experimentaljournal

[experimentaljournal]

Synthesis Project/ Research: what to include in a Brand Guideline

“This is a guide to help you better understand the basic elements that make up (brand name)” :

About the brand

About the product

Mission and Values

Logo (Variations, Usage, Do’s and DON’Ts)

Colour Palette (Primary and Secondary, Usage)

Typography (Typeface Usage and System)

Other Imagery (photos, illustrations, artworks)

Voice and Tone (how the brand uses language and emotion)

Advertisement and promotional content

Imagery Usage

“This is a guide to help you better understand the basic elements that make up (brand name)”

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Synthesis Project/ Testing Time Session - Random Thoughts emerged during Meeting 3 with María del Pilar Ferreira Loray International Project Coordinator from The Union at MMU

Feasibility, Budget, Explaining Logo’s Orientation (more accessible), For everyone (not just for International Students, Friendly, Explaining the Aim of the Lanyard (xenophobic, need more help), Foundation, Charity, Objective, What’s the point, QR code hunt, Where to deliver the welcome pack? (like Amazon locker), WhatsApp Group, Digital Promotion, App is a good idea, Events and Festivals, Food Fair, Explaining English Culture, Useful Data: most of the International Students at MMU are from India and China, there are currently 5.000 International Students at MMU, most of them study at Business School and they are attending a Master Course. 

[experimentaljournal]

Synthesis Project/Random Thoughts Emerged during last 1:1′s Tutorial

Format to support the content, Images to illustrate the discussion, Diagrams, Project Diagrams, Students Wellbeing, Building Network, Erasmus, Evolving, New Knowledge, Going Forward, Appendix, Ethical Approval Process (Project Proposal, Consent Form, Information Sheet), University Cloud Storage (Delete files at the end of the project).

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Synthesis Project/ Schedule - DEADLINE 20TH AUGUST

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Synthesis Project/ Reflective Document - Content List

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Synthesis Project/ Research - Design Thinking Part 3

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Synthesis Project/ Research - Design Thinking Part 2

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Synthesis Project/ Research - Design Thinking Part 1

[experimentaljournal]

Synthesis Project/ Research - Branding

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Synthesis Project/ Research - Unit Handbook

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Synthesis Project/ Updates

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Synthesis Project/ Testing Time Session - Random Thoughts emerged during Meeting 2 with Peter Jones and Nathan Cutler from the School of Arts Marketing Team at MMU

Solidarity, Reassuring, Negative experiences - How to deal with this? You’re not going to solve the problem itself, Directional Stickers on the floor (physical space or online community), Adding University Logo to the Posters (Trust), Speak with International office and find out what they do, Do something more interesting as an Independent Organization (No Limits), Welcome Pack, How do you reach the audience? Post to share, Social Media Campaign, Manual way of finding people (Tag, Comment and Share), Social Posts as “Online Badges”, Instagram and Tik Tok, Building Trust with the university, being recommended by them, How to promote the foundation with the universities, Make a packaging which will encourage people to take photos and share them on their social media, Quotes on Packaging or posters, Have a look at https://www.conversationsfromcalais.com/instagram

[experimentaljournal]

Synthesis Project/ Testing Time Session - Random Thoughts emerged during Meeting 1 with Kate Johnson, Postgraduate Support Tutor at MMU

Relevant topic, International society collaboration (Tours, Events, Families Support...), Posters are a bit confusing, Bolder and less busy, Sensitive Topic, Very clear - broader context, Welcoming Students, There is more out there for undergraduate than postgraduate students, Set up meetings with other people from The Union or Marketing International Team, There are many small realities related to International students within the university, Try to understand where this project is situated, Avoid doing the same things, The Union’ s Shop - Selling Merchandising, Ask me badge, Student ambassadors.

[experimentaljournal]

Synthesis Project/Random Thoughts Emerged during Group recent Tutorials

Pitch, Feasibility, Open Day, Channels, Chat, Feedback, Testing Time, Customised Class/Workshop for International students about Creativity/Design Thinking, Products, University send them (Welcome pack idea), Lost, Multiple points, Additional Package, The wow factor, Build your own practice after this project, Scope, Grow widely, Open mind, Think local at global, Limitless, Huge Market, Starting point, Growing up, Why using Social Media (Benefits), Underlining the values within the project.

[experimentaljournal]

Synthesis Project/ MMU Overseas Students Foundation - International Students Research

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Synthesis Project/ MMU Overseas Students Foundation - Presentation/ Animations

[experimentaljournal]

Synthesis Project/ MMU Overseas Students Foundation - Presentation