emmaasdesignresearch

[emmaasdesignresearch]

Final edited postcards - I had 10 developed cards, and refined 2 to my edited versions so they would cleanly fit on the layouts

[emmaasdesignresearch]

Final poster - feedback from David was that I should try make it look like it was inspired by an old playboy and ad text rather then editing and existing cover. I covered the faces of the models and I feel that's heavily connected to the message of my paper.

[emmaasdesignresearch]

Campaign of interest for research / analyses

Real sexist, real objectification: Benefit Cosmetics. (2015). Retrieved 25 September 2021, from https://www.collectiveshout.org/real_sexist_real_objectification_benefit_cosmetics

- Objectfication of women for advertising, attention grabbing, using sex sells as an attraction  methods to the product, advert. method that doesn’t require relevance to the product. Similar to the Desiel campaign.

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Notes taken from both academic sources from the AUT library, novels previously  documented in my Tumblr. includes interesting points, how it was initially used and subtopics such as homoertoic / male objectifying ads, representation doesn't mean change in values etc

[emmaasdesignresearch]

Initial trail images of possible poster image

[emmaasdesignresearch]

Poster image

I was inspired by this particular book cover By Rodger Streitmatter. I liked how it was creative and still somewhat PG - it relates of my topic well, and i can have a go creating my own variation of this image.

[emmaasdesignresearch]

Physical book choice

I have realised  the book choices are by the same authors and publishers. I noticed the similiartes  of the wording and the covers. I will investigate  mainly the most recently  published  book - but possibly skim through  my second  choice since they are so similar and have similar contents.

[emmaasdesignresearch]

Another physical research resource, similar to my first physical book. From the contents they cover similar points, but may come from different perspectives. This book specifically highlights negatives in this advertisement practice

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Credible / academic source - hardback, physical research. Directly related to my topic. This book consists of the who what when and how of consumer culture and how sex sells if effective, it’s effects and stats - a collaborative research project from multiple University lectures in America.

This is very credible, thoughout this book, each part of research has been referenced to individual sources and academic papers with in text citations, references are listed in the back of the book if I want to trace back to a particular piece of research to expand on.

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Topic clarifying /finalised

Sex sells in advertising, 

when, what why, how - origins? 

possible research points:

How has it become so effective in consumerism? when is it used? why is it used? why is it successful? 

what is considered too inappropriate / when does it go too far? Negative effects? effects on adolescence consuming this advertising? Exploitative?

[emmaasdesignresearch]

SDL - practice cards for formative hand in, images that relate to our topic and relating comments for each image. 

[emmaasdesignresearch]

An interesting  article that analyses this topic of sex sells and advertising and it’s effectiveness. It based on opinion  rather  then fact., not entirely  credible but an interesting perspective

https://www.businessnewsdaily.com/2649-sex-sells-more.html

[emmaasdesignresearch]

12 out of 24 initial research   cards - topics that we are passionate  about. Mine consist  of feminine, spirituality , self image  and screen printing. i wasn’t  required to add comments for this activity  but i wrote initial thoughts as bullet points connecting to each image

[emmaasdesignresearch]

Class activity - 24 images. Feedback and key words that’s people associated with my chosen research images

[emmaasdesignresearch]

Lesson 1 - Initial research ideas, topics to explore and key words/ideas I can explore further