ellarotteveelmaterialsandmedia

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Initial Publication Mock-Up

I created my first quick draft of my publication in InDesign to see what the layout would look like digitally. To continue this, I am going to find the right text, as well as alter my timeline layout and other layouts to have balance and unity.

(text has been substituted until I chose the right article/ sources/ quotes)

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Bespoke Publication Design Ex 3

JAZZ - Prachi Shethji

This design involved entirely black backgrounds with colourful instrument graphics to make them pop. The text is mostly white with hints of colour with sans serif type for body text and decorative typefaces for headings being used. 

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Bespoke Publication Design Ex 2

Royal Botanic Gardens Annual Report - Jordan Taylor

This design uses warm toned colours - mostly reds with some orange and yellow - throughout the entire publication. Sans serif typefaces have mostly been used and the imagery has all been changed to warm tones to fit in with the design. Spreads are well balanced with negative space, text and image.

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Type Research

Zoe commonly uses sans serif fonts and typefaces in her designs, with some subtle use of serif fonts as headers or image captions. These sans serif fonts create a clean, modern look in her designs. Helvetica was used to create her Helvetica brooch design also. In the designs above, Zoe has utilised mostly black type, with some white and red type also. In my designs I would like to use mostly sans serif type and potentially a serif typeface for headings or the front cover.

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Colour Research

Zoe’s design work commonly features a minimalistic colour scheme with black and white as strong contrasting bases and often times one or multiple other feature colours. Red is a common colour used in many of her works; it is a colour that is known to attract attention and evoke strong feelings of passion, love and anger. The photographs she uses are a mix between grayscale and colour. For my publication on Zoe, I am going to explore working with black, white, red and gold (as seen in NZ Opera Identity above) as well as grayscale photographs.

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Bespoke Publication Design Ex 1

Cinema - Noah Holcomb

This design features a consistent colour palette and strong utilisation of double page spreads. Images and text flow across both pages in many of the spreads. White and black are the main type colours and the photography is grayscale. Noah has used decorative and serif fonts. He has also balanced the spreads out well.

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Week 9 Typographical Roulette Challenge

If I were to continue this double page spread:

- Add Colophon

- Add Dingbats font

- Experiment with yellow colour on the spread and paragraphing the text

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What goes into bespoke publication design?

- Defined purpose and target audience

- Use of large headings, medium subheadings and small body text

- A range of relevant and consistent imagery/ photographys, design assets, drawings, quotes

- Photograph of the designer (Zoe Ikin)

- Consistent colour scheme throughout

- Good use of negative space and balance to guide the eye

- Use of the same fonts or typefaces (e.g. 2 or 3 maximum) 

- Similar assets (repetition of panels, lines, features that help it to flow and look like a cohesive set of work without making it too similar)

- Table of contents/ page numbers/ blurb

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Updated Timeline Information

2003:

Starts Jewellery business in 6th form. Goes on to sell Helvetica brooch on High Street

2005:

AUT University: Bachelor’s Degree; Graphic Design

2007:

Headhunted by Studio Alexander (graphic designer)

2010:

Keynote speaker: Designers Speak series (Designer’s Institute of New Zealand)

2011:

Headhunted by Alt Group (senior designer)

Studio Magazine established (founding partner and editor)

Graphis Awards: Gold: WilliamsWarn Identity

Best Awards: Silver: Fletcher Building Internal Share Offer

2012:

AGDA Award: Australian Design Biennale: Studio Magazine Issue 2

Best Awards: Bronze: Fisher & Paykel: The Social Kitchen

2013:

Best Awards: Silver: Fisher & Paykel: Product Roadshow

Best Awards: Silver: New Zealand Opera Identity

2014:

Judged the Best Design Awards (Designer’s Institute of New Zealand)

2016:

Alt Group: Promoted to design director

2017:

Best Awards: Silver: Financier Specimen

2018:

Best awards: Gold: Fisher & Paykel EuroCucina Stand & Magazine

2019:

Keynote speaker: Designers Speak series (Designer’s Institute of New Zealand)

Red Dot Design Awards: EuroCucina Magazine

2021:

ASB Bank: Design Lead

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More inspiring publication design layouts

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Publication Design Research

- Photography spreading over multiple pages

- Overlapping of red ‘02′ and black title

- Lots of negative space but balance created with small amount of writing and red rectangle

- Photography takes up entire page on right with white writing overlay

- Centred text on the left with evenly spaced columns

- Using red for the background instead of white

- White text and illustrations

- Red filter over black and white image cutouts

- Photo takes up entire left page and expands onto the right page

- Different sized text for heading and body text

- Same colour scheme used throughout

- Balance created through the spacing of letters

- Red overlay over the image

- Different colour background used than white

- Red image flows with background as it is a darker version of pink

- Text overlaps image

- Larger title in the top left corner to create balance

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Zoe Ikin Interview

https://www.theunimpossibles.com/career-zoe-ikin/

Jewellery side business: created Helvetica brooch stocked on High Street.

Weekends and evenings working on Studio Magazine profiling creative workspaces from around the world.

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Fletcher Building Design

https://bestawards.co.nz/graphic/business-communication/studio-alexander/fletcher-building-internal-share-offer/

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Zoe Ikin Creative Mornings Talk

https://vimeo.com/30661531

How Studio Magazine was created: three designers explore creative spaces on a submission based magazine.

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https://otherpeoplesrooms.com/

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Studio Magazine

https://dowgoodfolk.co.nz/news/dow-featured-in-studio-magazine-3

‘Studio Magazine is the international magazine about making places – profiling studio spaces from around the world and across a wide range of creative fields – graphic designers to furniture makers, architects to artists.‘

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Design with an Environmental Approach

https://www.viva.co.nz/article/culture-travel/zoe-ikin-design-tour-europe/

Zoe details iconic design locations around Europe.