edthrive21 - Tumblr blog

[edthrive21]

ON THE RIGHT TRACK

This very year itself the Indian Railways went private and accordingly has planned to give tenders.

Taking example of-The Maharajas' Express is a luxury tourist train owned and operated by Indian Railway Catering and Tourism Corporation. It runs on 4 circuits covering more than 12 destinations across North-West and Central India, mainly centred on Rajasthan between the months of October and April. The Maharajas' Express was voted "The World's Leading Luxury Train".

While this theme may not target the mass, it does bring celebrities and also a sense of royal tourism to the country. While the monetary benefit to the railways is less, it does have a great deal of non financial benefit.

The government is planning to introduce to introduce another such theme based train in India ,

to attract tourists and popularise the culture , diversity and tradition of India

TASK IN HAND:

Your task as an entrepreneur is to come up with a theme based train.

Examples- State wise decoration, moving circus , zoo etc ) , state the reasons for the same and convince the government to give you the tender.

You also have to decide the route through which the train will travel and why the theme you chose is best possible for that route. Remember to keep your idea feasible. Remember what benefits and promotes India and the employees will get the tender.

You are pitching to the board that gives the tender and all of you are private contractors. 

[ Piece of Advice- Make sure to point out flaws in other themes that we don’t point, the strongest member survives]

[edthrive21]

“Mission Mars”

Remember when it was the year 2020 and the CEO of SpaceX, Elon Musk said he is “highly confident” that the company will land humans on Mars in “about six years from now.”

Now that we are a few decades into the future and the fact that Mr. Musk’s vision is coming to life and that seems to be the only ray of hope with all the catastrophic events that are taking place on Earth.

Forbes has started to publish a new issue under the title of “ Forbes 20 Under 20 Entrepreneurs” and on this year’s issue, you have successfully made it. This group of 20 people has caught the eye of Mr. Musk and he has proposed the following contest:

Space X is all geared up for its upcoming Mars mission and in addition to the crew, they have opened an additional seat for one of the entrepreneurs from the “Forbes 20 under 20 Entrepreneurs”. As enthralling as that might sound, the contest is only for one to make their way through.

Task in hand:

You will have to present yourself as to why you should bag that special spot on this revolutionary mission.

Your pitch should cover the following deliverables:

1. What is the product/service/idea that helped you make your way into the “Forbes 20 under 20 Entrepreneurs” list?

2. What makes you think you deserve this special spot as compared to others and how will your product/ service/ idea will help Mr. Musk with his Mars Mission?

3. Your zeal towards this hopeful milestone which is considered to be the next big thing.

Covering the above pointers, you have to deliver a pitch to the board of SpaceX.

Please note: a PPT is advisable but not mandatory.

Preparation time: 10 mins.

[edthrive21]

SEA TO SEE

The conventional business models adopted by most businesses back in the day are no longer feasible in today’s economy. Industries have started shifting to newer and more sustainable business models. Businesses have realized that facilitating gig workers is a lot more sustainable than hiring a permanent employee. Using this principle as its foundation we have seen a lot of industries shift from B2C business models to C2C business models.

In a gig economy, large numbers of people work in part-time or temporary positions or as independent contractors. The result of a gig economy is cheaper, more efficient services, such as Uber, Airbnb or OYO. OYO and Airbnb disrupted the business models of most motels and hotels by introducing a C2C model into the lodging industry.

The C2C model involves collaboration between “equal partners”, as the providers and users, services are brought together through the intermediation of a company that is independent from them, via its (IT) platform. Most of the well-known players, such as Uber, Airbnb or Couchsurfing, work with a C2C model. The C2C model helps create a symbiotic business model that is mutually beneficial to both parties.

A wide variety of positions fall into the category of a gig. The work can range from driving for Lyft or delivering food to writing code or renting out your apartment. 

Task in hand:

Your task is to create a C2C business model by converting an existing B2C business/industry into a C2C business/industry, providing reasons as to why the selected business would do better with a C2C model than the existing B2C model. 

Deliverables: 

A B-Plan and PPT containing the following: 

-Executive Summary (Your business Idea) 

-Operational Plan 

-Feasibility Analysis       

-SWOT Analysis     

-Target Market (Both customers of your C2C model)       

-Supply Chain model       

-Reasons as to why the selected business would do better with a C2C model than the existing B2C model        

-HR Plan      

-Marketing Plan (Conventional, Unconventional strategies)       

-Financial Plan (Sources, Allocation, Revenue structure, Breakeven point, Cash flow statement)       

-Press release 

-Extra Deliverables

GOOD LUCK! REMEMBER TO RUN YOUR IDEA BY US BEFORE YOU PROCEED.

[edthrive21]

KARTIK CALLING KARTIK

Kartik Lahoti, a Junior Analyst in Accenture with an annual package of Rs. 9 Lacs per annum, has a joint family of 6 people which includes his parents, wife who is a homemaker, 2 children who are studying in a reputed high school. He resides on the top floor of Roop Apartments at Rama Iyengar, VV Puram. kARTIK has a very stressful life.

In the competitive world where sales play a huge role, you as an entrepreneur need to have that convincing power to sell anything.

Task in hand:

You have to sell three things to him which are as follows:

1) Massage therapy worth Rs. 20,000/-

2) Eagleton Royal Club Membership worth Rs. 70,000/- per annum

3) An Air Conditioner floored at Rs. 40,000/-

This is a calling task. Entrepreneurs you will be given 5+x mins to speak

.

You have to call the allocated event heads (who are your Kartik’s) before 6.25pm today (9th april) (no calls picked after that) and pitch in your products and sell it to them:

Tanay - Achint (27) & Mohit (23)

Tanisha - Sruti (31) & Yash (5)

Sahil - Abhay (18) & Ayush (22) - Whatsapp Sahil for gmeet link as he lives somewhere in a foreign dessert so calls don’t go. He will send you a gmeet link on whatsapp

[edthrive21]

KNOCKED OUT

One of the adverse trends observable in the corporate private and public sector of India is the growing incidence of sickness. It is causing considerable concern to planners and policymakers. It is also putting a severe strain on the economic system, particularly on the banks. Here is what you must know – 2020 has been a year of disaster for small businesses and startups. 2020 will go down in history as the year when COVID-19 wreaked havoc in the life of entrepreneurs and small business owners. The travel, tourism & hospitality industry were the worst hit, with companies like MakeMyTrip and some significant airlines forced to lay off employees because of little or no demand in their market segment.

Following is the list of the allocation of the companies functioning in India which have considerably underperformed: - ZEN 5 - Thomas Cook (India) Ltd. - ZEN 18 - Atlas Cycles Ltd. - ZEN 22 - Vigo Video - ZEN 23 - Jabong - ZEN 27 - Harley Davidson - ZEN 31 - SMAAASH

These companies have been a victim of technology revolution and heavy influence from the foreign companies. Above mentioned Companies have almost lost their presence in such a versatile market from everywhere to nowhere.

TASK IN HAND: You as the CEO of the company that you are allotted, have to revamp the company so as to make the company sustainable and portray it as the major competitor in the market.

AMOUNT IN HAND = INR 70 CRORE/-

DELIVERABLES: Your report must contain the following: - Executive Summary - Reasons for losses of the sick unit - Market analysis - Competition Analysis - Strategies Required - Phase-wise Implementation plan - Human Resource Plan - Marketing Plan (Distribution plan, STP Analysis) - Marketing Strategies (conventional, unconventional) - Detailed Financials (Break up of funds, capital required) - Press Release

SUBMISSION TIME - 9 AM (9TH APRIL 2021)

[edthrive21]

NIKOLA, NOT TESLA

Trevor Milton, the founder of Nikola has always been in the centre of controversy since he started his first company in 2009 which he sold at a higher price by fabricating their finances. He continued doing this for the other two companies he started as well along with other fraudulent acts.  In 2016, the company Nikola announced to Revolutionise transportation.

1. Nikola was said to display a fully functioning model of that truck Nikola one at a reveal.  In the months leading up to the presentation, a user asked Nikola whether the truck would be a design on wait or a functional prototype Nikola confirmed that it would be a functioning and a fully built truck at the event. But later at the actual launch, only the design was unveiled and Nikola had said that he never said so, leaving the press under disappointment.

Bloomberg later distinguished that the truck was not finished and Trevor reacted by accepting this then he claimed that he never said it was finished in spite of a video clearly contradicting his statement.  He then threatened to sue Bloomberg.  It was later confirmed that Bloomberg was correct and the entire reveal was a sham. More evidence corroborates Bloomberg's claim and furthers its allegations.

 2. Trevor Milton had made several other false claims about the company as well.  In 2019, he had claimed that Nikola was going to be producing hydrogen at a much cheaper cost allowing it to be a viable fuel. When pressed later, Trevor acknowledged Nikola produces no hydrogen at all. Trevor made a number of false claims and promises that were not met or delivered. The entire management of Nikola consisted of people with no experience or skills relevant to the job, for example Nicholas, the director of hydrogen production, is Trevor Milton's own brother who worked cementing driveways in Hawaii prior to joining at Nicola.

 3. In September of 2020, Nikola announced a broad Alliance with General Motors in September that promised to give the company critical Technology financial support and credibility with investors.  Both shares rose by a great deal and Nikola rose by around 40% and General Motors by around 10%. But in no less than two weeks, the news was quickly overtaken by claims that Nikola had exaggerated its capabilities and the firm's Founder resigned. Investors would be left to wonder whether Nikola was indeed an Automotive innovator and whether General Motors had made an embarrassing mistake in being associated with the startup.  The news of the scaled down partnership prompted a selloff of Nikola’s stock and the stock closed down by 27% to $20.41, making investors lose huge amounts of wealth overnight.

 Task at hand:

Amidst controversy and backlash, the founder and CEO of Nikola, Mr Trevor Milton has resigned.  You are appointed as the new face and the CEO of the company.  You are required to meet your investors and address the following points.

• Address and justify all the three backlash and claims made against the company.

• Various strategies to mitigate the crisis and improve the public image of the company in the future

• Future action plan to revive the company

 No PPT required

Time for preparation - TILL 3PM (7TH FEB)

Presentation time - 2+2 minutes

[edthrive21]

AMAZON’S SHIP!

Over the past few years Amazon has been catering to the needs of the customers worldwide with its efficient business plan and creative approach. The U.S. market is one of its major markets with a share of more than 37%. Out of the various factors employed in the functioning of the E-commerce megafirm, shipment plays a crucial role. Shipment acts as the backbone of the whole business plan and decides the fate of the company in every segment of the target market.

FedEx and USPS (U.S. Postal Services) have a fairly deep understanding of the US landmark, the reservation prices for contractors and the entry point prices for the new operators collaborating with the business. These two organisations have carried out the shipment process with so much ease that it became hard to differentiate between their and Amazon’s services for a while. But in the year 2019, FedEx allowed its ground and air cargo shipping contract with Amazon to expire and Amazon’s deliveries through USPS have also steadily fallen over the years.

In order to overcome this fallback, the company adopted the “last-mile” delivery infrastructure- moving goods from fulfilment centres to customers’ homes- with program to sign local truckers and encourage employees to set up their own local delivery firms. However, the last-mile delivery system has become the most expensive part of its supply chain thus, directly affecting its prime tool for growth i.e. customer satisfaction and low prices.

The customers have also grown their expectations to receive faster delivery and in a survey, it was found that 75% of customers do not shop if the seller promises a delivery date of more than three days. Despite its availability of countless fulfilment centres, the task of providing services upfront is becoming a huge challenge. With the growing need of the hour, maintaining third-party logistics is becoming essential for Amazon in order to avoid restructuring their whole business model.

Task in hand:

Given the situation, you are the CEO of a new local U.S. based Start-up aiming to collaborate with Amazon for a third party “last-mile” delivery system. You are tasked with coming up with a full-fledged business plan covering every aspect of the shipping requirements and two strategies to reduce the supply chain cost in the organisation.

Deliverables:

A report of not less than 18 pages

A PPT not less than 5 slides.

• Executive Summary

• Strategic pitch to Amazon

• Current Scenario of the U.S. Market

• Locational Analysis

• Feasibility Analysis

• Strategies to cut down supply chain costs

• Revised Supply chain

• Phase wise Implementation of the strategies

• HR Plan

• Marketing strategies (Conventional and Unconventional Strategies)

• Financial plan (sources of funds, allocation of funds, revenue model for the next 3 years, cash flow statement, breakeven).

• PR strategies along with press releases.

• Poster and any other extra deliverable you deem necessary.

Submission - 9 am, 7th april 2021.

[edthrive21]

Top 10!!

ZEN 3

ZEN 5

ZEN 6

ZEN 18

ZEN 22

ZEN 23

ZEN 24

ZEN 27

ZEN 31

ZEN 41

Congratulations for making this far, Auctors!

[edthrive21]

FLOP SHOW

An announcement made by Mr. Mukesh Ambani at the AGM of Reliance Industries Ltd. notified that Jio Infocomm Ltd. (JIO) is planning on introducing a 1st day 1st show service for movies which can be viewed by all the Jio users. This will bring an evolution to the cinema industry since the movies being released in the theaters could be streamed online on the first day of release itself by Jio users which constitutes majority of the market. If this comes into action, the entire idea of people getting the 1st day 1st show tickets will surely crumble down, punching the theatre industry in their gut. 

This announcement has made the management of Priya Village Roadshow (PVR) restless. The share price of the company on the stock exchange has started seeing a significant decline.

TASK IN HAND:

You as the Chief Advisor to the Board of PVR have to tackle the situation and present the strategies to overcome this crisis to the Board of Directors of PVR

[edthrive21]

DESI CRYPTO

For thousand years, physical tokens have been being used as means of payment (e.g. shells, gold coins, bank notes). In such a setting, a direct exchange of sellers’ goods and buyers’ tokens allows them to achieve an immediate and final settlement. This option is unavailable, when the two parties are not present in the same location (e.g. e-commerce), necessitating the usage of digital tokens. In a digital currency system, the means of payment is simply a string of bits. Cryptocurrencies such as Bitcoin are used as a digital means of payment in the absence of a trusted third party.

Cryptocurrency : Cryptocurrency is an integral part of the blockchain. Distributed ledger technology is built on the consensus algorithms regulating the creation of new blocks. All participants in the P2P network have to accept a block for it to be registered in the blockchain. There are several types of consensuses with PoW (proof-of-work), PoS (proof-of-stake), DPoS (delegated proof-of-stake), and PoA (proof-of-authority) among the most popular. Cryptocurrency is issued every time a new block is created and is used as a reward and incentive for blockchain participants taking part in the consensus mechanism and closing blocks, i.e. allocating their processing power, stakes of coins, and other resources to support the transparency and trust of blockchain and to verify new blocks.

Crypto Holders can transfer cryptocurrency assets between wallets and blockchain addresses, exchange it for fiat money, or participate in cryptocurrency trading. Everyone on the network can view transactions, while the identities of the people behind these public addresses remain anonymous, as they are encrypted by unique keys that connect an individual to an account. Cryptocurrencies can be divided into two large subcategories – coins and tokens. While they are both cryptocurrencies, there is a difference between a coin and a token.

Cryptocurrency in India:

As early as 2012, small scale Bitcoin transactions were already taking place within the country. These were still early days in the development of Bitcoin when only crypto hobbyists were interested in Bitcoin. By 2013, Bitcoin was beginning to gain a level of popularity that was spreading across many countries.

In a short space of time, cryptocurrency exchanges began to spring up within the country. Pioneers like BtcxIndia, Unocoin, and Coinsecure began oering cryptocurrency exchange and trading services in India. Over time, others like Zebpay, CoinDCX, and WazirX were added to the list.

Despite its vast population, India only contributes 2 million percent of the total global cryptocurrency market capitalization. The small role being played by such a large economy can be attributed to the high cryptocurrency prices & the RBI-led government crackdown. The general level of prices of cryptocurrencies in India is on the high side. Market rates are relatively higher by as much as 5 to 10 percent compared to the global average. This means that Indians can only get involved in peripheral participation in crypto trading as far as international crypto exchange platforms are concerned. Lack of large-scale mining facilities & strict government restrictions on international money flow also make it significantly dicult for Indians to transact with many of the large foreign crypto exchange platforms.

The Reserve Bank of India (RBI) has been consistent in warning citizens of the risk associated with cryptocurrencies. While the government of the country hasn’t banned cryptocurrencies, they haven’t exactly been endorsing it. The coming months will reveal the direction in which the crypto market will move as far as India is concerned.

Task at Hand:

Current situation - The government has banned all foreign crypto currencies in India. The cryptocurrency market and its potential gains has induced the Indian Government to introduce an Indian cryptocurrency independent to the Indian rupee. Your Task, as the Government agency responsible for the formation of the NEW GOVERNMENT BACKED UNPEGGED CRYPTOCURRENCY, is to create a formal proposal to the Government of India highlighting the below deliverables:

• Creation of a government backed un-pegged cryptocurrency

• Propose a phase wise 5 year plan by which you plan to regulate, promote, market and stabilize this market.

• Propose a long term plan to solve the problem of scalability of your currency

• Marketing strategies to : - Educate potential customers.

  - Create a plan to encourage crypto mining

  - Strategies to protect the crypto from cyber threats.

  - Strategies to acquire and retain customers

  - Conversion of other crypto users to your crypto

• Price at which ICO will be launched and details to list on exchanges

• Strategies to tackle and reduce market volatility

• Strategies to convince investors and government on safety of investment

• Forecasting schedule of your coin’s price for the next 5 years with expected 5 year CAGR

Deliverables:

Powerpoint presentation not exceeding 25 slides

Submission time - 9 am, 6th April 2021

[edthrive21]

Top 15!!

Here are the top 15 participants of THE AUCTOR!

ZEN 1

ZEN 3

ZEN 5

ZEN 6

ZEN 18

ZEN 22

ZEN 23

ZEN 24

ZEN 26

ZEN 27

ZEN 31

ZEN 37

ZEN 38

ZEN 41

ZEN 42

Congratulations y’all! Great job 👏🏻

[edthrive21]

HARD-SELLING

PARTICIPANTSSSSS!!!

How hard can selling something be?

Well...... lets find out in this On-Spot round.

You will be given a product and a scenario on spot and you will have to deliver a sales pitch to us regarding it. Example - SELL A COMB TO A BALD GENTLEMAN!!!

Kindly keep an eye on the live schedule and join panel 3 accordingly. All the Best Auctors!

[edthrive21]

The Tale Of Myanmar

Myanmar’s pro-democratic political party The National League for Democracy (NLD) is a political party in Myanmar that was the ruling political party of Myanmar from 2015 to the 2021 Myanmar coup. However, after the February election results, the USDP alleged voter fraud on NLD. The military backed those claims, without offering any evidence. Since then, tensions were on the rise and fears of another coup were in the air. Those fears came true early in the morning of February 1 when the military chief minister Min Aung Hlaing ordered the soldiers to detain the country’s elected leaders.

Impact on India: The military control seemed “bad news” for Indian Businesses for the reason that India and democratic Myanmar had an arrangement for bilateral trade and India is now deeply concerned because the coup will bring back international sanctions on the country, the last of which was successfully lifted in 2016. The Indian business community in Myanmar is in a “wait and watch mode" though not unduly worried after the Myanmarese military detained State Counsellor Aung San Suu Kyi and seized power. Some of the Indian companies with a presence in Myanmar will face lack of financial aid if the sanctions are imposed by the US or UN. Apart from strategic concerns, India has cultivated several infrastructure and development projects with Myanmar, which is seen as the “gateway to the East” and ASEAN Countries.

Well, the problem does not end there!

India has a lot of companies in Myanmar that receive FDIs and financial aid from the UK and US. Companies say the coup has already put billions of worth of foreign investment at risk. Because of the lack of financial aid, India will incur losses and to overcome these losses a business strategy is needed. With the military coup in charge, it is going to be difficult for India to maintain the same kind of arrangement that it had with Myanmar when NLD was the ruling party as the bilateral trade relations (economic relations) were an arrangement between India and the Democratic Myanmar but with Myanmar being under military control, it would be very difficult for the Indian Government to maintain the same balance with Myanmar.

TASK AT HAND

You are a representative of an Advisory Company to the government of India and are required to put forth a proposal in front of the government addressing this political issue and suggesting the Indian Government a business trade activity (either exporting something from India or setting up a business unit in Myanmar) in the manufacturing sector that could help India overcome these losses keeping into consideration the political background and resource allocation of Myanmar.

Note: Make sure that the proposed business plan is mutually beneficial to both the countries.

DELIVERABLES

A report not less than 15 pages containing the following:

1. Executive Summary of the business proposed to the Government of India

2. Operational Items (traded items)

3. Implementation Plan

4. Legal Requirements

5. A Mutual Benefit Contract (a contract stating the reasons as to how and why the business plan proposed is mutually benefit to both the countries)

6. Marketing Plan (PESTEL and marketing strategies)

7. PR strategies

8. Press Release (of the new route)

9. HR Plan

10. Detailed Financial Plan

11. Extra Deliverables

Submission Time: 9.00 am(5th April)

[edthrive21]

HAIL, PLUTUS!

Greece the cradle of Western Civilization, the birthplace of democracy, the Olympic Games. A once great nation is now a shadow of its former self. Greece has been in economic turmoil for most of the last decade.

The Greek government-debt crisis is the ongoing sovereign debt crisis faced by Greece in the aftermath of the financial crisis of 2007–08. It reached the populace as a series of sudden reforms and austerity measures that led to impoverishment and loss of income and property, as well as a small-scale humanitarian crisis. In all, the Greek economy suffered the longest recession of any advanced capitalist economy to date, overtaking the US Great Depression. As a result, the Greek political system has been upended, social exclusion increased, and hundreds of thousands of well-educated Greeks have left the country.

The crisis led to a loss of confidence in the Greek economy, indicated by a widening of bond yield spreads and rising cost of risk insurance on credit default swaps compared to the other Eurozone countries, particularly Germany. The government enacted 12 rounds of tax increases, spending cuts, and reforms from 2010 to 2016, which at times triggered local riots and nationwide protests. Despite these efforts, the country required bailout loans in 2010, 2012, and 2015 from the International Monetary Fund, Euro group, and European Central Bank, and negotiated a 50% "haircut" on debt owed to private banks in 2011, which amounted to a €100bn debt relief.

Low GDP, huge debts, unstable economy are some of the reasons Greek citizens are leaving the country.

Task in Hand:

You as the financial advisor of the government will have to suggest the government a service or a product to invest in that will help generate revenue in order to pay back its debt. The business needs to be set up in Greece. You can also suggest policy changes.

Hint: Keep in mind Greece’s strengths and weaknesses while developing your product or service.

Deliverables:

A report more than 15 pages containing the following

- Executive Summary

- Operational Plan

- Market Analysis (PESTEL, SWOT)

- Locational Analysis

- Human Resource Plan

- Organizational Structure

- Marketing Plan (Conventional and Unconventional strategies)

- Financial Plan (Sources of Funds, Allocation of Funds, Revenue Model for the next 3 years, Cash flow statement)

- Poster and any other extra deliverable you deem necessary

- A PPT containing 5-8 slides.

Submission time: 3 pm, tomorrow.

[edthrive21]

SURROGATE MARKETING

ON SPOT ROUND:

The sale and consumption of pork is mostly illegal in Pakistan, a country where halal dietary guidelines are observed and it is widely believed that pork should not be consumed. The government has imposed an outright ban on selling pork within the country to preserve the nation's interest.

Surrogate marketing is a promotional strategy used for promoting banned products in the market. The banned products are advertised in an indirect manner or masked under another product.

You as an entrepreneur must come up with surrogate marketing strategies and business proposals in order to sell pork to the pork consuming population of Pakistan. Keeping in mind that being caught doing so would result in severe consequences by the Government and the law enforcers, You need to maintain a stealthy position while expanding your business and sales constantly. 

Points to cover:

Business proposal - what form of the product are you planning to sell and how

Surrogate marketing strategies.

Revenue model expectations

No PPT required. 

Time for presentation - 2+X minutes

[edthrive21]

SHOP-A-HOLIC

The "shop in shop" retail concept is where a brand owner or retailer takes space in another retailer's store and fits it out to provide selling space dedicated to that secondary company's products. A ‘host shop’ is one inside which the other shops display their small counters or outlets, these smaller outlets under the ‘host shops’ are called the ‘in-store shop’. A lot of brands/retailers have mono brand stores which are totally dedicated to their ranges e.g. adidas, Hugo Boss, UGG or Levi's, Adidas; often they have "shop-in-shop" programs where they occupy a set amount of space in other multiple outlets, in addition to their mono-brand stores. One example of the mix of retail space is Umbro, with nearly 2,000 outlets but 80% are "shop-in-shop" outlets and the balance stand-alone mono-brand stores. There are benefits to both retailers e.g. shared costs, shared marketing and demand-generation, and speed to market. The concept is as old as the farmers' market but is gaining momentum now.  The beauty of a store-within-a-store is that both the consumer brand and retailer (typically big box retailers) benefit from creating these symbiotic arrangements. Some of the shop-in-shops have become so popular they are viewed as destination shops, where the consumer specifically heads to that store for that brand.

Task in Hand:

Your task is to implement the concept of shop in shop in such brand or business where it has not been applied yet. You should choose the brands wisely so that it is a win-win for both the host shop as well as the in-store shop. You should also be able to justify how it is benefitting both the shops.

Deliverables:

A report not more than 12 pages with the following heads:

-Executive Summary

-Detailed Phase Wise Implementation Plan

-Market Analysis (SWOT, PESTEL)

-Marketing Strategies (Convention & Unconventional)

-Benefits to both the companies

-Financial Plan (Sources of funds, Allocation of funds, Revenue Model for the next 3 years, Break Even analysis)

-Floor Map (Where will the in store shop be placed)

-Any other extra supporting deliverable if required (Posters, logo, video ad etc.)

A PPT not more than 5 slides.

Submission time:

10 pm, tonight.

[edthrive21]

CONGLOMERATE EXPANSION

Patanjali Ayurved Limited, the fastest growing FMCG Company in the country is a mineral and herbal products company established in 2006 and headquartered in the industrial areas of Haridwar. The products offered by the company are in the personal care and foods segments including baby care and beauty products. Currently it has around 450 different kinds of products and it also manufactures over 300 medicines for the treatment of a range of body ailments. The company claims that all its products are made from natural components and Ayurveda. The reasons for the success of the company are two folds; one is the shift in the lifestyle of the Indian customers towards using more natural and Ayurvedic products, the second reason is that the Patanjali products are significantly less expensive than other personal care and food products in the market. This has made a significant proportion of Indian middle class move towards Patanjali. There are very few industries in which Patanjali has not entered yet, It recently took the textile industry by introducing its ‘swadeshi jeans’ which was made to adapt to Indian climate and suit the Indians. Patanjali has grown tremendously in recent years by its brand value and its ethics. It now wants to expand its business in a new sector which is untapped by Patanjali.

Task at Hand:                                                                                                       You as an entrepreneur have to come up with a business proposal to expand Patanjali’s business in a new sector which is untapped by Patanjali. You will be pitching your idea to the board members of Patanjali.

Deliverables:

A report not less than 10 pages containing the following:

- Executive Summary

- Phase-wise Implementation plan

- Feasibility Analysis

- STP Analysis   

- Human Resource Plan 

- Marketing Strategies (Conventional and Unconventional strategies)

- Financial Plan (Sources of Funds, Allocation of Funds, Breakeven analysis)

- Any other extra deliverable you deem necessary.  

Prepare a PPT containing not more than 5 slides for the above.

Submission time: 6 pm (2nd April)