my attention; are you familiar with the TV Series? Then you know that sarcastic dude that works at the white house! So this lady came with her credentials to apply as his assistant, and he goes like “… you’re good on paper! You know what else is good on paper? Ink! Ink smudges, it fades, it’s temporary, just like all my…

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MIND YOUR BUSINESS

Would you mind your business? And forget what Kim said – What they said she said That’s got you so upset! ••• Why are you so obsessed With the way Kim lives her life, devil may care? Wonder why she’s so blessed And all you do is get upset! ••• Time to move on, c’mon get! Carry your cross, carry your throne, best Believe there’s no need to detest On your own grind, no time for regret!  …

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“Conductor! Gimme my 300 naira change… Conductor!” Apparently, bus conductors in Lagos do not like to be called “conductors”, ’cause he didn’t answer me till we got to the last bus stop… Or did he want me to forget my change?! Odindin N300!

Oh we got to the last stop alright and the conductor married me to another guy who was to get a balance of N300 too! Wasn’t easy sorting that one out, but when we finally did, I consoled myself by taking some pictures along the way as I walked to where I was going to get my final bus home!

While I was editing the pictures, by the way, and writing this, I couldn’t get Falz’s lyrics out of my head… “Have you ever been to Lagos? Have you been with a guy from my city? Hakuna Matata, I like your matako matiti…”

You know the song? It’s La Fete. It’s a good song!

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So thank you guys, for joining in on this conductor rant! *grins*

**** Read more random stuff by me on my Potpourri page

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MY LAGOS IN BLACK AND WHITE "Conductor! Gimme my 300 naira change... Conductor!" Apparently, bus conductors in Lagos do not like to be called "conductors", 'cause he didn't answer me till we got to the last bus stop...

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SELECTIVE AMNESIA

In a world where people change And you hardly recognize who used to be I will remember you; Every time you look at me Confused, your gaze hardened and lips tightened I will drown myself in the blue of your eyes; I will remember soft grey clouds Moving in blue skies that we used to Watch as kids, till we were kids no more; I will remember your laugh And the crinkle that formed around the corner of…

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YOUR PRODUCT AND ITS BENEFITS: A BRAND STORY FOR EXOTICAZOBO

YOUR PRODUCT AND ITS BENEFITS: A BRAND STORY FOR EXOTICAZOBO

A lady asked a very important question, “is there Zobo for people with diabetes?” And she responded “Zobo is for the diabetic… ExoticaZobo even has plain flavour, zero sugar… purely plain with nothing added that you can warm up as tea.” The confidence with which she responded, telling that lady the health benefits of her product was mighty impressing. Oh I’m talking about the good madame at…

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YOUR BRAND AND HUMANNESS

YOUR BRAND AND HUMANNESS

So I want to take today to reiterate one of Miss Tobi Ricketts vital points during #TAEHangout by The Larry Leo last Saturday about your brand; but first a tiny story. A friend and I had to do something outside of Lagos one time, we could have gone and come back same day, but we decided to stay till the following day to go sight-seeing and stuff so the hunt for an hotel began. First place we went…

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ANDREIA - THE VALENTINE PROPOSAL

ANDREIA – THE VALENTINE PROPOSAL

Pastor had laid hands on her last year, just before they crossed over into the New Year. “Sister Sade, next year is your year! Everything you’ve been longing for will be delivered into your hands!” Her “Amen” was resounding! If only Kole would see that it was really time. Two years was enough, she was ready to move from courtship to the real thing. Sade was seated in her living room, thinking…

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THE CREATIVE CONTENT CRAFTER

THE CREATIVE CONTENT CRAFTER

I am delighted to be your Chief Errand Officer! Really, I do not mind – as long as we both achieve what we want to – which majorly is making sure your brand is well represented and your clients are happy! If they are, so am I; and we can do this together by making sure your online content is consistent and relevant! From creating content for your social media platforms and website/blog, to…

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YOUR BRAND AND LOVE - A VALENTINE'S SPECIAL

YOUR BRAND AND LOVE – A VALENTINE’S SPECIAL

Hey there fellas! It’s a day to the official love day of the year and I know you are thinking of how to wrap those gifts that you got your loved ones (those of you that are generous, that is); but let’s put a pin in that for a minute, yes? A friend and I were talking about long distance relationships (LDRs) yesterday and how I am really terrible at them, ‘cause if you are not near enough to…

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So I've been taking pictures when I go out these days! And playing around with editing and stuff... 📷1: Herbert Macaulay, Yaba 📷2: Baruwa, Ipaja, Lagos 📷3: Alapere Bridge, Ketu-Lagos 📷4: Ojuelegba Bridge, Lagos 📷5: Abesan Estate, Ipaja, Lagos 📷6: Herbert Macaulay, Yaba 📷7: Hubmart, Ikeja GRA 📷8: Jevinik Place, Ikeja GRA 📷9: Abesan Estate, Ipaja 📷10: Smoothies, anyone? I should do this more! I loved it! (at Lagos, Nigeria)

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So this morning, I got into a tiny argument with someone over something that she was totally lying to herself about. "I'm over this... I'm done... I'm just still going cos they said..." Bia, self-deception is a sin. You're over nada. I mean, lie to people all you want, just don't lie to yourself! I'm not even asking you to be good or be nice or not desire what you desire, just be straightforward and sincere with yourself about it. You're offending me by offending yourself by lying to yourself... Ok I'm going! (PS: this is not love-related) ✌ (at Lagos, Nigeria)