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[dropping-jewels]

How to market yourself into job opportunities

Listen closely...

You don’t hear it yet, but the sound of opportunity will soon be knowing at your door. 

If your LinkedIn InMail looks like a scene from “A Quiet Place”, then you’ve come to the right place.

If you’re about to graduate from a college or University and don’t know how to land that gig with no experience then you’ve come to the right place.

Those of you who may have already graduated and can’t get any recruiter fish to take the bait then this blogs for you too.

All we’ve been told since childhood is to go to college and get a degree if you want to secure a job in a competitive landscape. Or better yet, if you want to make real money you need a college degree. Well, what does that really mean? That’s like saying if you want to get to your destination faster and in a convenient way, go buy a car. Okay, well if you can’t drive then what’s the point of having a car? My point is, you have to know the “why” and the “how” in order to understand the importance of why you do something and how you do it.

Now that I’ve got your attention, here’s some context for you. I’m sure we all know the first thing you create your senior year in college is a LinkedIn profile. For those who don’t know…well now you know (wink). What’s important to note here is, you don’t want to just create a basic profile. You want to create a profile that will set you apart from enormous pool of candidates in your graduating class all over the world. Yes, the competitive pool of candidates is not just in the United States. It’s great that you have a college degree, but so do the other candidates. Highlight your GPA! If you had software learnings you should highlight those too. What are some projects that you worked on in your studies that correlate to your desired industry? That’s equally as important. Whatever accomplishments that you can highlight needs to be in your profile to separate you from the millions of other fish in the sea. If not, how to you expect to be hooked by the recruiters fishing for candidates? Also, any experience you have that translates to the industry you’re trying to get into should be noted. Even if it’s that one month internship where you didn’t learn much. Hey it’s all about talking points once you get that recruiters interest. That short-term internship could be the difference between getting noticed or getting passed up for a job opportunity.

Now let’s dive into it…you have to start building your network. Yes, you should apply for jobs on company websites specific to your industry, and create profiles on the Indeed’s and Glassdoor’s of the world. But to build your network of direct connects, the best resource for this is LinkedIn. So, you’re probably saying, how do I do that. Glad you asked! You start by sourcing who the recruiters are for your companies of interest. This information can be sourced by sifting through the company website and then searching them by name on LinkedIn. Another option is following the companies of interest on LinkedIn to not only get employment opportunity notifications, but to see who the recruiters are for these companies. Once you’ve established who they are, you want to start sending them InMail inquiring about the company, your employment interest and who you need to connect with for more information. What you’re basically doing is getting the conversation started, building your network and getting a leg up on the competition.

There’s so much more detail I can provide, but this is just a small appetizer before you get the entrée.