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The Biggest Challenge for E-Commerce Brands - Abandoned Carts

Did you know, roughly 60-80% of online shopping carts are abandoned before the customer completes a sale? According to a study by Baymard Institute, the average online shopping cart abandonment rate is 69.57%. That’s staggering!  It implies that your sales numbers may only be one third of what they could potentially be. So, what should you do?

It’s definitely worth putting in an effort to convert the abandoned carts, because a significant percentage of them are convertible. According to estimates by Business Insider, about 63% of the abandoned checkouts are potentially recoverable by online retailers.

Strategies to win the cart abandoning customers back:

1. Emails:

Abandoned cart emails are sent to customers who have added products to their cart but failed to check out. It’s a remarkably effective tactic. According to SaleCycle, nearly half of All abandoned cart emails are opened and over a third of clicks lead to purchases back on site.

Customers often abandon their carts without actually meaning to do so. For instance, sometimes because a website crashed or timed out, or the check-out process was complicated, etc. Our B2C & D2C e-commerce portal sends appealing abandoned cart emails for abandoned cart products.

2. Push Notifications:

Having a push notifications campaign in place to convert the likely buyers who abandoned their carts is essential for e-commerce sites. You can use website notifications to create an online shopping cart abandonment campaign.

Recent research says that push notifications have around 5x higher returns over any other method. Push notifications act as a great reminder. They appear as a pop-up, in a way that the user definitely sees it.

3. WhatsApp:

Sending abandoned cart recovery messages on WhatsApp is clearly a winning strategy but still untapped by most companies. WhatsApp has 6x more visibility than text messages. It has quickly become one of our favourite ways to interact, and also a great way for businesses to communicate with their customers.

Why WhatsApp for abandoned cart recovery?

It has over 2 billion users throughout the world.

320 million active WhatsApp users send and receive between 40 to 45 billion messages daily.

There is a much higher open rate of 99 percent.

There was a 40% response rate.

The likelihood of seeing a cart recovery message submitted through this platform is also higher.

4. Remarketing Ads:

Retargeting your cart abandoners with relevant ads helps keep the cart items top of their mind. The goal is to spur the purchase by reminding them of the items they left in their shopping cart.

Retargeting ads are popular, with a clickthrough rate of 0.7%, significantly higher than the 0.07% rate for regular display ads. After all, there are more chances that a shopper who has already shown an interest in your products will click on an ad, compared to the one with very little or no interest.

Simply put, adding retargeting ads to your abandoned checkout recovery campaign mix is a faster and more effective way to increase your ROI.

5. Personal Follow-ups:

Personal follow up calls and emails with customers after the checkout abandonment is an effective method. Personally remind shoppers that they haven’t completed their purchase and give them the ability to pick up where they left off.

A personal follow up is especially seen effective with B2B transactions where multiple decision makers are involved. You might also consider providing a link that takes them to the exact stage where they left would pretty much simplify the process.

6. Chatbot Inbound campaigns

A chatbot is available 24/7 to answer common questions and guide users through the checkout process. Conversational chatbots provide an intuitive experience that makes it easier for shoppers to find exactly what they’re looking for and smoothly complete the checkout process.

Sometimes, carts are abandoned simply because the customers forget about them! A chatbot can simply send a cart reminder message if the cart has been lying dormant for some time or if the customer exits the website/app.

Chatbot reminders on a website see approximately 8% CTR, and faster conversions. Automated chatbot abandoned cart reminders have as high as 80% open rates. So, if you want to boost sales and encourage people to checkout, adding an e-commerce chatbot to your site/app is a no-brainer.

Summing up:

Marketing efforts for e-commerce platforms need to be automated and in real time for better ROI. F2FMART.com sends cart recovery messages at regular time intervals, be it 1 hour or 1 week after cart abandonment. With tech capability enabled for regular cart recovery messages, notifications, emails, etc. F2FMART provides its sellers streamlined solutions for dealing with one of the biggest e-commerce problems - abandoned carts.  

Partner with us for an integrated tech-based option to sell both with b2b wholesale and b2c online e-commerce. We take care of all your hassles so that you can take the quick leap, right from concept to business.

A measure of the same can be seen from the over 30 faster growing brands under management like Urban Scottish, Jade Blue, Voi Jeans and many more.

Sign up now!

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How Can You Benefit from F2FMART’s Reseller Program?

Even if you’re not already reaping the benefits of an online reseller program, you’ve undoubtedly heard of it. It allows you to potentially get an extra income, by just selling products online. According to Forbes, the category is now responsible for around 15% of e-commerce sales, putting it on par with email marketing, social commerce, and display advertising.

What is F2FMART Reseller Program?

A Reseller Program, also referred to as an Associate Program is an arrangement where you promote the current F2FMART catalog amongst your network and earn a piece of profit for each sale you make.

Benefits of Joining an E-commerce Reseller Program:

Why would you want to join an associate program? There are numerous advantages to it. Like F2FMART’s Reseller Associate Program offering the following benefits:

ZERO Investment Imagine joining a business with absolutely no investment or joining fees! Yes, it’s possible. With F2FMART’s Reseller service, you can just register and start selling to your network.

Steady Extra Income Get a steady stream of extra income by selling high quality products, with high chances of selling.

Attractive Profit Margins There is no upper limit on earning, you can get profit margins as high as 50%. You earn as much as you sell.

Remote Work Without any time and location boundaries within India, you can sell anytime anywhere.

Logistics Managed by F2FMART As soon as the order is received, the packaging and shipping is arranged by us, so you need not worry about anything.

Learn About the Fashion Business Each industry is different, and so is the Fashion industry. While working as our associate in the reseller service, you get to learn the trades of the fashion industry, which helps in the long run.

Who Can Benefit From The F2FMART Reseller Programs?

Students who love to connect online and build their network. They can use this network and their free time to earn by selling products online.

Housewives / Retired people generally have a good network. They can use this strong community for selling products and generate extra income for them.

Market Researchers to understand product opportunities that can be tapped within the local network.

Freelancers who are looking for remote opportunities can make use of such reseller programs to sell products online.

Small Business Owners who want to generate some steady extra income.

And anyone else with great networking skills, some free time at hand and an inclination towards earning extra money.

How to start with F2FMART’s Reseller Program?

It’s easy! Just register here, our team will get in touch with you and you start selling!

Register now!

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Fabrics and B2B E-Commerce, The Perfect Marriage in Today’s Times!

Textiles have always played an important role in Indian trade. Traces of Indian textiles have been found in ancient Rome, China and Egypt.

At present, India is among the world's largest producers of Textile Fabric and Apparel.

Fabric and apparel retail is at its peak, and even crossed the pre-covid sales numbers. This is encouraging for the whole industry, including manufacturers, distributors, traders, retailers, online sellers and everyone involved in the business. 

As per a report by the Ministry of Textiles, the domestic apparel & textile industry in India contributes 5% to the country’s GDP. India is the 6th largest exporter of textiles and apparel in the world.

Challenges of the Indian Textile Industry:

Just like any other industry, the textile industry has some challenges too, like limited reach, availability of raw materials, credit facilities, logistics and so on. 

These problems remain constant and even aggravate in difficult unavoidable situations such as travel restrictions. This results in higher cancellations, money getting stuck in rotation and in turn, lower margins to trade. 

Rising Cotton Prices:

While cotton textile is a major player in the Indian textile industry, prices of cotton are skyrocketing, marking a major setback for the textile manufacturing companies. Manufacturers find it difficult to maintain their supply chain due to this price hike.

Denim and cotton fabrics wholesale are under huge pressure as garment manufacturers are having challenges in negotiating such a hike in fabric price.

B2B E-commerce - A Saviour: 

B2B e-commerce marketplaces like F2FMART.com solves most of these problems. The sector has picked up quite a pace during Covid times. In 2021, leading B2B marketplaces saw 100-300% growth in order volumes and revenues. Smallest of the apparel retailers or designers started shopping online.

How F2FMART.com Helps?

With a vast network of suppliers and manufacturers F2FMART aims to mitigate supply demand challenges and grow trade.

F2FMART.com has generated revenue in crores, out of which around 60-70% was from Fabric wholesale. Denim being the most selling fabric, there’s a huge demand for wholesale fabrics, which F2FMART caters to, from all over the country. 

India’s only vertically focused wholesale fashion marketplace with innovative features that make the entire sourcing process easier.

With our user-friendly business dashboard and the ‘Make an Offer’ feature, the whole material sourcing process is simplified!

Make an Offer:

With our “Make an Offer” feature, just submit simple details like company name, order quantity and the price you’re willing to pay. The seller accepts, rejects or counters the offer! Wholesale shopping was never this easy.

Take your fabric sourcing online on F2FMART.com today!

With verified sellers and catalogues, F2FMART.com provides a wide range of wholesale textile fabrics such as wholesale Cotton, Chiffon, Rayon, Denim, Georgette and much more.

F2FMART.com is a part of Fibre2Fashion Ltd, a two-decade old company in the fashion and wholesale textile industry. A one-stop-shop for buying and selling wholesale fashion and lifestyle products with up to 90% off on 80+ categories and 5000+ products listed.

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How to Optimally Price your Products Online?

Do you often look at a product’s price first while browsing through different shopping sites? It’s a normal consumer behavior. Price is an important factor which drives customer’s purchase decisions. Does that mean you should set the lowest price for your products, as compared to your competitors? Or else what should you do?

As marketers and business owners, we often deal with difficulties in pricing our products or services. Revenue rich and profit poor, that’s the case with many D2C fashion brands online these days. Reason being, simply opting for a competitive pricing, i.e., pricing products online way below their competitors to attract more sales. Sacrificing on their margins, they end up getting a negative or negligible ROI. The key to maintain a robust ROI lies in correctly pricing a product. And this is where many D2C fashion brands struggle.  

Focus on value creation:

As per a study conducted by The University of Texas, consumers associate price with quality. Which means that if a product is priced highly, it is perceived to be of high quality, and vice versa. But as a seller / marketer, you need to highlight the value your product holds, or the USPs. For example, if you’re an apparel brand, highlight the quality of fabrics used, sustainability, certificates your brand holds, etc. and then decide the prices.

Take expert consultation:

It’s not always easy to identify the right pricing strategy that allows brands to both define an appealing price point and remain profitable too, or to highlight the product’s unique value proposition in every marketing campaign. That’s why it’s crucial for D2C brands online to look at all options and find out what can possibly be the best for them.

The EMERGE Way:

EMERGE from Fibre2Fashion saves you from the hassles of creating a pricing strategy from scratch. With over 20 years of experience in the fashion and textile industry, we bring a rich experience and expertise of working with brands across the fashion industry.

EMERGE clients can rest assured with our approach of e-commerce pricing, based on the image a brand has established or plans to establish in the market.

Competitor Analysis &     Marketing Solutions:

At EMERGE, a detailed competitor analysis is done while creating a pricing strategy, plus we make sure that your products get the right amount of traction, with our marketing assistance.

Success Fee Model:

We work on a success-fee model, meaning we charge you based on your sales, so we earn only when you earn. Its all about a win-win approach.

Healthy Margins:

Unit economics, expected margins and marketing costs are all taken care of while arriving at a price point. The mantra at Emerge is to make sure that you sustain healthy profit margins in the long run.

With proper planning and pricing strategy coupled with proprietary and inhouse tools, we determine an optimal pricing.

Ready to EMERGE?

What are your thoughts about an optimal 

e-commerce pricing

? Let us know in the comments section below!

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Challenges of the Fashion Retail Industry and How to Overcome Them?

Fashion is not just clothes; it is an expression of yourself. Style is in the spotlight now, more than ever. Recent transformations such as e-commerce and AI in the fashion retail industry has led to driving more purchases.

Rising number of e-commerce websites is a major contributor to growth of the fashion retail industry. A Comp;//score report says that three out of five internet users are shopping online, and that the number of online shoppers in India is expected to rise to 56 billion by 2023. Heavy discounts, and convenience of shopping are the major factors which draw a user online for shopping.

However, this puts a lot of pressure on the traditional fashion retail businesses. Let’s deep dive into the challenges faced by offline fashion apparel retailers selling through shops or supermarkets, and how we can possibly solve them.

1.     Selling Offline Is Difficult & Expensive

Amazon, Flipkart and other online retailers recorded their biggest-ever festive season with brands clocking around Rs 65,000 crore in gross online sales during the last festive season, according to estimates by RedSeer Research.

Hundreds of fashion brands are launched every year and it’s common to see them selling online more than offline. Simply because selling in traditional stores and supermarkets is not just complicated, it's expensive too. More overheads are incurred to take a shop on lease and then maintain its interior as per the target customer segment. Offline retailers also bear the cost of holding inventory in the warehouses as well as shops.

2.    Online Entry Barriers

You decide to take your apparel business online today, and the exhausting procedures on multiple e-commerce platforms keep you on the go endlessly! Fibre2Fashion has launched its Fashion Accelerator program, EMERGE, to solve such problems. With EMERGE, you can get your brand listed on various fashion e-commerce sites at once. With NO entry barriers, Emerge is the BEST CHOICE for d2c fashion brands to launch online.

3.    Tough Competition

Once you’re finally in the fashion e-commerce world, everything’s not as easy as you’ve expected. Here, you face tough competition from the already existing online players. What can you do to stand out from the competition? With Emerge Fashion Accelerator, you get curated marketing solutions for your brand which help you stand out from the competition.

4.    Lack of Business Knowledge

As a new market entrant, you might not possess the business knowledge that is required to sail through tough times. Emerge is a part of Fibre2Fashion Ltd, which is a two-decade-old company operating in the fashion and apparel industry. With our experience and knowledge, we help you establish your fashion e-commerce brand and sustain it too. 

5.    Multiple Business Solutions

Dealing with different vendors for every business need such as Cataloguing, Marketing, Product shoots, etc. is another hassle while selling online. With Emerge, you get end-to-end business solutions for every need of your fashion e-commerce business. 

6.   Enormous Fees

With our performance-based Success Fee Model, there’s no financial burden of paying different types of fees on different platforms. It’s about a win-win approach! 

Conclusion: 

The global fashion industry has experienced many challenges from time to time. With innovative solutions like EMERGE and responding to changing consumer behaviour, the industry can quickly revive.

What are the challenges you face as a fashion / 

apparel retailer

? Let us know in the comments section below!

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B2B Retailers To Grab Online Advantages For Rapid Growth

Even when B2C retailers have seen rapid growth in India, challenges still lie in B2B retail business. Such challenges can be found in digitizing their sourcing, payments and last-mile delivery.

Less than 3% of B2B businesses are doing trade online, it was somewhere because of the success of UDAAN. The total addressable size of the market for online B2B Ecommerce is immense, and it cannot be encompassed on a single platform.   

While the first set of startups that gained traction in the B2B space was targeting the bottom of the pyramid that is full-scale marketplaces selling everything. However, the next wave will be seen in the vertical marketplaces instead of a general mandi model serving all needs.   

We at Fibre2Fashion believe the next step of scaled-up companies is likely to emerge from the vertical specialization.   

Business.f2fmart.com - a B2B vertical of Fibre2Fashion, is a ready-to-sale global marketplace for companies to trade wholesale products worldwide. It’s an innovative marketing tool that enables you to reach the correct audience (buyers or customers) at right time with the best price doable.   

This end-to-end vertical focuses on an e-marketplace, covering apparel, activewear, PPE & face masks, home textiles, fashion accessories, cosmetics and footwear. One-stop destination for all your modern styles and trends where every seller will be able to get the best of the buyers and every buyer will get the best of the products at competitive prices.

Along with F2FMART, your business will surely get a chance to flourish.  

It's a global B2B marketplace platform used to face any uncertain challenges in the textile industry. Being a part of F2FMART will allow you the following benefits:   

Product experts ease     buyer’s & seller’s transaction. 

Real-time connection and     reach of more than 6 lakhs registered companies globally. 

A strong platform offering     new-age marketing & advertising solutions.  

Worldwide reach     through Fibre2fashion platform     and social media channels.  

Further, the salient features which you can relish are as:  

Post RFQ requirements with     bulk upload facility

Live chat

Business dashboard for     buyers & sellers  

Live offer: product     discount, MRP/website sale price. MOQ stock/quantity

Catalog sale: MOQ offer     (product details and offer discount details)

The vertical focus aids in resolving retailers' sourcing needs more cost productively than the physical world. Doing so will help your business develop over time.

Millions of small and mid-sized MSME retailers are targeted in sales while making 10 lakhs to crore annually by linking goods, services, or customer leads. These are likely to be the next emerging category of winners in B2B with their B2B SME buyer in industries with 100k-1M SMEs.  

Summary,

It's a myth that the e-commerce world cannot support the needs of B2B sellers and brands. However, it is important to allocate the appropriate funds to your B2B site launch, including work with partners and agencies to build the unique tools you need. You might need investment, the boost in revenue will outweighs this initial expenditure.

What to do next?  

Join the 

F2FMART B2B e-commerce platform

 that will transform your industry. Get ahead of the curve, while taking advantage of this opportunity now!

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If you want to up your style game this summer, let’s stock up these staple men’s summer outfits to make it the chicest season ever. Explore now!

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5 Men’s Summer Wardrobe Essentials You Absolutely Need This Season!

We all love trends, don’t we? The inescapable urge to shop for that trending outfit your favourite influencer wore in the latest reel, been there! But what about the essentials? These are the outfits without which your wardrobe is incomplete. From a basic white t-shirt to a pair of multi-tasker beige pants, you need these pieces quite often. So, if you want to up your style game this summer, let’s stock up these staple men’s summer outfits to make it the chicest season ever!

1-Breathable Cotton Shirts

When the weather is harshly hot, go for men’s cotton shirts. Travelling to office or an important client meeting, it’s important to look crisp, but also to be ultimately comfortable. Cotton is one of the best fabrics for hot weather. Being soft, lightweight, and breathable, it allows heat to escape the body and helps you stay cool.

We Recommend these from SHI-ROI Shirts at 46% OFF:

2-Comfy Shorts

Want to flaunt your amazing sense of style this summer? Shorts are the perfect choice! Go for relaxed cotton shorts, they’re the best for summers. Try pairing the men’s shorts with a T-shirt and sneakers for a cute casual look or a printed button-up shirt and floaters for a vacay ready look.

Try these from SHI-ROI at 44% OFF, managed by F2FMART

3-Printed Shirts

Add some printed flare to your casual look this summer with some cool men’s printed shirts like these. Try light pastel hued shirts with eye-catching prints to take your awesomeness to another level; or go for vibrant colours with adorable prints. Florals are the summer favourites, but other cute prints also deserve a spot in your summer wardrobe!

Try these from SHI-ROI shirts at 46% OFF, managed by F2FMART.

4-Cool Whites

Whites have always been a summer favourite! A plain white cotton t-shirt may not be the most exciting piece of clothing, but it is one of the most versatile. The simple men’s summer style can partner with about everything and looks great. So, whether it’s your black pants, or blue jeans, you can never go wrong with a white tee. A white button-up shirt is another versatile summer basic. It goes well with your jeans, shorts and just about anything.

5-Coordinating Trousers

Casual, stylish, and oh-so-cool, relaxed pants like these give the perfect vibe for the sunny season. Go for summery shades like blue, beige, pastel pink, olive and so on, instead of dark wintery hues. Team up the men’s trousers with a tucked in tee for a day out with friends, or a crisp shirt for a smart office look. Remember to wear those sunglasses for that extra vogue.

We recommend trying these by Livewire Trousers at upto 20% managed by F2FMART

Hope you liked these styling tips! Let us know in the Comments section below.

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Wedding Season – The Ethnic Wear Shopping Season!

Wedding season in India is almost like a festive season, agree? Shopping, dressing up, food, music, dance, everything so fun and colourful! Time to dazzle in our favourite ethnic attire.

Indian traditional wear is not just outfits, it’s a culture. A culture that we have preserved even in the phase of rapid urbanization. How much ever modern we become, when it comes to a family wedding or festival, we put on our best ethnic attire.

According to a report by Statista, the market size of women's ethnic wear across India in FY 2020 was approximately 17 billion U.S. dollars and is estimated to reach more than 24 billion dollars by 2025.

As retailers, we must capitalize on this opportunity. Let’s stock up the best of wholesale ethnic wear for men, women, and kids to meet the increasing demand for these outfits.

What F2FMART offers?

Amazing Wholesale Discounts:

On F2FMART, you get striking deals and discounts up to 90% off on 80+ categories and 5000+ products listed. For the summer wedding season, we have the chicest wholesale ethnic wear online. Just submit your requirements and we’ll get in touch with you!

Sellers from across the country:

Whether you’re a retailer in Kerala or Delhi, we have a match for you. With a vast network of trusted and verified sellers through-out the country, we assure you get doorstep delivery of the products that you’ve requested within the shortest time and the best price, with secured payment options.

Unmatchable Collection:

Elegant lehengas, OTT sarees, men’s kurtas, kids’ ethnic wear, accessories and much more! We offer a truly wide range of wholesale ethnic wear including sarees, dress materials, lehenga cholis for women, men’s blazers and waistcoats, kurta sets, sherwanis, and kids’ ethnic wear too. When you have such a covetable range, its hard for customers to go back without their hands full of shopping bags.

What’s Trending?

The women’s wear segment accounts for around 87% of the current ethnic wear market. The ethnic wear industry and has demonstrated steady growth over the past years and is set to grow further by 8.4% over the next decade, according to an article by India Retailing. It’s always wise to stock more of the best-selling or trending outfits to meet the customer demands. These ethnic outfits are trending this summer 2022.

Kurta Sets Stylish coordinates being kurta sets for women are the season’s favourites. For those intimate family gatherings before the actual wedding functions, these kurta sets are apt! Check our collection of women’s wholesale kurta sets here.

Lehenga Cholis A wedding function is incomplete without the sight of lehenga adorned beauties all over. Be the perfect bridesmaid at your sister / cousin / friend’s wedding, as you don one of these beautiful lehenga choli sets. Shop from our collection at 50% off!

Gowns Young women are more open to experimenting and no longer restricted to traditional Indian ethnic wear for weddings. This is called Ethno-Fusion. Perfect for a reception party, our ethnic gown dresses will add a touch of style to their traditional look. Check them out!

Statement Dupattas Any normal outfit can be elevated with a statement dupatta. Young women love to mix and match their outfits and our statement dupattas will be the best pick in doing so! Be it a Haldi, Mehendi or Sangeet function, you can always add that extra glam to your outfit with an embroidered dupatta from our collection.

Ready to ride on the ethnic fashion wave? Contact us to know more about our business.

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Why is Brand Aggregation the Future of E-commerce?

Wondering about the buzzword “Aggregator Business Model”? How did the companies like Oyo and Makemytrip.com, popular hotel industry aggregators, Ola and Uber cab service aggregators, Thrasio and Perch, popular e-commerce aggregators, generate so much value in such less time? What is this mind-boggling business model and how it works?

The Aggregator business model, as the name suggests, brings together many brands / service providers under one wing, providing one common product or service on a mass scale.  

The centralized solutions help in seamless digital business adaptation on multiple platforms ensuring aggressive growth from the get-go!  

The aggregator business model is often a revolutionary one, capable of changing the way business is done in any industry

Why Fashion Aggregators are Trending?

Aggregator shopping helps consumers make an informed choice. From a fashion perspective, it’s also easier for customers to curate an outfit from a range of options available without leaving the platform. Aggregator platforms aim for a simplified shopping experience taking the hassles out of buying. It’s a style of shopping that is gaining popularity.

Brands have seen as high as 118% order growth with the help of fashion aggregators, like EMERGE.

Aggregator sites for E-commerce Fashion and Lifestyle brands like F2FMART.com and EMERGE not only introduce a brand to the e-commerce world, but also provide brand acceleration and marketing solutions for tremendous growth.

There lies an opportunity for brands to come in and gain exposure and business expertise that would otherwise have been difficult for them.  

Below are some benefits that D2C brands can gain through collaborating with brand aggregators / accelerators:

1. Brand Acceleration:

Fashion aggregators help your business thrive. A small brand gets much better reach and visibility on e-commerce aggregator platforms. Brand aggregators tailor your brand visibility and growth across e-commerce Marketplaces. This in-turn will increase the brand awareness over time. Brands were able to reach more than 45 million shoppers globally with Emerge.

2. Revenue Growth:

With fashion e-commerce aggregators, brands are able to sell more and generate more revenue. A kids wear brand sold 10Cr+ worth of merchandise with Emerge across marketplaces with 47% sales growth year on year. It created its own niche in premium kids wear.  

3. Digitally Powered E-commerce Solutions:

The fashion e-commerce aggregator programs ensure smooth brand management across multiple platforms at a time with their centralized operations management.  

4. Curated Marketing Solutions:

As your business partner, fashion e-commerce aggregators like Emerge provide tailored marketing solutions for your brand. They ensure to separate good content from the great and delivery to the right audience with their own investment!

5. Product Information Management:

With a fashion aggregator platform, you get a one-stop-solution to collect, manage, and enrich your product catalogue across various e-commerce platforms.

6. Success Fee Model:

Vendors pay commission to an e-commerce aggregator only for products that have been sold. This is a great benefit to the D2C vendors since they’re not liable to pay to the aggregator unless there’s actual business taking place. Making this a win-win situation.

Wrapping up:

Still wondering why D2C e-commerce aggregation is important? The answer is that many of your competitors are already on such platforms. Majority of customers out there just want their buying experience to be as fuss-free as possible, which is why the convenient aggregator model is tipped to thrive. Get in the game with platforms such as EMERGE and see your business flourish.