etargetmedia

[etargetmedia]

Black Friday is one of the most important shopping events of the year, offering brand marketers a unique opportunity to engage with their audience and drive sales. To make your Black Friday email marketing campaign a success, here are key strategies you can implement to maximize engagement and conversions. Learn more at:

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Navigating Consumer Data Privacy Laws: Our Commitment to Compliance in Email Marketing

In today’s digital age, the protection of consumer data has become a paramount concern for businesses and consumers alike. With an increasing number of states enacting new consumer data privacy laws, the landscape of email marketing is rapidly evolving. At eTargetMedia, we understand the importance of adhering to these regulations and are fully committed to ensuring our practices align with the highest standards in the industry.

Learn more at: https://www.etargetmedia.com/navigating-consumer-data-privacy-laws-our-commitment-to-compliance-in-email-marketing/

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Digital marketing is an ever-changing landscape but email marketing continues to reign supreme and consistently ranks as the top performer in terms of generating the highest return on investment (ROI). In this article, we dive into why email marketing remains the #1 marketing channel of all digital marketing tactics.

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Maximizing Reach: The Effectiveness of Email Marketing with Retargeting Display Ads

In today’s digital world, businesses are constantly seeking innovative ways to engage with their target audience and convert leads into customers. Email marketing and retargeting display ads are powerful marketing tools that together can significantly boost brand visibility, customer engagement, and ultimately, sales.

Learn how here: https://www.etargetmedia.com/maximizing-reach-the-effectiveness-of-email-marketing-with-retargeting-display-ads

[etargetmedia]

In an ever-changing digital world, email marketing continues to stand out as the most effective marketing strategy to maximize return on investment (ROI). In this article, we explain why email marketing dominates all other digital marketing platforms and delivers unparalleled ROI potential.

Read the article to learn more: https://www.etargetmedia.com/why-email-marketing-is-the-top-digital-marketing-tactic-for-roi/

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Need help ensuring your email marketing campaigns are CAN-SPAM compliant? Check out these best practices to adhere to CAN-SPAM regulations.

https://etargetmedia.com/best-practices-for-can-spam-compliant-email-marketing-messages/

#eTargetMedia #emailmarketing #emailmarketingtips

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Harris Kreichman, Managing Partner of eTargetMedia, was awarded the 2023 Certified Association of National Advertisers (ANA) Marketing Professional certification. Only top advertising and marketing professionals qualify to earn the certification and Harris was among the elite marketers who completed the rigorous program. Harris completed the following CEU credits to earn the 2023 Certified Association of National Advertisers (ANA) Marketing Professional certification:

- Advanced Email Marketing - Advanced Database Marketing - Practicing Agile Marketing

Learn more at: https://www.etargetmedia.com/harris-kreichman-awarded-the-2023-certified-association-of-national-advertisers-ana-marketing-professional-certification/

#etargetmedia #emailmarketing #certifiedanamarketingprofessional

[etargetmedia]

One of the most important elements of an email marketing campaign is ensuring that your email message makes it to the inbox. Many marketers don’t realize that they are not taking the correct steps to avoid the spam folder. Here are some tips that every business needs to know to help ensure emails make it to the inbox.

Increase Open Rates

High open rates can help you avoid the spam box by showing ESPs that your subscribers want to receive and open your email messages. Focus on testing and optimizing different subject lines and avoid using spammy phrases like free and sale as these can trigger spam filters. Also, be selective about only sending emails to your most engaged audience. This will give you a better chance of increasing your email open rates.

Focus on Relevant Content

Make sure email content is personalized and relevant to the recipient. Email engagement is one of the defining factors of becoming a quality email sender and improving your domain’s reputation. If the target audience opens, clicks on and engages with the email content, this tells the ESPs that the email message is welcomed and warms up your domain. Low engagement scores tell the ESPs that the audience is not interested and therefore your email has a greater chance of going to the spam box.

Clean Up Contact Lists & Segment Audiences

You should clean up your contact lists on a regular basis and suppress any subscribers who no longer engage with your emails. Segmenting contacts into smaller, focused lists can also be beneficial because you can send personalized messages to segmented audiences who are more likely to engage. Maintaining a healthy list is important to the ESPs and you should also keep an eye on your unsubscribe rate. Low unsubscribe rates show the ESPs that your audience wants to keep receiving your messages.

Set Up Your DNS Records

All domains that send marketing emails should have proper DNS records set-up so the ESPs can authenticate them. The most important authentication methods for B2B marketing are DMARC (domain message authentication, reporting & conformance), SPF (sender policy framework), and DKIM (domain keys identified mail). Setting these records up correctly can help boost deliverability rates. In addition, warming up your domain by gradually increasing the number of emails you send out will help build up your reputation with ESPs.

Learn more at https://etargetmedia.com

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Email marketing is evolving so staying ahead of the trends is critical to any email marketers success. In this article, we discuss the top email marketing trends that can help you increase your email opens, engagement and conversions.

https://www.etargetmedia.com/email-marketing-trends-that-are-dominating-the-inbox/

#etargetmedia #emailmarketing #emailmarketingtrends #emailmarketinglists

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Email marketing continues to dominate all digital marketing channels and remains the most effective channel for increasing customer acquisition and retention, delivering content to customers, and producing high ROIs. That’s why it is so important to ensure that your email marketing campaigns are maximized and optimized to produce the highest results possible. One way to measure the success of your email campaigns is by looking at the important Key Performance Indicators or KPIs that measure the different aspects of the email campaign and deliver important insights into how well a campaign is performing and what could be improved upon.

Go to https://www.etargetmedia.com/essential-kpis-in-email-marketing/ to learn about the essential KPIs in email marketing.

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eTargetMedia released our Top Email Marketing Stats & Trends – The State of Email Marketing Report to help digital marketers learn about the power of email marketing. Email marketing has consistently generated the highest return on investment (ROI) of all digital marketing channels with an average ROI of 45 to 1. Email is also the most effective way to target customers who have opted in to receive special offers, news, and product information. In the report, we share the top stats and trends that are shaping the industry today.

The report can be downloaded at: https://www.etargetmedia.com/email-marketing-stats-trends-the-state-of-email-marketing/

[etargetmedia]

The rapidly excelling world of digital marketing has delivered an overabundance of resources available to marketers today. From social media to SEO to video marketing and beyond, marketing choices are unlimited but just one category continues to outperform all other digital marketing methods year after year and that's email marketing. In this report, we share 5 reasons why email marketing can help you skyrocket your ROI and why you must use email marketing in your digital marketing strategy.

https://www.etargetmedia.com/top-5-reasons-email-marketing-can-help-skyrocket-your-roi/

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eTargetMedia is well-known for our commitment to furthering our knowledge in the industry as well as for offering the industry’s top performing email marketing database. We are continually adding new email lists to the database to meet the changes in consumer demands and have introduced 3 new email lists including Spa and Wellness Travelers, Suburban Family Homebuyers and Downsizing Empty Nesters.

Learn more at: https://www.etargetmedia.com/etargetmedia-announces-harris-kreichman-awarded-2021-certified-ana-marketing-professional-designation-and-the-company-introduced-3-new-email-marketing-lists/

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Harris Kreichman, Managing Partner of eTargetMedia, was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification. Only top advertising and marketing professionals qualify to earn the certification and Harris was among the elite marketers who completed the rigorous program. Learn more at http://www.etargetmedia.com

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eTargetMedia recently launched 5 new email marketing lists to help marketers reach consumers who are currently shopping online for a variety of travel destinations, grocery related products and home delivery services that have become more popular in recent times. The new travel lists helps marketers target responsive families and individuals who are eager to travel again whether its booking an international getaway, visiting family they haven’t seen over the year or driving to local destinations for a safe, close to home trip. The new grocery and home delivery lists help marketers reach consumers who are adjusting to a digital lifestyle and now prefer to have their groceries, home essential items and other products delivered directly to their doorsteps.

Learn more about the new lists: https://www.etargetmedia.com/etargetmedia-announces-new-travel-specialty-grocery-and-home-delivery-email-marketing-lists-to-take-advantage-of-current-consumer-shopping-trends/.

[etargetmedia]

eTargetMedia, a leading email marketing company, has been Ranked #1 again for Top List Managers For Data Card Quality by NextMark. eTargetMedia has consistently Ranked #1 for the 100-249 lists category and has enjoyed this prestigious recognition for over 10 years. NextMark ranks the top list managers by the quality of their data card portfolios. The data card quality score is calculated by analyzing over 74,000 data cards and rating the datacard quality on 13 key attributes, including how often the datacards are updated, base list price, list description, list source, list segmentation, list selects, geography selects, list categorization, contact information and more.

eTargetMedia oers over 200+ data lists with over 200 million email records to reach a wide variety of audiences with precision targeting. Our comprehensive lists oer an unrivaled range of selectivity to help you zero in on the right prospects with precision. Our email marketing experts have an unmatched commitment to client success and we oer the very best email marketing, display advertising, postal marketing, email append and creative solutions to clients. As a DMA Member and Certified ANA Marketing Professional company, we adhere to the best practices and industry guidelines. Our meticulous list hygiene keeps our database among the most responsive on the market. View all of our targeted lists online at: http://lists.etargetmedia.com.

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eTargetMedia's launches new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email marketing campaigns.

Read the press release - https://www.etargetmedia.com/etargetmedia-launches-display-ads-retargeting-solution-to-complement-precision-targeted-email-marketing-campaigns/