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The Five Fatal Flaws of Old Fashioned Brainstorming

Brainstorming, as usually practiced in organizations, consists of getting a group of people together in a room for 30-45 minutes and asking people to shout out new ideas on the topic at hand. Research shows 90% of attendees think this process can be improved. The question is how? That’s exactly why I invented Better Ideaz™.

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Understanding Brand Impressions in Digital Marketing

As a business professional, you likely understand the importance of building a strong brand. But when it comes to your ads, brand impressions are the beginning of an exciting story. They track how often a user sees what you're putting out there - whether in the form of text-based ads, banners, or videos. Impressions give insight into two key metrics: reach and engagement.

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What is Multicultural Market Research and Why is it Important?

Businesses that want to succeed in today’s market need to understand the importance of multicultural market research. The 2020 US Census reported: “As the US population ages and grows more slowly in coming decades, the United States is projected to continue becoming a more racially and ethnically pluralistic society.

https://www.driventosucceedllc.com/post/what-is-multicultural-market-research-and-why-is-it-important

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7 Characteristics of High-Impact Qualitative Research

Qualitative research is a method designed to study people in the context of a specific topic. Combining disciplines of psychology, sociology, and anthropology, moderators lead participants through a series of in-depth questions, and in-the-moment probes, to draw meaningful conclusions. There are seven important characteristics to consider when developing high-impact qualitative research.

https://www.driventosucceedllc.com/post/7-characteristics-of-high-impact-qualitative-research

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Understanding Ethnography Marketing Research

Ethnography Marketing Research is a qualitative market research method in which a moderator and research team interviews respondents in their homes or offices to obtain observational insights into their lifestyles and everyday behaviors.

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5 Voice of the Customer Examples Used by Top Companies

Want to know how some of the top businesses are getting it right when it comes to customer feedback? Check out these five Voice of the Customer examples done well - https://www.driventosucceedllc.com/post/5-voice-of-the-customer-examples-used-by-top-companies

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Driven to Succeed, LLC

Driven to Succeed is an award-winning global market research and consulting firm that compliments data (the “what”) with empathetic research and conversations (the “why”). We help brands uncover insights to innovate and grow sales, profit & share, from mid-market companies to Fortune 500 brands.

Imaginologie, the market research division, specializes in qualitative and quantitative research, analysis, and evaluation, voice of the customer surveys, brainstorming ideation for new products and services, and brand marketing strategy. We Translate Insights into So What and Now What™ to help brands innovate and increase sales, profit, and market share.

Kristin Harper & The Expert Collective, the learning and development division, provides access to a variety of diverse business owners and experts in leadership, employee wellness and engagement, Human Resources, and Diversity, Equity, Inclusion & Belonging under one diverse supplier MSA. Services include keynotes, training, executive advisory and consultancy, and voice of the employee surveys. We work from both the head and heart to help brands grow, and people thrive.

Driven to Succeed is a minority woman owned and operated WBENC-certified WBE and NMSDC-certified MBE. We hold an NMSDC CyberReady MBE designation, are committed to ESG and aligned to SASB and UN Sustainable Development Goals.

Driven to Succeed offers four core services:

EthnoGraphics™ Insights: Uncover meaningful and empathetic market research with consumers

Better Ideaz™ Brainstorming: Leading high-impact ideation through a quantum leap in innovative thinking

The Collaboratory Concept Lab: Turning product and service ideas into test-ready concepts

Speaking, Training & Consulting: Aligning business strategy, organizational values, and human capital to accelerate performance

To learn more, DM us or visit www.DriventoSucceedLLC.com