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Google Ad business faces breakup after being charged with EU antitrust violations

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.

When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.

What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:

“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.

“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.

“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”

Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.

In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.

Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.

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About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

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Embracing the Excellent Outdoors: A Novice's Overview to Outdoor camping

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Outdoor camping is a wonderful method to separate from the stress of modern life and immerse on your own in the elegance of nature. Whether you're a seasoned exterior fanatic or a newbie aiming to attempt something new, camping deals an one-of-a-kind experience that permits you to reconnect with the environment. From establishing up a camping tent under the celebrities to cooking over an open fire, outdoor camping offers a sense of journey and freedom that is difficult to discover in our everyday routines.As you venture into the globe of camping, it is necessary to be prepared and furnished with the right gear. From sleeping bags and tents to cooking supplies and navigation devices, appropriate preparation can make all the distinction in making certain a risk-free and pleasurable camping trip. In addition, discovering basic outdoor skills such as establishing a camping area, building a fire, and navigating routes can help you really feel a lot more positive and comfortable in the wild. So grab your equipment, load your feeling of experience, and obtain ready to check out the open airs via the improving experience of camping.

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The Essential Guide to Vitamins and Minerals: Unlocking the Power of Nourishment for Optimum Wellness

Paragraph 1: Nutrients play an essential duty in maintaining our total health and wellness and health. From improving our immune system to supporting appropriate brain feature, these vital nutrients are the structure blocks that our bodies require to work at their ideal. In this comprehensive overview, we will certainly dive deep right into the globe of nutrients, unraveling their advantages, sources, and also the relevance of preserving a well balanced intake for ideal health.Paragraph 2: Minerals and vitamins are not just important for our bodily features, but they also act as powerful antioxidants, safeguarding our cells from damages triggered by dangerous complimentary radicals. While a healthy diet plan should preferably offer us with all the required nutrients, specific elements such as poor nutritional selections, anxiety, pollution, and also also drugs can lead to shortages. That's where supplementation enters play. We will certainly explore the different sorts of minerals and vitamins, their details features, as well as exactly how to identify if you need to supplement your diet to guarantee you're obtaining the right quantity of these vital nutrients. Whether you're wanting to enhance your power levels, support your immune system, or enhance your skin health and wellness, comprehending the globe of minerals and vitamins is the very first step towards accomplishing optimum health.

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Attain Your Health And Fitness Goals: Let Loose the Power of Bodybuilding

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Are you tired of struggling to see progress in your fitness trip? Look no even more than the transformative advantages of muscle structure. Whether you're a fitness enthusiast, a professional athlete, or merely a person looking to boost their body, including bodybuilding into your routine can unlock a globe of opportunities. Not only does muscular tissue building boost your physical appearance, however it additionally assists enhance total stamina, endurance, and also mental wellness. In this article, we will dive deeper into the value of muscle building, checking out the science behind it as well as giving sensible ideas to help you get going on your journey towards a stronger, much healthier you.Muscle building

, likewise understood as resistance training or strength training, entails participating in exercises that target details muscle mass teams to promote muscular tissue development and also development. It exceeds just lifting weights; it incorporates a selection of workouts such as bodyweight activities, resistance bands, and also gym makers. When you participate in bodybuilding activities, your muscle mass undertake tiny damages, which activates a process called muscular tissue protein synthesis. This process entails the repair work as well as restoring of muscle mass fibers, causing increased muscle mass over time. Not just does bodybuilding lead to an extra sculpted physique, but it likewise plays a critical function in enhancing overall health and wellness. Enhanced muscular tissue mass can aid boost metabolism, regulate blood sugar degrees, boost bone density, and also minimize the threat of persistent conditions such as excessive weight, diabetic issues, and cardiovascular disease. So, whether you're aiming for that beach-ready body or merely pursuing a much healthier lifestyle, integrating bodybuilding into your health and fitness regimen is a guaranteed way to achieve your objectives.

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Changing Your House right into a Dream Home: Tips for Home Enhancement

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Residence renovation is a popular topic among house owners as it involves making needed adjustments to one's home to enhance its look, capability, and value. Whether you're planning to renovate your cooking area, add a new room, or merely update your style, house improvement projects can be both exciting and overwhelming. However, with the best method as well as resources, you can conveniently transform your home right into a dream home.The first

action to residence improvement is to identify your goals and also spending plan. Consider what changes you intend to make, the timeline for conclusion, and also just how much you're ready to invest. As soon as you have a clear suggestion of your goals, research different alternatives and materials, and also seek advice from specialists if required. It's important to focus on jobs based on their significance and effect, so you can maximize your financial investment. With careful planning as well as execution, house improvement can be a fulfilling and also gratifying experience.

One more crucial facet of house improvement is upkeep. Routine maintenance and also repair services can protect against expensive damages as well as extend the lifespan of your home. This includes jobs such as cleansing seamless gutters, changing filters, and also repairing leakages. It's likewise crucial to stay on top of fads as well as technologies in the market to guarantee your home remains practical and also efficient. For example, setting up energy-efficient home windows or appliances can save you cash on energy costs and also decrease your carbon impact. Additionally, think about incorporating smart house features such as safety and security systems, thermostats, and also lighting to boost convenience and also safety and security. By prioritizing upkeep and also upgrades, you can appreciate a comfortable as well as trendy home for years to come.

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The Evolution of Video Clip Games: From Pixels to Virtual Truth

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Intro: Video video games have come a lengthy means because their humble starts. From simple pixelated graphics to immersive online reality experiences, the evolution of computer game has actually been a remarkable trip. In this blog site message, we will explore the interesting background of video clip games, checking out just how they have progressed over the years and exactly how they continue to shape the entertainment industry.Paragraph 1: The birth of computer game can be traced back to the 1950s as well as 1960s when researchers and designers started trying out computer system innovation. The very first video clip game," Tennis for Two,"was created by physicist William Higinbotham in 1958. It was a basic game that made use of an oscilloscope as a display screen and enabled two players to contend against each various other in a game of online tennis.Since then, computer game have undertaken many improvements in technology, graphics, as well as gameplay. The 1970s saw the increase of gallery games like"Pong"as well as "Area Invaders,"which changed the pc gaming market and sparked an extensive interest in gaming. The introduction of home gaming consoles in the 1980s, such as the Atari 2600 as well as the Nintendo Enjoyment System (NES ), further promoted video clip games and made them easily accessible to a wider audience.Paragraph 2: The 1990s marked a considerable pivotal moment for computer game, with the development of 3D graphics and also extra advanced gameplay technicians. Games like"Super Mario 64"as well as"Burial place Raider"introduced players to immersive 3D settings, enabling them to explore digital globes like never ever previously. The late 1990s likewise saw the introduction of online gaming, with the launch of video games like "Quake "and"Diablo,"which allowed players to connect as well as complete against each various other over the internet.In recent years, computer game have remained to press the borders of modern technology as well as innovation. The arrival of digital truth(VIRTUAL REALITY)has actually brought an entire new degree of immersion to video gaming, enabling players to enter online globes as well as interact with them in means that were previously unthinkable. Gamings like" Citizen Evil 7" and"Beat Saber"have showcased the capacity of virtual reality, offering gamers with intense and unforgettable experiences.In verdict, video games have developed from basic experiments in computer system innovation to facility as well as immersive entertainment experiences. The developments in modern technology and the innovative minds behind the industry have actually constantly pressed the boundaries of

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Grasping Personal Finance: Approaches for Financial Success

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In today's busy world, managing individual funds has actually become more crucial than ever. From budgeting and saving to spending as well as planning for retirement, individual finance plays a crucial role in attaining monetary stability and also recognizing long-term goals. However, browsing the facility landscape of individual money can be daunting for lots of. This article intends to offer readers with useful insights and methods to take control of their economic wellness. Whether you're simply beginning your trip towards financial independence or seeking to improve your existing monetary circumstance, the pointers and also advice shared here will empower you to make informed choices and also eventually achieve monetary success.Paragraph 2: Personal finance includes numerous facets of handling money, consisting of budgeting, financial debt administration, and also investing. Among the essential steps towards achieving financial success is producing a comprehensive spending plan that aligns with your financial objectives. This includes monitoring costs, identifying unneeded costs, as well as focusing on savings. Additionally, effectively handling and also reducing financial debt is crucial for lasting economic wellness. The post will discover methods for lessening financial debt, such as settling high-interest finances and also producing a payment plan. It will certainly additionally explore the importance of investing and developing wide range over time. Whether it's recognizing various financial investment choices or finding out exactly how to diversify your profile, this blog article will certainly furnish readers with the expertise required to make informed investment choices. By carrying out these methods and adopting a proactive method to personal financing, visitors will certainly be well on their way to attaining economic flexibility and stability.

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The Ins and also Outs of Commercial Realty: What You Required to Know

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Industrial real estate is a lucrative investment opportunity, yet it needs a various method than domestic realty. Commercial residential or commercial properties include office complex, retail spaces, warehouses, and much more. In this post, we'll take a better consider what you require to understand about commercial actual estate.First, it is essential to recognize the various kinds of commercial residential properties. Office structures are usually leased by services for their operations, while retail spaces are rented by stores as well as restaurants. Storehouses and commercial buildings are utilized for storage space and also manufacturing. Each kind of residential or commercial property has its very own distinct collection of considerations, such as area, zoning laws, as well as prospective tenants. It's vital to do your study and also recognize the marketplace before investing in commercial property. Secondly, financing commercial property is

different than funding household buildings. Financial institutions usually need a bigger down repayment as well as have stricter lending requirements for business realty fundings. Furthermore, industrial buildings call for recurring maintenance and also repairs, which can be expensive. It is essential to have a solid economic strategy in area prior to purchasing industrial genuine estate. Generally, industrial property can be a rewarding investment if done properly. By recognizing the various sorts of residential properties and funding options, you can make enlightened decisions and also maximize your returns.

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Leading Factors Why Switching to Green Energy is the Finest Choice for the Environment and Your Purse

With the growing worry for environment change, it's no shock that an increasing number of people are transforming to green power sources. Eco-friendly power is energy that is created from renewable resources, such as wind, solar, hydro, and geothermal power. Unlike standard power resources, green power does not generate dangerous discharges that contribute to global warming and air pollution. In addition to being eco friendly, changing to eco-friendly energy can likewise benefit your budget over time. By lowering your dependence on fossil gas, you can decrease your power expenses and possibly even make money through incentives and also rebates.The advantages

of eco-friendly power extend past simply the atmosphere and also economic savings. By supporting the growth of renewable resource resources, you are likewise supporting the growth of a brand-new as well as lasting sector. This can produce task possibilities and also boost financial growth in your community. Moreover, utilizing environment-friendly energy can additionally enhance the worth of your home. Homes and also businesses geared up with solar panels or other renewable resource systems are becoming increasingly prominent as well as can possibly fetch greater rates on the marketplace. So, if you wish to make a favorable influence on the environment, save cash, as well as sustain the growth of a lasting market, changing to environment-friendly energy is the way to go.

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Meanwhile, in another Spider-Verse.... the cast of Spider-Man: Across the Spider-Verse (in theaters now), swap voice roles in this hilarious web exclusive.