disney-channel4mkt100-blog

[disney-channel4mkt100-blog]

POST 9 DISNEY CHANNEL: The branding of disney channel is primarily a direct extension of the Walt Disney company’s brand. Their actual product is a series of disney specific entertainment content while their augmented product includes their streaming services, special events such as sweepstakes and radio services. Due to Disney’s large presence in a industries across the board, Disney channel has accumulated a large amount of loyal customers who are not only loyal to the television programs and movies but who are loyal to the Walt Disney Company as a whole.

1.U. (n.d.). Shrinking Mickey. Retrieved July 22, 2018, from https://www.underconsideration.com/brandnew/archives/new_logo_for_disney_channel_by_bda.php

2. Disney XD Worldwide Rebrand. (2016, October 05). Retrieved July 22, 2018, from http://www.artofchannelbranding.com/2015/11/26/disney-xd-worldwide-rebrand/

POST 10 DISNEY CHANNEL Disney Channel’s main service they provide is a television entertainment channel, many fans of the Disney Entertainment company look to Disney Channel Incorporated to provide them with television and cinema experiences specifically including the disney magic elements of which they enjoy to support. Other services the company offers through their website and app include live television streaming, access to previously aired segments, gaming options, even disney merchandise shopping through their online store. These elements make the television services provided by the company easily accessible for customers through any online device as long as they have access to internet services, making services extremely convenient for these customers.

Watch Disney Channel. (n.d.). Retrieved from https://watchdisneychannel.go.com/help

Disney Channel, Disney Junior & Disney XD TV, Shows & Episodes | DisneyNOW. (n.d.). Retrieved July 19, 2018, from https://disneynow.go.com/

POST 11 DISNEY CHANNEL: One recent trend that poses somewhat of a threat to Disney channel is the recent popularity surge towards slime. Nickelodeon, one of disney’s biggest competitors has built a brand with elements of their own “slime” for years and though this trend does not directly stem from this company, it just happens to shine a light on this fun element that nickelodeon has been including in their marketing campaigns for years. Another trend that has been popular this years is the popularity of the stress reducing squishy toys which could be an opportunity for Disney if they begin producing their own under their brand, this could rake in a ton of extra revenue for the company.

Berger, J. (2018, January 23). Toy trends for 2018: Mystical, squishy, gross and more. Retrieved July 19, 2018, from https://www.newsday.com/lifestyle/family/toy-trends-2018-1.16046648

C. (2018, January 18). The biggest kids trends of 2018, as chosen by kids. Retrieved July 19, 2018, from https://blog.superawesome.tv/2018/01/18/biggest-kids-trends-of-2018-popjam-kids/

POST 12 DISNEY CHANNEL Disney Channels distribution channel for its services is mainly through ABC television inc. Other distribution channels for the company include their online interactive website and their app. The Walt Disney Company as a whole uses intensive distribution tactics in order to make their company seem like they are around every corner! Disney Channel specifically does typically use intensive distribution marketing tactics to keep the high numbers of viewers up by becoming accessible for their customers through the use of all different delivery platforms. The disney channel international company itself does not have physical retail stores but otherwise sells merchandise through an online merchandise store, their merchandise is also included on the shelfs of the Walt Disney Company’s retail stores, as well as sold in their amusement parks. For example you could purchase a Doc Mcstuffins T-shirt from the Magic Kingdom amusement park gift shop even though Doc Mcstuffins is a Disney Channel character and is technically unrelated to the characters highlighted throughout the magic kingdom.

Disney | ABC Television Group. (n.d.). Retrieved July 20, 2018, from https://www.disneyabcpress.com/disneyabctv/distribution/disney-media-distribution/

(n.d.). Retrieved July 20, 2018, from https://marketrealist.com/2017/02/focusing-on-disneys-digital-distribution-strategy

POST 13 DISNEY CHANNEL One of Disney channel’s most popular social media accounts they run is their instagram account where they directly interact with their 7 million followers! The brand’s instagram typically focuses on posting reveal clips for their shows in movies as well as posting behind the scenes videos from their original television shows. Disney as a whole uses a ton of advertising but specifically DIsney Channel uses primarily broadcasting and print to advertise which has proved to be extremely effective for the company as they have gained widespread popularity. One advertising strategy I have seen pop up in my life from Disney channel is their social media story advertisements which have came up on my own personal social media accounts, these ads specifically I see being very effective as they catch the eye of unfocused teens who are just quickly scrolling through their social media accounts because the company typically uses eye catching bright elements in their advertisements which is intended to wake these up and grab their interest. From what I can tell, I do not believe there is any personal selling associated with this company.

Disney Channel (@disneychannel) • Instagram photos and videos. (n.d.). Retrieved July 22, 2018, from https://www.instagram.com/disneychannel/

Disney Shows. (n.d.). Retrieved July 22, 2018, from https://shows.disney.com/

image citation:

Home page. (n.d.). Retrieved July 22, 2018, from https://www.disneychannel.ca/

[disney-channel4mkt100-blog]

Critique Blog

Sony blog by Tim Pham 

Critiqued by Jenna O’Leary

Before reading this blog, I had a general understanding about Sony and I was aware that it made a variety of technology products but I did not know much about its branding. I learned about how The company reaches a couple different target markets depending on the product they are marketing. For example, Sony target’s a younger audience when attempting to sell their video game consoles as opposed to the older audience they attempt to reach with their speaker systems. This author was missing a SWOT analysis as well as a strategy analysis. To add to this blog I suggest the author completes the assigned posts and researches the strengths and weaknesses of Sony in order to give a good analysis and overview of the company’s branding and marketing strategies. 

[disney-channel4mkt100-blog]

Critique blog

Corona Blog by Christina Perez 

critiqued by Jenna O’Leary

I was already sort of familiar with coronas products but I definitely learned a lot more about their specific advertising and targeting strategies. I agree with the author, the company should make some variations in their product lines to reach a broader range of customers. I also think the author made a great point about the iconic corona packaging saying that the look of the classic corona bottle is the way most consumers identify the brand. Keep up the good work! 

[disney-channel4mkt100-blog]

Critique blog

Dollar shave club by Veronica Cordova 

Critiqued by Jenna O’Leary 

My mother is actually a huge fan of this company! Though I do not purchase this company’s products myself, growing up my family always bought their razors from this brand and therefore I was already familiar with this brand. I definitely agree with the SWOT analysis. I think that this company would benefit from perhaps creating a feminine package line as well because the classic razors they use now just happen to resemble a lot of male shaving kits. I think that there is a lot of general knowledge in this blog but maybe go more in depth in research to give a good picture of the company’s brand and marketing strategies. Make sure you are checking your grammar on your blog there is a few spelling errors. 

[disney-channel4mkt100-blog]

Critique Blog

Adidas Blog by Vanessa Pacheco

POST #8 by Jenna O’Leary 

I like the clean look of this tumblr page with just the simple use of black and white only logos. I do for the most part agree with the SWOT analysis but I do not agree with the thought that the brand works with primarily men, I have seen the brand endorse women campaigns as well as work with powerful females such as dancers and gymnasts. Although I was already quite familiar with the adidas brand I did learn more about the companies specific branding strategies. I do agree with a lot of the things the other was saying except for the feelings the authors feelings that the company does not work with enough minorities. I think the author needs to look into the smaller campaigns the company does for example I know they had a partnership with Demi Lovatos dancers(of all races and genders) and it embraced a variety of societal and cultural differences, but overall nice work. :)

[disney-channel4mkt100-blog]

POST 1, DISNEY CHANNEL: I chose Disney Channel because Disney was a huge part of my childhood and I have so many fond memories of staying up late with my friends at slumber parties watching Disney “dcoms” and all of their shows. I also chose this company because I am extremely interested in a career in entertainment marketing, it would be a dream to work for a company such as Disney. Disney’s marketing strategies have been some of the top in the world and are often looked at as a model brand for entertainment companies.

POST2, DISNEY CHANNEL: Disney Channel Worldwide’s mission statement is to “be one of the world’s leading producers and providers of entertainment and information” as well as “differentiate [their] content, services and consumer products...to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”(TheWaltDisneyCompany.com)  Their brand offers entertainment service via television to kids and families around the world. Their consumers who purchase a television subscription to their channel can enjoy twenty four Disney entertainment. Disney channel’s main headquarters is located in Burbank, California. The Walt Disney Company owns several media networks, that have generated the company around 23.51 billion dollars(statista.com) annually. The Disney company is a public company, meaning investors can purchase shares and potentially gain earnings from Disney’s growth and sales.  The company is listed to have over 10,001 employees(linkedin).

Citations:

Statista.com. (n.d.). The Walt Disney Company - revenue by operating segment 2017 | Statistic. Retrieved from https://www.statista.com/statistics/193140/revenue-of-the-walt-disney-company-by-operating-segment/

TheWaltDisneycompany.com About - Leadership, Management Team, Global, History, Awards, Corporate Responsibility. (n.d.). Retrieved from https://www.thewaltdisneycompany.com/about/

**I also looked at their linkedin profile to get information but had a very difficult time finding a way to cite this

POST3 DISNEY CHANNEL: The Disney Channel brand can be accessed on a variety of media platforms. The main distribution channel for the company is typically by television cable services... In recent years the company has developed an app that allows for certain videos to be accessed for free along with an online live streaming service to their channel which costs $30 monthly for consumers. Disney’s online presence allows for consumers to interact hands-on with the company, helping Disney channel reach locational excellence. The design of this company brand is centered around interactive shows and television segments. The company differentiates themselves from other children’s television company’s by aiming to include not only kids of all ages to enjoy their services, but also families as a whole. A sustainable competitive advantage that Disney Channel Worldwide has established is their ability to offer options for all ages at convenient times of the day for specific age groups. For example they typically air educational programs aimed at younger audiences in the toddler to young child age range early in the mornings as opposed to their late afternoon programs which are typically aimed at pre-teen to teen age groups. This strategy has become a popular strategy with television companies and is also used by some of Disney Channel’s competitors, such as Nickelodeon. Another advantage that Disney Channel has is the extreme popularity the Disney brand as a whole has sustained through its original attractions and motion pictures which have generated a lot of attention for the channel itself and allows for them to have a set target market as well as internal research information.

POST4, DISNEY CHANNEL:

Strengths: offers a variety of entertainment for all age groups Uses sweepstakes, and other special events/offers to draw customers to be interactive with the company’s services

  Creates a family oriented brand and promotes a family centered lifestyle

Weaknesses: Some consumers often believe services for Disney in general to be overpriced

      Mainly appeals to children, who do not have expendable income themselves    

Opportunities: Partners with other subdivisions of the Walt Disney Company to grow the company from just a television service to a lifestyle brand

     Worldwide outreach

Threats: Competing companies often try to offer promotional opportunities and marketing strategies that are extremely similar to Disney’s

        New entertainment outlets being developed such as video games

My suggestions for Disney Channel is to create an app with Disney channel themed video games for their customers. I also think they should rerun some of their old shows in order to attract nostalgic consumers, this would be extremely popular especially for those who watched the channel from generation Z as well as generation Y viewers.

References

Bhasin, H., BhasinI, H., Haner, N., Vermaak, T., & Facebook. (2018, January 11). SWOT analysis of Walt Disney - Internal analysis of Walt Disney. Retrieved from https://www.marketing91.com/swot-walt-disney/

Disney | ABC Television Group. (n.d.). Retrieved from https://www.disneyabcpress.com/disneyabctv/about-us/disney-channels/

POST5, DISNEY CHANNEL: To appeal to all of their target markets of different aged children, Disney Channel operates in multiple sub channels(such as Disney XD and Disney junior) throughout the day. The company is clearly driven to appeal to children of all different age groups and families of various backgrounds. Disney also uses various marketing strategies to appeal to parents in order to make their brand a family oriented experience. The demographic of the families Disney typically aims to appeal to  include multiple child middle class families. To appeal to these target markets Disney depicts a certain lifestyle within their advertisements according to family trends in the country, for example, they often run short segments on eating healthy, these segments often include how-tos on dinner plans as well as other healthy family activities. The Disney Company also appeals to markets by using a market development strategy to appeal to an older market, who are attracted to reminisces of their own childhood. The customers of Disney channel are also drawn to Disney’s depiction of family lifestyles, for example they often promote the idea of educational programs both outside and inside of school settings.

Disney | ABC Television Group. (n.d.). Retrieved from https://www.disneyabcpress.com/disneyabctv/about-us/disney-channels/

R. (2017, June 23). 4 Secrets Behind Disney's Captivating Marketing Strategy. Retrieved from https://medium.com/the-mission/4-secrets-behind-disneys-captivating-marketing-strategy-674f3e7257a2

POST6, DISNEY CHANNEL: Disney channel is hands down an industry leader in television as well as the entertainment industry as a whole. As one of the first entertainment companies of its kind, Disney is almost always the first to create innovative products and services ahead of markets. That being said, Disney is still not without competition, other children networks including Cartoon network and Nickelodeon draw some consumers away from the Disney brand. When focusing on children’s television networks market, Disney hold around and upwards of 50% of the market share by myself.

references:

Disney Channel Sweeps the Competition, Ranking as the Number 1 TV Network in Kids Ratings and Total Viewers. (2012, June 12). Retrieved from https://tvbythenumbers.zap2it.com/press-releases/disney-channel-sweeps-the-competition-ranking-as-the-number-1-tv-network-in-kids-ratings-and-total-viewers/

4 Secrets Behind Disney's Captivating Marketing Strategy. (2017, June 23) | The Mission Retrieved from https://medium.com/the-mission/4-secrets-behind-disneys-captivating-marketing-strategy-674f3e7257a2

POST7, DISNEY CHANNEL: Disney Channel itself as a subdivision of The Walt Disney Company is a service provider and therefore does not have specific packaging, but they do have a brand logo that is displayed constantly on screen on their network. Their logo:

This logo is perfect for the brand because although it has a clean high tech look it also depicts the iconic Disney “D” which is an identifying symbol for the company that is recognized by a wide range of customers and viewers. I think they do a good job not over complicating the logo and keeping it simple, looking professional but at the same time providing a fun twist with the fun scripting of the font.