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Uma ideia inspirada na febre do Pokémon Go que não fala de tecnologia e sim de comportamento humano, da vontade de aproveitar a vida do lado de fora.
An idea inspired by the fever Pokémon Go that doesn't speak of technology, but of human behavior and the desire to enjoy life outside.
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vimeo
Ativação do Patrocínio da LAN e TAM - Copa América 2015. Activaton of the sponsorship of LAN and TAM in America Cup 2015.
Three passengers of LAN and TAM, bound for Chile, an Argentine, a Brazilian and a Colombian, were called to defend their national teams in an unusual match alongside their idols: Goycochea, Cafu and Valderrama.
#advertising#activation#ativacao#americacup#football#copaamerica#futebol#soccer#publicidade#copywriter#redator
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Todo Torcedor tem um sonho. Ativação do Patrocínio da LAN e TAM - Copa América 2015. Every fan has a dream. Activaton of the sponsorship of LAN and TAM in America Cup 2015.
Three passengers of LAN and TAM, bound for Chile, an Argentine, a Brazilian and a Colombian, were called to defend their national teams in an unusual match alongside their idols: Goycochea, Cafu and Valderrama.
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“Few were brave enough to be the men in the wall. An Aktuellmix’s tribute for the 70’s birthday of Roberto Rivellino, father of the atomic kick.” Commemorative poster for the 70’s birthday of Roberto Rivellino.
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Criação do slogan da Copa do Mundo FIFA 2014. / Slogan creation of FIFA World Cup 2014
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Campanha de Páscoa nas Redes Socias. “No sugar, lactose and glúten, the easter is less scary. Make peace with Easter.” Easter Campaign on Social.
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MPDV feito de canudinhos de refrigerantes reproduz o efeito ótico provocado pelo design do tênis. Uma solução tão leve e minimalista como o ASICS SPEED STAR 5. Ouro no Wave Festival. P.O.P Retail, made of soda
straws, produce the optical effect caused by tennis design. Souch a light and minimalist solution like ASICS Speed Star 5. Gold in Wave Festival.
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MPDV feito de canudinhos de refrigerantes reproduz o efeito ótico provocado pelo design do tênis. Uma solução tão leve e minimalista como o ASICS SPEED STAR 5. Ouro no Wave Festival. P.O.P Retail, made of soda
straws, produce the optical effect caused by tennis design. Souch a light and minimalist solution like ASICS Speed Star 5. Gold in Wave Festival.
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Convite para a inauguração da Escola de Esgrima Abel Melian. Prêmio Anuário no Clube de Criação de São Paulo em Design / Invite to the opening of the Abel Melian Fencing Academy.
The guests won a T-shirt with real holes made by a épée fencer. Text: “In the old days, you are challenged to a duel when slapped on the faces with gloves. Today, you win a shirt.” Award Yearbook at São Paulo Creation Club in Design.
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Convite para a inauguração da Escola de Esgrima Abel Melian. Prêmio Anuário no Clube de Criação de São Paulo em Design / Invite to the opening of the Abel Melian Fencing Academy.
The guests won a T-shirt with real holes made by a épée fencer. Text: “In the old days, you are challenged to a duel when slapped on the faces with gloves. Today, you win a shirt.” Award Yearbook at São Paulo Creation Club in Design.
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Ativação do Programa de Relacionamento com Clientes Inativos do Makro. Prêmio Anuário no Clube de Criação de São Paulo em Direct. Activation for Inactive Customer Relationship Program Makro, a wholesale supermarket.
The managers get imitations of famous brands with name of people like Rice Uncle John, Soybean Oil Lisa and Desserts Miss Daysy with changed packs with the questions: “Where is the Mr John?”, Where is the Miss Daysy?“ "Where is the Mrs Lisa?” together with a text telling about the months value that this clients spent in their stores. Yearbook at São Paulo Creative Club in Direct.
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Ativação do Programa de Relacionamento com Clientes Inativos do Makro. Prêmio Anuário no Clube de Criação de São Paulo em Direct. Activation for Inactive Customer Relationship Program Makro, a wholesale supermarket.
The managers get imitations of famous brands with name of people like Rice Uncle John, Soybean Oil Lisa and Desserts Miss Daysy with changed packs with the questions: "Where is the Mr John?", Where is the Miss Daysy?" "Where is the Mrs Lisa?" together with a text telling about the months value that this clients spent in their stores. Yearbook at São Paulo Creative Club in Direct.
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Ideas appear with pencil and eraser.
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Spot para a Associação Parceria Contra as Drogas. Prêmios Cliente e Anuário em Rádio no Clube de Criação de São Paulo. Spot for Partnership Association Against Drugs Association. Client Awards and Yearbook at São Paulo Creation Club.
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O que eu faço? Advertising? Live Marketing? Digital? Independente do formato, o objetivo é conquistar a atenção do moço aí de cima e fazê-lo sorrir, como foi tão bem registrado nesta emocionante capa do saudoso Jornal da Tarde. What do I do? Advertising, Live Marketing, Digital?
Regardless of the format, the goal is to win the attention of the guy around the top and make him smile, as well as registered in this exciting cover of the Jornal da Tarde, a great brazilian newspaper.
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