dmtlahore-blog

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Social Media Ecosystem

What is social media?                        

Social media is basically a way for people to interact socially. The interaction can be with one or more people.

As we grow in technology, the reach of social media has expanded from the social and informational to the marketing sector. This tool is increasingly used by businesses, content creators, advertisers, governments, and NGOs to promote websites, products, or services through ads, publications, and more.

Digital Media Trend is the leading software house in Lahore. We are providing Social Media Optimization services in Lahore. We offer our clients the most affordable and yet the best Social Media Optimization Services to boost social presence and traffic and also boost your social reputation.

A digital world for open innovation:

Necessity is the mother of all innovations. In a digital world, with India following the trend, the need to socialize continues to grow. Everyone uses social media, there is no way to avoid it. This is probably the best place to stay in touch with your friends, family, colleagues, news, updates on anything you name and you can get updated. In this era of the digital age, one can find many platforms to keep in touch with friends and make new friends, connections, while constantly exploring the different areas. Although we have talked about its extensive presence and application, the second thought is how the public is going to be addicted. The answer is innovation.

WhatsApp: instant messaging application

WhatsApp is from the beginning of the reference application for all transfers, conversations, images, audio, and videos. Over the years, the team has managed to offer its services to its 1.3 billion users at no cost. Although there are many such applications on the market, WhatsApp's participation has remained high. The hard work behind maintaining high numbers is up to the team that has added many features that have made the application essential to its users. Voice clips have been a good way to transmit short audio messages. The addition of Status has been thought and executed creatively.

Facebook: the social media giant

With 2.07 billion active users a month, Facebook is the most used social networking site. To keep its users connected and to meet the demand, Facebook continues to add more and more to the already spectacular platform. A new feature in which you can share your screen with the world has allowed some people to dance enthusiastically. It allows its users to share whatever is happening on their screens via Facebook Live Broadcast. While another feature to discover new people through your friends via the button "Common Points" has greatly simplified the work. This button opens a full-screen window allowing you to explore friends of your friends and containing common interests, details, and preferences. The latest update of 2018, the news feed algorithm modified to prioritize news about your friends and family at the expense of public content, is "the thing everyone is talking about". The promotion on Facebook is very useful for personal and professional promotion.

Spread on Youtube

With a billion hours of videos watched every day, YOUTUBE has undoubtedly positioned and has got its hands on the most lucrative activity. They took care of all its users, be they children, players or virtual reality, an application is there for all. They used the data collected from sources and did their best to provide a personalized experience for their employees. A new platform for growth, the so-called "red platform" has offered its users the opportunity to watch television programs and commercial-free films. With the competition from Amazon and the success of Netflix, YouTube is now in the game. Users continue to abandon traditional digital devices and increasingly rely on mobile. YouTube has built its modern studio system that supports HDR video, 360-degree video, and virtual reality.

LinkedIn: connect professionals

It is estimated that 65% of children entering primary school will be in jobs that do not even exist today, but LinkedIn helps you stay abreast of emerging markets, learn new skills, and seize new opportunities. A new video feature from LinkedIn allows you to showcase your experience and perspective, ultimately enabling you to advance in your career and make your way to new opportunities. For the majority of people looking for mentorship for their career, LinkedIn has introduced a career consulting feature. It helps you connect with the right person at the right time.

With Twitter, Instagram, telegram, Tumblr, Pinterest, etc., social media began to revolutionize their role, moving from information to a platform of influence. Build relationships, educate, share insights and expertise, increase your visibility, connect at any time, or see the profit potential of this one billion social media users; social media innovations and promotions are sure to change your future.

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Search Engine Optimization Strategy (SEO)

Author Digital Media Trend SEO Categories

Many IT companies could plan their search engine optimization (SEO) strategy for the New Year and few of them would have it ready for execution. There are several factors to consider, including how Google and other search engines handle search queries and how not to be blacklisted.

"Content" will likely be a key strategy for success in 2019. The mobile platform will also play an important role in SEO and how companies develop their strategies. This article gives SEO strategy tips to keep in mind for 2019.

Looking for the best SEO Services in Lahore? Digital Media Trend is providing the best SEO services in Pakistan that provides you the best consultancy.

Tips on search engine optimization strategy

Here are some tips for creating the best SEO strategy for 2019:

• The content is king:

Content generation was essential and will remain so until 2019. It is, therefore, necessary to ensure that the website is rich in content and also uses other channels for content. Other forms of content than articles such as videos, webinars, how-to guides, computer graphics, etc. are also effective.

Google's content algorithm changed in 2018 and as a result, only high-quality content containing detailed information about a topic has any value.

The simple development of content loads in order to generate backlinks will not be a success. On the other hand, articles on topics that motivate, solve a problem and are readable will be more effective.

• First mobile indexation:

Since 2018, Google uses the mobile version to index and rank a website. Indexing is also done on the desktop version. However, indexing the mobile version is the first. Thus, Google gives more importance to the mobile version and it is likely that other search engines will do so soon.

We are likely to find other changes to the first mobile algorithm in 2019; It is, therefore, essential to developing a mobile version of your website.

• Website verification using tools:

The first step for SEO is to ensure that optimizing a website is not synonymous with broken links, missing Meta tags, and proper page titles. There are also several advanced tools to ensure the usability of SEO.

• Strategies your efforts:

Spend time creating content, however, all this effort is lost if the promotion is not up to par. It is necessary to be more creative in promoting content on social channels, using automated tools, spreading the word through alternative methods, and thanking those who help promote the content.

• Develop a technical strategy:

Besides the content, the technical aspect of SEO is also important in 2019. The main problems that matter are the speed of a website, the management of websites using a lot of Javascript (Angular JS, React, etc.) and the mobile appearance.

• Watch out for voice search and AI:

Voice research is gaining ground even though at this stage there can only be a small percentage of people. This is likely to increase so there is something to explain. Machine learning algorithms are also likely to have a greater impact on SEO. A greater effort is therefore needed to develop unique websites and content.

Summary:

Search engines often make fine changes to existing rules or introduce new ones. It is, therefore, necessary to monitor this and integrate it into your strategy. In addition, tracking the progress of a website can provide useful information about the success of your search engine optimization strategy. Implementing a good SEO strategy is critical to the success of any business, but it's also important to be patient and wait for all the effort to get results.

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Hiring an SEO Company for Your Business - 10 Questions to Ask

Searching for Search Engine Optimization Company in Lahore for your site or business to be well recognized? Then this is the right place for you. Our On Page and Off Page SEO plans are designed according to Google guidelines. Recently, many business leaders have realized the importance of optimizing their website to improve their online presence and attract the targeted audience. However, choosing an appropriate SEO company is slightly difficult; as there are many of these companies that ensure better web traffic. Therefore, before engaging this company for your work, the 10 questions you need to ask yourself are as follows.

Searching for Search Engine Optimization Company in Lahore for your site or business to be well recognized? Then this is the right place for you. Our On Page and Off Page SEO plans are designed according to Google guidelines.

How many years of experience do you have in the SEO industry?

This confirms the ability of his expert. The longer such an enterprise has existed, the better the chances of understanding various strategies. Show us your SEO portfolio? Check out the company's portfolio and see the list of optimized websites. If they have a small number of customers, it is obvious that they do not have enough experience in the field.

What is the success rate of your business?

You should know the success rate of an effective search engine company. The higher the number of successful cases, the better will be their services.

What percentage of your customers rank 1 on Google?

You should avoid such a company that claims that all their customers have earned a high ranking in the search engines. It is impossible for the websites of all customers to reach the top rank. Therefore, a professional search engine optimization company should have about 50% of its customers with a high rank.

Can you give me details about the customers that you helped to reach the top rankings for competitive keyword phrases?

Many of these companies give referrals to customers in a small organization and demonstrate how they helped them rank as Google's number one keyword for a search engine that has negligible search traffic and is virtually non-competitive. So, to know if a keyword has strong competition; you should know the exact number of matches of this keyword per month.

What SEO techniques are used in your business?

You must verify that these professionals apply ethical practices to promote your website. Many experts use Black Hat SEO tactics; this is not approved by search engines and may prohibit or penalize your website.

What is your link building plan?

You must ensure that high-quality links from trusted sites are linked to your website.

Do you update the content of our site regularly?

Recently, Google gives more importance to quality content. Therefore, regular updating of your site with fresh, original and good quality content is essential to the success of your site.

How long will it take to optimize my website?

You should move away from companies that claim to be able to optimize your site in a week/month. Such a reliable company usually gives positive results in 3 to 6 months.

How often do you provide ranking reports?

A good SEO company provides a monthly report on visitors to your website and your ranking on Google for your target keywords. For more details, watch the video below presenting the comments of our Search Engine Optimization Company in Lahore.

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Digital Marketing Services in Lahore

Digital Marketing Q&A About SEO, Google Ads & Search Engine Friendly Website Structure by Experts

1)    For SEO, Which type of website we should develop – CMS OR Static HTML?

CMS means a content management system - so you can edit the content of the website yourself. You do not need to depend on the developer OR do not need to know HTML, CSS, FTP, etc. There is no harm in creating a static HTML website too, but we should always go for the latest technology.

2) Which CMS platform is the best?

There are a large number of available platforms such as WordPress, Joomla, Drupal, Custom PHP, Typo 3 and many more. I found that WordPress is the best scalable platform on which you can add your plugins OR your code yourself without difficulty. WordPress is very easy to use and navigate.

3) How many keywords will be optimized for our site?

This question was probably just before 7-8 years old but is not suitable for the current scenario. Keyword optimization is complete. We need to focus more on content optimization because keyword optimization ultimately depends on website content and other metrics. If your website is enriched with unique informative content with the keywords you want well integrated, your website will likely be very visible with your keywords expected in the continuous promotion.

4) For which site will you promote my site in SEO?

If you have the country specific domain and the server is hosted in this country, your site may gain an SEO advantage in that country.

Although SEO is not a specific promotion to a country. It's optimizing your website for the entire internet. If your website is good, it is also possible to be listed in other countries. But if you want to do a country-specific promotion, Google AdWords is the most recommended option.

5) I already use SEO services. Why should I also use Google Ads?

Google ads reach as many people as possible interested in the products and services you offer. With Google ads, your website can be listed as one of the top search results with selected keywords and placements.

6) Does the Google Search Ads campaign setup include only ads and keywords?

No, many other factors are included in the configuration of each campaign, such as selecting the relevant network type, selecting the location, selecting the language, landing page, adding different extensions announcement, target conversions, and so on. for better results.

7) Is regular maintenance required after setting up the Google Search Ads campaign?

This is the most important aspect of a successful Google Search Ads campaign because many companies only set up accounts. It is always advisable to partner with an experienced agency and in particular Google Certified Partner credentials.

8) Is website speed important for SEO? How can we increase the speed of the site?

Yes, and Google has launched a new speed test tool called LightHouse, which focuses mainly on the size of the image, the first paint to content, the first significant paint, the speed index, the first time of processor inactivity, interaction time, and latency. You need to make sure that your server has the speed of the battery, you use the available caching methods, the image size is correct, display content with a loader to make the first client interaction faster, load only the content must display the website that you can load using the service worker.

9) How long will it take to enter the desired keyword on the first page of Google?

Yes. Everyone is concerned about their listing on the first page of Google and they should.

The first page of Google depends on many parameters, such as the type of content of the website, the type of competition between keywords, the problems encountered by your website, is it compatible with mobile devices or not? etc. SEO is a slow and stable process giving an excellent result over a period of time. So you have to choose the right company, keep the trust and be patient.

10) Will you give a guarantee for the first-page position with my keywords?

Nobody can guarantee you the position of the first page for a keyword. Even Google also alerts people to stay aware of the situation and stay away from the agencies that give the guarantee of the first page.

Rather than the guarantee, you should check with the agency that its promotional strategies are transparent and effective.

11) How many backlinks will you make for my site?

The days are gone for loose backlinks. Instead, these backlinks are considered spam and even Google has frequently warned of such links and inflicts a penalty on the website. So avoid creating links and creating useful content for your viewers that enhance your brand's reputation and you'll automatically be able to earn quality links from your fans by sharing your content.

12) What are the necessary elements to launch Google remarketing?

Google remarketing to track visitors who have visited your website. To start remarketing, FTP & Admin from the website is required to implement a tag. Once the remarketing tag is implemented, it takes at least 100 visitors to launch a campaign.

13) If I have a mobile website separate from a computer website, will that hurt SEO?

The mobile-enabled website has become essential today after Google introduces the first mobile indexing. There are a number of tools available to check if your website is compatible with mobile devices or not. We have listed a few in the description. SEO will not be affected if you have a mobile website separately, but you need to take care of a few points.

• You must have the appropriate redirect code so that when the user opens a mobile website, they open only the mobile website.

• You must mention the appropriate alternative tags and canonical meta tags in the HTML header.