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Tangent GC Organic Soap by Carl Nas Associates
Text by Richard Baird Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The concern given to the longevity of skin becomes an understandable extension of that original intention. Carl Nas Associates, who have been working […]
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Monachus Distillery by Bedow
Text by Richard Baird. Atop of Croatia’s Istria peninsula, just where the land slips into the Adriatic sea sits the tiny small-batch gin distillery of Monachus. Stone shores, botanical covered hillsides, the smell of pine and scattered pin cones characterises the landscape. Drawing on this, the natural history of Istria and the name Monachus, borrowed from Monachus Monachus an endangered Mediterranean […]
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Tangent GC Organic Detergents by Carl Nas Associates
Words by Richard Baird Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The longevity of skin being an understandable extension of that original intention. The company’s graphic identity, a typographical system designed by Essen International […]
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Hair Solutions by Paul Belford Ltd.
Opinion by Richard Baird Hair Solutions is an enhancer, made from botanical concentrates, that can be added to any brand of shampoo, personalising it to meet 66 different haircare scenarios through a combination of formulations directed at 6 categories (normal, dry, wavy, flaky and colour-treated and fine) and 11 concerns (brittle, dry, oily, thin, wavy or colour-treated, split-ends, […]
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Deckers – Packaging for Fashion, Lifestyle and performance Footwear
The Challenge
When Fred Lill had a meeting with UGG early in 2018 it could not have gone any better. This was an instance where the client’s needs – “ We hate tape, it ruins the experience and is the total opposite of uniformity and efficiency” – could not have been more in alignment with Lil Packaging’s own approach.
Initially, …
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Ecommerce Packaging vs Postal Boxes: what’s the difference and why is it so important to online business?
There are four main differences between Ecommerce Packaging and Postal Boxes: speed, efficiency, delivery (or deliverability) and the unboxing experience.
In this post, we address each of these differences and explain why – whether you are a small independent retailer on Etsy or an IR500 giant shipping in high volume at a swift pace – Ecommerce Packaging could be the …
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Fire Earth – custom packaging for posting samples – delivering a letterbox-friendly upgrade (with no broken tiles)
The Challenge
It never used to be trendy to talk about tiles, but Fired Earth changed all that. With their exclusive collection of wall tiles, floor tiles, designer paints and kitchens and bathrooms, this company has succeeded in inspiring even the most reluctant interior designers amongst us. Known for supporting the U.K. ceramic industry and its craftsmanship, Fired Earth also prides …
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Shipping vinyl records safely, and why you’re probably doing it wrong.
Do you want to know how to ship vinyl records safely, securely and still give your customer the best unboxing experience?
Shipping vinyl records through the mail sounds like a harrowing experience. With increasing pressure on parcel companies to increase how many parcels they pile in each van per trip, it’s no surprise that vinyl packaging issues are a …
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andSons Chocolatiers by Base Design
Opinion by Richard Baird. andSons is a second generation chocolatier and retailer run by Marc and Phil Covitz, two brothers who learned everything there is to know about fine chocolate from their mother. Seeking to offer something new to the world of artisanal chocolate, driven forward by Top 10 Pastry Chef Kriss Harvey who joins the […]
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Hotel Chocolat – Luxury Postal Packaging for an Online Sensation
The Challenge
It’s hard to read the words ‘Hotel Chocolat’ without your mouth immediately starting to water; this is a British chocolatier that has become synonymous with delicious chocolate of the highest quality, both for its taste and its presentation. A brand with an evocative back story, ever since Hotel Chocolat opened its first shop in the …
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Moonpig – custom packaging for a household brand
The Challenge
Moonpig is a well-established online retailer specialising in highly personalised gifts and priding itself on its strong brand presence. Over the years, the company has gone from creating unique greetings cards to offering a full range of gift ideas for anyone and everyone, from your girlfriend and your grandma to your best friend’s brother.
The company’s high-output, fast-paced …
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Rare Harvest by Marx Design
Opinion by Richard Baird. The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture and a high level of dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties. With a price range […]
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Our top three eco-friendly alternatives for protective packaging
As an e-commerce store owner, it’s your duty to protect the long-term interests of your business and customers. And at this time of heightened environmental awareness, nothing’s more integral to everyone than using sustainable materials.
While you may have focussed on running an ethical store that features products made from biodegradable goods, have you spared a thought for the packaging …
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Eco Packaging Hacks – Sustainable ways to create the perfect unboxing experience
As a customer, nothing beats unboxing a new product. In fact, unwrapping new deliveries is so exciting for the customer that it’s become a YouTube sensation. In 2011, for instance, the channel DisneyCollectorBR began unboxing children’s toys on YouTube — and quickly became an internet phenomenon. It now ranks in the top 10 most viewed channels on YouTube with almost 15 …
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Related posts:
How to optimise your eCommerce packaging to go eco-friendly
Going green: how to make your ecommerce business eco-friendly in 2019
Cardboard boxes and packaging for eCommerce: how to minimise damage to your items
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21 Customer Support statistics that all ecommerce businesses should know…
It’s not often we share articles outside of the ecommerce packaging space, however we feel that this article in particular offers so much value and insight that we just had to share it with you…
This article was originally written over at Groove HQ
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In just about any field, there’s always the “standard” advice that seems to get repeated …
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Related posts:
Ecommerce advice: how customer reviews can help build your brand, and how to get them
Black Friday & Cyber Monday – Do they live up to the hype?
7 easy digital marketing steps for boosting e-commerce sales
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Beyond branding: how to add a personal touch to your packaging
As we see more e-commerce stores replace high street retailers, we’re fast getting used to selling and purchasing goods with no face-to-face interaction whatsoever. Yet, customer service — and satisfaction — are still so important for modern businesses.
That’s why customer satisfaction doesn’t just feel good, it’s also great for your business. Given that you might never meet customers face-to-face, making …
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Related posts:
What makes packaging key to your marketing strategy?
Branding on a budget: how to create a luxury unboxing experience for less
How to create the perfect unboxing experience with your postal packaging
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StrangeLove Lo-Cal Soda by Marx Design
Opinion by Richard Baird StrangeLove is an Australian soft drinks brand that began with a four flavour range of energy drinks. Although mass-produced, each of these was created with the intention of evoking a sense and taste of the homemade through carefully sourced and high-quality organic ingredients. The range was developed in response to energy drink brands […]
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